Cylinder 8 has published the most current mobile statistics for the retail market for both Canada and the US.
Cylinder 8's statistics show that Canadian smartphone marketshare as follows:
~ Blackberry 42%
~ iPhone 31%
~
Conversation Index Q3 2011 gewährt überraschende.
Einblicke in das Verbraucherverhalten.
5,8 Mio. Einzeldaten aus 210 Ländern. Echte, nutzbare Ergebnisse.
In jedem Quartal werten wir die Millionen von Verbrauchergesprächen aus, die es inzwischen online gibt, und leiten daraus verwertbare Erkenntnisse ab. Der Index Q3 2011 gewährt u. a. folgende wichtige Einblicke:
-Der über Benutzer von Mobilgeräten erwirtschaftete Umsatz hat sich dieses Jahr verdreifacht. Verbraucher verwenden ihre Mobilgeräte inzwischen nicht nur zum Abrufen von Informationen, sondern auch für Bestellungen, zum Hinterlassen von Feedback und für vieles mehr. Verfügen Sie über eine Strategie für Mobilgeräte?
-Langjährige Kunden von Finanzdienstleistern geben Produkten eine um 8 Prozent geringere Bewertung als neue Kunden — – und tragen mehr nutzergenerierte Inhalte bei. Wie zufrieden sind Ihre langjährigen Kunden?
-Der Lebenszyklus der Verbrauchermeinung zu Produkten folgt einem vorhersehbaren Muster, das in allen Phasen der Produktentwicklung berücksichtigt werden kann. Welche Auswirkungen hat die Meinung der Verbraucher in frühen und späten Phasen auf Ihre derzeitigen – und künftigen – Innovationen?
Und das ist noch nicht alles. The Conversation Index ist nicht nur eine Sammlung von Social-Media-Daten: Wir ermitteln wichtige Erkenntnisse, die sich für Ihr Geschäft auswerten lassen und direkt auf authentischem Kundenfeedback beruhen.
Conversation Index Q3 2011 gewährt überraschende.
Einblicke in das Verbraucherverhalten.
5,8 Mio. Einzeldaten aus 210 Ländern. Echte, nutzbare Ergebnisse.
In jedem Quartal werten wir die Millionen von Verbrauchergesprächen aus, die es inzwischen online gibt, und leiten daraus verwertbare Erkenntnisse ab. Der Index Q3 2011 gewährt u. a. folgende wichtige Einblicke:
-Der über Benutzer von Mobilgeräten erwirtschaftete Umsatz hat sich dieses Jahr verdreifacht. Verbraucher verwenden ihre Mobilgeräte inzwischen nicht nur zum Abrufen von Informationen, sondern auch für Bestellungen, zum Hinterlassen von Feedback und für vieles mehr. Verfügen Sie über eine Strategie für Mobilgeräte?
-Langjährige Kunden von Finanzdienstleistern geben Produkten eine um 8 Prozent geringere Bewertung als neue Kunden — – und tragen mehr nutzergenerierte Inhalte bei. Wie zufrieden sind Ihre langjährigen Kunden?
-Der Lebenszyklus der Verbrauchermeinung zu Produkten folgt einem vorhersehbaren Muster, das in allen Phasen der Produktentwicklung berücksichtigt werden kann. Welche Auswirkungen hat die Meinung der Verbraucher in frühen und späten Phasen auf Ihre derzeitigen – und künftigen – Innovationen?
Und das ist noch nicht alles. The Conversation Index ist nicht nur eine Sammlung von Social-Media-Daten: Wir ermitteln wichtige Erkenntnisse, die sich für Ihr Geschäft auswerten lassen und direkt auf authentischem Kundenfeedback beruhen.
Mobile commerce, in all its forms, is growing exponentially. U.S. consumers of all ages use their mobile device for shopping on-the-go, making more-frequent mobile payments, and connecting to other sales channels (for instance, researching products and services on their phone while standing in a physical store). This explosion of mobile usage offers challenges and opportunities to retailers and mobile service providers as they race to provide reliable, always-on access to a new retail experience.
