Consumers are spending more time researching purchases online before buying. A Google survey found that 53% of consumers use search engines more for research and 54% spend more time researching products online. Search engines are also the top information source for consumers. Retailers should consider search engine marketing and optimizing their websites to provide product information to reach these informed consumers.
Wanneer nemen consumenten hun beslissing tegenwoordig. Online search neemt hierin een geheel eigen rol in beslag, waarop je als bedrijf ebducht moet zijn
For six years Scott has been helping companies build digital strategies by integrating search, content, social, video and mobile platforms. At the January American Marketing Association Oregon Chapter lunch Scott explored changing consumer behavior and shared how we can connect with customers in this digital age.
Scott drives digital marketing strategies for some of the biggest advertisers in the world:
* Burger King & Seth McFarlane's Cavalcade of Cartoon Comedy
* Papa John's display ad ''Blast'' strategy
* Dunkin' Donuts How American Runs On Dunkin' Video Contest
Keynote presentation from Jeffrey Pruitt, CEO of ethology, at Baidu World Conference in Beijing on September 2, 2011.
The confluence of content, social, and search have presented marketers with a uniquely new and challenging paradigm shift. Pruitt delves into the new breed of marketing that is driven by creating, optimizing, and distributing the different types of content required to engage customers on the social web, based on the data of many analysis tools.
Founder and Managing Director of Couponstar Jared Kean will cover the rapidly growing field of digital couponing specifically across the European landscape. He will identify the key trends and changing consumer attitudes towards the new phenomenon as well as point out the differences between the European and USA markets. The specific types of digital coupons including print-at-home, Save-2-Card and mobile will be explored along with real world examples of how both retailers and brands are employing these into their web, email, social media and mobile marketing campaigns to reach, motivation and measure customer purchase behaviour.
Wanneer nemen consumenten hun beslissing tegenwoordig. Online search neemt hierin een geheel eigen rol in beslag, waarop je als bedrijf ebducht moet zijn
For six years Scott has been helping companies build digital strategies by integrating search, content, social, video and mobile platforms. At the January American Marketing Association Oregon Chapter lunch Scott explored changing consumer behavior and shared how we can connect with customers in this digital age.
Scott drives digital marketing strategies for some of the biggest advertisers in the world:
* Burger King & Seth McFarlane's Cavalcade of Cartoon Comedy
* Papa John's display ad ''Blast'' strategy
* Dunkin' Donuts How American Runs On Dunkin' Video Contest
Keynote presentation from Jeffrey Pruitt, CEO of ethology, at Baidu World Conference in Beijing on September 2, 2011.
The confluence of content, social, and search have presented marketers with a uniquely new and challenging paradigm shift. Pruitt delves into the new breed of marketing that is driven by creating, optimizing, and distributing the different types of content required to engage customers on the social web, based on the data of many analysis tools.
Founder and Managing Director of Couponstar Jared Kean will cover the rapidly growing field of digital couponing specifically across the European landscape. He will identify the key trends and changing consumer attitudes towards the new phenomenon as well as point out the differences between the European and USA markets. The specific types of digital coupons including print-at-home, Save-2-Card and mobile will be explored along with real world examples of how both retailers and brands are employing these into their web, email, social media and mobile marketing campaigns to reach, motivation and measure customer purchase behaviour.
Mobile coupons can get tricky from a from a strategic perspective. With mCoupon technology ranging from static to dynamic and dynamic verified, it’s imperative brands develop a clear understanding of what’s out there in order to execute campaigns successfully. In this webinar we analyze the mobile coupon ecosystem and develop action items for earning mCoupon ROI. From the Getting It Right In Mobile series.
ForeSee Results Report on Social Media Marketing UKAnton Lapkin
For its Social Media Marketing Report, ForeSee Results surveyed almost 10,000 visitors to the UK's top 40 websites (by traffic volume, as defined by IMRG and Hitwise) to determine what led them to visit the website.
This presentation provides an overview of the emerging markets for digital coupons in the supermarket and grocery retail channels. It also covers the clearing and reimbursement model for digital coupons.
Did you know that 16.5% of mobile phone users in 2013 will use mobile coupons? And that digital coupons have 10 times the redemption rates of traditional coupons? If you're not using digital coupons, you're leaving money on the table. Learn the ins and outs of creating and sending digital coupons for mobile, including web coupons, QR codes, text coupons, and email coupons. (These slides accompanied our August 14 live webinar on digital coupons.)
Cylinder 8 has published the most current mobile statistics for the retail market for both Canada and the US.
Cylinder 8's statistics show that Canadian smartphone marketshare as follows:
~ Blackberry 42%
~ iPhone 31%
~
What it really takes to achieve scale with Mobile Coupons. It all comes down to Point-of-Sale integration and M-Dot Network is delivering the first true POS level integration with no hardware or infrastructure changes.
