This document summarizes key techniques used in Steve Jobs' presentations based on a live presentation by Carmine Gallo. It discusses how Jobs develops a messianic sense of purpose, plans in analog before using technology, introduces antagonists to engage audiences, uses simple visuals over words, creates emotionally charged "holy shit" moments, masters stage presence through practice, and has fun to inform and entertain audiences. The overall message is that adopting some of Jobs' storytelling and presentation techniques can help make ideas stand out.
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UNISON are building a learning community, enabling
activists and staff to connect, learn, research and share
organising knowledge, best practices and experience.
Monica discusses the community's launch through to
implementation, encouraging hearts and minds.
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Repicturing learning at Getty Images, by Kim George, Learning and Development Manager at Getty
L&D has been integral to the evolution of Getty's culture
over the last 20 years, increasing opportunities to learn
informally and socially, supporting formal training initiatives.
Kim explains how Getty's Fastest Path to Value approach assists and strengthens their learning culture and delivers
real business value.
This is my part in a panel-type presentation at Internet Librarian in October 2013. Topics covered included licensing issues, mobile apps for iOS and Android, and an affordable payment system and a great open source Internet filter and Intrusion Prevention System.
Eye protection ppe toolbox talk trainingAlan Bassett
Much of the work we carry out day to day present’s significant hazards with respect to your eyes. Your eyes can be harmed in many ways from chemical slashes, welding flashes and inclusions of metallic particles.
Even ‘minor’ eye injuries can cause life-long vision problems and suffering a simple scratch from sawdust, cement, or drywall can cause corneal erosion that is recurrently painful...
http://www.brightwave.co.uk/beyond-the-course
This presentation was originally delivered by Charles Gould (Managing Director, Brightwave) at Beyond The Course in Edinburgh on 12 June 2012.
About this session
Over the years Brightwave has helped many world-leading organisations tackle business challenges with e-learning. In many cases, this has taken the form of courses, the formats of which are familiar to most of us. Yet our approach to e-learning has evolved.
While the core imperatives may have remained the same (a business need, a specific audience, measurable change in behaviour and a clear message/content), the tools and resources available to our designers are proliferating. The role of the learning designer has become more complex, more wide-reaching and arguably more valuable. In this session, Charles will draw from recent experience at Brightwave, including the latest thinking from its design team to address some very current questions.
Is the course really dead? When might it still be appropriate?
How do we meet organisational needs while exploiting less formal learning?
What resources and tools are being harnessed to replace or supplement the course?
How do we enhance learning using communications, social media and mobile technology?
What new opportunities do learning designers have and how should they use them?
In what direction are organisations moving if they are moving beyond the course?
Sleeping Giant Build is a community based organization partnering with local businesses, religious organizations, civic groups, individuals and our partner families to eliminate poverty housing in the greater New Haven area.
kasina: Costs of Compensation - Sales & National Accounts 2009kasina
kasina's 2009 study of Sales and National Accounts compensation; key findings on trends, and recommendations for asset managers to improve their compensation practices
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This presentation was delivered by Brightwave Group's Colin Welch and Sophie Costin at the Learning Technologies Summer Forum, June 14th 2016.
The line between learning goals and business goals is blurring. In a complex world, learning becomes imperative to communicate and engage both internal and external stakeholders.
In this practical, case study-led session, Colin and Sophie share their expert insight and experience from two outstanding recent projects, where innovative game-based learning technologies were used to push out beyond an internal corporate audience to raise knowledge levels in wider, multi-sector, public audiences.
For more information on shared value, or to see how we utilise our expertise, innovation and creativity to design award-winning learning solutions that deliver your business objectives and truly engage your employees, visit www.brightwavegroup.com
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As part of a series of webinars run by the Learning and Skills Group, our Director of Operations Fiona Nunn discussed how delivering custom learning projects in close collaboration with L&D teams can work at global scales.
In this lively session, Fiona used a mixture of theory, case-studies and live interactive demonstrations to show you how to hack your own working practices to deliver large-scale learning projects that add real value to your organisation.
During the webinar attendees found out:
● How to adapt smart learning production processes to build personalised learning content at large scales.
● How to use Agile production techniques of chunking and iteration to transform your learning.
● Hints, tips and workflow suggestions to manage global projects with minimal fuss.
● How the experts use the latest authoring tools to deliver rapid results at the highest level.
● How to manage complex operations to take the client with you and ensure customer success.
