Starting up for free - Jennifer Marsden

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Starting up for free - Jennifer Marsden
Part of Enterprise Week 2010

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Starting up for free - Jennifer Marsden

  1. 1. 1Nov 2010 Use this area for sub-brand logo, business or initiative (Maximum height 1.5cm) Use this area for cover image (height 6.5cm, width 8cm) Shell UK Social Investment: Supporting Enterprise in the UK Global Entrepreneurship Week UAL Jenny Marsden Social Investment Programme Manager Jenny.marsden@shell.com
  2. 2. 2Month 2010 Content What is Social Investment (SI)? Why do we run SI programmes? Shell Livewire  ££££££!  Advice  Inspire
  3. 3. 3Month 2010 What is Social Investment? Our voluntary contribution to society Range of initiatives that aim to deliver enduring benefit to communities in which we operate Leave a positive legacy SI activity directly linked business and of importance to community Science, Education, Innovation and Enterprise
  4. 4. 4Month 2010 Why SMES? The Department for Business Innovation and Skills, Small and Medium-sized Enterprise (SME) Statistics for the UK and Regions 2008: • Small and medium-sized enterprises (SMEs) together accounted for: • 99.9 per cent of all enterprises, • 59.4 per cent of private sector employment • 50.1 per cent of private sector turnover. • Employment in SMEs is estimated at 13.7 million • Turnover in SMEs is estimated at £1,500 billion Globalisation and Economic Policy Centre (GEP), Nottingham University 2010 • Small businesses employing less than 100 workers account for 65 per cent of new British jobs created in an average year
  5. 5. 5Month 2010 Shell LiveWIRE Shell Social Investment Programme Established in 1982 in Glasgow www.shell-livewire.org Online hub with peer reviewed support, advice and networking Annual Shell Livewire Young Entrepreneur of the Year Award Monthly Shell Livewire Grand Ideas Awards Long history of supporting youth enterprise in the UK and Internationally
  6. 6. 6Month 2010 Shell Livewire Grand Ideas Awards? Created to fill a funding gap for young people Rolling monthly awards To qualify:  Pre start or in first 12 months of trading  16-30 year old  UK Resident To Win:  Innovation – project or business The Prizes  Up to 6 £1000 award given every month
  7. 7. 7Month 2010 What is the process? Apply • Register with Shell Livewire for free • Complete online application form before last day of the month www.shell-livewire.org/awards Reach the final 8 • Business advisors shortlist eight applicants by criteria • Unsuccessful applicants can request feedback and apply again • Finalist applications are sent to external judging panel • Finalists upload 1 minute elevator pitch to website for public vote • Votes and judges scores are added together • Up to 6 winners selected Win an Award! • Winners get £1000 each toward their project • Winners benefit from PR exposure and raised profile • Unsuccessful applicants can request feedback and apply again • Feedback requested at 3 and 6 months
  8. 8. 8Month 2010 What is in it for me? Communication and application experience Constructive feedback £1000 Publicity Third party approval of your idea Raised awareness and profile
  9. 9. 9Month 2010 Publicity
  10. 10. 10Month 2010 Scratch Face – Shell Livewire Grand Ideas Jan 09 Luke Jefferson
  11. 11. 11Month 2010 Squid London – Shell Livewire Grand Ideas June 09 Viviane Jaeger and Emma-Jayne Parkes
  12. 12. 12Month 2010 Olga Olsson - Shell Livewire Grand Ideas Sep 09 Ruth Ferguson
  13. 13. 13Month 2010 Drink Tea Eat Biscuits – Shell Livewire Grand Idea Adam Hastings, Martin Jakeway and Ross Harrington
  14. 14. 14Month 2010 Ben Scrimgeour Building Workshop – Mar 09 http://www.youtube.com/watch?v=TF-6ogMLh1w
  15. 15. 15Month 2010 Shell Livewire – Annual Award James Murray-Wells
  16. 16. 16Month 2010 Previous winners... Hannah Marshall
  17. 17. 17Month 2010 Shell Livewire – Not just awards…
  18. 18. 18Month 2010 Shell Livewire – GEW Competition The Challenge: to create the most exciting, crazy, innovative video about entrepreneurs! The Prizes: £500 for 1st place! £250 for 2nd place! Details: Make a 2 minute video Send to Shell Livewire They will upload to their You tube channel Whoever gets most views by 1st Dec wins!
  19. 19. 19Month 2010 Shell Livewire top tips 1. Demonstrate your business is viable...
  20. 20. 20Month 2010 Shell Livewire top tips 2. Be business-like!
  21. 21. 21Month 2010 Shell Livewire top tips 3. Route to Market
  22. 22. 22Month 2010 Shell Livewire top tips 4. Be concise and accurate
  23. 23. 23Month 2010 Shell Livewire top tips 5. Ugly baby syndrome
  24. 24. 24Month 2010 Shell Livewire top tips 6. Answer the question
  25. 25. 25Month 2010 Shell Livewire top tips 7. Don’t be shy!
  26. 26. www.shell.co.uk/socialinvestment www.shell-livewire.org Jenny.marsden@shell.com

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