The document outlines the process and findings of a graphic design final project focused on sustainable home design using shipping containers. It details the client's business goals, target audience, and competitive landscape while emphasizing the need for affordable housing solutions that improve quality of life. The project also addresses the challenges of homeownership and aims to reposition the stigma around affordable homes through innovative design and branding strategies.

1. Graphic Design Final MA Project
Process Book
ProfessorTrudy Abadie | FinalMAProject
April Biss
Observe. Think. Make.

2. Problem.
Part 1
Target Audience Exploration & Problem
Examined and Defined
Before I created a questionnaire for the client, I had a
conversation over the phone in regards to the project
details and we were able to discuss the general “wish
list”ofdesignservicesneededtocompletetheproject.
I then created a list of questions pertaining to the
original identity and overall key questions concerning
the essence of the business.
01. How would you describe your business and what it does?
My business designs sustainable home plans using non conventional methods and materials. The main structural element of gdg’s homes
are shipping containers. The goal is to design traditional style and contemporary homes to compete with today’s home builders, but to do
so with affordable and sustainable means such as the aformentioned shipping containers and complementing them with reclaimed and
sustainable materials that will make each home unique.
02. Who is the target audience or intended market?
My target audience would be anyone in the home building industry that I can make an impression upon or gdg’s presence known to.
Also any consumer that is looking to build a modest, sustainable and affordable custom home.
03. Who are your main competitors?
My competitors would be all “mass producing” “cookie cutter” home builders and some smaller scale custom home builders.
04. What makes you different from your competitors?
My goal is to offer a more structurally sound and more affordable sustainable home. The structural elements of gdg’s homes
(shipping containers) are fire proof, mold proof, termite proof and virtually indestructable.
05. How long have you been in business?
I formed the LLC 3 years ago.
06. How many employees do you have?
3 - me, you and Bill! I’m hoping to grow and add a designer once our presence is established.
07. Where is your business primarily run from?
My home in my spare time.
08. How would you sum up your business in 6 words or less?
Cutting edge, revolutionary
09. What keywords best reflect your business?
Resourceful, unique, cutting edge, potential, sustainable, affordable
10. Do you currently have a logo, if so, how long have you had it?
Yes, 6 months. I just rebranded from Sun Greeter Homes LLC to grieder design group.
11. If you do have an existing logo, why are you changing it now?
I wanted something cleaner and more refined. I also wanted a name that I can expand the business under if it grows. I am starting with
residential design but would not rule out using our construction methods in retail, commercial or where ever it can be applied.
current position:
project manager: herschman architects
president/owner: GDG, LLC

3. 12. What type of logo do you require?
Something clean and simple possibly with an industrial flair. I thought about using the corrugations of the container so it
appears that the logo was painted onto the side of a container.
13. What is the exact wording for your logo?
The lower case “g” is the main element with the name, address and phone number below or in a circle around the “g”
14. Is there a tagline to accompany the logo?
“Making sustainable affordable”
15. Do you have existing brand colours?
The black and white for now but I am not against an accent color.
16. Where do you intend to use the logo?
Website, letter head, envelopes, e-mail signatures, title sheets for drawings (can you convert the logo to CAD?)
possibly vinyl graphics for vehicles, shirts and hats.
17. Is there a primary use for the logo?
Not at the moment, I’m hoping that it becomes a staple icon in the construction industry.
18. What logos do you find appealing and why?
Simplelogoslike the Face Book“f”and the Twitter bird, theMcDonald’sarch. Logospeoplecanrecognizewithouthaving
toreadabusiness name.
19. What logos do you find unappealing and why?
Logo’s with company names you have to read and anything that has a leaf or water droplet in it. I think those logos that are
trying to promote sustainability are over saturated.
20. What does the logo need to say about your business?
I want it to be a recognizable icon for the business so when people see the “g” they know its grieder design group’s logo.
21. What images/icons/symbols do you think best represents your business?
Shipping containers, the corrugated sides of the container, homes, neighborhoods, community, families.
22. Would you like further design services, incorporating your new logo?
Yes
Client Questionnaire Continued

