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Why innovation by forced brainstorming doesn’t work


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When people are forced to brainstorm, either in a group or being put on the spot individually, most people can’t assess their most creative thoughts.

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Why innovation by forced brainstorming doesn’t work

  1. 1. WHY INNOVATION BYFORCED BRAINSTORMINGDOESN’T WORKFor additional information about Innovationplease visit
  2. 2. www.InnovationGrow.comWhen people are forced to brainstorm, either in a group or being puton the spot individually, most people can’t assess their most creativethoughts.Innovation depends on creativity and thinking outside the box to comeup with solutions and ideas, but most people can’t force a creativestate. While time limits can be beneficial to creativity the person that istrying to generate ideas has to be in the correct state, and this isextremely difficult to coordinate with several people.Making sure that the innovation workshop or activity takes this intoaccount and blends individual creativity activities with groupcollaboration will often result in great results, but for the very bestcreativity forced brainstorming isn’t the solution.2
  3. 3. www.InnovationGrow.comMost people can assess a problem or task with more creativity whenthey are given freedom to generate the idea on their own.There are several problems to this approach from the traditionalbusiness mindset, including lack of rules, unstructured process, and lackof direct office collaboration. Because the creative thought can happenat any time, companies are better served having a mechanism in placeto capture and test all of the ideas that the employees think of,regardless of where they are when they thought of the idea.When the pressure of the formal atmosphere is lifted from the staffthey are able to freely associate and vet their own ideas with impunity.3
  4. 4. www.InnovationGrow.comEven though the peak creative state for most people is achievedthrough free association throughout the course of the day, there areseveral workshop and workplace activities that can get most peopleinto a creative state.By developing these activities into your innovation process you canensure that you are putting your employees into the best possiblecreative state inside the workplace.A combination of these workplace creativity activities and a goodinnovation process idea capture mechanism will make sure that all ofthe best ideas are captured, independent of how they were manifested.4
  5. 5. www.InnovationGrow.comThe freshest and most creative ideas come to most people when theyare relaxed and engaged in a task that is different from the problemsthat they are supposed to be solving.By making sure that the innovation process includes a way to effectivelycapture and evaluate these ideas, you can make sure that every ideahas a chance to shine.And while innovation workshops may not be the most creative way toinnovate, when they are combined within a great innovation processthey help to develop a large pool of ideas for the process to test andevaluate; always hoping for the next blockbuster.5
  6. 6. GROWING BUSINESS WITH INNOVATIONFor additional information about Business Innovationplease visit