In an effort to evaluate U.S. consumers’ mobile shopping habits and also to discover what attributes consumers value most in their mobile service provider, ATG (acquired by Oracle in November 2010) launched the Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers Study, which surveyed 1,054 U.S. consumers ages 18 and older on the following topics:
Making Money with Mobile (2012 MFSA Annual Conference)interlinkONE
John Foley, Jr., the CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 MFSA Annual Conference in Asheville.
During his one-hour session, John will explained how mobile technology is changing the way that people communicate and consume information.
He shared the latest statistics on how devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more.
Best of all, John demonstrated how there are plenty of opportunities for mail and fulfillment services providers to grow their business by incorporating mobile technology. During his presentation, John will share actionable solutions, case studies, and provide plenty of inspiration.
Some of the technologies that John discussed include:
- QR Codes
- Augmented Reality
- Near Field Communication (NFC)
- Mobile Payments
- And more!
Attendees also had the chance to provide real-time feedback during the session via their smartphones and tablets!
The Current State & Promise of Mobile Couponing
Mobile Marketing Update - January 2013
Issued by the MMA North America
Mobile Coupon Ad Unit Standards
Committee (MOCAUS)
5.8 million data points from 210 countries. Real, actionable results.
Each quarter, we analyze millions of online consumer conversations to present, then turn this social data into actionable insights.
-Revenues generated from mobile device users tripled this year. Consumers no longer simply browse via mobile: they buy, leave feedback, and more. Is your strategy fully mobile?
-Long-term financial services customers rate products 8% lower than newer customers — and they contribute more user-generated content than new customers. How happy are your long-term customers?
-Consumer sentiment about products follows a predictable lifecycle, which can inform product development at all stages. How can early- and late-stage customer sentiment impact your current — and future — innovation?
And there's more. The Conversation Index doesn't just compile social data: We strive to uncover vital insights that power business, based directly on the authentic feedback of consumers.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled How Social Are Social Media Audiences, Really?
Keller Fay’s TalkTrack® was used to measure word of mouth. Findings on which audiences have the largest networks and which touchpoints contribute most to word of mouth were discussed. Presentation was given by Brad Fay-COO at Keller Fay Group LLC & Lauren Hadley-Associate Research Director at Starcom.
The explosion of mobile internet usage has enabled the mobile advertising opportunity, but as most advertising planners know, truly engaging advertising doesn’t work in silos, it works together.
The aim of this report is to show how mobile media usage works in conjunction with other media (in particular TV), and how this creates new opportunities for advertisers to influence consumers at the point of purchase (m-commerce).
To provide a global perspective the initial section of this report looks into data across: UK, US, Brazil, Indonesia, Egypt, Singapore, India, South Africa and Qatar. The second section takes a more qualitative look into the day in the life of a mobile consumer in the UK, using mobile diaries to track behaviour.
The State Of Mobile Commerce – Are You Meeting Your Mobile Customers’ Expecta...Compuware APM
Are you meeting your customers’ mobile experience expectations?
According to Forrester Research*, mobile commerce is booming: sales via mobile devices, such as smartphones and tablets, will grow 40 percent per year for the next five years, capturing $31 billion by 2016. With mobile your websites and applications are literally in your customers’ hands. But are you meeting their expectations? According to Compuware research 75% of the top US retailers are not meeting mobile end-users’ web performance expectations.
Speed and availability are key requirements of the mobile channel. Customers on tablets and smartphones expect quick transactions that work flawlessly anytime, anywhere. Failure to identify and resolve a slow – or worse, malfunctioning – mobile site or application will result in lost revenue, rising operational costs and irreparable brand damage.