The Agile Marketer's Guide to Mobile CouponsFunMobility
Give your competitors "Coupon Envy."
In 1887, Coca-Cola released the world's first ever coupon — a simple piece of paper with a printed offer. But that was a loooooong time ago.
Nowadays, there are an endless variety of cool new tools and tactics marketers can use to:
Dramatically Increase Sales
Protection against Coupon Fraud
Collect bigger & better Business Intelligence
Expand your Email/SMS Audience
This eBook provides real-world case studies and best practices for accomplishing all of this and more. Learn how top CPG brands, retailers, and QSR restaurants are winning the mobile coupon arms race, with engaging, interactive, & personalized coupons designed for a modern, mobile audience.
Includes mobile coupon campaign results from FunMobility clients including: Papa Murphy's Pizza, Ace Hardware, and Carol's Daughter.
Mobile coupons can get tricky from a from a strategic perspective. With mCoupon technology ranging from static to dynamic and dynamic verified, it’s imperative brands develop a clear understanding of what’s out there in order to execute campaigns successfully. In this webinar we analyze the mobile coupon ecosystem and develop action items for earning mCoupon ROI. From the Getting It Right In Mobile series.
ForeSee Results Report on Social Media Marketing UKAnton Lapkin
For its Social Media Marketing Report, ForeSee Results surveyed almost 10,000 visitors to the UK's top 40 websites (by traffic volume, as defined by IMRG and Hitwise) to determine what led them to visit the website.
This presentation provides an overview of the emerging markets for digital coupons in the supermarket and grocery retail channels. It also covers the clearing and reimbursement model for digital coupons.
Did you know that 16.5% of mobile phone users in 2013 will use mobile coupons? And that digital coupons have 10 times the redemption rates of traditional coupons? If you're not using digital coupons, you're leaving money on the table. Learn the ins and outs of creating and sending digital coupons for mobile, including web coupons, QR codes, text coupons, and email coupons. (These slides accompanied our August 14 live webinar on digital coupons.)
Cylinder 8 has published the most current mobile statistics for the retail market for both Canada and the US.
Cylinder 8's statistics show that Canadian smartphone marketshare as follows:
~ Blackberry 42%
~ iPhone 31%
~
What it really takes to achieve scale with Mobile Coupons. It all comes down to Point-of-Sale integration and M-Dot Network is delivering the first true POS level integration with no hardware or infrastructure changes.
The Agile Marketer's Guide to Mobile CouponsFunMobility
Give your competitors "Coupon Envy."
In 1887, Coca-Cola released the world's first ever coupon — a simple piece of paper with a printed offer. But that was a loooooong time ago.
Nowadays, there are an endless variety of cool new tools and tactics marketers can use to:
Dramatically Increase Sales
Protection against Coupon Fraud
Collect bigger & better Business Intelligence
Expand your Email/SMS Audience
This eBook provides real-world case studies and best practices for accomplishing all of this and more. Learn how top CPG brands, retailers, and QSR restaurants are winning the mobile coupon arms race, with engaging, interactive, & personalized coupons designed for a modern, mobile audience.
Includes mobile coupon campaign results from FunMobility clients including: Papa Murphy's Pizza, Ace Hardware, and Carol's Daughter.
Presentation on Adwords in a Down Economy. How Adwords marketing can help even the smallest of companies during a recession.
www.gazelleinteractive.com
How to Win the Zero Moment of Truth - iCrossing and Google WebinariCrossing
On November 15, 2011, Google and iCrossing partnered for a Webinar titled, "How to Win the Zero Moment of Truth". The Webinar was led by Jim Lecinksi, Google's Managing Director of U.S. Sales and Operations and author of Winning the Zero Moment of Truth, and Rachel Pasqua, iCrossing's Vice President of Mobile. For more information, please contact FindOut@icrossing.com.
Conferencia impartida durante el Congreso CRM + Social Media + Centros de Contato México 2011 organizado por Mundo Contact a cargo de Larry Augustin, CEO de Sugar CRM
Presentation given at the 2012 IASA Annual Conference on the use of social data in the insurance industry. Snapshot survey results and review of case examples.
Lessons of the Apartment Internet Marketing ConferenceAppFolio
This webinar highlights the very best of the AIM 2012 Conference and reveals the cutting edge topics slated for 2013 so you can get a jump on the competition and market like a rock-star. This complimentary webinar will provide you with action-oriented information that you can use in your marketing and training efforts today.
SugarCRM Presents the New Rules of Social CRMClint Oram
Your customers are driving the most profound change in how business is being done since the inception of the Internet. Become a Social Business or be left behind.
