Tying In To Downtown Events: Ideas to Help Your MerchantsHeritage Ohio
This presentation was given by Todd Noon, Executive Director of Main Street Vineland at the Heritage Ohio Engaging Retailers Workshop in Defiance, Ohio on March 9, 2011.
The document provides guidance on effective promotions for downtown districts. It discusses the role of promotions committees in defining their market, identifying assets, and creating communication strategies. It also covers developing event calendars, including retail-driven, image-building, and signature events. Additional topics include sponsorship, fundraising, business engagement, evaluations, and co-op advertising opportunities like print, radio, and direct mail. The overall aim is to promote the downtown area through strategic planning and multi-channel promotions.
This document discusses the importance of having a strong business model for fashion designers. It provides tips for creating a winning business model, such as developing a business plan, keeping proper records, wearing your brand for free marketing, and leveraging the internet and social media. Additional advice includes building business operations with the right skills, partnering with professionals, networking, and protecting your brand. The document promotes being prepared for opportunities and choosing the EXIM Bank as a financial partner, which offers financing and business advisory services to support small and medium enterprises.
Identifying the right business for your personAngela Ihunweze
This document discusses identifying the right business to start. It begins by explaining why properly choosing a business is important to avoid failure. The document outlines factors to consider, such as your motives, skills, and finances. It distinguishes between small businesses and entrepreneurial ventures. Small businesses focus on supplemental income while ventures aim to innovate and grow. The document advises evaluating a business idea thoroughly before starting and learning industry specifics to compete successfully.
Ian Frost presentation to BNI Matrix 19.01.16Ian Frost
An overview of my background, experience and career that led me to my current role, and what I look for/can assist with new customers in helping SME businesses grow in a B2B market.
This document provides an overview of entrepreneurship and growing a startup business. It discusses identifying markets by examining potential customers and their needs. Successful entrepreneurs should research their skills and structure their business accordingly. The document then discusses growing a startup, noting that only 30% grow to full companies in Cameroon. It recommends asking if demand is growing and if you can meet customer demands while maintaining quality. It suggests diversifying products/services, winning government contracts, and expanding online as ways to grow. Networking is said to be the fastest way to success by meeting people who can help with fundraising and results.
I hope this will help whoever is preparing for MBA. I made these slides with a friend for my Integrated Business Skills class at Studies in American Language at San Jose State University. I would like to thank Sarah Dreger Fattarsi for being a great teacher. This document is published only for the educational purpose.
Tying In To Downtown Events: Ideas to Help Your MerchantsHeritage Ohio
This presentation was given by Todd Noon, Executive Director of Main Street Vineland at the Heritage Ohio Engaging Retailers Workshop in Defiance, Ohio on March 9, 2011.
The document provides guidance on effective promotions for downtown districts. It discusses the role of promotions committees in defining their market, identifying assets, and creating communication strategies. It also covers developing event calendars, including retail-driven, image-building, and signature events. Additional topics include sponsorship, fundraising, business engagement, evaluations, and co-op advertising opportunities like print, radio, and direct mail. The overall aim is to promote the downtown area through strategic planning and multi-channel promotions.
This document discusses the importance of having a strong business model for fashion designers. It provides tips for creating a winning business model, such as developing a business plan, keeping proper records, wearing your brand for free marketing, and leveraging the internet and social media. Additional advice includes building business operations with the right skills, partnering with professionals, networking, and protecting your brand. The document promotes being prepared for opportunities and choosing the EXIM Bank as a financial partner, which offers financing and business advisory services to support small and medium enterprises.
Identifying the right business for your personAngela Ihunweze
This document discusses identifying the right business to start. It begins by explaining why properly choosing a business is important to avoid failure. The document outlines factors to consider, such as your motives, skills, and finances. It distinguishes between small businesses and entrepreneurial ventures. Small businesses focus on supplemental income while ventures aim to innovate and grow. The document advises evaluating a business idea thoroughly before starting and learning industry specifics to compete successfully.