Join our featured speakers, Sucharita Mulpuru, Vice President, Principal Analyst from independent research firm Forrester Research, Inc., and Compuware APM CTO, Steve Tack to learn:
• The current state of mobile commerce and key mobile trends
• Why tablet owners are a key component of mobile success
• Common mistakes that prohibit companies from capitalizing on the mobile opportunity
• Best practices to deliver quality mobile web and application experiences to smartphone and tablet users
*Mobile Commerce Forecast 2011 to 2016", Forrester Research Inc, June 17, 2011
MobiU2011 Forrester Keynote: STRAT 101 Industry OverviewKimberly-Clark
Mobile is everywhere. Stats on the numbers and the size of the industry change constantly but it’s common knowledge that it will be big. Now that 75% of brands have tried mobile what are the key stats that will help guide future decisions? Julie’s state of the industry will provide insights into what’s currently happening in the mobile space and a five-year forecast. She will also provide best practices in developing an outstanding, transactional mobile experience. Her expertise in mobile commerce will give you insights into what to expect and how to prepare for the future of mobile.
ptimal site performance directly impacts the customer experience, preventing shoppers from abandoning retailers’ sites. However, smartphones and tablets are now impacting customer expectations regarding traditional web sites. As many as 70% of mobile shoppers expect a page to load as quickly on their phone as their desktop. But in reality, mobile pages load 3 to 4 times slower than an average web page. Join Steve Rowen, Managing Partner of Retail Systems Research (RSR), and M.J. Johnson, Director of Product Marketing for mobile and site performance at Akamai, to learn how to deliver optimized site performance.
Mobile commerce, in all its forms, is growing exponentially. U.S. consumers of all ages use their mobile device for shopping on-the-go, making more-frequent mobile payments, and connecting to other sales channels (for instance, researching products and services on their phone while standing in a physical store). This explosion of mobile usage offers challenges and opportunities to retailers and mobile service providers as they race to provide reliable, always-on access to a new retail experience.
In an effort to evaluate U.S. consumers’ mobile shopping habits and also to discover what attributes consumers value most in their mobile service provider, ATG (acquired by Oracle in November 2010) launched the Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers Study, which surveyed 1,054 U.S. consumers ages 18 and older on the following topics:
Making Money with Mobile (2012 MFSA Annual Conference)interlinkONE
John Foley, Jr., the CEO of interlinkONE and Grow Socially, delivered this presentation at the 2012 MFSA Annual Conference in Asheville.
During his one-hour session, John will explained how mobile technology is changing the way that people communicate and consume information.
He shared the latest statistics on how devices such as smartphones and tablets are having a dramatic effect on everything from marketing, to sales, to customer support, to fulfillment, and more.
Best of all, John demonstrated how there are plenty of opportunities for mail and fulfillment services providers to grow their business by incorporating mobile technology. During his presentation, John will share actionable solutions, case studies, and provide plenty of inspiration.
Some of the technologies that John discussed include:
- QR Codes
- Augmented Reality
- Near Field Communication (NFC)
- Mobile Payments
- And more!
Attendees also had the chance to provide real-time feedback during the session via their smartphones and tablets!
The Current State & Promise of Mobile Couponing
Mobile Marketing Update - January 2013
Issued by the MMA North America
Mobile Coupon Ad Unit Standards
Committee (MOCAUS)
5.8 million data points from 210 countries. Real, actionable results.
Each quarter, we analyze millions of online consumer conversations to present, then turn this social data into actionable insights.
-Revenues generated from mobile device users tripled this year. Consumers no longer simply browse via mobile: they buy, leave feedback, and more. Is your strategy fully mobile?
-Long-term financial services customers rate products 8% lower than newer customers — and they contribute more user-generated content than new customers. How happy are your long-term customers?
-Consumer sentiment about products follows a predictable lifecycle, which can inform product development at all stages. How can early- and late-stage customer sentiment impact your current — and future — innovation?
And there's more. The Conversation Index doesn't just compile social data: We strive to uncover vital insights that power business, based directly on the authentic feedback of consumers.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled How Social Are Social Media Audiences, Really?
