Email and Social Media 2010
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The document discusses how social media is replacing email as the primary means of communication, especially among teens and young people. It argues that social media and email should be used together rather than seen as competing with each other. The document provides tips on how companies can use social media to drive people to their email lists and engage in two-way conversations to build customer relationships. It also discusses tools for monitoring social media and integrating social media with email marketing.
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Email and Social Media 2010
- 2. Email AND social media not email OR social media Steve Kemish Director, Cyance Chair of IDM Digital Council © Cyance Limited 2010
- 3. The end of email? “By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users” - Gartner “68 percent of teens ages 12-17 use instant messaging” Only 73% of the 12-17 group uses email, which is a large drop from the 89% recorded in 2005. It is also the lowest use of any age group sampled - Pew Internet and American Life Project © Cyance Limited 2010
- 4. Two tribes © Cyance Limited 2010
- 5. "The reports of my death are greatly exaggerated.” Mark Twain (and every ESP you will meet!) © Cyance Limited 2010
- 6. Can’t we all just get along? • Cant we just all get along?
- 7. Yes, it seems we can! © Cyance Limited 2010
- 8. Social media extends reach for email © Cyance Limited 2010
- 9. What are we trying to achieve? fan / follower to registered user‘ or 'fan to newsletter subscriber', or - ideally - 'follower to customer' © Cyance Limited 2010
- 10. Start by monitoring Where can you already see social media Traffic sources/ relevant discussion. • Web analytics – referrer report • Radian6 • Plethora of free tools... © Cyance Limited 2010
- 11. Blogpulse – seek influencers © Cyance Limited 2010
- 13. Harnessing the network effect © Cyance Limited 2010
- 14. Twitter to email in action © Cyance Limited 2010
- 15. AIDA still key Attention Interest Desire Action © Cyance Limited 2010
- 16. Video Content on YouTube about Virtual Machines. Found through email,search and on the VMware YouTube channel. © Cyance Limited 2010
- 17. It’s two-way street © Cyance Limited 2010
- 18. Get an email address, start a conversation... Data enhancement First Last Email Company Role Steve Kemish Cyance Ltd Your database First Last Email Company Role Steve Kemish sk@cyance.com Cyance ltd Marketing Director After overlay Look to add: • Age • Gender • Location • Income • Industry • Etc etc © Cyance Limited 2010
- 19. ...use social media to learn more. © Cyance Limited 2010
- 20. Integration – key focus in 2010 - strongmail © Cyance Limited 2010
- 21. Final thoughts • Social Media is an excellent magnet and amplifier for email. • Let them compliment rather than compete. • Start by searching/monitoring. • Use Social Media as the top of the funnel • Harness loyal email users and their networks • Avoid the fads but except Social media is here to stay. • Learn from others – “benchmarking is not theft” © Cyance Limited 2010
- 22. Further reading for b2b Cyance/IDM B2B Social media Census 2010 - Trends - Insights - Usage Free copy > Give me or my colleague your email address © Cyance Limited 2010