Ian Frost presentation to BNI Matrix 19.01.16Ian Frost
An overview of my background, experience and career that led me to my current role, and what I look for/can assist with new customers in helping SME businesses grow in a B2B market.
This document provides an overview of entrepreneurship and growing a startup business. It discusses identifying markets by examining potential customers and their needs. Successful entrepreneurs should research their skills and structure their business accordingly. The document then discusses growing a startup, noting that only 30% grow to full companies in Cameroon. It recommends asking if demand is growing and if you can meet customer demands while maintaining quality. It suggests diversifying products/services, winning government contracts, and expanding online as ways to grow. Networking is said to be the fastest way to success by meeting people who can help with fundraising and results.
I hope this will help whoever is preparing for MBA. I made these slides with a friend for my Integrated Business Skills class at Studies in American Language at San Jose State University. I would like to thank Sarah Dreger Fattarsi for being a great teacher. This document is published only for the educational purpose.
The document discusses how marketing and branding are inextricably linked, and that branding is a company's ultimate objective. It then provides examples of how small businesses can effectively brand themselves through differentiation, consistency, and focused marketing materials. Specifically, it advises businesses to identify their unique value proposition, communicate it emotionally to customers, and maintain that message across all platforms using design and storytelling.
Real Talk: What Types of Retail Strategies Work for Small Towns?Buxton
If you live in a small town, you may think retail recruitment is impossible for your community. Learn why it isn't, and how to be proactive in making retail recruitment success your new reality.
If you own or manage the marketing for a Restaurant or Food Service Business, this is a presentation you cannot afford to miss.
Discover the biggest Restaurant Marketing Mistakes being made, and how you can avoid them.
Wake Up Your Brand: Talking Finger & Michael Desroches PresentationBrand Inspiration
Co-hosts Bill DeRosa of Talking Finger, Social Media Marketing Agency and Michael Desroches of Brand Inspiration present an engaging talk and workshop -- sharing some of their favorite tips for breaking through the noise to invigorate your brand.
In this seminar, you will learn:
• How to leverage social media to build brand awareness and advocacy
• How to develop a consistent brand narrative between traditional “static” marketing programs and interactive social media channels
• How to react to your customers’ voice within online media channels
The document discusses local store marketing and provides tips for implementing a local store marketing plan. It recommends determining store objectives and customer needs, researching the local area, partnering with other local businesses, providing promotional items and discounts to customers, and advertising through various local channels. The process involves identifying the target audience, educating customers, building relationships, and profiting from increased store traffic, sales and loyalty.
Biz2Credit, the leading online platform for small business funding, hosted its annual best small business cities 2015 webinar that examined the small business finance climate nationwide.
Which Will Be the Things of How to start a new business? taurusmoney3
To start a new business, one must have a plan, strategy, and budget. It is important to research the competition and have detailed information about products. Advertising is also key to letting people know about the business and capturing attention. While large capital is not always needed, especially for small businesses, loans can help address financial issues. Ultimately, moving slowly and making decisions carefully helps ensure steadiness as challenges arise.
Guarantee Digital - 5 Keys for Media Companies when launching a digital agency Guarantee Digital
This document provides an overview of key considerations for local media companies launching a digital solutions agency. It discusses understanding competition in the market, establishing the right team structure and go-to-market strategy, offering the best product mix to meet client needs, and ensuring proper training and fulfillment. The five sections cover: 1) Understanding competition from national/local digital players, 2) Setting up dedicated digital staff and compensating traditional/new reps, 3) Offering foundational digital services, 4) Selling visibility, mobile, web, and social packages, 5) Providing training, reporting and customer service. The goal is to help local media companies succeed and protect existing client relationships in the growing digital advertising space.
This document discusses community investment strategies for businesses. It defines community investment as a company's long-term strategic involvement in community partnerships to address social issues in a way that benefits both the community and the company. Effective community investment requires developing initiatives to meet community needs through providing resources like equipment, human skills and business networks. It should be a sustained effort done in partnership with communities to create long-term social and business value, rather than just short-term donations. The document provides examples of how businesses can identify local needs and partner with organizations to structure community investment programs that benefit both communities and company operations and goals.
