This document discusses how traditional direct mail marketing can be improved through the use of multichannel marketing techniques. It recommends adding QR codes and personalized URLs (pURLs) to direct mail pieces to drive traffic to customized microsites. These microsites allow marketers to track response rates in real time, better target customers, and increase overall campaign performance. Case studies show how these techniques have boosted response rates and revenues for various organizations. The document argues that a multichannel approach combining direct mail with digital elements provides a more effective marketing strategy than traditional direct mail alone.
This document discusses the evolution from traditional to digital marketing. It notes that while new technologies do not replace old ones, they integrate with existing technologies and revolutionize how tasks are performed. The document outlines how buyers, competitors, distribution channels, and marketing have changed in the digital age. Key points include how marketing can now be measured more accurately using digital analytics, the importance of having the right skills for digital strategies, and asking whether your company has a digital marketing strategy in place.
http://www.pointit.com - This presentation covers emerging trends in mobile search, and the impact they're having on businesses. It reveals best practices for capitalizing on these trends.
Notes Version: The Mobile Database And Multichannel IntegrationVivastream
The document discusses strategies for building and utilizing a mobile database for direct marketing purposes, including collecting mobile phone numbers through various online and offline channels, using incentives to drive subscriber growth, and integrating text messaging into a multi-channel marketing approach. Several case studies are presented on how ESPN Mobile and Simon Property Group have successfully implemented these mobile database best practices.
A Conversation About Location - With Ruckus Wireless Smart Positioning Techno...Ruckus Wireless
What's this thing about Location Technology and Location Based Services?
Why are brands and businesses interested in Location Based Services (LBS) and Location Based Marketing & Advertising?
What you see here, is a conversation that we've had all over the world with some of the most forward-thinking executives - including CEOs, CTOs and CMOs - about the use of accurate, Wi-Fi-based location technology in shopping malls, airports, hotels, convention centres and other large public venues.
Information is like water in that it flows between people through organizations and networks to quench our thirst for knowledge and help us make decisions. Information needs to flow consistently and meet quality standards so that it can be accessed and trusted, just as water from a faucet. While information can be controlled, it is a dynamic resource that needs to flow constantly to remain fresh before it becomes outdated and needs to be replaced. Making information flow between individuals is fundamental for collaboration and knowledge exchange.
Broadcasting and Search are great ways to market but what about direct marketing? Is it really dead or, as some people describe it, "Advertisings Ugly Step Sister"?
Have a look at just how direct marketing has grown over the last few years, and how a well planned direct marketing campaign can produce extremely good responses, profit and return on investment!
Online marketing with a focus on social enterprisesGet up to Speed
The document discusses online marketing strategies for social enterprises. It covers understanding customers through developing customer personas; optimizing website reach through search engine optimization and ensuring sites are mobile-friendly; using email newsletters to nurture leads; engaging on social media through listening, sharing quality content, and live video; and measuring results of marketing activities. The document also provides examples of using augmented reality and geofencing to enhance customer experiences.
This document discusses the evolution from traditional to digital marketing. It notes that while new technologies do not replace old ones, they integrate with existing technologies and revolutionize how tasks are performed. The document outlines how buyers, competitors, distribution channels, and marketing have changed in the digital age. Key points include how marketing can now be measured more accurately using digital analytics, the importance of having the right skills for digital strategies, and asking whether your company has a digital marketing strategy in place.
http://www.pointit.com - This presentation covers emerging trends in mobile search, and the impact they're having on businesses. It reveals best practices for capitalizing on these trends.
Notes Version: The Mobile Database And Multichannel IntegrationVivastream
The document discusses strategies for building and utilizing a mobile database for direct marketing purposes, including collecting mobile phone numbers through various online and offline channels, using incentives to drive subscriber growth, and integrating text messaging into a multi-channel marketing approach. Several case studies are presented on how ESPN Mobile and Simon Property Group have successfully implemented these mobile database best practices.
A Conversation About Location - With Ruckus Wireless Smart Positioning Techno...Ruckus Wireless
What's this thing about Location Technology and Location Based Services?
Why are brands and businesses interested in Location Based Services (LBS) and Location Based Marketing & Advertising?
What you see here, is a conversation that we've had all over the world with some of the most forward-thinking executives - including CEOs, CTOs and CMOs - about the use of accurate, Wi-Fi-based location technology in shopping malls, airports, hotels, convention centres and other large public venues.
