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I saw the sign....in design2011                   LessConfDesigning Products at ScaleSteven WalkerLead Designer@to_morrow
I saw the sign....in designDesigning Products at ScaleSteven WalkerLead Designer@to_morrow
Do you want to design aproduct at this scale?
You do?! Awesome!
It’s fucking nuts and you better be too.
Designing andBuilding at Scale
1   Move At Uncomfortable Speeds
Slow = Smooth and Smooth = Fast
Hypothetical SyllogismP = Q and Q = R, therefore P = R
Only logical fallacy I believe in...cause it works
Know your shit so you can implement onthe fly
because quick deployment is important
Time will always be a luxury
2   Always Be Thinking Frameworks
Do you have a documented style guide?
Building a UI framework is a designers job!
You shouldn’t have time to build one
If you do, your business isn’tgrowing fast enough
3   Provide Coverage
Might be the most difficult thing to manage
Know everything about your product
Design process around getting people
People are the design. Design is a process.Therefore people must be part of yourprocess.
4   Don’t Build, Build With...
Find great people that will do the work justas good as you would
“In order to do things well, that can’t bedone by one person, you must findextraordinary people.” - Steve Jobs
Angle decisions together
Can you build?
Designers should develop anddevelopers should design.
Move quicker by making halfas many decisions
5   Predict Outcomes
Lazy designers show work that they knowwon’t get approved
Did the iPod shipped afterone iteration?
The majority of iteration should bedone in the privacy of your own head
Don’t waste time by showing work thatwon’t get approved
And be right about howyour work will perform
6   Design For Everybody Else
Don’t waste time by being preferential
When are you EVER designingfor you?
Be a company man/woman. You aredesigning for your company and its users
Think about you last...if at all
7   Design For Cranes
We design for growth, extensibility
If you’re not designing something that canbuild upon itself you should restart
You’ll limit your growth by not designingFOR growth, so important
What will this look like in 6months, one year...
8   Shipping is all about Do Do
Ship of get off the pot. Start with do, do
I love making poop references, especiallywhen people are paying to hear them
If you can’t ship, you’re stupid and I hate you
Being able to build facilitates shipping
Knowing your product facilitates shipping
The best product people canbuild the product
Tomorrow
Don’t be completely useless
9   Search For “The Goose Bump    Effect”
If you aren’t getting goose bumps in yourwork you aren’t doing it right...
or your just some weird person that doesn’tget goose bumps
in which case you should go see the doctor
Goose bumps tell me when we are on tosomething
No goose bumps, no product
Don’t Be Shallow10
Think and go deep
The larger the product the larger the impact
No Visual Vertigo11
Preserve momentum
Use blinders and capitalize on intent
Real world metaphors work
Risk Being Fired12
Don’t listen to this one
This is just me trying to justifythe shit I do
I can’t believe I still have a job
Go big or go home. That canget you fired.
It can be an incredible motivator
Thanks andWe’re Hiring!Designers &Developersin Chicago & PaloAltoEmail me!steven@groupon.com
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Steven Walker, Groupon - LessConf 2011

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Steven Walker, Lead Design at Groupon speech at LessConf 2011 - I Saw The Sign In Design, Design Products at Scale

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Steven Walker, Groupon - LessConf 2011

  1. 1. I saw the sign....in design2011 LessConfDesigning Products at ScaleSteven WalkerLead Designer@to_morrow
  2. 2. I saw the sign....in designDesigning Products at ScaleSteven WalkerLead Designer@to_morrow
  3. 3. Do you want to design aproduct at this scale?
  4. 4. You do?! Awesome!
  5. 5. It’s fucking nuts and you better be too.
  6. 6. Designing andBuilding at Scale
  7. 7. 1 Move At Uncomfortable Speeds
  8. 8. Slow = Smooth and Smooth = Fast
  9. 9. Hypothetical SyllogismP = Q and Q = R, therefore P = R
  10. 10. Only logical fallacy I believe in...cause it works
  11. 11. Know your shit so you can implement onthe fly
  12. 12. because quick deployment is important
  13. 13. Time will always be a luxury
  14. 14. 2 Always Be Thinking Frameworks
  15. 15. Do you have a documented style guide?
  16. 16. Building a UI framework is a designers job!
  17. 17. You shouldn’t have time to build one
  18. 18. If you do, your business isn’tgrowing fast enough
  19. 19. 3 Provide Coverage
  20. 20. Might be the most difficult thing to manage
  21. 21. Know everything about your product
  22. 22. Design process around getting people
  23. 23. People are the design. Design is a process.Therefore people must be part of yourprocess.
  24. 24. 4 Don’t Build, Build With...
  25. 25. Find great people that will do the work justas good as you would
  26. 26. “In order to do things well, that can’t bedone by one person, you must findextraordinary people.” - Steve Jobs
  27. 27. Angle decisions together
  28. 28. Can you build?
  29. 29. Designers should develop anddevelopers should design.
  30. 30. Move quicker by making halfas many decisions
  31. 31. 5 Predict Outcomes
  32. 32. Lazy designers show work that they knowwon’t get approved
  33. 33. Did the iPod shipped afterone iteration?
  34. 34. The majority of iteration should bedone in the privacy of your own head
  35. 35. Don’t waste time by showing work thatwon’t get approved
  36. 36. And be right about howyour work will perform
  37. 37. 6 Design For Everybody Else
  38. 38. Don’t waste time by being preferential
  39. 39. When are you EVER designingfor you?
  40. 40. Be a company man/woman. You aredesigning for your company and its users
  41. 41. Think about you last...if at all
  42. 42. 7 Design For Cranes
  43. 43. We design for growth, extensibility
  44. 44. If you’re not designing something that canbuild upon itself you should restart
  45. 45. You’ll limit your growth by not designingFOR growth, so important
  46. 46. What will this look like in 6months, one year...
  47. 47. 8 Shipping is all about Do Do
  48. 48. Ship of get off the pot. Start with do, do
  49. 49. I love making poop references, especiallywhen people are paying to hear them
  50. 50. If you can’t ship, you’re stupid and I hate you
  51. 51. Being able to build facilitates shipping
  52. 52. Knowing your product facilitates shipping
  53. 53. The best product people canbuild the product
  54. 54. Tomorrow
  55. 55. Don’t be completely useless
  56. 56. 9 Search For “The Goose Bump Effect”
  57. 57. If you aren’t getting goose bumps in yourwork you aren’t doing it right...
  58. 58. or your just some weird person that doesn’tget goose bumps
  59. 59. in which case you should go see the doctor
  60. 60. Goose bumps tell me when we are on tosomething
  61. 61. No goose bumps, no product
  62. 62. Don’t Be Shallow10
  63. 63. Think and go deep
  64. 64. The larger the product the larger the impact
  65. 65. No Visual Vertigo11
  66. 66. Preserve momentum
  67. 67. Use blinders and capitalize on intent
  68. 68. Real world metaphors work
  69. 69. Risk Being Fired12
  70. 70. Don’t listen to this one
  71. 71. This is just me trying to justifythe shit I do
  72. 72. I can’t believe I still have a job
  73. 73. Go big or go home. That canget you fired.
  74. 74. It can be an incredible motivator
  75. 75. Thanks andWe’re Hiring!Designers &Developersin Chicago & PaloAltoEmail me!steven@groupon.com

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