About Fiona
Before joining Brightwave and rising to the position of Director of Operations, Fiona worked in TV and corporate communications where she won several awards for her video programmes. An experienced writer, she is skilled both as a learning designer and project manager. As well as having responsibility for the efficient and effective management of Brightwave's production teams, Fiona is passionate about digital learning and how technology can be used to improve performance.
Total learning: Case study: organising space - powering a community of practi...Brightwave Group
Case study: organising space - powering a community of
practice at UNISON, by Monica Hirst, Strategic Organising, Planner, UNISON.
UNISON are building a learning community, enabling
activists and staff to connect, learn, research and share
organising knowledge, best practices and experience.
Monica discusses the community's launch through to
implementation, encouraging hearts and minds.
Total learning: Repicturing learning at Getty Images Brightwave Group
Repicturing learning at Getty Images, by Kim George, Learning and Development Manager at Getty
L&D has been integral to the evolution of Getty's culture
over the last 20 years, increasing opportunities to learn
informally and socially, supporting formal training initiatives.
Kim explains how Getty's Fastest Path to Value approach assists and strengthens their learning culture and delivers
real business value.
This is my part in a panel-type presentation at Internet Librarian in October 2013. Topics covered included licensing issues, mobile apps for iOS and Android, and an affordable payment system and a great open source Internet filter and Intrusion Prevention System.
Eye protection ppe toolbox talk trainingAlan Bassett
Much of the work we carry out day to day present’s significant hazards with respect to your eyes. Your eyes can be harmed in many ways from chemical slashes, welding flashes and inclusions of metallic particles.
Even ‘minor’ eye injuries can cause life-long vision problems and suffering a simple scratch from sawdust, cement, or drywall can cause corneal erosion that is recurrently painful...
http://www.brightwave.co.uk/beyond-the-course
This presentation was originally delivered by Charles Gould (Managing Director, Brightwave) at Beyond The Course in Edinburgh on 12 June 2012.
About this session
Over the years Brightwave has helped many world-leading organisations tackle business challenges with e-learning. In many cases, this has taken the form of courses, the formats of which are familiar to most of us. Yet our approach to e-learning has evolved.
While the core imperatives may have remained the same (a business need, a specific audience, measurable change in behaviour and a clear message/content), the tools and resources available to our designers are proliferating. The role of the learning designer has become more complex, more wide-reaching and arguably more valuable. In this session, Charles will draw from recent experience at Brightwave, including the latest thinking from its design team to address some very current questions.
Is the course really dead? When might it still be appropriate?
How do we meet organisational needs while exploiting less formal learning?
What resources and tools are being harnessed to replace or supplement the course?
How do we enhance learning using communications, social media and mobile technology?
What new opportunities do learning designers have and how should they use them?
In what direction are organisations moving if they are moving beyond the course?
Sleeping Giant Build is a community based organization partnering with local businesses, religious organizations, civic groups, individuals and our partner families to eliminate poverty housing in the greater New Haven area.
kasina: Costs of Compensation - Sales & National Accounts 2009kasina
kasina's 2009 study of Sales and National Accounts compensation; key findings on trends, and recommendations for asset managers to improve their compensation practices
Spread the wealth: Learning for change across diverse organisationsBrightwave Group
This presentation was delivered by Brightwave Group's Colin Welch and Sophie Costin at the Learning Technologies Summer Forum, June 14th 2016.
The line between learning goals and business goals is blurring. In a complex world, learning becomes imperative to communicate and engage both internal and external stakeholders.
In this practical, case study-led session, Colin and Sophie share their expert insight and experience from two outstanding recent projects, where innovative game-based learning technologies were used to push out beyond an internal corporate audience to raise knowledge levels in wider, multi-sector, public audiences.
For more information on shared value, or to see how we utilise our expertise, innovation and creativity to design award-winning learning solutions that deliver your business objectives and truly engage your employees, visit www.brightwavegroup.com
Scalable custom production Moving to the next level – and taking everyone wit...Brightwave Group
As part of a series of webinars run by the Learning and Skills Group, our Director of Operations Fiona Nunn discussed how delivering custom learning projects in close collaboration with L&D teams can work at global scales.
In this lively session, Fiona used a mixture of theory, case-studies and live interactive demonstrations to show you how to hack your own working practices to deliver large-scale learning projects that add real value to your organisation.
During the webinar attendees found out:
● How to adapt smart learning production processes to build personalised learning content at large scales.
● How to use Agile production techniques of chunking and iteration to transform your learning.
● Hints, tips and workflow suggestions to manage global projects with minimal fuss.
● How the experts use the latest authoring tools to deliver rapid results at the highest level.