Information is like water in that it flows between people through organizations and networks to quench our thirst for knowledge and help us make decisions. Information needs to flow consistently and meet quality standards so that it can be accessed and trusted, just as water from a faucet. While information can be controlled, it is a dynamic resource that needs to flow constantly to remain fresh before it becomes outdated and needs to be replaced. Making information flow between individuals is fundamental for collaboration and knowledge exchange.
Broadcasting and Search are great ways to market but what about direct marketing? Is it really dead or, as some people describe it, "Advertisings Ugly Step Sister"?
Have a look at just how direct marketing has grown over the last few years, and how a well planned direct marketing campaign can produce extremely good responses, profit and return on investment!
Online marketing with a focus on social enterprisesGet up to Speed
The document discusses online marketing strategies for social enterprises. It covers understanding customers through developing customer personas; optimizing website reach through search engine optimization and ensuring sites are mobile-friendly; using email newsletters to nurture leads; engaging on social media through listening, sharing quality content, and live video; and measuring results of marketing activities. The document also provides examples of using augmented reality and geofencing to enhance customer experiences.
The document discusses online marketing strategies. It begins with introductions and an agenda that includes case studies on photography and farming businesses that have adapted to digital marketing. It then covers five key areas: optimizing reach through search engine optimization; focusing on mobile by making websites responsive and using location-based apps; using social media like Facebook, Twitter, and LinkedIn to both listen and engage customers; creating content such as blogs, videos and newsletters; and managing online reputation by responding to customers on social media.
Workshop on create slides 17.07.14.pptx (2)Ernact Create
This document provides an overview of a workshop on connecting rural enterprises through digital transformation. The workshop will cover topics like internet connectivity, the connected digital consumer, and developing an online marketing plan. Conor Boyce will facilitate the workshop and discuss his experience in digital marketing, entrepreneurship, and consulting. Key aspects of developing a digital strategy are also outlined, including situational analysis, objectives, tactics, and metrics. The importance of understanding customers, competitors, and leveraging tools like content, social media, and analytics are emphasized.
JLPR offers integrated marketing services including digital, mobile, offline, and public relations marketing. They take a 360 degree approach and customize solutions for each client. Their digital marketing includes social media management, online contests, blogging, video blogging, and viral content generation. For mobile marketing, they implement SMS messaging, mobile apps, and mobile video. They also provide traditional offline marketing, event development, and grassroots initiatives. JLPR aims to be an extension of clients' teams and drive results through strategic, innovative, and unconventional integrated marketing.
Jamie Turner presented on how to get started in mobile marketing. He discussed key mobile marketing strategies including developing a mobile website, using SMS/MMS campaigns, mobile display ads, mobile paid search, location-based marketing with services like Foursquare, developing mobile apps, using 2D codes, and developing a mobile media action plan. He provided statistics on mobile usage and summarized how various businesses are using mobile strategies to grow revenues.
Mobile Mania: What You Need to Know to Kick-Start Your Strategy (UK)Hubbard One
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Digital marketing trends final plymouth Chamber 06.08Get up to Speed
This document discusses eight mega trends in digital marketing: 1) increased customer focus and expectations of transparency, 2) the rise of mobile-first marketing, 3) the decline of Google+ and Google's shift towards standalone social products, 4) the growth of location-based and proximity marketing using tools like geofencing and beacons, 5) the rise of influencer marketing and user-generated recommendations, 6) the growth of cause marketing campaigns on social media like the ALS Ice Bucket Challenge, 7) programmatic advertising targeting users based on location and app usage, and 8) the importance of building trust through cause alignment and campaigns that demonstrate impact.
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo WebinarKenshoo
Presentation from the December 18th webinar, "Winning in Local Search: Top 10 Trends for 2014." Kenshoo's Josh Dreller moderated a discussion between Kenshoo Local Product Director, Paul Wicker, and Jason Peaslee, Managing Partner at Thrive Analytics, around the top trends for local search marketers to get on their radar for 2014.