Bringing strength to social enterprise finalJodieMitch3ll
This workshop aims to explore social enterprises as tools for sustainable community building. Participants will have the opportunity to discuss ideas with social enterprise practitioners and learn from those who have established successful social enterprises. The agenda includes presentations on bringing strength through social enterprise concepts, building awareness of social enterprises, and what makes social enterprises successful. A panel discussion will follow with representatives from social enterprises and organizations. Upcoming support for social enterprises in Sydney is also announced, including workshops, mentoring, peer networks in various industries, coaching, and pro bono legal services.
Bringing strength to social enterprise finalJodieMitch3ll
This workshop aimed to explore social enterprises as tools for sustainable community building. Participants heard from a panel of social enterprise practitioners about key concepts in social enterprises. Joanne McNeill from Parramatta City Council discussed different legal forms of social enterprises and their purposes in providing employment, services or generating income. Mark Daniels from Social Traders spoke about testing social enterprise ideas and conducting market analysis on customers and competitors. Matt Gideon from Street University and Gideon Shoes shared what makes a successful social enterprise. The workshop concluded with an upcoming discussion on developing social enterprises in Sydney.
This document discusses different types of entrepreneurship. It begins by defining entrepreneurship as starting and running a new business. It then discusses startups, including the typical requirements for starting a business. It outlines the main reasons people become entrepreneurs and considerations for what type of business to start. The document describes characteristics of entrepreneurs and four types of entrepreneurship: small business, scalable startups, large companies, and social entrepreneurship.
Section 3 - Asif Iqbal - Local Marketing.pptxComTechMN
Well, first off, you need to consider the most popular strategies for lead generation. Social Media, Email, and Content Marketing are some of the best channels for getting attention from a wider audience.
Of course, Search Engine Optimization or SEO can further optimize your marketing channels to key into specific search results pages to get the attention of people who may be interested in what you’re offering.
In summary, a Local Business’s best recourse is to have a digital presence. However, in 2021, only 64% of small businesses had a website. What about the other 36%? So now let’s talk about how to Digitally Market your Brick-and-Mortar Business.
Dailydealbuilder version3 deal software and trainingChris Powell
Daily Deal Builder is a software platform that allows clients to create a ‘daily deal’ website promoting a deal of the day, a deal of the week, or a one sale at a time service, similar to popular sites such as Groupon.com and Woot.com.
The release of version 3.0 gives publishers, entrepreneurs, small-mid-large business the ability to implement daily deals and coupons into their business at a shockingly low price.
The document provides an introduction to entrepreneurship, defining entrepreneurs as individuals who start businesses and assume financial risk. It outlines basic requirements like mastering negotiation, being customer-focused, building a team, and investing in yourself. Risks include poor financial controls and competition on price. The entrepreneurial process is described as coming up with an idea, creating a business plan, getting investors, selling the product or service, and networking with other entrepreneurs. In summary, the document defines entrepreneurship and outlines the key steps and considerations in starting a new business.
Entrepreneurship involves starting a new business to realize an idea and generate profit. The document outlines the key characteristics of entrepreneurs, including undertaking risks, creating value to solve problems, and having flexibility, resilience and strong communication skills. It also discusses the different types of entrepreneurs and businesses, and provides steps for becoming an entrepreneur like ensuring financial stability and identifying problems to solve through networking and consuming varied content.
This document outlines 10 important concepts for small business management:
1. Planning, including developing business, operations, and marketing plans.
2. Leadership and management, including establishing roles and hiring the right employees.
3. Break-even analysis, which determines the sales needed to cover costs.
4. Understanding the market, including resources, finances, trends and target groups in your area.
5. Using the 4 P's of marketing - product, price, place, and promotion - to spread your business.
6. Knowing your products and customers to better sell to primary, secondary and potential demand.
7. Targeted advertising to specific demographic groups interested in your products.
WELCOME TO THE FRONTLINE SUMMER 2013
Our latest issue of Frontline Thinking continues the conversation on all that is local. From the challenges faced by St John Ambulance in the charity sector, to the daily war raging on our high streets over coffee. The conversation is wide open so have a read and let us know what you think?