● How to manage complex operations to take the client with you and ensure customer success.
About Fiona
Before joining Brightwave and rising to the position of Director of Operations, Fiona worked in TV and corporate communications where she won several awards for her video programmes. An experienced writer, she is skilled both as a learning designer and project manager. As well as having responsibility for the efficient and effective management of Brightwave's production teams, Fiona is passionate about digital learning and how technology can be used to improve performance.
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
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Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
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Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
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2. This presentation is given live by Carmine Gallo but so the knowledge can be shared in this format, we’ve created notes for you to read.
3. Be forewarned—if you pick up this book, your presentations will never be the same again. –Martin Lindstrom, bestselling author of Buyology
4. A person can have the greatest idea in the world. But if that person can’t convince enough other people, it doesn’t matter. –Gregory Berns
5. Steve Jobs is the most captivating communicator on the world stage. If you adopt just some of his techniques, your ideas and presentations will stand out in a sea of mediocrity.
6. Act 1: Create the Story Act 2: Deliver the Experience Act 3: Refine and Rehearse
9. Jobs has been giving awe-inspiring presentations for decades. In 1984, Jobs unveiled the first Macintosh. The launch remains one of the most dramatic presentations in corporate history.
10. Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world? –Steve Jobs & John Sculley
11. Steve Jobs secret to success: “You’ve got to find what you love. Going to bed at night saying I’ve done something wonderful. That’s what mattered.” He was inspired by a purpose beyond making money. True evangelists are driven by a messianic zeal to create new experiences and to change the world. Find What You Love
12. Some managers are uncomfortable with expressing emotion about their dreams, but it’s the passion and emotion that will attract and motivate others. – Jim Collins, Built to Last
14. The single most important thing you can do to dramatically improve your presentations is to have a story to tell before you work on your PowerPoint file. – Cliff Atkinson, Beyond Bullet Points
15. Truly great presenters like Steve Jobs visualize, plan and create ideas on paper (or whiteboards) well before they open the presentation software.
16. Design experts recommend that presenters spend the majority of their time thinking, sketching and scripting. Nancy Duarte recommends that a presenter spend 90 hours creating an hour long presentation with 30 slides. But only one third of that time is spent building slides. Another third is rehearsing, but the first third is spent collecting ideas, organizing ideas, and sketching the story. THINKING SKETCHING BUILDING SLIDES SCRIPTING REHEARSING 90 HOURS30 SLIDES
17. @Laura: This presentation is awesome! @Bob: ROTFL @Carol: I heart this. Create Twitter-Like Headlines @Ben: Did u eat my sandwich? @Tom: I’m stealing this idea! @Sammy: When’s lunch?
21. Act 1: Create the Story Act 2: Deliver the Experience Act 3: Refine and Rehearse
22. Steve Jobs does most of his demos. You don’t have to. In fact, in many cases, it makes more sense to bring in someone who has particular product knowledge.
30. That’s right – no bullet points. Ever. New research into cognitive functioning—how the brain retains information--proves that bullet points are the least effective way to deliver important information.
31. John Medina says the average PPT slide has forty words. 40 words Average PPT Slide:
32. Researchers have discovered that ideas are much more likely to be remembered if they are presented as pictures instead of words or pictures paired with words. BIRD
34. If information is presented orally, people remember about 10% of the content 72 hours later. That figure goes up to 65% if you add a picture. BIRD 10% 65%
35. According to John Medina, your brain interprets every letter as a picture so wordy slides literally choke your brain. B
36. Let’s take a look at how Steve Jobs simplifies complex information. Simplifies Complex Information
37. Here is an example of how a mediocre presenter would launch the MacBook Air. They would try to squeeze every piece of information onto one slide – along with different font styles, colors, etc.
38. Here is Steve Jobs’s slide. What’s the difference? First, no words. Why use words when you’re simply trying to show that the computer is so thin, it fits in an office envelope? Challenge yourself to use fewer words and more visuals. It does take more thought, but you’ll never deliver an Apple worthy presentation if don’t.
39. Lexical Density- Easier to Understand Simpler Less Abstract Fewer Words Seattle Post Intelligencer ran transcripts through a software tool intended to measure “lexical density,” how difficult or easy it was to understand the language. They ran two pieces of text through the tool: Steve Jobs Macworld 2007 and Bill Gates CES 2007. Jobs’s words are simpler, phrases less abstract, and uses fewer words per sentence. He was much easier to understand.