Get up to speed getting the most out of online marketing - AxbridgeGet up to Speed
This document summarizes an online marketing workshop that covered several topics:
1. Search engine optimization and optimizing websites for mobile usage to improve reach.
2. Using mobile and location-based marketing like geofencing and beacons to target customers.
3. The power of email newsletters for engagement and generating sales.
4. Using social media like Facebook, Twitter and video to build your brand and engage customers.
5. Developing thought leadership through blogging, videos and guest posts to establish expertise.
Get up to speed getting the most out of online marketing Plymouth Chamber 18...Get up to Speed
This document provides an overview and agenda for a marketing workshop titled "Getting the most out of your Online Marketing". The agenda includes topics like search engine optimization, mobile marketing, augmented reality, e-newsletters, social media, and content creation. It also discusses a rural broadband initiative called Connecting Devon and Somerset that has brought improved broadband access to over 100,000 homes and businesses in the region.
The document provides information about Mousetrap Mobile, a full service marketing and mobile solutions company. It discusses their services such as mobile applications, communications, and turn-key mobile solutions. Examples of solutions discussed include mobile apps, text communication services, text marketing campaigns, and education mobile programs. Case studies are presented showing successful implementations of their services for clients.
A quick run though on optimizing the marketing message for your local business for Mobile Devices.
St. Petersburg Web Designers and SEO, StudioHOF
http://www.studiohof.com
Winning in a digital economy and being found online in an ocean of 500 million websites is a challenge for any business and brand. In this presentation we look at the importance of building and optimizing your online assets such as the website, online store , mobile platforms and your social networks. We then take a look at the importance of using multi-channel digital marketing to promote and market your business including search engine optimisation, email marketing, paid digital advertising and social media marketing.
Slides from the event held at The Bay Hotel, Newquay, Cornwall on Thursday 19th January 2012.
Presented by Rob Edlin and Stafford Sumner in association with Partner to Succeed
Developing a digital marketing strategyErnact Create
The document discusses how connecting rural businesses through high-speed internet and digital tools can help them grow. It provides statistics on Ireland's growing digital economy and internet usage. It then outlines the business benefits of connectivity and digital strategies like using cloud computing and software as a service. The document emphasizes using content marketing and an inbound marketing approach through blogging and social media to attract customers online. It stresses defining goals and personas to create valuable content and conversions along the customer journey.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
The document provides an overview of mobile marketing, including definitions, opportunities, challenges and foundational components. It discusses how mobile marketing involves extending brand experiences to consumers on their mobile devices. Key components include SMS, social media, mobile advertising, mobile web and device-specific apps. Mobile marketing is important because most consumers carry mobile devices constantly and use them to seek information. While opportunities exist in intimacy, timeliness and location targeting, challenges include fragmented technologies and a moving target of advances. The foundations of mobile marketing are then explained in more depth.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
The document discusses online marketing strategies. It begins with introductions and an agenda that includes case studies on photography and farming businesses that have adapted to digital marketing. It then covers five key areas: optimizing reach through search engine optimization; focusing on mobile by making websites responsive and using location-based apps; using social media like Facebook, Twitter, and LinkedIn to both listen and engage customers; creating content such as blogs, videos and newsletters; and managing online reputation by responding to customers on social media.
Workshop on create slides 17.07.14.pptx (2)Ernact Create
This document provides an overview of a workshop on connecting rural enterprises through digital transformation. The workshop will cover topics like internet connectivity, the connected digital consumer, and developing an online marketing plan. Conor Boyce will facilitate the workshop and discuss his experience in digital marketing, entrepreneurship, and consulting. Key aspects of developing a digital strategy are also outlined, including situational analysis, objectives, tactics, and metrics. The importance of understanding customers, competitors, and leveraging tools like content, social media, and analytics are emphasized.
JLPR offers integrated marketing services including digital, mobile, offline, and public relations marketing. They take a 360 degree approach and customize solutions for each client. Their digital marketing includes social media management, online contests, blogging, video blogging, and viral content generation. For mobile marketing, they implement SMS messaging, mobile apps, and mobile video. They also provide traditional offline marketing, event development, and grassroots initiatives. JLPR aims to be an extension of clients' teams and drive results through strategic, innovative, and unconventional integrated marketing.
Jamie Turner presented on how to get started in mobile marketing. He discussed key mobile marketing strategies including developing a mobile website, using SMS/MMS campaigns, mobile display ads, mobile paid search, location-based marketing with services like Foursquare, developing mobile apps, using 2D codes, and developing a mobile media action plan. He provided statistics on mobile usage and summarized how various businesses are using mobile strategies to grow revenues.