We are Acuity. Independent Creative Agency and Frontline Marketeers, we help the likes of Citroën, Peugeot, Continental Tyres, St John Ambulance and UK Insurance sell more through their franchise network or sales outlets. We deliver brand consistency at a local level, while creating intelligent campaigns precisely tuned to increase sales, and keep customers coming back for more. We make things happen.
We don’t hang about either. We’re faff-free, quick, and we don’t ever compromise on creativity.
The way we work with clients is a bit different too. There’s no ‘us and them.’ Instead, it’s more of a continuous loop – which works brilliantly.
Ask Citroën, they’ve been relying on us for 14 years.
Through training programs, the Urban Leadership Foundation helps slum residents in Nairobi transition from simple income generating activities to sustainable small businesses. They use a three-level framework: Level 1 focuses on income generating activities for survival. Level 2 supports the development of small enterprises. Level 3 helps small businesses scale up to employ 20-50 people. However, businesses often fail due to a lack of innovation, worldview issues impacting self-esteem, and unsustainable reliance on external financing rather than community savings groups. The training emphasizes cultivating creativity, stewardship mindsets, asset-based community development principles, and basic bookkeeping skills.
The document discusses attracting creative workers to rural communities to boost the local creative economy. It outlines that creative workers are drawn to places with a strong sense of community, amenities, and work-life balance. Rural areas can leverage their quality of place and focus on marketing themselves based on their unique characteristics to attract counterurbanites and entrepreneurs who will start businesses and boost the local economy. The key is meeting the needs and values of creative workers through developing amenities, culture, flexible work opportunities, and a vibrant community environment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The document discusses how marketing and branding are inextricably linked, and that branding is a company's ultimate objective. It then provides examples of how small businesses can effectively brand themselves through differentiation, consistency, and focused marketing materials. Specifically, it advises businesses to identify their unique value proposition, communicate it emotionally to customers, and maintain that message across all platforms using design and storytelling.
Real Talk: What Types of Retail Strategies Work for Small Towns?Buxton
If you live in a small town, you may think retail recruitment is impossible for your community. Learn why it isn't, and how to be proactive in making retail recruitment success your new reality.
If you own or manage the marketing for a Restaurant or Food Service Business, this is a presentation you cannot afford to miss.
Discover the biggest Restaurant Marketing Mistakes being made, and how you can avoid them.
Wake Up Your Brand: Talking Finger & Michael Desroches PresentationBrand Inspiration
Co-hosts Bill DeRosa of Talking Finger, Social Media Marketing Agency and Michael Desroches of Brand Inspiration present an engaging talk and workshop -- sharing some of their favorite tips for breaking through the noise to invigorate your brand.
In this seminar, you will learn:
• How to leverage social media to build brand awareness and advocacy
• How to develop a consistent brand narrative between traditional “static” marketing programs and interactive social media channels
• How to react to your customers’ voice within online media channels
The document discusses local store marketing and provides tips for implementing a local store marketing plan. It recommends determining store objectives and customer needs, researching the local area, partnering with other local businesses, providing promotional items and discounts to customers, and advertising through various local channels. The process involves identifying the target audience, educating customers, building relationships, and profiting from increased store traffic, sales and loyalty.
Biz2Credit, the leading online platform for small business funding, hosted its annual best small business cities 2015 webinar that examined the small business finance climate nationwide.
Which Will Be the Things of How to start a new business? taurusmoney3
To start a new business, one must have a plan, strategy, and budget. It is important to research the competition and have detailed information about products. Advertising is also key to letting people know about the business and capturing attention. While large capital is not always needed, especially for small businesses, loans can help address financial issues. Ultimately, moving slowly and making decisions carefully helps ensure steadiness as challenges arise.
