Developing a strategy for gathering and processing competitive intelligence (CI) is an important part of the new global competition.

1. THE RIGHT KIND OF
COMPETITIVE
INTELLIGENCE
For additional information about Competitive Intelligence
please visit www.Intelligence2act.com

2. www.Intelligence2act.com
Developing a strategy for gathering
and processing competitive
intelligence (CI) is an important part
of the new global competition.
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3. www.Intelligence2act.com
USE WAR GAMES AND IMMERSION TECHNIQUES
WITH THE CI
It is a great idea to try and simulate how you believe your
competitors will react to product launches or any other market
events.
Gathering a cross-section of your organization together into a war
room like setting and drawing on all of the available competitive
intelligence will allow them to role play to find potential pitfalls in
your product or rollout strategy.
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BUILD INFORMATION FILTERS TO FOCUS AND
REDUCE COMPETITIVE DISTRACTION
With all of the information that you can gather with a simple
search online it can become overwhelming to try and make sense
of it all or try to track every single movement of your
competitors.
Accordingly, it is far more beneficial to create certain information
filter and distil the information into actionable metrics that are
valuable to your purpose.
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THESE ARE ONLY A COUPLE OF THE BUSINESS
CHALLENGES THAT CAN BE TACKLED THROUGH A
GOOD CI STRATEGY
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6. For additional information about Competitive Intelligence
please visit www.Intelligence2act.com