Mobile Mania: What You Need to Know to Kick-Start Your Strategy (UK)Hubbard One
The document discusses the rise of mobile marketing and provides strategies for businesses to engage mobile users. It notes that mobile usage and ownership are exploding, and B2B marketers are increasing their mobile marketing budgets in response. The document then provides tips for businesses on mobile strategies, including building mobile-optimized websites or apps, using technologies like QR codes and text messaging to engage customers, and leveraging opportunities around mobile that were previously unseen on desktop.
Digital marketing trends final plymouth Chamber 06.08Get up to Speed
This document discusses eight mega trends in digital marketing: 1) increased customer focus and expectations of transparency, 2) the rise of mobile-first marketing, 3) the decline of Google+ and Google's shift towards standalone social products, 4) the growth of location-based and proximity marketing using tools like geofencing and beacons, 5) the rise of influencer marketing and user-generated recommendations, 6) the growth of cause marketing campaigns on social media like the ALS Ice Bucket Challenge, 7) programmatic advertising targeting users based on location and app usage, and 8) the importance of building trust through cause alignment and campaigns that demonstrate impact.
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo WebinarKenshoo
Presentation from the December 18th webinar, "Winning in Local Search: Top 10 Trends for 2014." Kenshoo's Josh Dreller moderated a discussion between Kenshoo Local Product Director, Paul Wicker, and Jason Peaslee, Managing Partner at Thrive Analytics, around the top trends for local search marketers to get on their radar for 2014.
Get up to speed getting the most out of online marketing - AxbridgeGet up to Speed
This document summarizes an online marketing workshop that covered several topics:
1. Search engine optimization and optimizing websites for mobile usage to improve reach.
2. Using mobile and location-based marketing like geofencing and beacons to target customers.
3. The power of email newsletters for engagement and generating sales.
4. Using social media like Facebook, Twitter and video to build your brand and engage customers.
5. Developing thought leadership through blogging, videos and guest posts to establish expertise.
Get up to speed getting the most out of online marketing Plymouth Chamber 18...Get up to Speed
This document provides an overview and agenda for a marketing workshop titled "Getting the most out of your Online Marketing". The agenda includes topics like search engine optimization, mobile marketing, augmented reality, e-newsletters, social media, and content creation. It also discusses a rural broadband initiative called Connecting Devon and Somerset that has brought improved broadband access to over 100,000 homes and businesses in the region.
The document provides information about Mousetrap Mobile, a full service marketing and mobile solutions company. It discusses their services such as mobile applications, communications, and turn-key mobile solutions. Examples of solutions discussed include mobile apps, text communication services, text marketing campaigns, and education mobile programs. Case studies are presented showing successful implementations of their services for clients.
A quick run though on optimizing the marketing message for your local business for Mobile Devices.
St. Petersburg Web Designers and SEO, StudioHOF
http://www.studiohof.com
Winning in a digital economy and being found online in an ocean of 500 million websites is a challenge for any business and brand. In this presentation we look at the importance of building and optimizing your online assets such as the website, online store , mobile platforms and your social networks. We then take a look at the importance of using multi-channel digital marketing to promote and market your business including search engine optimisation, email marketing, paid digital advertising and social media marketing.
Slides from the event held at The Bay Hotel, Newquay, Cornwall on Thursday 19th January 2012.
Presented by Rob Edlin and Stafford Sumner in association with Partner to Succeed
Developing a digital marketing strategyErnact Create
The document discusses how connecting rural businesses through high-speed internet and digital tools can help them grow. It provides statistics on Ireland's growing digital economy and internet usage. It then outlines the business benefits of connectivity and digital strategies like using cloud computing and software as a service. The document emphasizes using content marketing and an inbound marketing approach through blogging and social media to attract customers online. It stresses defining goals and personas to create valuable content and conversions along the customer journey.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
The document provides an overview of mobile marketing, including definitions, opportunities, challenges and foundational components. It discusses how mobile marketing involves extending brand experiences to consumers on their mobile devices. Key components include SMS, social media, mobile advertising, mobile web and device-specific apps. Mobile marketing is important because most consumers carry mobile devices constantly and use them to seek information. While opportunities exist in intimacy, timeliness and location targeting, challenges include fragmented technologies and a moving target of advances. The foundations of mobile marketing are then explained in more depth.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
2. Smart Marketing Uses Multichannel
Mail Traditional Direct Communications
QR A great tool makes it easy
pURL Names are just the tip of the iceberg
Micro-site Promoting with a purpose
Mobile Don’t be left behind
Analytics So much information, so little time
3. Traditional Communications
Your Mail - Now on Steroids
You’ve used direct mail because it works, but you also have to justify
the cost. And with all the competing options that technology has given
you, why mail at all?
