A presentation from Elinor Olisa, from Degree Art, about how to make the most of the potential from your degree show. Taken from Look into the future: the potential of your degree show. Part of ECCA's Preparing for your Degree Show week 2009 - a programme to help Arts London students make the most of their final degree show.

2. The art market has out-performed the stock market

in the past decade
People still have money and want unique items

Art is a great investment because it gives pleasure

every time you look at it. The same cannot be said
for share certificates or savings plans
Prices are low right now and even if you don't like

the art, it can be sold in a few years' time for profit

3. Talent

 Creativity
 Individuality
 Commercial Appeal
 An Audience
 Motivation
 Business Sense
 Ambition
 Finance

4. £6,000
£5,000
£4,000
Kate Marshall
£3,000
Kim O'Neil
£2,000 Andy Owen
Ulrika Andersson
£1,000
£-
Purchase Valuation 2 Valuation 3 Current
Value Value June
2008
Kate Marshall Kim O’Neil Andy Owen Ulrika Andersson
280% value increase 282% value increase 127% value increase
79% value increase

5. Plan your Pricing

 Clearly Label and Indentify All Work
 Be Contactable
BE PROFFESSIONAL

6. It is essential to know the value of your work
1)
Always be able to justify the price you set
2)
Be prepared for people to bargain with you
3)
Know how much of a discount you are willing to
4)
give

7. To begin to determine a price for your

work consider the following:
1) The time it took you to formulate the
concept
2) The cost of materials
3) The time taken to create the piece

8. Plan Ahead

 Exhibit
 Have an Online Presence
 Marketing Material – Flyers, Business
Cards, Price Tags/ Lists, CV and
Statement (www.outofhand.co.uk)
 Know your Prices
 Know your Products
 Join Up

9. 1)Location
2)Sponsorship
3)Funding
4)Promotion
5)Data Collection

10. …Being a good artist is the toughest job
you could pick, and you have to be a
little nuts to take it on. (Charles Saatchi,
2003)

11. Artists need a lot of collectors, all kinds
of collectors buying their art.
(Charles Saatchi, 2004)

12. DegreeArt.com

GlimpseOnline.com

saatchionline.com

commentart.com

a-n.co.uk

axisweb.org


13. Anti Copying in Design (ACID),

www.acid.uk.com
 Design and Artists Copyright Society
(DACS), www.dacs.org.uk
 UK Government Patent Office,
www.patent.gov.uk
 The Complete World Copyright Website,
www.compilerpress.atfreeweb.com

14. www.Artquest.org.uk

 www.ecca-london.org
 www.businesslink.gov.uk

15. www.DegreeArt.com

30 Vyner Street

 London
 E2 9DQ
020 8980 0395

 info@DegreeArt.com