This document provides information about R solutions, a company that specializes in merchandising, promotions, incentives, and local store marketing. It describes their focus on customizing programs to meet client goals, their experience in category management, and their promise to deliver quality work and measurable results within budget. The document also includes several case studies of projects R solutions has completed for various clients.
This document provides Erth Coverings' new brand manual and style guide. It outlines the company's mission and vision to become the most admired natural stone veneer brand. It introduces the new logo design and provides guidelines on its proper usage and applications. It also establishes the brand's color palette, typography, and templates for various marketing collateral. The style guide aims to sculpt a unified brand identity and positioning for Erth Coverings in the years to come.
I'm an independent creative consultant and graphic designer, providing strategic brand thinking and design services. Helping businesses clearly communicate to their target audience, expressing their brand stories and personality whilst influencing decision making through engaging communications.
This document discusses Growing Manderley Turf Products and provides recommendations to improve their branding and marketing. It summarizes the company's history as a Canadian sod producer since 1960. It analyzes their current branding, marketing, and advertisements, noting they use a grayscale image and advertise through trade shows, yellow pages, and classifieds. The recommendations are to use Canadian pride and an accessible website with a clear logo, adjustable text size, and keyboard navigation, as well as new print products and advertising channels.
Kyle Baker is an interior designer specializing in crafting retail spaces for running, cycling, and outdoor brands. He integrates client brands into functional spaces with attention to details and commitment to the total customer experience. Recent projects include renovating running stores for Gazelle Sports and Running Central to elevate their brands. Baker also designed showrooms for footwear brands like Keds and Merrell. His goal is to create harmonious, branded environments through strategic planning and design elements that enhance customers' experiences and drive sales.
Cold Stone Creamery - submittal by Trix Corp. for Retail City Awards 2010, DubaiTrix Corp.
Cold Stone Creamery was founded in 1988 in Arizona by Donald and Susan Sutherland. They aimed to reinvent ice cream by making it fresh daily in stores and allowing for endless customization options by blending mix-ins on a frozen granite stone. The Apparel Group now operates over 50 Cold Stone Creamery stores across the UAE, Bahrain, Oman, Kuwait and Qatar, with plans to open 50 more stores in the next two years. Cold Stone Creamery is known for its high-quality, super-premium ice cream and for allowing customers to create personalized ice cream treats by choosing from over 11 million mix-in combinations.
Unpacking Wine Package Design: "Best Practices for Winning with Consumers" (p...Jeff Stone
What do consumers really think of your brands look? What about the competition? What makes for great wine packaging? What stands out for each price point as the key drivers to a brands success in recognition and what shapes their consumer's opinions?
The Nielsen Company set out to answer many of these questions with their ambitious study that they presented at this year's Wine & Vines Packaging Conference in Napa, CA.
Presentors:
Steve Lamoureux
SVP of Product Innovation, Design Solutions
&
Brian Lechner
VP, Group Client Director
for more info as well contact:
Jessica Gaedeke
VP, Nielsen Innovation Practice
jessica.gaedeke@nielsen.com
SPONSORED BY: CORK SUPPLY USA
This info also shared courtesy of:
Jeff Stone
Regional Account Manager
Vintage 99 Label MFG, Inc.
jeffs@vintage99.com
KLB Promotions & Events Ltd is a brand experience agency that assists brands in engaging consumers through in-store and out-of-store marketing activities. They have over 2500 staff available nationwide to conduct sampling, demonstrations, and other promotional activities. The document provides examples of campaigns KLB has run for brands in grocery stores, shopping centers, events, and other locations to increase awareness, trial, and sales.
Brittany Cobb is starting a custom cake business called Batter Up Cake Creations in the Bay Area. The business will create unique cakes for all special occasions using fresh, wholesome ingredients. Batter Up will advertise locally through commercials, ads, and online to target customers within close proximity and provide fast delivery. The goals are to become profitable within two years and draw new customers at a rate of 30% per year while becoming a premier cake shop in the Tampa Bay area.