4. Traditional Communications
Your Mail - Now on Steroids
You’ve used direct mail because it works, but you also have to justify
the cost. And with all the competing options that technology has given
you, why mail at all?
Why?
5. Traditional Communications
Your Mail - Now on Steroids
You’ve used direct mail because it works, but you also have to justify
the cost. And with all the competing options that technology has given
you, why mail at all?
Why?
Because it’s the most proven method to target a specific individual that
exists.
6. Traditional Communications
Your Mail - Now on Steroids
You’ve used direct mail because it works, but you also have to justify
the cost. And with all the competing options that technology has given
you, why mail at all?
Why?
Because it’s the most proven method to target a specific individual that
exists. But you can make it better, smarter and faster.
8. QR’s
Question: What are they?
QR – or Quick Response – codes have been around
since 1994
• Originally used to track vehicle parts, now found just
about anywhere
• Proliferation in recent years has driven public awareness
• 14 Million QR codes scanned per month in the US, and
growing
• Households earning over $100,000 are primary scanners
• Age 18-34 are the top users
9. QR’s
Question: What are they?
QR – or Quick Response – codes have been around
since 1994
• Originally used to track vehicle parts, now found just
about anywhere
• Proliferation in recent years has driven public awareness
• 14 Million QR codes scanned per month in the US, and
growing
• Households earning over $100,000 are primary scanners
• Age 18-34 are the top users
10. QR’s
Question: What are they?
QR – or Quick Response – codes have been around QR awareness and the
since 1994 growth of Smart phone
use is driving increasing
• Originally used to track vehicle parts, now found just QR scan adoption
about anywhere
• Proliferation in recent years has driven public awareness
• 14 Million QR codes scanned per month in the US, and
growing
• Households earning over $100,000 are primary scanners
• Age 18-34 are the top users
11. What About pURL’s
Personalize Personalize Personalize
If you’ve been around Direct Mail
for more than five minutes, you
know the power of Personalization.
With available technologies, it’s
easier than ever to give users the
personal experience they deserve.
• Pre-populated forms
• Personalized offers
• Language specific
• Customized graphics
• Surveys
12. A few pURL statistics
• 42% of direct mail respondents
prefer to respond online
• 25% of direct mail recipients will
only respond online. These people
won’t call or visit in person
• Standard direct mail response rates
of 2-3% have been boosted ten fold
(up to 30%) when pURLs are used
13. Micro-sites
What they are, and why you need them
A micro-site (also called a minisite) is a campaign specific
site, usually 1-7 pages. Used to create an in-depth
information gateway, they are a perfect platform when using
pURL’s to promote a specific idea.
• Are usually temporary
• Use a separate URL from a client’s main site
• Can be loaded with campaign specific keywords
Micro-sites are your clients unique
portal to your organization, allowing
for that truly customized approach.
• They give you instant alerts to activity
• They can trigger automatic responses
based on activity
• They allow you to present coupons,
collect information, etc.
14. The Demand & Impact of Mobile
Question: If you find yourself dissatisfied with the performance of a mobile
website, which of the following would you do?
15. If your customers have to squint, pinch and pull to view
your website on a mobile phone, you risk compromising the
mission, message and brand
that you’ve worked hard to establish
16. If your customers have to squint, pinch and pull to view
your website on a mobile phone, you risk compromising the
mission, message and brand
that you’ve worked hard to establish
Which is better?
17. The Power of Mobile
This is a Crucial Part of your Future Marketing Strategy
Why?
• Mobile searches have quadrupled from 2010.
• By 2013, more people are projected to get online with a mobile device than with a traditional
computer.
• Currently there’s almost 6 billion mobile subscribers worldwide.
• By 2015 there will be one mobile device for every person on the planet.
