The Pinball Manual (or How to Create Brand Engagement in Social Media)

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A presentation about strategy and tactics in creating immersive, engaging and measurable experiences in social media. First presented at World Brand Congress, in Mumbai India, November 2009

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This document provides details on the interior design of a 5-bedroom residential villa project in a gated community. Key details include the client requirements, services provided by the interior designer such as concept design, 3D visualizations, and construction supervision. Floor plans and rendered images of the design are presented, showing features like an open kitchen and connected living area, home theater, and landscaped outdoor areas. The role of the interior designer and software used are also summarized.

Brand Manual portfolio 2012

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La France est-elle toujours le pays de la gastronomie et des plaisirs de table ? est indéniablement une question d’actualité. Le doute perdure face au chiffre d’affaires de la restauration rapide qui ne cesse de croître. Même si nombreux sont ceux qui pensent que le marché de la «malbouffe» explose dans l’hexagone, il faut également noter les nouvelles tendances du secteur axées sur la diététique et le plaisir de manger sain et manger bien. En 2010, le marché des fast-foods et de la restauration rapide, allant des hamburgers aux nouvelles tendances bios, représentait 31,2 milliards d'euros, contre 19,7 milliards d’euros en 2004, soit une hausse de 60% en 6 ans. Les changements qui ont traversé la société et les modes de vie sont à l’origine de cette évolution fulgurante. On constate en effet la disparition progressive des repas «collectifs» au profit des repas pris «sur le pouce», suivant une mode américaine. Les entrepreneurs de la restauration rapide s’y plient et répondent à cette nouvelle demande en proposant une offre plus diversifiée. On s’adapte aux goûts des Français, à l’exigence de qualité de la gastronomie française, à l’importance d’une bonne nutrition et aux préoccupations en matière de protection environnementale. Nous étudierons dans cette analyse divers aspects du secteur de la restauration rapide en France. Etant donné que les acteurs ne peuvent s’implanter à leur guise, il est tout d’abord nécessaire de connaître préalablement les caractéristiques et les exigences de l’offre et de la demande. D’autre part, la loi française impose un cadre règlementaire qu’il est indispensable de respecter. Par la multiplication des restaurants, une forte concurrence est évidente, et l’existence de « géants » sur le marché accroît les difficultés. Les acteurs en place se doivent d’innover et de mettre sur pied des stratégies offensives pour rester dans la course et se démarquer de leurs concurrents. L’Etat français se montre par ailleurs concerné par les problèmes nutritionnels de la population française, et sollicite les restaurateurs à instaurer dans leurs menus des campagnes de prévention pour une « bonne alimentation ». Enfin, une étude des performances des établissements de restauration rapide sera abordée pour clore cette analyse.

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The Pinball Manual (or How to Create Brand Engagement in Social Media)

1. The Pinball Manual

10. GRAPEFRUIT BRAND MATTERS Natural search results Social bookmarks Reach Google Blog Search results Content downloads Panel research results Technorati rankings Google Reader views Interview results Alexa rankings Number of fans/followers Petition supporters Linkbacks Sentiment tracking Perception shifts Unique visitors Volume of mentions Conversion uplift Returning visitors Forum posts Generated leads Bounce rates Post subscribers Network growth Video views URL shortening reports Sales upsplit Placements CTR Twitter @ (replies) Net promoter score Diggs Twitter RT (retweets) Number of active advocates Votes Twitter DM (direct messages) Affinity Recommendations Number of shared links Likeability User ratings Video responses Number of suggestions Tag number/types User-generated content Customer service activity RSS subscribers Modified/remixed content Partnerships created Copyright © 2009 Grapefruit. Toate drepturile rezervate.

28. GRAPEFRUIT BRAND MATTERS Tell them, and they will forget. Show them, and they may remember Engage them, and they will follow. Confucius on brand engagement Copyright © 2009 Grapefruit. Toate drepturile rezervate.

29. GRAPEFRUIT BRAND MATTERS Thank you! BLOG: www.mariusursache.com E-MAIL: mariusursache@gmail.com TWITTER: mariusursache MOBILE: +40 756 363 696 Copyright © 2009 Grapefruit. Toate drepturile rezervate.

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