We have put together an infographic to show the large scope for small and medium sized business to cash in on a growing online market. The rising figures are for smartphone use and by adapting to mobile friendly websites and apps these companies could benefit hugely. Our generation's smart phone addiction should be viewed as an opportunity not be to be missed!

1. We’ve put
together this
information filled
graphic so you
can see the huge
opportunity for
small and
medium
businesses in
the world of
mobile browsing.
13%
iPay
MAY 2016
2G
Consumers
searching on a
smartphone are
looking for
opening hours,
directions and
addresses of local
stores/premises.
Whereas 99.7% of
the population
has outdoor 2G
coverage, a
steadily increasing
89.5% have
access to 4G
internet.
Only 11%
of the top
10,000
websites are
responsive!
No website
Not mobile friendly
Mobile friendly
MF Transactional
48% are
‘frustrated or
annoyed’ with
non-optimised
websites.
47% say they use
their tablet as the
primary means
of browsing the
web!
In 2015, a
whopping 90%
of 16 to 24 year
olds owned a
smartphone. It’s
not just the
young however,
more an more
and more 55 to
64 year olds are
getting involved!
55-64
year olds
25-54
year olds
16-24
year olds
50%
66%
90%
50%
of UK homes now own a tablet computer?
Did you know that over
13% of UK adults
have now made a
mobile payment
in-store, up from
3% in 2014!
We spend on
average 2 hours
every day on our
smartphones.
More than one in
ten of us admit
to looking at our
phones within 5
minutes of
waking up.
F S S M
12% of
people
admit
to
checking
their
phone
within 5
minutes
of
waking
up.
By some
estimates,
worldwide, more
people own a
mobile phone
than a
toothbrush!
Weloo
katoursmartph
oneson average8
5timesaday...
have made a mobile
eCommerce payment40%
3G 4G
madea
contactless
mobilepayment
in-store
As a country as a
whole, that’s over
4 billion ‘looks’
every single day!
45%
45%
BRITISH SMBs
Only 4% have
“transactional”
mobile websites!
This is a site that
has the abilty to
process financial
transactions.
Not only that,
but 52% of
consumers
surveyed said
that they would
be less likely to
engage with the
companies at
fault.
54%
53%
50%
yet
More and more
eCommerce sales
are being made
‘on the go’. So far
in 2016, 20% of
online purchases
were made on a
smartphone.
wOW!
15%14%
2014 2015 2016
So there you have it - it’s the age of the smartphone!
We can make sure you’re not left behind.
Email office@rootscreative.co.uk for more information or call 01237 479233.
www.rootscreative.co.uk
Facts and figures thanks to OfCom, comScore, Deloitte LLP, KPCB, Google, BaseKit, Guypo.com, Hibu,
dtes.org, Mobile Operators Association, Nottingham Trent University, Statista and NS Design.
The Rise of the Smartphone. [www.rootscre...
CR E AT IVE | SEARCH | MARKETING
iPhones are the
most popular
smartphone in
the UK with
Samsung in close
second, followed
by HTC.
Copyright © 2016 Roots Creative Marketing Ltd
gOLLY!
How many people have one of these “devices”, then?
..and they use them a lot, you say?
What exactly are they using them for?
So, what’s the big deal?
20%