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Personalised Plates


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A presentation on personalised plates given at Dull, Dull, Dull, an event at the Auckland Fringe 2013

Published in: Spiritual
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Personalised Plates

  1. 1. hi helloPERSONALISED PLATES One Woman’s Journey
  2. 2. People pointing and laughing at me in the 0 5 10 15 25 20 street 1NO 2VIOL8T
  3. 3. The Psychology of Personalised Plates• Impression Management – A way to claim our desired personal identity – See also: ingratiation, self- handicapping• Personalised Plates in NZ: a passive way to assert identity NZ man very angry
  4. 4. ‘Re-Framing’ the Plate• Who’s buying personalised plates? – Plate users – Plate gifters • Cooley’s ‘looking-glass self’(1902) – Plate investors
  5. 5. ‘Re-Framing’ the Plate II• 1987: Amendments to the Transport (Vehicle and Driver Registration and Licensing) Act 1986 allows for the personalisation of number plates.• The right to exclusively sell personalised plates is tendered to Personalised Plates Limited – Revenue from sales go to the Road Safety Trust as per the following: – A fixed amount of $400,000 per annum – 22.5% of full priced sales over $4 million – 25.0% of general issue plates
  6. 6. NEW ZEALAND: THE 2000swho were we? a story in plates