video concept

CONCEPT IDEA
BASTILLE – POMPEII

The genre of the band varies between indie pop and indie rock ,
however the band is more prominently associated with indie pop
styled music.
Bastille are indie pop band from that originated in London in
early 2010, they are made up of 4 members, Dan smith, Chris
Wood, Kyle Simmons and Will Farquarson
WHO ARE BASSTILE ?
Bastille firstly started off as a solo project by Dan Smith, later on
expanded with the other 3 members joining , their chosen band
name derived from bastille day which is on the 14th of July which
is the same date that of Dan Smiths Birthday
The genre of the band varies between indie pop and indie rock ,
however the band is more prominently associated with indie pop
styled music.
They first released an independent single debut and a self released
EP, after its success they was signed by the Virgin records group
which helped them put out their first album “ Bad blood” in march
2013.This album earned them a several Brit awards including the “
British breakthrough act “

BAND RECREATION
I am planning to create the band into a fictional solo indie artist, with a new song and album
name from what it was called originally
The solo artists name will be Callum Newman, he will still portray the indie genre dress and act
in and indie fashion to appeal towards the target audience, this will involve things such as
simple dressing non clear branded clothing as indie pop genre is not focused heavily on star
iconography.
The actors choice for my video will have to be though deeply as the have to let off the indie
styled genre look , this of course can be done though clothing and editing, however it will also
have to do with the actors natural appearance, just like not everyone would look fitting for a
hip/hop music the artist we chose must have an indie sort of appearance .
Due to having a solo artist opposed to an entire band, our video will be focused a lot more on
narrative rater than performance as there is not as many members to focus the attention too.
This will give our video more space to try and tell a story and get a point across to the target
audience

GENRE ASSOCIATIONS
Indie genre music videos are usually quite low
budget and feature locations such as British
parks , British streets , studios and cities.
These locations are usually there to make the
audience focus more on the performance of
the actor which is trying to give a narrative
story. This is why these locations may often
seem mysterious
Since indie music videos are usually quite low
budget start iconography isn't usually a big
part of the of the indie genre, they usually we
very simplistic casual outfits and focus more
on the narrative than star iconography or
voyeurism.

PROMOTIONAL POSTER FOR
CHOSEN SONGS ALBUM
This is the promotional poster for the bad blood album . It is very
similar to the album cover, indie genre is usually based on meaning
and narrative rather than performance, this can be seen in this
poster as the artist is being chased by a car which creates a
mysterious setting which leads the audience wanting to finding our
more. The dig pack has creates an ambiguous setting leading the
audience wondering what he is running away from drawing their
attention to the album. Although the artist isn't prominent and a small
part of the poster , the cars headlights are shinning on him leaving
the audience wondering who he is and why he's getting chased and
by who.

TARGET AUDIENCE
The target audience for indie pop music is usually around 12-25 , this is because indie pop
music is usually made to be relatable and is becoming more popular as the indie pop genre and
being advertised more within the social media platforms such as YouTube and Facebook which
is more commonly used by this sort of age group.
This genre isn't usually targeted at a specific gender
as it tries to appeal to as many people possible and
be relatable therefore this genre is listened to by both
genders
The target audience are usually quite laid back and
dress in quite a casual way similar to the performers
in the music videos, they don’t usually spend a lot of
money on their outfits and are mot often seen
wearing very expensive brands, at least not ones with
big logos on them.
Other indie artists that my target audience may listen to may be artic monkeys, Ed Sheeran and
artist of such similarities.

THE MAIN CONEPT IDEA
The main concept of my music video is about a character that has a very bad day and
gets the chance to fix it all when he wakes up to realize it’s the same day and he has
been given the chance to fix his mistakes and rearrange his day
The video will start off with our character waking up with a high angle/establishing shot of
the characters room in order to establish where everything is so that when the day
restarts the surrounding would have been established already and can be used as a
signifier that everything's gone back
Out character will then proceed to get up, look at the calendar and see that its his big
day, he will then proceed with getting ready for this job interview. However most of the
actions and efforts that he will put into making the day ok fall as with bad luck things are
going to go wrong witch will delays him, these will be simple little things that will all add
up to a big waste of time such as maybe his breakfast burning , his clothes getting dirty
and things as such.