This document provides Erth Coverings' new brand manual and style guide. It outlines the company's mission and vision to become the most admired natural stone veneer brand. It introduces the new logo design and provides guidelines on its proper usage and applications. It also establishes the brand's color palette, typography, and templates for various marketing collateral. The style guide aims to sculpt a unified brand identity and positioning for Erth Coverings in the years to come.
I'm an independent creative consultant and graphic designer, providing strategic brand thinking and design services. Helping businesses clearly communicate to their target audience, expressing their brand stories and personality whilst influencing decision making through engaging communications.
This document discusses Growing Manderley Turf Products and provides recommendations to improve their branding and marketing. It summarizes the company's history as a Canadian sod producer since 1960. It analyzes their current branding, marketing, and advertisements, noting they use a grayscale image and advertise through trade shows, yellow pages, and classifieds. The recommendations are to use Canadian pride and an accessible website with a clear logo, adjustable text size, and keyboard navigation, as well as new print products and advertising channels.
Kyle Baker is an interior designer specializing in crafting retail spaces for running, cycling, and outdoor brands. He integrates client brands into functional spaces with attention to details and commitment to the total customer experience. Recent projects include renovating running stores for Gazelle Sports and Running Central to elevate their brands. Baker also designed showrooms for footwear brands like Keds and Merrell. His goal is to create harmonious, branded environments through strategic planning and design elements that enhance customers' experiences and drive sales.
Cold Stone Creamery - submittal by Trix Corp. for Retail City Awards 2010, DubaiTrix Corp.
Cold Stone Creamery was founded in 1988 in Arizona by Donald and Susan Sutherland. They aimed to reinvent ice cream by making it fresh daily in stores and allowing for endless customization options by blending mix-ins on a frozen granite stone. The Apparel Group now operates over 50 Cold Stone Creamery stores across the UAE, Bahrain, Oman, Kuwait and Qatar, with plans to open 50 more stores in the next two years. Cold Stone Creamery is known for its high-quality, super-premium ice cream and for allowing customers to create personalized ice cream treats by choosing from over 11 million mix-in combinations.
Unpacking Wine Package Design: "Best Practices for Winning with Consumers" (p...Jeff Stone
What do consumers really think of your brands look? What about the competition? What makes for great wine packaging? What stands out for each price point as the key drivers to a brands success in recognition and what shapes their consumer's opinions?
The Nielsen Company set out to answer many of these questions with their ambitious study that they presented at this year's Wine & Vines Packaging Conference in Napa, CA.
Presentors:
Steve Lamoureux
SVP of Product Innovation, Design Solutions
&
Brian Lechner
VP, Group Client Director
for more info as well contact:
Jessica Gaedeke
VP, Nielsen Innovation Practice
jessica.gaedeke@nielsen.com
SPONSORED BY: CORK SUPPLY USA
This info also shared courtesy of:
Jeff Stone
Regional Account Manager
Vintage 99 Label MFG, Inc.
jeffs@vintage99.com
KLB Promotions & Events Ltd is a brand experience agency that assists brands in engaging consumers through in-store and out-of-store marketing activities. They have over 2500 staff available nationwide to conduct sampling, demonstrations, and other promotional activities. The document provides examples of campaigns KLB has run for brands in grocery stores, shopping centers, events, and other locations to increase awareness, trial, and sales.
Brittany Cobb is starting a custom cake business called Batter Up Cake Creations in the Bay Area. The business will create unique cakes for all special occasions using fresh, wholesome ingredients. Batter Up will advertise locally through commercials, ads, and online to target customers within close proximity and provide fast delivery. The goals are to become profitable within two years and draw new customers at a rate of 30% per year while becoming a premier cake shop in the Tampa Bay area.
