How can War Games help strengthen a Competitive Intelligence program's contribution to the success of every company?
Many CI programs struggle to gain exposure and recognition within their organization and, as a result, are left vulnerable to cutbacks when external competitive forces or market conditions drive cost-cutting. How ironic that, the more threatening externalities become for a company, its CI program seems to diminish in value? Management's reflex is simple: cut "fat" processes lacking clear, tangible, difference-making impacts on decisions. Consequentially, however, they can injure the "muscle" of an otherwise productive intelligence team.
Some CI professionals have discovered that War Games (and related competitive strategy simulations) can make a tremendous difference in the way executives recognize, appreciate and reward CI's contributions to company success.
We'll discuss three ways War Games can help strengthen a competitive intelligence program. Specifically, the session will look at examples of War Games as a way to:
- Prioritize tasking and monitoring of key intelligence topics and questions
- Forecast possible future scenarios confronting the company in the market and industry
- Simulate the actions and reactions of competitors or other actors on strategic, tactical and operational decisions