Social Media Attribution - Havas Digital InsightsHavas Media
This Havas Digital Insights piece outlines Artemis’ methodology for attribution across Display, Search, Video and Social Media, showing real-world examples of applications to the ecommerce world, as well as laying out the framework in which the analysis is being carried out.
Stay Relevant: Map Your Interactive White Papers to the Buyer's JourneyAlinean, Inc.
The basic white paper is still one of the most important pieces of marketing content used and trusted as the key buying decision tool by over 60% of IT buyers (SiriusDecisions 2010).
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
What Exactly Is The Common Rail Direct Injection System & How Does It WorkMotor Cars International
Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
What Causes 'Trans Failsafe Prog' to Trigger in BMW X5
Google Research Informed Consumer
1. The Informed Consumer
Consumers Research (and Search) More
Please do not re-purpose for sales, outside of your company
Google Confidential and Proprietary 1
2. Careful Consumers
U.S. consumers are still spending, but
more cautiously. What does this mean for
the marketer?
Google Confidential and Proprietary 2
3. Consider Them Informed Consumers
Google’s new consumer survey shows that
people are spending much more time
researching before purchasing.
Google Confidential and Proprietary 3
4. More Research Means More Time Online
We asked U.S.
consumers how their 53% use search engines more to research
shopping habits have purchases
changed since the
downturn in the
economy.
54% spend more time researching products
online before they buy them in a store
39% buy more products online (rather than in-
store)
Google Confidential and Proprietary 4
Source: Google Touchpoints Consumer Survey January 2009. Base: 8,675 U.S. respondents
5. Search is the #1 Consumer Information Source
We asked U.S. consumers about their main sources of information on
products and services since the economic downturn.
0% 5% 10% 15% 20% 25% 30% 35%
Search engine results/ads 29%
Websites 22%
Recommendations 11%
Physical stores 8%
TV ads 6%
Newspaper ads 4%
TV shows 3%
Internet ads 2%
Newspaper articles 2%
Email newsletters 2%
Sales people 2%
Product/service experts 2%
Radio shows 1%
Radio ads 1%
Magazine articles 1%
Magazine ads 1%
Direct mail/Catalogs 1%
Outdoor ads 0%
Telemarketing 0%
Print phone books 0% Online sources total: 53%
Google Confidential and Proprietary 5
Source: Google Touchpoints Consumer Survey January 2009. Base: 8,675 US respondents.
6. Search is the #1 Traffic Source to Retailers
Sources of Traffic to Hitwise Retail 500, December
Search Engines
Retail 500
Email Services
Entertainment 2008
Business and Finance 2007
Rewards and Directories
Social Networking and Forums
Lifestyle
Portal Frontpages
News and Media
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%
Google Confidential and Proprietary 6
Source: Hitwise, provided to Google 02/25/2009. Retail 500 is Hiitwise’s index of 500 leading retailers.
7. Shoppers Referred by Google Increasing
Share of Google Referred Traffic to Retail 500
25.0%
Share of Upstream Traffic
20.0% +18%
+23%
+13%
from Google
15.0% +12%
2006
2007
10.0% 2008
5.0%
0.0%
Nov Dec
Google Confidential and Proprietary 7
Source: Hitwise, provided to Google 02/25/2009.
8. People Say They’re Searching for Savings
We asked U.S.
consumers how their
shopping habits have
changed since the
downturn in the 53% spend more time online searching for the
economy.
latest promotions and discounts
46% spend more time searching for coupons
on the Internet
Google Confidential and Proprietary 8
Source: Google Touchpoints Consumer Survey January 2009. Base: 8,675 U.S. respondents
9. And Google Query Volume Reflects This
U.S. searches for “coupons” on Google.com since 2004
U.S. searches for “deals” on Google.com since 2004
Source: Google Insights for Search. Query numbers are normalized and presented on a scale of 0-100 relative to Google Google Confidential and Proprietary 9
queries over time.
10. Quick Tips to Reach the Informed Consumer
Consumers are Consumers are
Search is #1
researching online looking for
information source
more coupons and deals
Consider search
Make sure product Add special offers to
engine presence
info is accessible on website and
throughout buying
your site purchase pages
cycle
Consider display ad For paid search,
Add “coupon”
buys on content ensure landing
keywords to paid
sites used for pages have enough
search buys
research info
Consider paid
Add savings and
search on Adjust budget
offer messaging to
“consideration” allocation
search ads
keywords
Google Confidential and Proprietary 10
12. Appendix
Google Confidential and Proprietary 12
13. Google’s “Touchpoints” Consumer Study
• A large-scale survey of U.S. consumers who made a
purchase in one of 26 product/service categories during
the last six months
• Goal was to explore the role of the Internet and other
channels in consumer behavior and research
• Survey conducted December 2008-January 2009
• Base of 8,675 respondents, representative of U.S.
consumers, for results included in this presentation
Google Confidential and Proprietary 13