40. Numbers don’t resonate with people until those numbers are placed into a context that people can understand. The best way to help them understand is to make those numbers relevant to something with which your audience is already familiar with. Dress Up Numbers
41. For example when Steve Jobs introduced the iPod in 2001, he said it came with a 5GB of memory. He broke it down even further by saying you could carry 1,000 songs “in your pocket.” Jobs always breaks down numbers to make them more interesting and meaningful. 5GB 1,000 songs
42. Our market share is greater than BMW or Mercedes and nobody thinks they are going away. As a matter of fact, they’re both highly desirable products and brands. –Steve Jobs Here’s another example. A reporter for Rolling Stone once asked Jobs what he thought of Apple’s market share being “stuck “at 5%. Jobs responded, “Our market share is greater than BMW or Mercedes and nobody thinks they are going away. As a matter of fact, they’re both highly desirable products and brands.”
43. IBM and Roadrunner Supercomputer On June 9, 2008, IBM issued a press release touting its superfast supercomputer called Roadrunner. It operates at one petaflop per second.
44. What’s a petaflop? One thousand trillion calculations per second. IBM knew the number would be meaningless. It’s simply too big. So IBM added the following description to its press release… What’s a petaflop?
47. People will forget what you said, people will forget what you did, but people will never forget how you made them feel. –Maya Angelou
48. MacBook Air We are really excited to: Introduce a really thin, light notebook computer It has a 13.3 inch wide screen display Backlit keyboard Intel Processor Let’s return to MacBook Air. In January, 2008, Steve Jobs could have described it as most people would: “We’re really excited to introduce a really thin, light notebook computer. It has a 13.3 inc wide screen display, backlit keyboard and Intel processor…blah blahblah.
49. Instead, he created an experience. The one moment in the presentation that he knew people would be talking about. He introduced the World’s Thinnest Notebook
50. By the way, the Holy Shit moment was completely planned – press releases had been written, web site landing pages created and advertisements ready to run. Jobs raises a product launch to art form
51. His flair for drama can be traced back twenty five years earlier to the launch of the first Macintosh in 1984. When he unveiled the Macintosh, he removed it from inside a draped box, and let it “speak for itself.”
52. DOPAMINE EMOTIONALLY CHARGED EVENT According to John Medina, “The brain doesn’t pay attention to boring things.” When the brain detects an emotionally charged event, the amygdala releases dopamine into the system… dopamine greatly aids memory and information processing. It’s like a mental post-it note that tells your brain, remember this.
53. EMOTIONALLY CHARGED EVENT Create an emotionally charged event ahead of time. Identify the one thing you want your audience to remember and to talk about long after your presentation is over.
59. Body Language Vocal Tone 63% Body language, delivery, all very important. Cisco did some studies and found that body language and vocal tone account for about 63% of communication. That confirms other studies that found the majority of the impression we make has little to do with the actual words. Of course, you can’t improve your body language and vocal delivery unless you..
61. Steve Jobs rehearses for many hours over many days. A BusinessWeek reporter who profiled Jobs wrote, “His sense of informality comes after grueling hours of practice.” When is the last time you devoted hours of grueling practice to a presentation? His sense of informality comes after grueling hours of practice. –BusinessWeek
62. For two full days before a presentation, Jobs will practice the entire presentation, asking for feedback from product managers in the room. For 48 hours, all of his energy is directed at making the presentation the perfect embodiment of Apple’s messages.
63. Quality and Excellence But the actual process begins weeks in advance and he is very demanding. One employee noted Steve Jobs has little or no patience for anything but excellence. He is single minded, almost manic, in his pursuit of quality and excellence.
64. 10,000 HOURS Steve Jobs is not a natural. He works at it. Malcolm Gladwell writes in Outliers that people at the very top don’t work harder than everyone else. They work much, much harder. In fact, Gladwell quotes neuroscientists who believe that 10,000 hours of practice is required to become world class at a particular skill--whether it’s surgery, shooting baskets, or public speaking.
65. Let’s do the math and I’ll show you why I don’t think Steve Jobs is a born speaker.
66. 1974 1984 1997 2007 I believe he improved substantially as a speaker every ten years. In 1974, Steve Jobs and his friend, Steve Wozniak would attend meetings of the Homebrew club, a computer hobbyist club in Silicon Valley. Together they started sharing their ideas and Apple was soon formed.
67. 1974 1984 1997 2007 Ten years later, 1984, Jobs gave a magnificent presentation when he launched the first Mactintosh. But his style was stiff compared to the Steve Jobs of today – he stood behind a lectern and read from a script.