Guarantee Digital - 5 Keys for Media Companies when launching a digital agency Guarantee Digital
This document provides an overview of key considerations for local media companies launching a digital solutions agency. It discusses understanding competition in the market, establishing the right team structure and go-to-market strategy, offering the best product mix to meet client needs, and ensuring proper training and fulfillment. The five sections cover: 1) Understanding competition from national/local digital players, 2) Setting up dedicated digital staff and compensating traditional/new reps, 3) Offering foundational digital services, 4) Selling visibility, mobile, web, and social packages, 5) Providing training, reporting and customer service. The goal is to help local media companies succeed and protect existing client relationships in the growing digital advertising space.
This document discusses community investment strategies for businesses. It defines community investment as a company's long-term strategic involvement in community partnerships to address social issues in a way that benefits both the community and the company. Effective community investment requires developing initiatives to meet community needs through providing resources like equipment, human skills and business networks. It should be a sustained effort done in partnership with communities to create long-term social and business value, rather than just short-term donations. The document provides examples of how businesses can identify local needs and partner with organizations to structure community investment programs that benefit both communities and company operations and goals.
Bringing strength to social enterprise finalJodieMitch3ll
This workshop aims to explore social enterprises as tools for sustainable community building. Participants will have the opportunity to discuss ideas with social enterprise practitioners and learn from those who have established successful social enterprises. The agenda includes presentations on bringing strength through social enterprise concepts, building awareness of social enterprises, and what makes social enterprises successful. A panel discussion will follow with representatives from social enterprises and organizations. Upcoming support for social enterprises in Sydney is also announced, including workshops, mentoring, peer networks in various industries, coaching, and pro bono legal services.
Bringing strength to social enterprise finalJodieMitch3ll
This workshop aimed to explore social enterprises as tools for sustainable community building. Participants heard from a panel of social enterprise practitioners about key concepts in social enterprises. Joanne McNeill from Parramatta City Council discussed different legal forms of social enterprises and their purposes in providing employment, services or generating income. Mark Daniels from Social Traders spoke about testing social enterprise ideas and conducting market analysis on customers and competitors. Matt Gideon from Street University and Gideon Shoes shared what makes a successful social enterprise. The workshop concluded with an upcoming discussion on developing social enterprises in Sydney.
This document discusses different types of entrepreneurship. It begins by defining entrepreneurship as starting and running a new business. It then discusses startups, including the typical requirements for starting a business. It outlines the main reasons people become entrepreneurs and considerations for what type of business to start. The document describes characteristics of entrepreneurs and four types of entrepreneurship: small business, scalable startups, large companies, and social entrepreneurship.
Section 3 - Asif Iqbal - Local Marketing.pptxComTechMN
Well, first off, you need to consider the most popular strategies for lead generation. Social Media, Email, and Content Marketing are some of the best channels for getting attention from a wider audience.
Of course, Search Engine Optimization or SEO can further optimize your marketing channels to key into specific search results pages to get the attention of people who may be interested in what you’re offering.
In summary, a Local Business’s best recourse is to have a digital presence. However, in 2021, only 64% of small businesses had a website. What about the other 36%? So now let’s talk about how to Digitally Market your Brick-and-Mortar Business.
Dailydealbuilder version3 deal software and trainingChris Powell
Daily Deal Builder is a software platform that allows clients to create a ‘daily deal’ website promoting a deal of the day, a deal of the week, or a one sale at a time service, similar to popular sites such as Groupon.com and Woot.com.
The release of version 3.0 gives publishers, entrepreneurs, small-mid-large business the ability to implement daily deals and coupons into their business at a shockingly low price.
The document provides an introduction to entrepreneurship, defining entrepreneurs as individuals who start businesses and assume financial risk. It outlines basic requirements like mastering negotiation, being customer-focused, building a team, and investing in yourself. Risks include poor financial controls and competition on price. The entrepreneurial process is described as coming up with an idea, creating a business plan, getting investors, selling the product or service, and networking with other entrepreneurs. In summary, the document defines entrepreneurship and outlines the key steps and considerations in starting a new business.