The message is clear
Adopt a mobile strategy now
… or be left behind!
19. Compare Traditional to Multichannel
Direct mail works - Make it work better
TRADITIONAL DIRECT MAIL
• Step 1 - Get Art and Text, add Data, and print. Fold, stamp
and insert until ready, take to the Post office.
• Step 2 - Wait.
20. Compare Traditional to Multichannel
Direct mail works - Make it work better
TRADITIONAL DIRECT MAIL
• Step 1 - Get Art and Text, add Data, and print. Fold, stamp
and insert until ready, take to the Post office.
• Step 2 - Wait.
SMART DIRECT MAIL
• Begin with Step 1
• Step 2 – Add a QR code and printed pURL. Set up a mobile
enabled micro-site for the campaign.
• Step 3 – Watch the response in real time, drive greater
response, provide better, faster results.
21. Details
What we do
• During mail setup, we
add a few necessary
items - the QR, a pURL,
an IMB.
• During this phase, we’ll
setup your personalized
micro-sites
22. Details
What we do
• During mail setup, we • As mail is processed
add a few necessary and delivered, you get
items - the QR, a pURL, delivery stats
an IMB.
• As mail recipient opens
• During this phase, we’ll mail and scans code,
setup your personalized you get real time alerts
micro-sites
23. Details
What we do
• During mail setup, we • As mail is processed • With the analytic tools,
add a few necessary and delivered, you get you can act immediately
items - the QR, a pURL, delivery stats and make adjustments
an IMB. if desired
• As mail recipient opens
• During this phase, we’ll mail and scans code,
setup your personalized you get real time alerts
micro-sites
24. A few real world examples
Case Study – Auto Dealer
• Promotion centred around existing customers,
aimed at generating increased sales during a
particular weekend, and to pre-schedule test
drives for that weekend
• A postcard was personalized with name and
pURL, then mailed
• 84 cars sold during the promoted weekend; at
least 7 of which tracked back to pURL responders
• Total unit sales doubled compared to the same
period in the previous year
25. Case Study – Information Gathering
• A world‐leading agribusiness creates products that increase crop
productivity, protect the environment and improve worldwide health and
quality of life.
• Recently they launched a new herbicide.
• To get the word out and conduct market research, a Direct Mail campaign
with pURLs was sent to select farmers across the Unites States.
• The campaign offered incentives such as gift cards and lighted tape measure,
and participants were requested to verify their contact information and
complete a short survey.
• The intent of the survey was to gain valuable contact data as well as
information regarding current growing procedures and future growing plans.
26. Case Study – Information Gathering
• Mail sent: 7,784 pieces
• pURL Visitors: 347
• pURL Responses: 323
• Site Conversion: 93.08%
• Average Conversion to List: 4.15%
• Visitor Percentage: 4.46%
27. Case Study – Advocacy
• This advocacy group consists of nearly 150,000 members.
• The group is a nongovernmental, nonpartisan, voluntary
organization committed to protecting farms and ensuring a
safe, fresh and locally grown food supply.
• As is the case with most non‐profit organizations, maintaining
and growing the membership base is key.
• The objective of this direct mail campaign with pURLs was to
recruit new members.
• Sent in multiple waves over successive months, the campaign
targeted prospective members across the state and encouraged
them to sign up for membership.
28. Case Study – Advocacy
• Total Mail sent: 12,818 pieces
• Total PURL Visitors: 1,266
• Total PURL Responses: 1,188
• Average Site Conversion: 93.57%
• Average Conversion To List: 9.23%
• Visitor Percentage: 9.88%
29. Case Study – Fundraising
• Prison Fellowship is a non‐profit that reaches out to prisoners,
ex‐prisoners, and their families and helps them prepare for release back
into the community.
• Prison Fellowship’s fundraising campaign utilized a personalized URL and a
security code to access the landing page. The landing pages were
customized with greetings, messages and images.
• When a recipient used the PURL, he was directed to a secure page where
he entered the security code to reach his personalized landing page.
• After the visitor filled out the form and made a donation, he was directed
to another landing page confirming his donation amount with a thank‐you
message.
30. Case Study – Fundraising
• Prison Fellowship wanted to launch a fundraising campaign that
would tell a story about the organization’s cause and make it
simple for donors to give online.