68. 1974 1984 1997 2007 A decade later, in 1997, Jobs returned to Apple after an 11-year absence. He was more polished and more natural than in previous years. He began to create more visually engaging slides.
69. 1974 1984 1997 2007 Ten years later, 2007, Jobs took the stage at Macworld to introduce the iPhone. It was without question his greatest presentation to date – from start to finish. He hit a home run. But he was a vastly more comfortable presenter than he was twenty years earlier. The more he presents, the better he gets.
71. Steve Jobs is the anti-Cher. Where Cher will change costumes 140 times in one show, Jobs has one costume that he wears for every presentation – a black mock, blue jeans and running shoes. Now, why can he get away with it? Because he’s Steve Jobs. Seriously, when you invent revolutionary computers, music players and Smart Phones, your audience will give you permission to dress anyway you want.
73. Have Fun HAVE FUN! Most presenters lose sight of the fact that audiences want to be informed and entertained. A Jobs presentation is infotainment – he teaches his audience something new, reveals new products and has fun doing it.
74. During a technical glitch at Macworld 2007, Jobs paused and told a funny story about a prank he and Steve Wozniak played on Woz’s college buddies. The glitch was fixed and Jobs moved on. That’s cool confidence.
75. You’re time is limited so don’t waste it living someone else’s life. Don’t be trapped by dogma—which is living with the result of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. – Steve Jobs
76. I’d like to end with a piece of advice that Steve Jobs offered Stanford graduates during a commencement speech in 2005. He was talking about the lessons he learned after doctors discovered that he had pancreatic cancer. “You’re time is limited so don’t waste it living someone else’s life. Don’t be trapped by dogma—which is living with the result of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. Stay hungry, stay foolish.” Stay Hungry. Stay Foolish. – Steve Jobs
Steve Jobs and John Sculley“Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”
Truly great presenters like Steve Jobs visualize, plan and create ideas on paper (or whiteboards) well before they open the presentation software.
Design experts recommend that presenters spend the majority of their time thinking, sketching and scripting. Nancy Duarte recommends that a presenter spend 90 hours creating an hour long presentation with 30 slides. But only one third of that time is spent building slides. Another third is rehearsing, but the first third is spent collecting ideas, organizing ideas, and sketching the story.
MacBook Air. The world’s thinnest notebook.
iPod. One thousand songs in your pocket.
One of Steve Jobs’s favorite presentation metaphors is a three-act play. So in true Steve Jobs fashion, I’d like to introduce these concepts in three parts: Act 1: Create the Story Act 2: Deliver the Experience Act 3: Refine and Rehearse
Now, Steve Jobs does most of his demos. You don’t have to. In fact, in many cases, it makes more sense to bring in someone who has particular product knowledge.
In every classic story, the hero fights the villain. The same storytelling principle applies to every Steve Jobs presentation.
In 1984 when he introduced the Macintosh, Big Blue, IBM represented the villain.
Introducing an antagonist (the problem) rallies the audience around the hero.
SimplicityA Steve Jobs presentation is strikingly simple, highly visual and completely devoid of bullet points.
That’s right – no bullet points. Ever. New research into cognitive functioning—how the brain retains information--proves that bullet points are the least effective way to deliver important information.
According to John Medina, your brain interprets every letter as a picture so wordy slides literally choke your brain.
Let’s take a look at how Steve Jobs simplifies complex information.
Lexical densitySeattle Post Intelligencer ran transcripts through a software tool intended to measure “lexical density,” how difficult or easy it was to understand the language. The tool measured things like average number of words per sentence, number of hard words, how many years of education are required to understand the language. They ran two pieces of text through the tool: Steve Jobs Macworld 2007 and Bill Gates CES 2007. Jobs’s words are simpler, phrases less abstract, and uses fewer words per sentence. He was much easier to understand.Strive for simplicity – in slides and message.
For example when Steve Jobs introduced the iPod in 2001, he said it came with a 5GB of memory. He made the number more meaningful by saying 5GB provided enough storage for 1,000 songs. He broke it down even further by saying you could carry 1,000 songs “in your pocket.”Jobs always breaks down numbers to make them more interesting and meaningful.
Here’s another example. A reporter for Rolling Stone once asked Jobs what he thought of Apple’s market share being “stuck “at 5%. Jobs responded, “Our market share is greater than BMW or Mercedes and nobody thinks they are going away. As a matter of fact, they’re both highly desirable products and brands.”
What’s a petaflop? One thousand trillion calculations per second. IBM knew the number would be meaningless. It’s simply too big. So IBM added the following description to its press release: