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Predictive Applications
are going to steal your
job
Lars Trieloff | @trieloff @byanalytics_en
Data-Driven Decisions in Retail
Pricing Replenishment Targeting
Artificial Intelligence, Real Results
Open the valves of
knowledge and let wisdom
flow!
IPredictive Apps are the most
powerful way to use data
Physiological
Safety
Love/Belonging
Esteem
Self-Actualization
— Abraham Maslov – probably never said this. It’s true anyway.
“Data has Human Needs, too”
Collection
Storage
Analysis
Prediction
Decision
Collection
Storage
Analysis
Prediction
Decision
Physiological
Safety
Love/Belonging
Esteem
Self-Actualization
More than half of the apps on
a typical iPhone home screen
are predictive applications.
IIMachines are working faster
and cheaper than humans
Example Pricing
0
4500
9000
13500
18000
Before After
Cost per 1000 price changes
Example Pricing
0
12500
25000
37500
50000
Before After
Cost per 1000 price changes Prices set per night
IIIThey are not just faster and
cheaper, they are also better at
making decisions
Decision Quality
Status Quo Predictive Prescriptive Automation
— The Economist, May 2015
“The best chess players in the
world are‘centaurs’,
amalgamated teams of humans
and algorithms.”
Decision Quality
Status Quo Predictive Prescriptive Automation 'Centaurs'
— Arthur Schopenhauer
“Talent hits a target no one else
can hit; Genius hits a target no
one else can see.”
IVAutomation used to be a“blue
collar problem”, now it is
becoming a“white collar
problem”
I don’t work in an assembly
line.
And I don’t play table tennis.
— Daniel Susskind, co-author“The Future of the Professions”
“I feel deeply uncomfortable
with that, but it may be that for
some tasks machines can make
these decisions more effectively
and efficiently”
21% of my time is spent with
communication & scheduling.
No way a robot could do that.
— Charles Duhigg,“The Power of Habit”
“More than 40 percent of the
actions people performed each
day aren’t actual decisions, but
habits.”
VIt’s officially time to FREAK OUT!
Checkmate, humans!
VIMost of our decisions are not
rational
Human Decision Making has
two systems – and only one is
rational.
Not quite Almost there That’s it.
Quick: What do you see here?
VIIMost of our fears are not
rational either
— Daniel Kahneman
“Humans tend to infer the
general from the particular but
are reluctant to deduce the
particular from the general.”
VIIIExpect huge inequality in job
losses
— Carl Benedikt Frey, Oxford University
“According to our estimates,
about 47 percent of total US
employment is at risk [of
replacement by automation]”
— William Gibson
“The future is already here —
it's just not very evenly
distributed.”
IXThe boring jobs are the first to
go
No fun, lots of risk
Loan officers
Receptionists
Paralegals
Retail salespeople
Taxi drivers
Security guards
Fast food cooks
Bartenders
Personal financial advisors
Reporters
0 25 50 75 100
No fun, lots of risk
Kreditech
ChihiraAico
eBrevia
E-Commerce
Google Self-Driving Cars
iRobot
Momentum Machines
Monsieur
Pefin
Narrative Sciences
0 25 50 75 100
XSome things can’t be taken
away
— Dan Pink
“People are now spending about 40 percent
of their time at work engaged in persuading,
influencing, and convincing others.
Across a range of professions, we are
devoting roughly twenty-four minutes of
every hour to moving others.”
Strategic Impact
0
12,5
25
37,5
50
0 20 40 60 80
Revenue Only Mostly Revenue Both Mostly Profit Profit Only
Conclusion
Predictive Applications are
already here …
They will change the way we
work
And let us do what we can do
best: be human.
Lars Trieloff
@trieloff

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