The Bear's Ice Cream proposes creating a healthier ice cream enriched with milk protein concentrate. Their value proposition is to provide a tasty yet healthier ice cream option. There is market opportunity due to consumers seeking more protein and specialty foods. Their target market is health-conscious individuals in the Northeast US aged 17-50, which is an $435 million segment of the $10.8 billion US ice cream market. Customer surveys found chocolate and cookies & cream to be most popular flavors. Prototyping tested different protein and fat levels. Future plans include expanding the product line, distribution, and raising $3.5 million for optimization and product deployment.
RIDI Lighting provides lighting solutions for retail spaces. They recognize that lighting plays an essential role in transforming retail spaces and helping brands forge their identity. RIDI works closely with clients to understand their goals and design lighting solutions that showcase the brand. They provide high-quality German-engineered products along with support services to ensure reliable and sustainable lighting.
I’m Paying Attention by Jennifer Dini - Stanford Venture Lab Presentation 2jenniferdi
Jennifer Dini observed several opportunities for improvement and enhancement at various retail stores. Some key points included utilizing the large floor and ceiling spaces more creatively, adding pleasant fragrances to positively impact the retail experience, and leveraging large format video screens throughout stores to better showcase products and services. Perceived value versus actual value was also noted as being very subjective. Overall the observations aimed to identify ways stores could optimize the customer experience and utilization of their physical space.
Ben & Jerry's is an American ice cream company founded in 1978 in Vermont. It manufactures ice cream, frozen yogurt, and sorbet. The document provides details about Ben & Jerry's history, mission, market segmentation, unique selling proposition, marketing mix, SWOT analysis, and plans for launching in India. It summarizes the company's founding in 1978, growth over the decades, acquisition by Unilever in 2000, and current operations in over 20 countries worldwide.
- Ideal World is a UK-based multichannel retailer founded over 25 years ago that sells a wide range of merchandise through its live TV shopping channel and website.
- The company employs around 500 people at its broadcasting and distribution site in Peterborough, UK and sells products 17 hours a day.
- Ideal World offers an airtime model where advertisers can purchase time on the channel to promote and sell their own products while Ideal World handles production, order fulfillment, and lead generation.
Eddie L. Cabrera has over 6 years of experience in fashion retail sales and merchandising. He has held roles as a Sales Stylist and Specialist at Barneys New York and as a top-selling Sales Associate at Juicy Couture. Cabrera was also a Sales Supervisor and Keyholder at R+D Boutique where he consistently met sales goals. He has experience handling high-end clients and styling photo shoots. Cabrera aims to leverage his customer service skills and proven sales record to contribute to a fashion retail organization.
The document describes the New York Bagel Cafe & Deli franchise opportunity. It highlights that the franchise offers proven success over 15 years as the #1 bagel franchise. It provides extensive training and support to franchisees. The initial investment ranges from $112,500 to $194,500. The franchise fee is $29,500 with a 5% royalty on gross sales. The franchise offers a variety of bagel and sandwich options and aims to continue its national expansion.
Arnette Eyewear and Vincentius Apparel GeoIP Case StudiesWP Engine UK
WP Engine GeoIP allows WordPress site owners to serve different web content to different users depending on their location. You can immediately redirect visitors to content in their language or currency, display geographically-specific content, or hide irrelevant content. GeoIP empowers you to create more relevant, targeted, personalized user experiences.
It has been really exciting to see our customers leverage the functionality that GeoIP offers. Check out how Arnette Eyewear and Vincentius Apparel use WP Engine GeoIP to better serve their customers!
Rivaz is an Indian startup that manufactures and retails handcrafted gold jewelry at affordable prices. They aim to bring traditional designs to modern customers while maintaining craftsmanship. Rivaz operates from Ahmedabad, Gujarat where they analyzed factors like foot traffic, purchasing power, and competition to choose their store location. Their goals are to increase brand awareness, assess profitability, exceed customer expectations, and become a leader in heritage jewelry. Rivaz is fully self-funded and expects to break even within 3 years. Their mission is to offer high quality heritage designs and be a top Indian jewelry brand recognized for tradition and craft.
Brands to Beat: Brand Building in an Omni Channel World | Imagine 2013 Strate...Atwix
Brands must leverage influence at every customer touchpoint through an omni-channel approach. They should clearly define what makes their brand different by aligning its key attributes with customer needs. When considering new channels, brands must protect original successful channels and evaluate how new channels enhance the brand. Customers respond best to authentic brands whose culture resonates authenticity throughout the company.
The document provides an overview of Global Wealth Trade's activities and developments in 2015 and plans for 2016. Some key points include launching new brands and expanding product lines, growing the corporate team, hosting major events, improving the website, introducing Phase V which increases commission payouts, and plans to focus more on retail sales and improving logistics to increase retail profits in 2016. New product categories and collections are in development across brands like POSH, FERI Lux, and FERI Prestige.
Steven Russell proposes expanding Crate & Barrel's wedding registry program to target other demographics beyond engaged couples, such as graduates, retirees, and those celebrating other occasions. Broadening the registry's appeal would encourage more varied shopping and build long-term customers. Competitors like CB2, Design Within Reach, and Ethan Allen already market registries for occasions beyond weddings.
85°C Café is a successful Taiwanese coffee chain that was founded in 2004 and has since expanded to over 400 locations worldwide. The café focuses on high quality coffee and bakery items at affordable prices. It emphasizes a welcoming environment and strategic locations. 85°C Café's success is attributed to its strong branding through visual identity, store design, and emphasis on a five-star customer experience at accessible prices.
This document analyzes IKEA's business in Japan. It provides a history of IKEA entering and leaving the Japanese market. It performs a 5Cs analysis looking at the context of the furniture industry, IKEA's company features and positioning compared to competitors. The document proposes targeting young families and women. It suggests IKEA launch a web store and app to allow "showrooming" and addresses problems with their current model. It further proposes collaborating with fashion brands to make the stores more fun and attract more customers.
This document describes a 6-day pilgrim retreat taking place in May and August 2012 in Tuscany, Italy. The retreat will be held at Borgo San Fedele, a restored 1000-year-old former monastery located in the Chianti region. Each day will include meditation sessions combined with guided walks through the local forests and vineyards. The goal is to use mindfulness practices and nature walks to support inner exploration. Accommodations will be provided at Borgo San Fedele and meals will be homemade using local ingredients. The cost is €1950 with discounts available for sharing rooms.
This document provides information about R solutions, a company that specializes in merchandising, promotions, incentives, and local store marketing. It describes their focus on customizing programs to meet client goals, their experience in category management, and their promise to deliver quality work and measurable results within budget. The document also includes several case studies of projects R solutions has completed for various clients.
R solutions specializes in merchandising, promotions, incentives, and local store marketing. They connect customers with their customers through customized programs to drive store traffic, increase product sales, and create customer loyalty. With experience in category management, R solutions understands retailer and consumer dynamics to develop effective marketing solutions within budget.
Airports are increasingly focused on branding and customer experience. Parking operations are an important part of the customer experience, so parking managers must ensure their operations are aligned with the airport's overall brand. This involves incorporating the airport's branding messaging and design across all parking touchpoints. Larger airports may have marketing teams to define the brand, while smaller airports rely more on parking operators to help develop their branding. Customized loyalty programs and marketing campaigns can further enhance the customer experience and support the airport's branding goals.
Distractions are everywhere and they slow down our productivity specially online. With all the many social media sites, news, blogs and videos it has been a big problem these days for employees and entrepreneurs not to be destructed by them while in the middle of something more important like finishing a task or projects. So here is a presentation on how we can defeat online destractions.
Geiger is a large, family-owned promotional products company with over 135 years of experience. They offer a wide range of promotional items and services to help clients meet their branding, marketing, and employee recognition goals. Geiger has extensive warehouses and distribution centers, and also designs customized online stores to make ordering simple and efficient for clients. They aim to perfectly represent clients' brands on all products and provide high quality service.
The Bear's Ice Cream proposes creating a healthier ice cream enriched with milk protein concentrate. Their value proposition is to provide a tasty yet healthier ice cream option. There is market opportunity due to consumers seeking more protein and specialty foods. Their target market is health-conscious individuals in the Northeast US aged 17-50, which is an $435 million segment of the $10.8 billion US ice cream market. Customer surveys found chocolate and cookies & cream to be most popular flavors. Prototyping tested different protein and fat levels. Future plans include expanding the product line, distribution, and raising $3.5 million for optimization and product deployment.
RIDI Lighting provides lighting solutions for retail spaces. They recognize that lighting plays an essential role in transforming retail spaces and helping brands forge their identity. RIDI works closely with clients to understand their goals and design lighting solutions that showcase the brand. They provide high-quality German-engineered products along with support services to ensure reliable and sustainable lighting.
I’m Paying Attention by Jennifer Dini - Stanford Venture Lab Presentation 2jenniferdi
Jennifer Dini observed several opportunities for improvement and enhancement at various retail stores. Some key points included utilizing the large floor and ceiling spaces more creatively, adding pleasant fragrances to positively impact the retail experience, and leveraging large format video screens throughout stores to better showcase products and services. Perceived value versus actual value was also noted as being very subjective. Overall the observations aimed to identify ways stores could optimize the customer experience and utilization of their physical space.
Ben & Jerry's is an American ice cream company founded in 1978 in Vermont. It manufactures ice cream, frozen yogurt, and sorbet. The document provides details about Ben & Jerry's history, mission, market segmentation, unique selling proposition, marketing mix, SWOT analysis, and plans for launching in India. It summarizes the company's founding in 1978, growth over the decades, acquisition by Unilever in 2000, and current operations in over 20 countries worldwide.
- Ideal World is a UK-based multichannel retailer founded over 25 years ago that sells a wide range of merchandise through its live TV shopping channel and website.
- The company employs around 500 people at its broadcasting and distribution site in Peterborough, UK and sells products 17 hours a day.
- Ideal World offers an airtime model where advertisers can purchase time on the channel to promote and sell their own products while Ideal World handles production, order fulfillment, and lead generation.
Eddie L. Cabrera has over 6 years of experience in fashion retail sales and merchandising. He has held roles as a Sales Stylist and Specialist at Barneys New York and as a top-selling Sales Associate at Juicy Couture. Cabrera was also a Sales Supervisor and Keyholder at R+D Boutique where he consistently met sales goals. He has experience handling high-end clients and styling photo shoots. Cabrera aims to leverage his customer service skills and proven sales record to contribute to a fashion retail organization.
The document describes the New York Bagel Cafe & Deli franchise opportunity. It highlights that the franchise offers proven success over 15 years as the #1 bagel franchise. It provides extensive training and support to franchisees. The initial investment ranges from $112,500 to $194,500. The franchise fee is $29,500 with a 5% royalty on gross sales. The franchise offers a variety of bagel and sandwich options and aims to continue its national expansion.
Arnette Eyewear and Vincentius Apparel GeoIP Case StudiesWP Engine UK
WP Engine GeoIP allows WordPress site owners to serve different web content to different users depending on their location. You can immediately redirect visitors to content in their language or currency, display geographically-specific content, or hide irrelevant content. GeoIP empowers you to create more relevant, targeted, personalized user experiences.
It has been really exciting to see our customers leverage the functionality that GeoIP offers. Check out how Arnette Eyewear and Vincentius Apparel use WP Engine GeoIP to better serve their customers!
Rivaz is an Indian startup that manufactures and retails handcrafted gold jewelry at affordable prices. They aim to bring traditional designs to modern customers while maintaining craftsmanship. Rivaz operates from Ahmedabad, Gujarat where they analyzed factors like foot traffic, purchasing power, and competition to choose their store location. Their goals are to increase brand awareness, assess profitability, exceed customer expectations, and become a leader in heritage jewelry. Rivaz is fully self-funded and expects to break even within 3 years. Their mission is to offer high quality heritage designs and be a top Indian jewelry brand recognized for tradition and craft.
Brands to Beat: Brand Building in an Omni Channel World | Imagine 2013 Strate...Atwix
Brands must leverage influence at every customer touchpoint through an omni-channel approach. They should clearly define what makes their brand different by aligning its key attributes with customer needs. When considering new channels, brands must protect original successful channels and evaluate how new channels enhance the brand. Customers respond best to authentic brands whose culture resonates authenticity throughout the company.
The document provides an overview of Global Wealth Trade's activities and developments in 2015 and plans for 2016. Some key points include launching new brands and expanding product lines, growing the corporate team, hosting major events, improving the website, introducing Phase V which increases commission payouts, and plans to focus more on retail sales and improving logistics to increase retail profits in 2016. New product categories and collections are in development across brands like POSH, FERI Lux, and FERI Prestige.
Steven Russell proposes expanding Crate & Barrel's wedding registry program to target other demographics beyond engaged couples, such as graduates, retirees, and those celebrating other occasions. Broadening the registry's appeal would encourage more varied shopping and build long-term customers. Competitors like CB2, Design Within Reach, and Ethan Allen already market registries for occasions beyond weddings.
85°C Café is a successful Taiwanese coffee chain that was founded in 2004 and has since expanded to over 400 locations worldwide. The café focuses on high quality coffee and bakery items at affordable prices. It emphasizes a welcoming environment and strategic locations. 85°C Café's success is attributed to its strong branding through visual identity, store design, and emphasis on a five-star customer experience at accessible prices.
This document analyzes IKEA's business in Japan. It provides a history of IKEA entering and leaving the Japanese market. It performs a 5Cs analysis looking at the context of the furniture industry, IKEA's company features and positioning compared to competitors. The document proposes targeting young families and women. It suggests IKEA launch a web store and app to allow "showrooming" and addresses problems with their current model. It further proposes collaborating with fashion brands to make the stores more fun and attract more customers.
This document describes a 6-day pilgrim retreat taking place in May and August 2012 in Tuscany, Italy. The retreat will be held at Borgo San Fedele, a restored 1000-year-old former monastery located in the Chianti region. Each day will include meditation sessions combined with guided walks through the local forests and vineyards. The goal is to use mindfulness practices and nature walks to support inner exploration. Accommodations will be provided at Borgo San Fedele and meals will be homemade using local ingredients. The cost is €1950 with discounts available for sharing rooms.
This document provides information about R solutions, a company that specializes in merchandising, promotions, incentives, and local store marketing. It describes their focus on customizing programs to meet client goals, their experience in category management, and their promise to deliver quality work and measurable results within budget. The document also includes several case studies of projects R solutions has completed for various clients.
R solutions specializes in merchandising, promotions, incentives, and local store marketing. They connect customers with their customers through customized programs to drive store traffic, increase product sales, and create customer loyalty. With experience in category management, R solutions understands retailer and consumer dynamics to develop effective marketing solutions within budget.
Airports are increasingly focused on branding and customer experience. Parking operations are an important part of the customer experience, so parking managers must ensure their operations are aligned with the airport's overall brand. This involves incorporating the airport's branding messaging and design across all parking touchpoints. Larger airports may have marketing teams to define the brand, while smaller airports rely more on parking operators to help develop their branding. Customized loyalty programs and marketing campaigns can further enhance the customer experience and support the airport's branding goals.
Distractions are everywhere and they slow down our productivity specially online. With all the many social media sites, news, blogs and videos it has been a big problem these days for employees and entrepreneurs not to be destructed by them while in the middle of something more important like finishing a task or projects. So here is a presentation on how we can defeat online destractions.
Geiger is a large, family-owned promotional products company with over 135 years of experience. They offer a wide range of promotional items and services to help clients meet their branding, marketing, and employee recognition goals. Geiger has extensive warehouses and distribution centers, and also designs customized online stores to make ordering simple and efficient for clients. They aim to perfectly represent clients' brands on all products and provide high quality service.
Case Study - From Department Store to Multispecialist Retailer copyJens Bauerle
This document provides a case study of a makeover for a department store to transform it into a multichannel retailer with a focus on improving its underperforming home department. It outlines the client background, issues with the starting point, key reasons for underperformance, and a plan to create a specialty home retailer with sections on assortment/buying organization, store design, visual merchandising, operations/supply chain, and branding. The result was happier customers and staff, with feedback that it was the most successful project for the company in 15 years and the home department became a specialty business that other departments would follow.
This document discusses how promotional products and tangible advertising can enhance brand image and positively impact companies. It provides examples of how premiums increase brand awareness and favorability. The document also outlines Promo Focus's experience creating customized marketing campaigns that consider objectives, target audiences, budgets, and themes. It highlights the company's long-term vendor relationships and commitment to client satisfaction.
Reliable Gulf is an ISO-certified company with over 200 years of combined experience in weighing and coding/marking solutions. The presentation outlines their branding and marketing strategy, including emphasizing their quality and reliability as their unique selling proposition. Their strategy involves increasing brand awareness through their website, print/digital ads, direct mailers, social media, and customer relations. It also involves a SWOT analysis and "ANS-OFF" marketing matrix to guide their market penetration, product development, market development, and diversification efforts. Their website development plans were presented to showcase their products and company information to visitors.
LAUNCHING NEW PRODUCT & ITS COMMUNICATION CHANNELSSadman_Sakib
Group 1 is presenting on launching a new coconut water product called CO-Vita. Their presentation outlines the objectives of the product, key features, target markets, competitors, and marketing strategies. They will use advertising, sampling, personal selling, special offers, and a website to promote CO-Vita. Their distribution plan is to appoint distributors nationwide to make the product widely available. The group emphasizes quality control and gaining a competitive advantage through innovation.
Peter Antognini has over 10 years of experience in beverage sales. He is currently a general market salesman at Markstein Beverage where he is responsible for sales, distribution, merchandising, and meeting sales goals. Prior to this role, he held several sales and merchandising positions at other beverage companies where he received numerous awards and incentives for his performance. He has strong communication, merchandising, and customer relations skills. Peter is pursuing a degree in Criminal Justice from California State University Sacramento.
Momentum Marketing is a full-fledged Below the Line agency operating in Abu Dhabi as well as in Dubai. Momentum has been actively conducting a lot of sales promotion drives for our clients in a number of challenging venues
throughout the region since we started.
We can provide assistance through our offices in Abu Dhabi/Dubai and through our partner agencies in Bahrain / Qatar / Saudi Arabia /Kuwait and Oman for all types of BTL services to our esteemed clients on a "one stop shop" basis. We guarantee consistent quality in all our activations & fabrications in the region.
We are capable of handling following types of activities:
In-Store Promotions (wet & dry sampling): key accounts, shopping malls,
exhibitions, road shows, product launches.
Promoters: all nationalities of Promoters offered on ad-hoc / monthly /
annual basis as well as Hostesses / Models for special events.
Outdoor Promotions: door to door drops, sampling in
schools/gyms/salons/parks/public places distribution etc.
Merchandising: third party merchandisers covering entire retail food &
nonfood chain.
Retail Field Marketing: specialized real time retail audit (visibility,
price, operations, pos etc.)
Permissions: all government permissions / retail & mall permissions /
outdoor event permissions etc.
Training: provide promoters complete product training with full logistical
support based on the brief provided by the client for the activity.
Printing: digital, offset, screen printing can be organized of all types and
sizes.
POS Management: on ground coverage of retail stores for regular supply,
store, update and change of POS material.
Stand Fabrication & 3D Design concepts for Malls / Displays / Exhibitions:
all types of company fabrication requirements from designs to production.
Small Business Boot Camp with Jim Joseph at VocusCision
In 25 years as a marketing and branding expert, Jim has created brand experiences for Kellogg’s, Kraft, Ikea, Cadillac, Clean & Clear, American Express, Walmart and more. He teaches intensive marketing classes at New York University and his second book, The Experience Effect for Small Businesses, is in stores now.
Take a look at the Small Business Bootcamp he did with Vocus - you'll learn a ton, including:
-Create DIY ‘brand experiences’ that keep customers coming back
-Research techniques to help your brand connect with customers better
-Out-brand your rivals with some easy competitive analysis
Promo Focus is a promotional products company that offers over 10,000 products. They believe in environmentally friendly practices like using biodegradable materials and recycling. Their client needs analysis process helps identify the best promotional strategies and products to meet client goals. Promotional products are an effective marketing tool, with billions spent annually in the US on tangible advertising.
Here is a sample buyer persona for Susan, the head of HR at a mid-sized company:
Name: Susan
Role: Head of Human Resources
Company Size: 150 employees
Background:
- Has worked in HR for 15 years, starting as an HR Associate and working her way up to Head of HR
- Enjoys the challenges of managing people processes but also feels pressure to contain costs
Goals:
- Retain top talent to minimize turnover and maximize productivity
- Reduce healthcare costs and choose the most cost-effective benefits package
- Stay up-to-date on HR best practices and legislation
Challenges:
- Budget constraints limit benefits offerings and training programs
- Employees want
The document discusses local store marketing and provides tips for implementing a local store marketing plan. It recommends determining store objectives and customer needs, researching the local area, partnering with other local businesses, providing promotional items and discounts to customers, and advertising through various local channels. The process involves identifying the target audience, educating customers, building relationships, and profiting from increased store traffic, sales and loyalty.
Selfast with years of diverse and rich experience in front-ending successful communication and marketing initiatives for various brands, is a great asset for your team
Selfast Inc is an in-house marketing agency established in 1989 in Bangalore, India that provides branding, marketing, and execution services to multinational and national clients. It has a team of over 150 professionals and freelancers across India. Selfast believes in combining concept, coverage, and execution to get brands close to customers through innovative engagement and experiences that make brands memorable. The agency aims to enhance client brands and objectives through seamless campaign management from start to finish.
Marketing FMCG -The brand behind brandsSimon William
Selfast Inc is an in-house marketing agency established in 1989 in Bangalore, India that provides branding and marketing services to multinational, national, and local clients. It has a team of over 150 professionals and freelancers across India. Selfast believes in providing strategic concept development, comprehensive service coverage, and ensuring strong execution of client campaigns through best practices. The agency aims to get close to clients' brands and customers to create memorable and impactful brand engagement experiences.
Selfast with years of diverse and rich experience in front-ending successful communication and marketing initiatives for various brands, is a great asset for your team
Selfast with years of diverse and rich experience in front-ending successful communication and marketing initiatives for various brands, is a great asset for your team
Brand Batua is a one-stop marketing and branding company that offers various services including reward redemption and fulfillment, corporate procurement, warehousing and distribution, loyalty programs, sampling, brand building, marketing activations, creative design, and printing and POP display design. The company aims to increase ROI for brands by providing these integrated services and taking a plug-and-play approach.
This document provides a business plan for a proposed restaurant called Restaurant Entrepreneurship. The summary includes details about the industry analysis, products and services, marketing strategy, and social media strategy. The restaurant will offer a variety of fish dishes and focus on quality seafood. The marketing strategy involves increasing customer frequency, targeting different group sizes, and using social media like Facebook, Twitter, and YouTube to engage customers.
The document discusses Promo Focus, a marketing company that provides promotional products and services. It summarizes the company's background, beliefs, capabilities, and approach. Promo Focus believes in honest business practices and protecting people and the planet. The company provides full-service marketing solutions, from consulting to graphic design to fulfillment. It aims to help clients effectively promote their brands while considering social, environmental, and economic impacts.
This document provides information about Promo Focus, a company that offers promotional products and services. It discusses Promo Focus' beliefs, capabilities, and strategies for creating effective marketing campaigns using tangible advertising products. The document also provides examples of how Promo Focus has helped other companies successfully launch new products and secure press exposure through the use of promotional items.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.