Know how to increase the chance of getting more conversions of your leads. Qualify your marketing leads even before you make the first contact down your sales pipeline.

1. MARKETING
February, 2020
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2. We often hear about lead generation to the point that many digital
marketing agencies have emerged and been formed, for this purpose
only, to generate leads for clients. Without giving any explanatory
statements, I would assume that readers are familiar with what I'm
talking about, Facebook lead generation campaigns in particular.
We see agencies charge clients per lead which is predominant
nowadays because this can bring huge financial benefits to marketers
and at the same time it provides instant tangible results for clients.
When I send a list of leads every week to my clients, I place myself in
a position where I'm actually providing results and therefore don't
need to justify how much I charge for each lead generated. Not only
this, but by doing this I also lift my hands up from the sales
responsibility and make it clear to my clients that if those leads don’t
convert then it’s down to their sales skills. This depends on the
industry and business I'm marketing for.
Facebook Lead Generation!
Who's winning in the end?
Quality over
Quantity
Is this really professional? (Not into this really!)

3. I'm a strong believer that unless you target the right person in the
right place at the right time, Facebook campaigns won't work.
Similarly, It's true that when we run a campaign to get leads we don't
have to choose the right time because prospects know that we have
collected their details and we will contact them so by then
presumably they will be ready for the deal.
Statistics show that the chance of converting those leads drops down
by 70% if they're not contacted within the first 24 hours.
Is targeting the right audience enough to get the right leads?
Mmmmm that’s the question, how do we get quality leads not any
leads that waste our time and bring nothing in return?
Facebook provides one level of filtering and that’s at the campaign set
where you choose your target. Despite the fact that this targeting
ability is literally exceptional and super, it’s not enough when it comes
to lead generation campaigns on many occasions.
Really? What are you talking about?
Yes, it’s not enough because no matter how accurately you target it’s
still one targeting layer and once the campaign is ON and active
Facebook algorithm will put the ads in front of the targeted audience
and all they need to do is just two clicks, one on the ad and the other
on the submit button.
Furthermore, this approach seems to be the easiest for marketers as
collecting a bunch of emails and phone numbers is not that difficult
and challenging within the Facebook marketing platform. Easy job,
pay well!!
The Technical Side

4. How to work this out?
Well, we need another filtering layer to make sure ONLY those
genuinely interested submit their details. Here’s my suggestion
for those programmed to run lead generation campaigns only.
Run a Traffic or preferably Conversion campaign and drive
traffic to a landing page that meets the following conditions:
Is this enough to filter the leads and get the right ones only?
Certainly NOT, unless you’re marketing something very very
popular.
My argument

5. Professionally and nicely designed.
With ONE only ONE call to action to get name and either email,
phone number or maybe both. Because if a person is really interested
they wouldn’t mind submitting such brief details. Once again, make
sure there’s only one call to action, no links that might distract
people.
The call to action is placed in ONE only ONE place in the landing
page.
The landing page should preferably be on the main domain of your
website. It looks more authentic. (Not a fan of sub-domains). It
depends!!!!
At the top of the page, make sure you give some extra details about
what you’re collecting leads for because you can not write much in
the ad. The ad should be very brief and concise.

6. Target the right people at the set level.
Design a nice attractive ad with great images.
Design a great landing page and never put too much text or many
images.
Make sure the landing page is fully optimised and downloads very
quickly.
Don’t build a landing page that I have to scroll for an hour to get
to the bottom and see the call to action. One scroll should be long
enough!!
Suppose I’m the right targeted person to see the ad. Once I see it, if
it grabs my attention I will click on it. This is one filtering layer
passed. It’s taking me out of facebook to a landing page, you know
what!! because I’m very interested I’m going to see the page. That is
another filtering layer.
Once the page downloaded, I can read some more information and
see customer reviews and nice images. I’m going to scroll down.
Another filtering layer. Here we go, I’m putting my details and
submitting them rather than having that imported from Facebook.
Another filtering layer. Only high quality leads will pass through this
process.
What about better user experience and keeping the audience on
Facebook platform and making it easy for them to submit their
information? That’s true. I would say. Use this approach and make
sure you take the following measures:
Here’s the thing

7. Finally. One might say that we can do all this within Facebook and
there’s no need to a landing page. The answer is, that’s true but
guess what you’re still in Facebook and what makes this approach
very effective is the exit from Facebook to the landing page, this
alone is a great filtering layer.
Remember, Facebook marketing is about knowing
the thing and testing it. Please test it again and again
and make changes as you go!