Keller Fay’s TalkTrack® was used to measure word of mouth. Findings on which audiences have the largest networks and which touchpoints contribute most to word of mouth were discussed. Presentation was given by Brad Fay-COO at Keller Fay Group LLC & Lauren Hadley-Associate Research Director at Starcom.
The explosion of mobile internet usage has enabled the mobile advertising opportunity, but as most advertising planners know, truly engaging advertising doesn’t work in silos, it works together.
The aim of this report is to show how mobile media usage works in conjunction with other media (in particular TV), and how this creates new opportunities for advertisers to influence consumers at the point of purchase (m-commerce).
To provide a global perspective the initial section of this report looks into data across: UK, US, Brazil, Indonesia, Egypt, Singapore, India, South Africa and Qatar. The second section takes a more qualitative look into the day in the life of a mobile consumer in the UK, using mobile diaries to track behaviour.
The State Of Mobile Commerce – Are You Meeting Your Mobile Customers’ Expecta...Compuware APM
Are you meeting your customers’ mobile experience expectations?
According to Forrester Research*, mobile commerce is booming: sales via mobile devices, such as smartphones and tablets, will grow 40 percent per year for the next five years, capturing $31 billion by 2016. With mobile your websites and applications are literally in your customers’ hands. But are you meeting their expectations? According to Compuware research 75% of the top US retailers are not meeting mobile end-users’ web performance expectations.
Speed and availability are key requirements of the mobile channel. Customers on tablets and smartphones expect quick transactions that work flawlessly anytime, anywhere. Failure to identify and resolve a slow – or worse, malfunctioning – mobile site or application will result in lost revenue, rising operational costs and irreparable brand damage.
Join our featured speakers, Sucharita Mulpuru, Vice President, Principal Analyst from independent research firm Forrester Research, Inc., and Compuware APM CTO, Steve Tack to learn:
• The current state of mobile commerce and key mobile trends
• Why tablet owners are a key component of mobile success
• Common mistakes that prohibit companies from capitalizing on the mobile opportunity
• Best practices to deliver quality mobile web and application experiences to smartphone and tablet users
*Mobile Commerce Forecast 2011 to 2016", Forrester Research Inc, June 17, 2011
MobiU2011 Forrester Keynote: STRAT 101 Industry OverviewKimberly-Clark
Mobile is everywhere. Stats on the numbers and the size of the industry change constantly but it’s common knowledge that it will be big. Now that 75% of brands have tried mobile what are the key stats that will help guide future decisions? Julie’s state of the industry will provide insights into what’s currently happening in the mobile space and a five-year forecast. She will also provide best practices in developing an outstanding, transactional mobile experience. Her expertise in mobile commerce will give you insights into what to expect and how to prepare for the future of mobile.
ptimal site performance directly impacts the customer experience, preventing shoppers from abandoning retailers’ sites. However, smartphones and tablets are now impacting customer expectations regarding traditional web sites. As many as 70% of mobile shoppers expect a page to load as quickly on their phone as their desktop. But in reality, mobile pages load 3 to 4 times slower than an average web page. Join Steve Rowen, Managing Partner of Retail Systems Research (RSR), and M.J. Johnson, Director of Product Marketing for mobile and site performance at Akamai, to learn how to deliver optimized site performance.
Conversation Index: Mapping the Value of the Social World by Bazaar VoiceWaqar Riaz
Brands that lead, capture, and analyze customer conversations develop a deeper understanding of what they must do to meet and exceed expectations and become truly customer-centric enterprises. In serving over 220 billion pieces of user-generated content (and counting), Bazaarvoice has collected massive amounts of customer data across hundreds of clients in many industries, allowing for a uniquely holistic view of consumers and their use of user-generated content (UGC).
Do you have a global, mobile strategy?
Are you involving your audience and brand through creativity?
Are you ready for mobile payment?
Do you have a multi-screen strategy?
You should. Because...
ONE YEAR AGO
A new age began to emerge. Mobile technology was freeing humanity from the ball and chain of the personal computer.
