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Mdm and future competitive intelligence


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Mdm and future competitive intelligence

  1. 1. MDM AND FUTURECOMPETITIVE INTELLIGENCEFor additional information about Competitive Intelligenceplease visit
  2. 2. www.Intelligence2act.comDeveloping a master data management (MDM) process can be anoverwhelming process, especially when you consider how much datathat is available to be gathered and analyzed, as well as delivered andcurated.Add to this the amount of information and content delivery mediumsthat the internet and social media offers and you can quickly get intothe habit of collecting competitive intelligence (CI) and releasing yourcontent in a fragmented and haphazard fashion. It is important toseparate these two actions to make the most use out of your MDM: CIprocess and content distribution management process.2
  3. 3. www.Intelligence2act.comWith traditional content distribution and marketing you just had a fewavenues and requirements that your company had to take care of:product sheets, marketing materials, and maybe a video. But with theaddition of social media and the increasing need for people to havemore and more data it is becoming evermore important to strategicallyplan all of the information that you are releasing.Once you have a plan in place for the release, it is important to setup aprocess that will keep track of all of the information that is releasedabout your company or product, either in social media or online.3
  4. 4. www.Intelligence2act.comThe ease of publishing online has allowed anyone with an opinion topost whatever they think about your business online for millions ofother people to see. Setting up a process that will alert you wheneveryou are mentioned will make sure that you can review this informationand react appropriately.Customers and competitors are going to write whatever they want, butyour reaction will often be more important, and by making this a part ofyour MDM process you can ensure that you say on top of theseopportunities.4
  5. 5. www.Intelligence2act.comOn the other side of the coin, you can use the same processes that youuse to alert you of the information that is being released about you andchange the target to your competitors for CI data gathering information.Often you may be able to react to a mention in your industry, even if itis referencing your competitor, which will make you look like yourorganization is on top of the game.While the MDM process is getting more complicated, there are plentyof opportunities that this can create in a CI context. Gaining anadvantage over your competition requires that you develop a goodMDM strategy that includes a polished CI process, and don’t forget touse social media on both sides of your strategy.5
  6. 6. For additional information about Competitive Intelligenceplease visit