2. The idea
For the second advert I decided upon an idea of a date. The reason why is because
I believe it would attract the attention of audiences such as couples or even
marriages reminiscing about the dates they used to have. This advert will attract
young people since the actors that play in the date are young themselves but also
reasonably attractive (representation in media is also important as mentioned in
different post.) The idea was meant to be that a young inexperienced man is
getting ready for a date he does appear slightly over confident and wants the date
to go perfectly to plan until he notices a big stain on his shirt as a date
approaches. With his best attempts he tries to hide it which doesn’t work as
eventually the date realises that there must be a reason for the silly behaviour.
The advert is also meant to be uplifting as the over confident guy does things that
are seen as ridiculous and that is what I decided to have in the advert to make it
humours. Since majority of the people that have completed my survey most said
that humour catches their eye to watch the advert.
The advert has a linear narrative with the product appearing right at the end.
3. The Mise en scene, setting and shots.
The Mise en scene in this advert is very important. Again the advert was filmed at my house which
allows flexibility and I am able to rearrange stuff easily to fit the conventions. We have used
The girls room where the big mirror is: We have filmed the scene of where the man notices the
stain in the mirror and notices he is running out of time but also a crab shot as the actor is getting
his shirt out of the wardrobe.
The bathroom: the beginning of the whole advert as the man washes his face and puts after shave
on.
The dining space and kitchen: That’s the space where majority of the filming took place as that is
where the date was set very carefully I had to consider the angles at which I was going to film the
date one of the shots I used was a long shot. There was an eyeline match used as the actor was
looking through the window shutters to the date he is seeing at the door. In this scene there is a two
shot used when showing that the girl notices the dirty stain.
The hallway upstairs: Here we could see the man doing an action match by getting ready for his
date but also being clumsy as he steps on a plug.
The front doors: Where his date is waiting to meet him at her house. The shot used here is point of
view from the mans perspective while having the tilt motion and also the point of view through the
woman’s perspective.
Throughout the advert there are quite a few jump cuts.