It was predicted that by the end of 2011 mobile technology would reach full adoption...
THAT DAY HAS COME
Mobile Advertising through consumers’ lens: Are we getting the most out of it...InsightInnovation
Mobile clearly represents a huge and growing marketing opportunity, but how should brands best take advantage of it? This session will examine how brands navigate the mobile marketing landscape and explore Millward Brown’s existing databases and new multi-country qualitative and quantitative research.
Additional research has shown how mobile marketing is more effective than online advertising at building brands. General learning will be fleshed out with examples and case studies from around Latin America and the across the world. The new research presented is the result of over 6,000 interviews conducted, and countries covered by the new research will include: Brazil, China, France, Germany, Ghana, India, Italy, Kenya, Korea, Mexico, Nigeria, South Africa, Spain, Turkey, UK and US.
'Minimising the experiential gap in today’s digital world' - Kantar (Mobile R...QuestBack AG
A look at how mobile research can help close the experiential gap between how everyday consumers engage in digital environments, and how traditional research is conducted. Doing so may help researchers overcome declining response rates, engage and retain more research panellists/community members, and protect data quality.
Presentation by Steve Bowen, managing director of marketing for Burson-Marsteller Asia-Pacific, summarizes and outlines implications of the firm's research into corporate engagement on social media. First delivered to the American Chamber of Commerce in Singapore on February 22 2011
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
2. Canadian Mobile Statistics
32.8%
of Canadian mobile phone users are now using
multifunction smartphones such as BlackBerrys
and iPhones.
Canadian Smartphone Top 5 Types of Mobile Number of Mobile
Market Share Apps Downloaded Subscribers in Canada
5.1%
6.4% Games 9.15m
32%
7.28m
Social Networking
22% 7.10m
12.5% 42% Music
21% 489k
Entertainment 317k
21%
31% 203k
News
15%
Total Subscribers 25.1m
Sources:
http://www.cwta.ca/CWTASite/english/industryfacts.html
http://www.cbc.ca/fp/story/2011/06/02/4879881.html, June 2011
http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_Canada_Digital_Year_in_Review
www.cylinder8.com
3. Mobile Shopping
67%
of all mobile subscribers in the US are mobile shoppers.
35% prefer using their mobile device as opposed to their
desktop computer to shop.
Percentage of People Purchasing from Phones Most Common Shopping
Who Have Shopped Online Quadrupled Year Over Year Related Activities In-Store
Call, text, or photo message someone
8%
to get their opinion on an item
2010 62%
83%
Check the price of an item
44%
Review a product description
44%
Look for product coupons
Half of North Americans said they
most frequently purchase from
2009 2% Make a purchase
39%
online-only stores 35%
Sources:
Global Trends in Online Shopping, A Nielsen Global Consumer Report, June 2010
http://www.foreseeresults.com/news-events/press-releases/explosion-in-mobile-retail-u.s.-2010.shtml
http://www.internetretailer.com/
www.cylinder8.com
4. Mobile Search
84%
of smartphone owners search for retailers on mobile web.
77% report using mobile search more than 5 times in the
previous month.
When Mobile Users How Mobile Search When Mobile Users
Search Converts Multitask
59% from
home 84% search for retailer
contact info
Mobile search + watch TV
66%
82%
find online
47% during retailers Mobile search + use computer
commute
73%
45%
find product
websites
61% from
work
Mobile search @ social events
68% compare product
or service prices
56%
81% in the
evening
63% search before
purchasing offline
Mobile search + running errands
74%
Sources:
www.performics.com
www.roiresearch.com
www.marketingzeus.com
www.cylinder8.com
5. Mobile Advertising
75.9%
of retailers expect to launch a mobile commerce
site. 52.6% expect to have it up and running in
under one year.
