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The Back of the Napkin


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Discussion Guide for use with "The Back of the Napkin" written by Dan Roam.

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The Back of the Napkin

  1. 1. The Back of the Napkin: Solving Problems and Selling Ideas with Pictures April 6, 2010
  2. 2. About Dan Roam Dan Roam discovered the power of pictures as a business problem-solving tool in the 1990's when he founded the first marketing communications company in what was then the Soviet Union. With no Russian language skills, Roam quickly realized that his business pictures transcended the language barrier. Since that eye-opening experience, Roam has been fine-tuning the visual thinking tools he introduces in his book The Back of the Napkin. Roam and his whiteboard have been featured on CNN, MSNBC, ABC News, Fox News, and NPR. And he has helped leaders at many organizations solve complex problems through visual thinking including Microsoft, eBay, Google, Wal-Mart, Boeing, Lucas Film, Gap, Kraft, Stanford University, The MIT Sloan School of Management, the US Navy, and the United States Senate. Roam’s The Back of the Napkin is an international bestseller, BusinessWeek and Fast Company's best innovation book of the year, and Amazon's #5 selling business book. It has been published in 25 languages and is a bestseller in Japan, South Korea, and China.
  3. 7. Brand You Start right now: as of this moment you’re going to think of yourself differently! You’re not an employee. You’re not a staffer. You’re not a worker or a human resource. In fact, you don’t below to a company and your chief affiliation isn’t to a particular function. You’re not defined by your job title and you’re not confined by your job description. Starting today you are a brand. You’re every bit as much a brand as Nike, Coke, Pepsi, or Google. To start thinking like your own favorite brand manager, ask yourself the same question that brand managers at Nike, Coke, Pepsi, and Google ask themselves: What makes my product or service different? Now, draw your answer. Adapted from Tom Peters
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