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PRESENTED BY:ARVIND ARORA




NESTLE LEADING BRAND
SLIDES INCLUDES
   PRODUCT OF NESTLE

   AD GROUP OF PRODUCT AND
    FURTHER CONTAIN

   KEY WORDS FOR SUCH AD
    GROUP
CHOCLATE AND
CONFECTIONARY
Nestle Dark Chocolate Dry Fruit
 KEY WORDS
  Chocolate raspberry
Cpc-50.38,Gms-1,10,000,Lms-49,500
   Chocolate on sale
Cpc-28.06,Gms-90,500,Lms-60500
  Dark Chocolate
 Cpc-54.51, Gpc-3,68,000,Lms-2,01,000
  Dark Chocolate Recipe
 Cpc-47.59,Gmc-22,200,Lms-14,800
  Chocolate Dark Health
Cpc-29.97,Gmc-12,100,Lmc-6600
NESTLE SELECTION FINE CHCOLATE
   The chocolate
Cpc-50.22,Gms-30,400,000,Lms-91,40,000
   Truffles
Cpc-42.72,Gms-8,23,000,Lms-3,68,000
   About Chocolate
Cpc-46.47,Gms-30,400,000,Lms-91,40,000
   Chocolates
Cpc-36.83,Gms-6120000,Lms-1220000
   Milk Chocolate
Cpc-50.68,Gms-3,68,000,Lms-2,01,000
NESTLE MILK CHCOLATE
 Milk Chocolate recipe
Cpc-33.53,Gms-27,100,Lms-14,800
 Chocolate sale
Cpc-27.86,Gms-90,500,Lms-60,500
 Chocolat
Cpc-41.49,Gms-91,40,000,Lms-6,73,000
 How to make Chocolate
Cpc-40.37,Gms-550,000,Lms-2,46,000
 Brands of Chocolate
Cpc-58.19,Gms-40,500,Lms-14,800
MILK PRODUCTS AND
NUTRITION
NESTLE EVERYDAY GHEE
Key word
 Ghee butter
Cpc-40.60,Gms-74,000,Lms-22,200
 Ghee from butter
Cpc-41.48,Gms-74,000,Lms-22,200
 Butter clarified
Cpc-31.56,Gms-90,500,Lms-40,500
 What is clarified butter
Cpc-31.75,Gms-90,500,Lms-40,500
 Ghee clarified butter
Cpc-39.70,Gms-60,500,Lms-18,100
NESTLE SLIM DAHI
 Dahi recipe
Cpc-4.95,Gms-18,100,Lms-8100
 Dahi handi
Cpc-8.55,Gms-22,200,Lms-18,100
 Dahi vada
Cpc-4.95,Gms-18,100,Lms-9900
 Dahi Wada
Cpc-4.95,Gms-14,800,Lms-8100
 Da hi
Cpc-7.17,Gms-110000,Lms-5400
`
NESTLE SLIM MILK
 Low fat milk calories
 Cpc-4.95,Gms-14,800,Lms-260
 Calorie and nutrition
Cpc-11.74,Gms-2,74,0000,Lms-40,500
 Menu weight loss
Cpc-10.07,Gms-18,100,Lms-720
 The calorie
Cpc-6.11,,Gms-16,600,000,Lms-2,46,000
 Calories in milk
Cpc-14.19,Gms-1,10,000,Gms-4400
BEVERAGE
 NESCAFE CAPPUCCINO
 What is Cappuccino
 Cpc-9.91,Gms-1000000,Lms-12100
 Cappuccino Coffee
 Cpc-9.71,Gms-33100,Lms-880
 Cappuccino and coffee
Cpc-9.63,Gms-33,100,Lms-880
 ice Cappuccino
Cpc-4.95,Gms-12,100,Lms-110
 Espresso cappuccino
Cpu-11.85,Gms-27,100,Lms-260
NESCAFE ICE TEA
 How to make ice tea
Cpc-4.95,Gms-33,100,Lms-880
 Ice lemon tea
Cpc-4.95,Gms-9900,Lms-480
 Tea company
Cpc-8.31,Gms-110,000,Lms-12100
 Icedtea
Cpc-34.92,Gms-301,000,Lms-5400
 Nescaf’e
Cpc-11.32,Gms-1000,000,Lms-18,100
NESCAFE CLASSIC
 About nescafe
 Cpc-42.67,Gms-1000,000,Lms-60,500
 Nescafe nescafe
 Cpc42.03,Gms-1000,000,Lms-60,500
 Coffee
 Cpc- 53.16 ,Gms-45,500,000,Lms-16,600,000
 Nescaf’e
 Cpc-41.02,Gms-1000,000,Lms-40500
 Taster choice
Cpc-25.75,Gms-14,800,Lms-9900
REASON TO CHOOSE ABOVE
    KEY WORDS
 The above key word ,I choose on the
  basis of my judgments as marketing
  manager.
 I choose these key words by taking into
  consideration different factors such as
  competition, globally monthly searches,
  local monthly searches, cost per click.
 These all key words have low
  competition, High global and local
  monthly searches and less cost per click.
 Due to all such reason, I choose these
  key words.
Nestle leading brand