• pURLS, Landing Pages, Security Pages and Forms were used to
create a secure site with an engaging campaign.
• The campaign had a response rate of over 88%.
• The campaign resulted in over 300 donors donating more than
$36,000, averaging at an impressive $120 per donor.
Overall, the campaign was extremely successful, and Prison
Fellowship achieved its targeted fundraising amount.
31. Results Are Everything
Question: If you can’t see
what’s happening, how can
you make great decisions?
Dashboard Metrics Daily/Monthly/Yearly Reports
You can’t
Imagine if you could see these
results in real time. You could adjust
your campaign on the fly to get the
results you need.
Click Tracking Analysis Campaign Summary Metrics
Survey Data Analysis Period Comparison Metrics
32. Reporting at your fingertips
When you can put the puzzle pieces of your
campaign together in one place, suddenly your
future looks a lot brighter.
• High level summary reports
• Various detail campaign reports
• Period-wise metrics
• Complete visit history analysis
• Click tracking metrics on all links within micro-site
• Visual charts
• Form and Survey question analysis
• Export reports to spreadsheets
• Report on active campaigns as well as historical
data
33. Let’s Look at the Cost
Traditional Multichannel
Quantity 3% Response Cost at $0.70 Response $25 Total Quantity 4% Response Cost at $0.74 Response $25 Total
ea. Av. ea. Av.
10,000 300 $7,000 $7,500 $500 10,000 400 $7,400 $10,000 $2,600
8,000 240 $5,600 $6,000 $400 8,000 320 $5,920 $8,000 $2,080
6,000 180 $4,200 $4,500 $300 6,000 240 $4,440 $6,000 $1,560
8,000 240 $5,600 $6,000 $400 8,000 320 $5,920 $8,000 $2,080
10,000 300 $7,000 $7,500 $500 10,000 400 $7,400 $10,000 $2,600
12,000 360 $8,400 $9,000 $600 12,000 480 $8,880 $12,000 $3,120
Setup $500 -$500
Total $2,700 Total $13,540
These tables illustrate how just a small 1% increase
in donation response due to a multi-channel
offering can increase your overall appeal revenues
more than five fold.
34. What would happen if your response went to 15%?
Quantity 15% Response Cost at $0.74 Response $25 Total
ea. Av.
10,000 1,500 $7,400 $37,500 $30,100
Driving a true, multi-channel
8,000 1,200 $5,920 $30,000 $24,080 approach makes it easier for
900 $4,440 $22,500 $18,060
the responder to respond,
6,000
and this can do wonders for
8,000 1,200 $5,920 $30,000 $24,080 your campaign
10,000 1,500 $7,400 $37,500 $30,100
12,000 1,800 $8,880 $45,000 $36,120
Setup $500 -$500
Total $162,040
35. Quantity 15% Response Cost at $0.74 Response $25 Total
ea. Av.
10,000 1,500 $7,400 $37,500 $30,100
Driving a true, multi-channel
8,000 1,200 $5,920 $30,000 $24,080 approach makes it easier for
900 $4,440 $22,500 $18,060
the responder to respond,
6,000
and this can do wonders for
8,000 1,200 $5,920 $30,000 $24,080 your campaign
10,000 1,500 $7,400 $37,500 $30,100
12,000 1,800 $8,880 $45,000 $36,120
Setup $500 -$500
Total $162,040
36. Compare Your Investment
Traditional Micro-site Development requires:
• Hosting provider
• Web designer to implement and deploy user interface
• Web developer to build and maintain user level tracking, forms data collection, reporting, etc
• Micro-sites the old fashioned way can cost $3,000 - $5,000 PLUS ongoing hosting fees
INTEGRAM gives:
• No ongoing maintenance fees
• pURLs and QR’s printed on your mailing campaign
• Low per/pURL rates
• Low campaign URL rates
• Nothing to maintain
37. Conclusions
• Direct Mail works – use it wisely
• QR’s help users get where you want them to go easily
• pURL’s make the visit much better when they get there
• A mobile micro-site is a must, that’s how your visitor will show up
• The results must be real time to make better decisions now or next time
INTEGRAM can make this all seamless for you
38. Integram.com
Turn Your Direct Mail into
Smart Marketing
With INTEGRAM on your side, you
have the tools to solve the puzzle
of Multi-channel Direct Marketing
Thank you for your attention