Entrepreneurship involves starting a new business to realize an idea and generate profit. The document outlines the key characteristics of entrepreneurs, including undertaking risks, creating value to solve problems, and having flexibility, resilience and strong communication skills. It also discusses the different types of entrepreneurs and businesses, and provides steps for becoming an entrepreneur like ensuring financial stability and identifying problems to solve through networking and consuming varied content.
This document outlines 10 important concepts for small business management:
1. Planning, including developing business, operations, and marketing plans.
2. Leadership and management, including establishing roles and hiring the right employees.
3. Break-even analysis, which determines the sales needed to cover costs.
4. Understanding the market, including resources, finances, trends and target groups in your area.
5. Using the 4 P's of marketing - product, price, place, and promotion - to spread your business.
6. Knowing your products and customers to better sell to primary, secondary and potential demand.
7. Targeted advertising to specific demographic groups interested in your products.
WELCOME TO THE FRONTLINE SUMMER 2013
Our latest issue of Frontline Thinking continues the conversation on all that is local. From the challenges faced by St John Ambulance in the charity sector, to the daily war raging on our high streets over coffee. The conversation is wide open so have a read and let us know what you think?
We are Acuity. Independent Creative Agency and Frontline Marketeers, we help the likes of Citroën, Peugeot, Continental Tyres, St John Ambulance and UK Insurance sell more through their franchise network or sales outlets. We deliver brand consistency at a local level, while creating intelligent campaigns precisely tuned to increase sales, and keep customers coming back for more. We make things happen.
We don’t hang about either. We’re faff-free, quick, and we don’t ever compromise on creativity.
The way we work with clients is a bit different too. There’s no ‘us and them.’ Instead, it’s more of a continuous loop – which works brilliantly.
Ask Citroën, they’ve been relying on us for 14 years.
Through training programs, the Urban Leadership Foundation helps slum residents in Nairobi transition from simple income generating activities to sustainable small businesses. They use a three-level framework: Level 1 focuses on income generating activities for survival. Level 2 supports the development of small enterprises. Level 3 helps small businesses scale up to employ 20-50 people. However, businesses often fail due to a lack of innovation, worldview issues impacting self-esteem, and unsustainable reliance on external financing rather than community savings groups. The training emphasizes cultivating creativity, stewardship mindsets, asset-based community development principles, and basic bookkeeping skills.
The document discusses attracting creative workers to rural communities to boost the local creative economy. It outlines that creative workers are drawn to places with a strong sense of community, amenities, and work-life balance. Rural areas can leverage their quality of place and focus on marketing themselves based on their unique characteristics to attract counterurbanites and entrepreneurs who will start businesses and boost the local economy. The key is meeting the needs and values of creative workers through developing amenities, culture, flexible work opportunities, and a vibrant community environment.
Similar to Developing business project locally (20)
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
2. Introduction
What is Business?
Business is the activity of making one's living or making money by producing or buying
and selling products (such as goods and services).
• Turning a small business into a big one is never easy.
• Most businesses start small and stay there.
• Staying small doesn’t necessarily guarantee survival.
What is Local Market?
• Referred to as local store marketing or neighbourhood marketing
• Specifically targets the community around a physical store or restaurant.
• Promotional messages are directed to the local population, rather than the mass
market .
3. NeedofDevelopingBusinessProject Locally
•Need of analysing the Resources before developing the Business plan.
•You can’t develop a business without understanding the consumer behaviour locally.
•Small business owners are an integral part of the communities in which they live and
work.
•Businesses tend to be cognizant of how their decisions may impact their neighbours.
•Small business owners are more likely to build personal relationships with their
customers, knowing many of them by name.
•Small businesses are job creators, and most of those jobs are local jobs. Rather than
having to commute to another city, employees work closer to home.