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Nestle leading brand

  • 2. SLIDES INCLUDES  PRODUCT OF NESTLE  AD GROUP OF PRODUCT AND FURTHER CONTAIN  KEY WORDS FOR SUCH AD GROUP
  • 3. CHOCLATE AND CONFECTIONARY Nestle Dark Chocolate Dry Fruit KEY WORDS  Chocolate raspberry Cpc-50.38,Gms-1,10,000,Lms-49,500  Chocolate on sale Cpc-28.06,Gms-90,500,Lms-60500  Dark Chocolate Cpc-54.51, Gpc-3,68,000,Lms-2,01,000  Dark Chocolate Recipe Cpc-47.59,Gmc-22,200,Lms-14,800  Chocolate Dark Health Cpc-29.97,Gmc-12,100,Lmc-6600
  • 4. NESTLE SELECTION FINE CHCOLATE  The chocolate Cpc-50.22,Gms-30,400,000,Lms-91,40,000  Truffles Cpc-42.72,Gms-8,23,000,Lms-3,68,000  About Chocolate Cpc-46.47,Gms-30,400,000,Lms-91,40,000  Chocolates Cpc-36.83,Gms-6120000,Lms-1220000  Milk Chocolate Cpc-50.68,Gms-3,68,000,Lms-2,01,000
  • 5. NESTLE MILK CHCOLATE  Milk Chocolate recipe Cpc-33.53,Gms-27,100,Lms-14,800  Chocolate sale Cpc-27.86,Gms-90,500,Lms-60,500  Chocolat Cpc-41.49,Gms-91,40,000,Lms-6,73,000  How to make Chocolate Cpc-40.37,Gms-550,000,Lms-2,46,000  Brands of Chocolate Cpc-58.19,Gms-40,500,Lms-14,800
  • 6. MILK PRODUCTS AND NUTRITION NESTLE EVERYDAY GHEE Key word  Ghee butter Cpc-40.60,Gms-74,000,Lms-22,200  Ghee from butter Cpc-41.48,Gms-74,000,Lms-22,200  Butter clarified Cpc-31.56,Gms-90,500,Lms-40,500  What is clarified butter Cpc-31.75,Gms-90,500,Lms-40,500  Ghee clarified butter Cpc-39.70,Gms-60,500,Lms-18,100
  • 7. NESTLE SLIM DAHI  Dahi recipe Cpc-4.95,Gms-18,100,Lms-8100  Dahi handi Cpc-8.55,Gms-22,200,Lms-18,100  Dahi vada Cpc-4.95,Gms-18,100,Lms-9900  Dahi Wada Cpc-4.95,Gms-14,800,Lms-8100  Da hi Cpc-7.17,Gms-110000,Lms-5400
  • 8. ` NESTLE SLIM MILK  Low fat milk calories Cpc-4.95,Gms-14,800,Lms-260  Calorie and nutrition Cpc-11.74,Gms-2,74,0000,Lms-40,500  Menu weight loss Cpc-10.07,Gms-18,100,Lms-720  The calorie Cpc-6.11,,Gms-16,600,000,Lms-2,46,000  Calories in milk Cpc-14.19,Gms-1,10,000,Gms-4400
  • 9. BEVERAGE NESCAFE CAPPUCCINO  What is Cappuccino Cpc-9.91,Gms-1000000,Lms-12100  Cappuccino Coffee Cpc-9.71,Gms-33100,Lms-880  Cappuccino and coffee Cpc-9.63,Gms-33,100,Lms-880  ice Cappuccino Cpc-4.95,Gms-12,100,Lms-110  Espresso cappuccino Cpu-11.85,Gms-27,100,Lms-260
  • 10. NESCAFE ICE TEA  How to make ice tea Cpc-4.95,Gms-33,100,Lms-880  Ice lemon tea Cpc-4.95,Gms-9900,Lms-480  Tea company Cpc-8.31,Gms-110,000,Lms-12100  Icedtea Cpc-34.92,Gms-301,000,Lms-5400  Nescaf’e Cpc-11.32,Gms-1000,000,Lms-18,100
  • 11. NESCAFE CLASSIC  About nescafe Cpc-42.67,Gms-1000,000,Lms-60,500  Nescafe nescafe Cpc42.03,Gms-1000,000,Lms-60,500  Coffee Cpc- 53.16 ,Gms-45,500,000,Lms-16,600,000  Nescaf’e Cpc-41.02,Gms-1000,000,Lms-40500  Taster choice Cpc-25.75,Gms-14,800,Lms-9900
  • 12. REASON TO CHOOSE ABOVE KEY WORDS  The above key word ,I choose on the basis of my judgments as marketing manager.  I choose these key words by taking into consideration different factors such as competition, globally monthly searches, local monthly searches, cost per click.  These all key words have low competition, High global and local monthly searches and less cost per click.  Due to all such reason, I choose these key words.