Learn about this innovative community collaboration of community stakeholders committed to strengthening the future of Arizona with 50 /50 in entrepreneurship. Learn all the background facts and figures you need to know !

2. Arizona

3. 50 /50 in entrepreneurship
in Arizona would add
91,000 more jobs and
$105.2 billion to our state
economy.

4. Innovation and technology firms are increasingly
looking at DIVERSITY as a key factor in
determining where their organization will grow.
Showing leadership on diversity will allow us to
attract and retain the top talent in the country.

5. There is a growing body of research that showing
DIVERSITY is a key factor in building strong
entrepreneurial ecosystems.
Many national rankings are incorporating
diversity as a key factor.

6. And we are already seeing the affects...

7. In 2015, Phoenix fell 2 spots in the Kaufmann
StartUp index from 12 -> 14
10 of the 12 cities above us are located in the
top 5 states for growth
in women business ownership.

8. Relative to other states Arizona is under-
developing the fastest growing population of
entrepreneurship in the country.
Women

9. American Express Open State of Women Business Owners, 2016

11. Other states have acknowledged gender bias in
business and have develop strategies to give
everyone an equal opportunity:
Already we are feeling the effects….

12. National Research

13. Between
2002 and
2012, the
number of
women-
owned
businesses in
the U.S.
increased at
a rate of
x 2 1/2
the national
average.

16. The Value of Diversity
• Women entrepreneurs tend to treat their
employees better and give back to their
communities
(Criterion Institute, 2013)
• Women entrepreneurs have higher levels of
innovation than their male counterparts
(Harvard Business Review, 2013).
• More broadly, an increase in the number of
women in business leadership positions is
correlated with increased business returns and
payout ratios.
(Kaufmann, 2015)

17. Successful startups have 2x
as many women in senior
roles than unsuccessful
companies.
- Fortune, 2012

18. Gender is
the most
powerful
determinant
of how we
experience
the world.

19. Unconscious gender bias
refers to the information,
attitudes, and stereotypes
that affect the way we
process information
subconsciously.
Research has shown
unconscious gender
bias to affect access to
capital, mentors,
entrepreneurial
programs and
networks.

20. The Opportunity
How do we position PhXX as THE innovative leader of
entrepreneurship in the country?
How can we remain competitive with the other cities and
retain the largest-growing demographic graduating from
our universities?
How can we ensure that Phoenix startups are x2 as
successful and have 12% higher revenue?
The Answer Is Women – Women Business Owners To Be
Specific.

24. “Women-owned businesses make
only about 25 cents for every
dollar their male counterparts
earn.”
– Economic Policy Institute

25. $616
$156 $132
$50
$0
$100
$200
$300
$400
$500
$600
$700
All Male Non- Hispanic
Female
All Female Hispanic
Female
Thousands Arizona Sales Receipt Gap

26. Thousands
All Female
Effect of Closing the Gap
in Arizona
All Male
Effect of closing the
gap in 2015
GSP would have
increased by
$105.2 Billions,
36% of GSP
in 2015
($295.5 Billions).
$616
$132
$484
CLOSING THE GAP IN AVERAGE RECEIPTS PER
INDIVIDUAL BUSINESSES

27. Procurement
and
Certification

28. The Solution

35. Goal: Advance the entrepreneurial ecosystem in Phoenix for
women to grow successful businesses through increased
connection, communication and access to effective business
building resources.
Objective: Increase Phoenix women-owned businesses’
profitability and growth, leading to a 10% increase in jobs
created by those businesses over the next three years.
Thereby, establishing Phoenix as a national leader in the
creation of successful women owned businesses.
That 10% increase represents 91,000 additional
jobs in PhXX in 3 Years

36. • Action Initiatives that address systemic obstacles towards
the growth
• Strategically Promote the economic impact of women
owned businesses
• Research and Data to encourage evidence based decision
making and increase accountability on effective economic
development for diverse populations.
• Community Engagement building a local brand for Phoenix
and giving the diverse women business owner stakeholders
the ability to participate in a single voice. This is PhXX .
Empowered PhXX strengthens the entrepreneurial ecosystem
through core strategies:

37. Empowered PhXX Member Profile
Our select mailing list goes out to over 200 of the Valley’s top
stakeholders. We hold an astounding 53.3% open rate and
10.3% click rate.
Our advanced communication strategy including bi-monthly
blogs, emails, social media and podcasts reach over 5,000
engaged viewers monthly.
Regular Participants include:
• Leadership from economic development agencies
• Top women business networking organizations
• Established women business owners Non-profit professionals
• Corporate employees

38. Empowered PhXX participants are trusted
advisors, service providers and
membership organizations.
Our members reach to over 30,000 of the
women business owners in the Phoenix
metro area.

39. Women Business Owner Profile
• Has on average $1.1 million in total net worth
• Has a college degree or higher
• 71% say they will grow within the next year
• 78% of women business owners volunteer regularly
• 86% say that they will go to business colleagues,
friends or peers in order to make business decisions
about products or services for their company

40. Since August 7th
• 6 Group meetings, a mailing list of leadership
from 200 stakeholders, over 200 one on one
meetings
• Developed a regional goal.
• Started a map for resources and stakeholders.
• Researched all existing data on WBO in
Phoenix and created an info graphic
• Developed 3 key action initiatives
• Participate survey

41. Accomplishments to Date

42. Infographic

43. Comprehensive Research Analysis

44. Reviewed National Best Practices

45. Developed a Visual Ecosystem Map

46. Procurement
and
Certification

48. Common Business Growth Stage Map for
Resources

49. Launched an integrated communication
initiative to unify PhXX diverse partners
supporting women business owners.
#PhXX

50. #THISisPhXX

51. What is next?
Phoenix’s largest market research and
communication campaign of women business
owners to date.
Surveys Focus Groups
Report and
Communication

52. Get Involved
• Attend the next Empowered PhXX Meeting
• Post on social media using #ThisisPhXX
• Sponsor an action initiative