Top 4 Countries for Mobile Consumers Would Be Worldwide Mobile Ad
Ad Impressions Interested in Receiving: Spend Predictions
2011
SMS ads in proximity of a retailer
1st 21% $3.3 billion USD
Movie theatre offers/promos
2015
26%
2 nd
Offers you can pursue at leisure
26%
$20.6 billion USD
3 rd
A barcode scanned by phone
29% Driven by mobile search ads and
local ads. Over half of U.S. mobile ad
4th Grocery Coupons
36%
spending is local. Asia – Japan
particularly – continues to dominate
global mobile ad spend.
Sources:
http://blog.mobclix.com/index/, August 2010
http://www.360i.com/
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobileads
www.cylinder8.com
6. Mobile Couponing
57%
of shoppers would not have bought an item if they did not
have a coupon. 91% (with coupon) vs. 85% (without) were
more likely to purchase from the store again.
How are Mobile Coupons Being Delivered?
QR Codes SMS Geolocation
A QR Code allows its content to be Promotions and coupon codes have ‘Checkin’ services such as FourSquare
decoded quickly. They normally are been sent to mobile phones via SMS are now pairing up with companies to
used as a quick link to access paper or for some time, but with new offer their customers offers based on
online content from a mobile device. technologies, informational SMS can their current or most visited locations.
These are more frequently being used now be triggered automatically by Events can also be triggered
as a tool for retail coupons. proximity to a service or retail outlet. automatically by proximity.
NFC Smart Posters Apps
By passing their device near a ‘smart There are now a variety of apps
poster’ with a near field communication available on iPhone, Android, and
tag embedded within it, users can BlackBerry that users can interact
interact directly with the content / with and find coupons relevant to
promotion by information being sent them by location and category.
straight to the device.
Sources:
Borrell Associates Report
Mobile Marketing Association
www.cylinder8.com
7. Mobile In-Store
25%
of online shopping conversations happen in-store. If you
are a retailer, you no longer have a shoppers’ undivided
attention.
Men and Women Mobile What are They Talking In-Store Shopping
Browsing In-Store (%) About? Mobile Activities
1
While on their way, they are
most likely to ask for 16% of consumers compare
prices via mobile
51%
assistance
2
While browsing, they are
most likely to talk about your 10% visit the same brand
or store’s website
staff
3
While deciding to buy, they
are most likely to talk about
7% look for coupons or
discounts
44%
your products
4
While checking out, they are
most likely to talk about
6% see ratings or reviews
on a product or service
other customers
5% collect rewards for
visiting a store
Sources:
www.marketingcharts.com/direct/in-store-mobile-product-browsing grows-78-from-09-16926
www.slidehsare.net/listenlogic/listenlogic-mobile-social-shoppers
www.cylinder8.com
8. What Does This Mean for Retailers?
65%
of smartphone owners are open to receiving offers on
their mobile phones. 91% of mobile internet access is to
socialize and share.
Users that Share Social Smartphone Users Prefer Utilize Mobile Devices
Deals with Friends Shopping via Online Catalog to Extend Reach Through:
62% of people under
the age of 24
1 Search
2
69%
of people between Advertising
the ages of 25 - 44
13.2% 48.7%
13.2% of Smartphone owners
3 Couponing
55% of people aged
45 and over
used catalogs to browse for
items, compared with a staggering
48.7% who use mobile websites 4 In-Store Opportunities
and apps for the same purpose.
Sources:
JiWire, “Mobile Audience Insights Report: Q1 2011,” May 24, 2011
http://mkt.gs/mobileretail
www.cylinder8.com
9. WE’LL GET YOUR BRAND WHERE IT NEEDS TO BE.
We create the digital marketing campaigns that unite ideas, people, and brands.
Who is C8? Contact Us
We are Cylinder 8, a digital-marketing ideas factory. We make authentic brand connections, Kevin Krossing
propelled by incredible technology, for the “Screen Age.” Through these connections, people T: 416 628 4160 x8334
exchange ideas, share culture, and influence social change, making the world a better place. E: kevin.krossing@cylinder8.com
www.cylinder8.com