The document discusses the rise of social networking and its significance for communication and business. It traces the evolution from ancient marketplaces that facilitated the sharing of stories and knowledge, to the modern era of mass media that lacked direct conversation. The advent of the internet has resurrected conversation on a global scale. Social networking sites in particular have further enabled powerful global conversations, with members communicating in natural, open, and sometimes shocking ways. For individuals and organizations, participation in social networks allows one's voice to be heard and provides opportunities to connect with others through immediate feedback and conversation.

1. The Rise of Social Networking: The
End of Communication as Usual
Elvis Eromosele 2011

2. © 2008 Mobile Telephone Networks. All rights reserved.
Introduction
5000 years ago, the marketplace was the
hub of civilization, a place to which
traders returned from the remote lands
with exotic spices, silks, monkey, parrot,
jewel, slaves – and fabulous stories.
Fabulous stories!

3. © 2008 Mobile Telephone Networks. All rights reserved.
Scene 1
• Imagine the banter of the bazaar – the
sights, the smell and the sounds (Magic!).
• Indeed , the natural human conversation is
the true language of commerce

4. © 2008 Mobile Telephone Networks. All rights reserved.
Scene 2
Is it a wonder therefore that
businesses have struggled to
communicate in this age of
mass media (TV & Radio)?

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Scene 3
Reason? – Conversation which forms
the basis of business is missing.

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Scene 4
• The advent of a global communication
system – the internet is now resurrecting
across the business world the ancient,
timeless and true principle of the
marketplace: Conversation!

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Scene 5
• Through the internet, people are
discovering and inventing new ways to
share relevant knowledge with blinding
speed – we can safely say a powerful
global conversation has begun.

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Scene 6
• Enter: Social Networking

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Scene 7
• Social networking is defined as the bringing together of
individuals into to specific groups, often like a small
community or a neighborhood. Although social networking is
possible in person, especially in schools or in the workplace, it
is most popular on the internet. This is because unlike most
high schools, colleges, or workplaces, the internet is filled with
billions of individuals who are looking to meet other internet
users and develop friendships. Remember the 6 Degrees of
separation concept

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Scene 8
• Take a typical Social Networking
Site : Facebook, My Space etc.

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Scene 9
• But what happens in these sites?
Members communicate in language
that is natural, open, honest, direct,
funny and sometimes shocking.

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Scene 10
• Social Networking is bringing
conversation in the marketplace to a
place to a ‘boil’

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Scene 11
• We have to ask: as individuals or
organisation, would your voice be
heard?

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Scene 12
Why Social Networks
• Immediacy – instant feedback on products/services, brand,
and useful information on the telecommunications industry.
• Cost saving – Communications cost
• Portray brand as vibrant, hip and up-to-date – key to
connecting with the youth segment
• Control via administrator
• Individual
• Conversation ! Conversation !! Conversation !!!

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