The document discusses strategies for marketing and customer engagement. It notes that while 73% of consumers prefer mail for announcements and 75% prefer email communication from companies, loyalty comes from listening to what content customers want and creating a sense of community. The key is focusing less on demographics and more on engaging individuals through content on websites, email newsletters, social media, and community building to develop brand advocates.

3. yourmindframe.com

5. www.kylelacy.com @kyleplacy

6. #anlaclinic

8. 73% Consumers prefer mail for product / sale announcements

9. 75% Social media users say email is the best way for companies to communicate

10. 138% increase in spending by email consumers than traditional consumers

11. 18% Consumers prefer email for product / sale announcements

12. 300,000 New Twitter Accounts Created Every Day

13. +600 M Facebook Accounts

14. 55,177,900 40-64 year olds who are on Facebook

16. However... there is a problem with statistics and trends

19. We focus everything on demographic, geographic, and transactional.

20. It is about WHO instead of how many

21. 5 Sides to Direct Response Psychological Transactional Generational Geographical Aspirational

23. Data should be used not only to report but to inform

31. Starting to Capture Current Customer Lists Individuals in the Social Media Sphere Mailing Lists Facebook Ads Twitter Distribution

32. Capturing is about engagement with people

33. Loyalty is not about them being loyal to you...

34. It is about listening for the content THEY want to... hear, consume, and remember.

43. Educate the people on what you offer, how and why

45. Stories give us context and context helps us understand things

46. Stories inspire more people to action

49. Compel to opt-in and JOIN the community or movement

51. Community Development Ideas?

53. Ask individuals to purchase via mail, email, Facebook, Twitter, and text messaging

54. They first need to be involved in the process

55. in order to deliver the right messaging, technology, and product

57. Allow new and past customers to share their experience working with your company

60. Creating brand advocates is just as important as creating brand awareness

69. Steps Towards Integration Website with Content Management System and Blog Email Newsletter Facebook Business Page Twitter Distribution Channel

70. Connect With Me Blog: http://www.kylelacy.com Twitter: @kyleplacy Company: YourMindFrame.com Email: kyle@yourmindframe.com Phone: 1-765-610-5965