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Tiki Mobile

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Tiki Mobile

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Tiki Mobile

  1. 1. Tiki Mobile Hien Le Product Marketing Manager
  2. 2. Q4 2015
  3. 3. 0.7% Mobile Web Ecommerce Conversion Rate
  4. 4. 99.3% Visitors leave us before any actions That means….
  5. 5. Growing Acquisition Costs Increased competition drives up cost of traffic and customer acquisition cost
  6. 6. ...
  7. 7. What did Tiki do ?
  8. 8. Mobile first = Mobile app
  9. 9. App Indexing
  10. 10. Universal Link
  11. 11. Deep linking
  12. 12. Deep linking
  13. 13. PWA/ Polymer? https://www.youtube.com/new
  14. 14. We did that.
  15. 15. Innovations
  16. 16. Acquire via Google UAC
  17. 17. > 3% Mobile app ecommerce conversion rate
  18. 18. But app traffic still remains
  19. 19. What we think it looks like Research (google.com, marketing channels) Tiki.vn Purchase
  20. 20. What it really looks like Research (google.com, marketing channels) Tiki.vn Purchase 60% 40%
  21. 21. New visitors Visiting our site for the first time and never made a purchase Bedroom Browsers Visiting our site for the first time and never made a purchase Golden Customers Browsing our site regularly & contribute 40% revenue
  22. 22. New visitors Visiting our site for the first time and never made a purchase Bedroom Browsers Visiting our site for the first time and never made a purchase Golden Customers Browsing our site regularly & contribute 40% revenue Mobile AppMobile Web
  23. 23. We need to invest into mobile web
  24. 24. Speed = $
  25. 25. Before
  26. 26. After
  27. 27. Adapt low cost methods to engage customers
  28. 28. Mobile email capture
  29. 29. Encourage customer to login
  30. 30. Web push notification
  31. 31. 1.2% (+70%) Mobile Web Ecommerce Conversion Rate
  32. 32. -32.36% Mobile web bounce rate
  33. 33. +30% Retention rate
  34. 34. Completely new UX
  35. 35. The race just begins
  36. 36. Thanks

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