THE MAIN CONEPT IDEA
Due to all of these problems that occurs our character will be rushing for this job
interview and turn up late , this will result in him not getting the job and his mood be
ruined as he returns home and falls asleep again. The he will be woken up by another
text and realizes out of frustration that he forgot he also had a date on that day and he's
now also late for it
As the character is late he will arrive to the dates location to find out that the girls left due
to waiting for so long, this will further add to the character depressing day casing him to
pass out from being tired whilst waiting in hope that the girl is coming back. The
characters upset mood will be shown throughout the video with the use of body
language and close up shots.
of his emotions.
The character will then wake up to the same setting in which he woke up at the start of
the video and again stand up and look at his calendar only to realize he's got a job
interview? He will slowly perform the same actions from before but slowly realize that it’s
the same day repeating it self, this will help him prevent the previous mistakes of his day
and fix them causing him to show up on time to his job interview.
This puts in in a good mood through the rest of the day and he no longer falls asleep
from exhaustion when he gets home, this way he manages to get ready and to his date
but the girl still isn't there, however this time it was him who was early and she arrives
making the character really happy and have a nice first date with them walking off into
the distance at the end.

CONCEPT INSPERATION
The concept of this music video came from two movies, Groundhog day and Naked.
Both movies share similar concepts where the characters are forced to repeat the same
day over and over again in a cycle until they realize they have been given the opportunity
that they have been given a chance to figure out what they are doing wrong and
opportunity to fox it to make their day better / undo any damages.
Similarly my character will go through the same sort of experience although in music
video format rather than a movie, my music video will also not be as detailed and
complex as there is a time barrier for me to try and tell the story smoothly
CONCEPT INSPIRATION

SONG LYRICS
And the walls kept tumbling down
In the city that we love
Grey clouds roll over the hills
Bringing darkness from above
But if you close your eyes
Does it almost feel like
Nothing changed at all?
And if you close your eyes
You've been here before?
Nothing changed at all
Oh where do we begin?
The rubble or our sins?
Oh where do we begin?
The rubble or our sins?
I was left to my own devices
Many days fell away with nothing to show
And the walls kept tumbling down
In the city that we love
Grey clouds roll over the hills
Bringing darkness from above
We were caught up and lost in all of our
vices
In your pose as the dust settled around us

CONEPT AND VIDEO LINKS
The lyrics of the song relate to the concept in the video and will do visually at key points
such as when the chorus kicks in “ and when you close your eyes does it ever feel like
you've been here before “ will be the moment when the character passes out to wake up
in the repeating day and such , this will create a relationship between the song and the
visuals. Also the lyrics state that “nothing has changed at all” which will help signify that
it’s the same day on repeat as the first half of the video
Furthermore when the chorus of the song kicks in the song builds up in tempo which is
when the day will rewind and go back to how it first started creating a slight link between
the song visuals and the tempo of the song as they will change and increase at the same
time in order to go with each other smoothly which is conventional in music videos of
narrative nature.
Both of these things will help me implement two of Andrew Goodwins conventions into
my music video , these conventions are music&video being linked together which will
happen through the use of the songs tempo and what actually going on and the
convention of Lyrics+visuals which will be implemented when the chorus kicks in and the
lyrics relate to what going on in the narrative

Indie music video conventions
In order to make my music video feel like its part of the indie music genre , there are also
conventions I must follow to give it that sort of feel, this must be done to ensure that my
end product is appealing towards the target audience that I am trying to reach
Clothing-
Typically artists in indie videos wear very casual clothing which at times can actually be
quite scruffy which is meant to go with their laid back sort of style of singing, the typical
style of clothing they may wear may be things such as leather or denim jackets, simple
styled shoes such as Chelsea boots and usually plain jeans and simple tops. I shall
recreate this feel by sorting out an outfit for my character that will resemble this.

Indie music video conventions
Camera and editing shots-
The camera shots of a music video tend to have a range of close ups of the performer as
there will be no performance which is a bit unconventional of a indie video the camera
editing will focus a lot more on the characters facial expressions, in indie videos when
performance is shot the artists don’t usually have hard clear expressions which is why in
my music video the character wont show strong emotion apart from very key moments to
make it more relatable towards my target audience
Mise en sense-
As indie music videos are usually quite low budget looking , the mise en sense will be
quite minimalistic with nothing too out going as the indie genre usual rallies a lot more on
location and normal usual surroundings to try and portray the story, this is why I wont have
any big props to tell my story in my music video apart from maybe normal day to day
items which wont draw huge attention to them selves, this will be done in order for the
settings to be more relatable to my target audience and draw them in more into the video

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