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Tribes Handouts


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Business Book Club discussion guide for Tribes written by Seth Godin

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Tribes Handouts

  1. 1. Tribes: We Need You to Lead Us May 19, 2009
  2. 2. About Seth Godin Seth Godin is a bestselling author, entrepreneur and agent of change. Godin’s fresh viewpoint on marketing has popularized concepts like “purple cow”, “permission marketing” and “IdeaVirus”. He has launched three business ventures – Yoyodyne, ChangeThis, and Squidoo – that have all grown into industry-leading web sites. His blog was ranked the #1 marketing blog in the world. Godin is also a renowned speaker, with appearances at Google, TED, and a number of charities. He is consistently rated among the very best speakers by the audiences he addresses. Godin is author of ten books, including Purple Cow , The Dip , and Meatball Sundae , that have become bestsellers around the world and have changed the way people think about marketing, change and work. Seth Godin’s latest book, Tribes , is a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing – leadership – and how anyone can now become a leader, creating movements that matter. The Miami Herald listed it among the best business books of 2008.
  3. 3. <ul><li>Tribes : a group of people connected to one another, connected to a leader, and connected to an idea. </li></ul><ul><li>Discussion: </li></ul><ul><li>What builds tribes? </li></ul><ul><li>What kills tribes? </li></ul><ul><li>What sustains tribes? </li></ul>
  4. 4. <ul><li>Heretic : an individual ready to describe the future and build the coalitions necessary to get there (pp. 95-6). </li></ul><ul><li>Discussion: </li></ul><ul><li>What is the advantage of being a heretic? </li></ul><ul><li>What is the disadvantage of being a heretic? </li></ul><ul><li>Sheepwalking : the outcome of hiring people who have been raised to be obedient and giving them brain-dead jobs and enough fear to keep them in line (p. 96). </li></ul><ul><li>Discussion: </li></ul><ul><li>How do you encourage sheepwalkers? </li></ul><ul><li>How do you discourage sheepwalkers? </li></ul>
  5. 5. Tell a Story Connect a Tribe Make Change Lead a Movement
  6. 6. Discomfort <ul><li>“ Leadership is scarce because few people are willing to go through the discomfort required to lead. This scarcity makes leadership valuable. If everyone tries to lead all the time, not much happens. It’s discomfort that creates the leverage that makes leadership worthwhile” (p. 55). </li></ul><ul><li>Personal Reflection: </li></ul><ul><li>When did you propose an idea that failed? </li></ul><ul><li>How do you challenge the status quo? </li></ul><ul><li>How do you resist the urge to settle? </li></ul>
  7. 7. Movement <ul><li>“… there’s a difference between telling people what to do and inciting a movement. The movement happens when people talk to one another, when ideas spread within the community, and most of all, when peer support leads people to do what they always knew was the right thing” (p. 23). </li></ul><ul><li>Personal Conversation: </li></ul><ul><li>What’s the movement you want to lead or join? </li></ul>
  8. 8. Frequently Asked Questions <ul><li>Do I need to subscribe to the BBC? How do I subscribe? </li></ul><ul><li>Yes, we would like to get to know you! To subscribe, visit our website and click on “Business Book Club”. </li></ul><ul><li>When is the next session? </li></ul><ul><li>The next session is June 16, 2009. The book is Made to Stick by Dan and Chip Heath. </li></ul><ul><li>Where can I order books? </li></ul><ul><li>You can find each book on our website. Your purchases are processed through Amazon. </li></ul><ul><li>What if I wish to recommend a book for the BBC? </li></ul><ul><li>We always love new ideas! Please let us know your suggestions. If you are an author, please submit a review copy for consideration. </li></ul><ul><li>What does The Meyvn Group do? </li></ul><ul><li>The Meyvn Group is an organizational development advisory firm. We specialize in human resources consulting, training & development and business coaching. Learn more about us on our website. </li></ul><ul><li>How can I contact you with additional questions? </li></ul><ul><li>Contact us by phone at (515) 710-2245 or email at </li></ul>Visit our website at
  9. 9. $100 OFF! Use this coupon to receive $100 off one (1) seat in our signature program Leaders to Go! Offer is valid for June 10-11 class only . To redeem this limited time offer, visit our registration page and enter “L2G4ME” in the comments box. <ul><li>Not Your Typical Leadership Program </li></ul><ul><li>A Learning Laboratory for Business Leaders </li></ul><ul><li>This one-of-a-kind program immerses participants in a series of activities that allow them to: </li></ul><ul><ul><ul><ul><li>Learn the essential qualities of effective leaders </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Discover a model for developing others </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Establish expectations and create accountability </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Build high performance leaders, teams, and organizations </li></ul></ul></ul></ul><ul><li>Who will be there? Managers, directors, administrators, department heads, vice presidents, and owners. Business professionals – just like you! </li></ul><ul><li>JUNE 10 -11, 2009 </li></ul><ul><li>To learn more about this program and to register, visit our website: </li></ul>