Presentation from Nicholas Christensen, Account Executive at Marketo. Presented during Avaus Marketing Innovations Sweden's event B2B Marketing Transformation (2016/02/25) in Stockholm.

1. May the Marketing Hub be with you

3. Marketo Company Overview
#1 independent marketing platform:
• Innovative digital marketing platform
• Fastest growing marketing technology company
• Customer system of record, 1B leads, 220B+
activities
Top rated by Analysts including Gartner,
SiriusDecisions and Forrester
Marketing First
• Helping marketers master the art and
science of digital marketing
• Unparalleled expertise
4,300 customers across
25 industries in 46 countries

4. MARKETING
FIRST

5. THE FUTURE OF
MARKETING

6. Page 6Marketo Proprietary and Confidential | © Marketo, Inc. 2/26/2016
YOUR
CUSTOMERS
The Quest of Every
Marketing Team

7. Page 7Marketo Proprietary and Confidential | © Marketo, Inc. 2/26/2016
Today’s World
2900
Marketing
& Sales
Messages Per Day

8. Buyers are Self-Directing Journeys
66% to 90%
of a Buyer’s Journey
Today is Self-Directed

9. Page 9Marketo Proprietary and Confidential | © Marketo, Inc. 2/26/2016
A Transformation in Customer Engagement
Mass
Marketing
Focus on the
message
Transactional
Marketing
Focus on the
upfront
transactions
Engagement
Marketing
Focus on
long-term
relationships

10. ENGAGEMENT
MARKETING

11. Inagalaxyandtimenotsofaraway…

12. Inagalaxyandtimenotsofaraway…

13. Inagalaxyandtimenotsofaraway…

14. Inagalaxyandnotsofarfaraway…
Context+Data

15. MarketoEngagementMarketingHub

16. Who:ManufactureroflargeformatLED
Challenges:Inboundleads,identifybuyers,
reporting/analytics
Solution: InboundMarketing,MarketingAutomation
->Webpersonalization
DeliverInsightdirectlytoSales.

17. TimeforQ&A?