Visual communication has become widespread with social networks, enabling daily interaction through images. Users who want to express themselves on these platforms typically look to others ("trendsetters") who have previously expressed similar ideas. The communication process through visual language has a different timing than verbal language. Informal learning occurs through daily activities, family time, and leisure, such as on the internet. Instagram users ("prosumers") who understand visual communication frequently learn through imitation and trial-and-error processes.

1. The relationships between visual
communication and informal learning
Felicidad García-Sánchez
felicidadgsanchez@usal.es
Roberto Therón Sánchez
theron@usal.es
José Gómez Isla
pepeisla@usal.es

2. 1. Visual communication is
broadly extended nowadays
Social networks enable users’ daily relationship
with images

3. 2. Learn this language
by imitation
Users that feel the need of expressing
theirselves on social networks usually look for
someone (referent) that expressed the same
previously (trendsetter)

4. 3. The communication
process. "Talking" visual
language.
The communication process in this
case have another timing

5. 4. The Internet, eLearning
and informal learning
Knowledge Production and Consumption are
different, immediate and almost ludic. The
learning belong to our leisure

6. 5. We are “prosumer”
“Everybody today with a mobile phone with a built-
in camera automatically becomes a photographer.”
Lev Manovich

7. 6. Informal learning
Daily activities, family or leisure time.

8. 7. Visual learning
This concept refers to the possibility of
communication through visual language, using
the characteristics and semantic of the images
(shot type, depth of field, composition ...)

9. 8. Instagram. Informal
learning and visual learning.
“Prosumers”, learners that understand how to
communicate in a visual way frequently learn by
imitation, by trial-error processes.

10. 9. Conclusions
How we learn a language?
How we speak a language?