4. Problem.
Defining the Problem:
We are going to address and attempt to improve
upon an individuals standard of living and well-
being in connection with homeownership. In doing
so, we hope to improve the individuals quality of life
while implementing environmentally responsible
strategies in regards to reusing materials.
We believe when people live beyond their means, it
contributes to stressfull living and an unhappy and
unbalanced life. Furthermore, these aspects are influ-
enced by the standards of living. Standard of living isa
level of material comfort as measured by the goods,
services, and luxuries available to an individual, group,
or nation. These standards act like pressures that can
affect work, neighborhoods, family and friends,
community, health, education and one’s spirit.
We want to extend an option to improve upon a
person’soverallqualityoflife,whileparticipatingina
responsibleenvironmentallyrolebyreusingmaterials.
Barbara Kiviat explains in the online article, The
Case Against Homeownership, “But our leaders, with
our encouragement, went much too far. The dark
side of homeownership is now all too apparent:
foreclosures and walkaways, neighborhoods plagued
by abandoned properties and plummeting home
values, a nation in which families have $6 trillion less
in housing wealth than they did just three years ago.”
She then explains how the government puts pressure
on our culture to own a home. Therefore, the banks
began to loosen up on their lending restrictions that
hasultimatelycreatedadownwardspiralinourworld
andconsequentlyinourquality of life. Currently
to own a home, one must earn a lot more money,
therefore more of their time is sacrificed. People
then become unhappy, stressed, depressed and
miserable. The trade-offs becoming a homeowner in
this current time can be much more damaging due
to inflexibility in all aspects of their life.
(source: http://www.time.com/time/magazine/article/0,9171,2013850,00.
html#ixzz204o9TvtC)
Possible Answers to the Problem:
1. To reverse the stigma of affordable housing and
low-income in the minds of our culture.
2. Create affordable universal solutions in regards
to dwellings, so that everyone has a chance to
become a proud homeowner and finally obtain
a better quality of life.
3. Support a new lifestyle change by having housing
options that will not only assist and be available for
every income level, but also transcend the idea that
one does not have to sacrifice more than they have
to obtain true happiness, great design in order to
obtain a better quality of life.

5. tomarketandbringawarenesstoanewwayofliving
withanemphasisonimprovinguponanindividuals
standardsofliving.ThegoalistoimplementGDG’s
uniquesustainablehomeplansusingnon-conventional
methodsandmaterialsinanaffordablewaythatwill
consequentlymakehomeownershipmoreaccessible
andeasierforeveryonewithoutsacrificinggooddesign.
A newly designed website will be used as a major
marketing tool as well as a place to purchase plans.
Outcomes.
Anew identitywillbeestablishedforGDG’sproduct
aswellasawebsitethatwillactasamarketingtoolfor
consumers,builders,manufacturersanddesigners.A
deliverableofsortswillalsobeproduced.
Deliverables.
– Service/Name of Product identity will be
developed and designed for this system
– Website
– Deliverable
Production Time.
Deadline – August 19, 2012 (5-6 weeks total)
Budget.
$300-$500 estimation
Objective.
GDG’s overall goal is to design alternative affordable
spaces to compete with today’s home builders, but to
do so with affordable and sustainable means by using
reclaimed and sustainable materials that will make
each space unique. The main focus will be a first solu-
tion to obtaining a space to call home without taking
more than you actually need in regards to materials.
This minimilistic approach will appeal towards
alternative solutions for newly weds and families
who are recovering from the economic down turn by
designing a space that anyone can afford without the
stigma of low-income or affording living and having
to sacrifice aesthetics.
Part of this objective is to create an identity to adhere
with the target audience and overall objective, while
making a positive name in the industry by creating
sustainable and affordable solutions that are universal.
Thelogo/type/markwillbecleanandsimpleand
willembodyasenseof “moderntraditional,”in
regardstostyle.Thegoalistocreateanidentitythat
becomessuccessfullyrecognizablewithinthemarket
demographicsandtargetaudience.Theidentitymust
beversatileandadaptableinordertoembracefuture
growthandexpansionpossibilities.Theidentity
mustreflectthefollowingqualities;resourcefulness,
uniqueness,innovativeness,usefulness,sustainablil-
ity,cost-effectiveness,andoriginality.Theintentionis

6. Research.
Part 2
“Reusing the old containers
is an inexpensive, efficient,
and environmentally friendly
way to build homes that can be
used by low-income residents
or as temporary housing
following a natural disaster.”
– AmericaProgress.org

7. Demographics:
Age:
22-55
Income level:
Low, medium and high
Sex:
Suburban/Urban men and women
Profession:
HighSchooltoCollegeeducated,whitecollarand
bluecollarprofessionaswellasentrepreneursandre-
tiree’s.Socialworkers,homelessshelterorganizations,
disasterrelieforganizationsarealsoemphasized.
Education level:
Skilled trade - Non-Professionals. Professionals
within a variety of fields.
Location:
Cleveland, Ohio
Race:
Diverse to include Caucasian, African American,
American Indian, Asian and Hispanic
Marital Status:
Newly weds, married with and without family,
divorced, separated, single and retirees.
Studio Size:
2 Project Managers/Designers + 1 Graphic Designer
Target Audience:
Target marketing audience would be geared towards
low-medium income level families, newly weds start-
ing their life in a slow economy, as well as individuals
trying to just get back on their feet after losing their
homes due to bankruptcy and foreclosure. Between
the ages of 22-55, mainly Caucasian with diverse area
of professions including professional and skill trades.
Builders, future investors, entrepreneurs, contractors
and manufacturers are also included.
Geographic Scope:
ThisprojectisfocusedinCleveland,Ohio,howeverit
isnotexclusivetoothersurroundingscitiesthatmay
fallunderthesamewickedprobleminregardstobeing
ahomeownerandadeclineintheirqualityofliving.
Strategy:
Placemyselfineverysituationimaginablewithregards
to the problem as well as the target audience. Investi-
gate the pro’s and con’s of the problem and proposed
solution while poking holes in every theory, idea and
perspective that I obtain from my research in order to
find ways to improve upon this problem in an innova-
tive way. There are a lot of shipping container homes
and spaces in the market today, therefore I must
explore every angle of possible concepts and edit
appropriately through extensive research, observa-
tion, collaboration, critiques and analysis.

8. Research.
Part 2: Understanding Subject & Inspiration
Specialize in Shipping Container Construction for
low income (why it’s a good thing):
– Many countries like the Philippines are
implementing dormitory’s that are made
and designed for low-income workers and
students out of shipping containers. According
to Springwise.com, “Pricing is just PHP 1,500
per month including water and electricity.”
(http://www.springwise.com)
– According to the Center of American Progress,
in the It’s Easy Being Green: Shipping Containers
Provide Affordable Housing, “There are enough
shipping containers on earth to build an eight-
foot high wall around the equator—twice. Most
goods shipped overseas or by train travel in these
containers, and many nations import far more
containers than they export.
Empty containers then accumulate because it is
too expensive and wasteful to ship them back
to their countries of origin—the United States in
particular has a large surplus of containers due to
its trade deficit.
The containers often become neighborhood
nuisances,accumulatingintallstacksandcreating
eyesores. In some neighborhoods the stacks of
containers become so high they even cause the sun
to set an hour earlier. Instead of letting the containers
go to waste, they can be used in creative and socially
responsible ways. They are particularly well suited for
constructing buildings, as they are stackable and their
steel walls are durable, fireproof, and resistant to rust,
mold, and termites.
Shipping container homes can be constructed
for far less cost than traditional building methods
and use as much as 80 percent recycled materials.
The homes can also be prefabricated, a method or
a system where the structure or its components
are manufactured at a facility and transported to
the building site. This reduces the amount of time
needed to complete a house, drives down costs,
and uses indoor construction, which eliminates
interruptions from inclement weather.
The shipping container method is also ideal for creat-
ing portable temporary disaster relief shelters. Small
units can be constructed quickly and then shipped
out to provide people with a roof and basic amenities
until they are back on their feet.
Some architectural innovators have also used
the containers to create sleek, modern, and

9. architecturally stunning homes, apartments, and
office buildings. California architect Peter DeMaria
built the first two-story shipping container home
in the United States in 2006 using recycled steel
containers and a combination of conventional stick
frame construction and prefabricated assemblies.
The result was a Redondo, CA Beach Home that
won the 2007 American Institute of Architects
Award for Design Excellence/Special Innovation.
The design resembles the geometric focus, simplic-
ity, and openness of Frank Lloyd Wright.
The shipping container trend is young and
gaining fast momentum. A combination of
a slumping housing market and the need for
temporary housing following disasters as well as
low-cost construction has caused homes, offices,
apartments, and hotels made from the recycled
containers to spring up around the world.
Projects such as Aquentium’s hold tremendous
promise to provide a place to live for those struck
by hurricanes and floods, and the container homes
could also play a role in creating green affordable
housing for low-income residents, which could help
prevent homelessness and reduce the environmental
impact from construction. In the future, don’t be
surprised if you see more container homes popping
up wherever they’re needed.
(http://www.americanprogress.org/issues/2009/04/ebg_040109.html)
Competitors
PFNC Global communities
(“PorFinNuestraCasa”–
“Finally,aHomeofOurOwn.”)
http://www.pfnc.net/
“PFNC is in the process of launching their one-
unit shipping container home business, and they
plan to create housing for people currently living in
dangerous or insufficient housing situations around
the world. They can put together a unit for less than
$10,000, and Business Week even took note and
named their concept one of the top 20 most
important innovations of the next 10 years.”
(http://www.americanprogress.org/issues/2009/04/ebg_040109.html)
Aquentium
http://www.aquentium.com
“In 2006, Aquentium, a company based in North
Palm Springs, CA, unveiled a deployable disaster-
relief housing structure created from a used shipping
container. They entered into an exclusive market-
ing and licensing agreement with Theodore Ciotti,
the homes’ inventor. The sample unit is a 20-foot
container that became a fold-out, 450-square-foot
housing structure. It features two bedrooms and
one bathroom containing a sink, toilet, and shower.
There’s also a kitchen area and living room. Aquen-
tium President Mark Taggatz said the housing units

10. can be used “for any disaster—tsunamis, hurricanes,
floods, fires” and that the company also plans to be
competitive in the low-income housing market.”
(http://www.americanprogress.org/issues/2009/04/ebg_040109.html)
Sea Box
http://www.seabox.com/
According to Sea Box, “By utilizing ISO shipping
containers to build shelters, units can be transported
quickly and efficiently, by land, sea or rail, to your
required destination. Housing Unit Interior Once on-
site, these shelters can be rapidly fitted out using un-
skilled labor and connected to local power supplies.
In addition to being easily handled and transported,
they offer high insulation values and require minimal
modification to the container.”
DIY Savvy People
http://articles.businessinsider.com
“According to an online article by the Business
Insider, “The foreclosure crisis and lackluster rental
market are pushing homeowners to look into more
affordable housing options. The coolest so far: ship-
ping container homes. Commonly used to house
Army troops and other contractors, these repurposed
containers feature pared-down designs and basic
amenities: a living room, kitchen, bathroom and
bedroom. One woman, who identifies herself to Fair-
companies.com as Lulu, explains in the video below
how she found and renovated her shipping container
home post-recession.”
(http://articles.businessinsider.com/2012-03-21/news/31218677_1_affordable-
housing-options-lulu-21st-century-homes}
Please watch the video below: (Youtube.com)
http://www.youtube.com/
watch?feature=player_
embedded&v=DsVxgOjNLbA#!
Competitor Strengths:
• Established more than a year in the industry
• Various plan options at affordable prices
• Designers and Architects along with companies
that they work for have been published with
similar ideas
• Have less risk factors in regards to manufacturing
because they are established
Competitors Overall Weaknesses:
• Overall marketing techniques to target audience
• Website is hard to read or navigate
• Not linked up with specific disaster relief or low-
income organizations that I can find as of yet
• Thelackofthesenseofcomfortandspaciousness
when labeling, naming or marketing a shipping
container to be a space worth living in.
• Marketing is too industrial and hard looking in
order to sell these container homes as a traditional
space to the intended audience.

11. • Competitors attempts to persuade an audience
with industrial aesthetics – the industrial
aesthetic approach doesn’t appeal to everyone
when marketed in this way.
GDG’s Overall Opportunities:
• Target DIY individuals on how to easily create a
living space using shipping containers through
easy to read instructions or plans
• Link system with an actual organization that deals
with disaster relief and/or low-income options to
create an efficient way to access the containers
• Has experience in project management and
connections with current possible investors
• Focus on the intended audience and market
these spaces in the opposite way the competitors
have done currently – do so in a more softer and
traditional approach.
• To create an awareness of a new way of living, a
new lifestyle that can improve one’s quality of life.
• Market towards traditional home owners in a way
that hasn’t been done before
• Opportunity to change the way people view
“affordable living and low-income individuals
and overall living solutions
GDG’s Overall Threats:
• Oversaturated market
• Budget constraints
• Building codes
• Not differentiated enough to stand out
• Not having a model or prototype to expand and
set more accurate specifications
• Not enough money to market with various
deliverables to get the word out
• Time
• Connotations that may come from the whole idea
of living in a shipping container
GDG’s Weaknesses:
– Small business which could have a connotation
of being amateur
– Not widely recognized
– Marketing and advertising primarily
based on personal networks
– Specifications of plans not yet created
– Shipping container housing is not a unique idea
and has been around for a long time
– Many various ideas and plans offered by
designers that relate to shipping containers
saturate the market already.
– Small budget and time constraints
– Possible issues with design codes
GDG’s Strengths:
– Small business ≠ no overhead costs
– Owner works within this industry and has an
extensive amount of connections in the
construction and manufacturing fields.
– Collaboration with other “forward thinking”
designers and architects

12. Differentiation:
How GDG’s product will differentiate
itself from it’s competitor’s?
We will revitalize urban districts instead of just
placing them in a development out in the suburbs.
The majority of the consumers complaints has to
do with the psychological aspects of “living in a
shipping container” home, therefore will change the
perception of using this method of construction for
private residence through marketing and design.
Keeping the overall design of the shipping container
smaller than competitor designs, will help to align
itself with the majority of the population and will
keep the product affordable and accessible to the
consumer. “Good” design will be universal.
Instead of only offering on style and/or aesthetic,
we provide various design options that offer both
traditional and contemporary design aesthetics.
We believe that everyone should be able to
afford “good” design, making it obtainable and
therefore universal to all. In doing so, we won’t
just be building sustainable and affordable housing
options like all the rest, however we will be
establishing a design and environmentally
conscious culture within a community.

13. Pros of a Shipping Container Home:
– Bold and innovative
– Building with shipping containers save costs.
A house built from used shipping containers cost
significantly less than a conventional house with
the same usage area and space.
– Shipping container construction is eco-friendly.
Reusing transport receptacles actually lessens
the impact of the use of conventional construction
materials like brick, cement, and wood.
– Building a “green” home also saves considerable
energy which is otherwise needed to meld down
metal containers when scrapping.
– Building houses helps to solve the problem of
container abandonment in nations.
– Container structure is designed to be exposed
to heavy loads, harsh climatic conditions, and
regular rough handling. Thus, their later use in
construction ensures durable projects. Besides,
shipping boxes comply with ISO standards, and
are easily stacked with many layers (tiers) in transit
and storage. That feature makes their use in
building multi-storied houses easy and safe.
– Benefit of container houses also results from their
structural strength: they are ideal for harsh
conditions and on difficult sites. They can make
perfect shipping container homes in areas with
the high risk of hurricanes and earthquakes
thanks to the fact that modular elements are
welded together.
– You can build houses from modular and sturdy
units in relative short time, in comparison with
construction of regular dwellings.
Cons of a Shipping Container Home:
– Shipping containers are made of metal (usually
aluminum or Corten Steel), which conduct heat
very well. That means the temperature inside
containers can easily go too low in cold season,
and conversely, rise quickly to unbearable levels
inthehotseason.Therefore,controllingtempera-
tureinsideyoursteelcontainerhouseisa
majorconcern.
– ISBUs (Intermodal Steel Building Units) actually
are used shipping containers and most of them are
old enough for scrapping. So rust may become an
annoyance when use the recycled material.
Theoretically, ISO containers are covered with
weather resistant paints. During transport process,
however, the protecting layer can be scratched and
damaged somewhere and not sufficiently repaired.
Those scratches present potential rusty places for
later use in housing purpose.
– Producers of cargo containers never intended
them to be used for long-term living, so they
may have used harmful paints and solvents
during their manufacturing. Breathing the
vapors of those substances is harmful to
human health.

14. – Besides, shipping boxes in transit carry many types
of goods, including dangerous cargoes, even toxic
or radioactive materials. Spillage of those cargoes
may leave contaminants that are not easily
detected. That will be a risk if you don’t carefully
and thoroughly strip and clean used boxes before
using them for housing.
– In many residential areas, there are rules (e.g.
zoning rules) which restrict the types of homes
that can be constructed. Steel homes, particularly
those created from shipping containers, are not
commonly built in these neighborhoods. This can
cause problems when applying for a building
permit within residential zoning. Thus, you will
need to consult with local authorities to make
sure your new container home meets all local
building codes.
– There must be enough free space available for
handling during construction, because modular
containers (with needed necessary modifications
of appearance, structure, etc…) need moving and
placing in the right place.
source of information:
http://www.container-transportation.com/shipping-con-
tainer-housing.html

15. Collaboration
Concept Sketches + CAD Plans
As I continued my research on the project’s overall
topic, my husband (Bill) got to work on drawing out
some design sketches before drafting them out in
AutoCad. Bill and Dale are also collaborating
together through phone calls and emails in regards
to specific plans and renderings that are going to be
included on the website.
collaboratee:
william biss – design educator ; art institute of tampa

22. Analyze.
Part 4: Feedback (Unit 2)
AfterresearchingcompetitorsofGDG,Irealizedthat
Ihavetwoidentity’sthatIamgoingtoberevamping.
Thisisimpossiblefortheamountoftimeneededand
Ihavetoredirecttheprojectinordertofocusonone
identityanditsdeliverablestosuccessfullycomplete
theprojectontime.
Therefore,afterspeakingwiththeclientandmyprofes-
sorontheiropiniononwhatroadtotake,Ihavecome
tothedecisionthatitwouldbebettertoredirectthe
focusonbrandingthecontainersystemitselfandthen
continuingontocreatingawebsiteanddeliverablesfor
thebrand.GDGwillbelinkedtothebrand,however
itwon’tbetheprimaryfocusoftheproject.Thebrand
identitywillhaveanameandaestheticthatwillmarket
theshippingcontainersystemitselfaswellasitsown
domainnameandwebsite.
Pleaseseethelistofreviseddeliverablesbelow.
Deliverables.
– Service/Name of Product identity will be
developed and designed for this system (brand)
– Website Created for new brand
– Possible launch deliverable

23. Brainstorm.
Part 3
Lists, Maps, Team Brainstorm, What if?,
Crazy Ideas & Thumbnails
source: mindmeister app – iPhone
Copy of Sustainable Shipping Container Spaces that are affordable
Traditional Typefaces - Logo
Example 1
Example 4
Example 3
Example 2
Inspirational logos
Ideas for system name/tag linesuniteyounite
Living within your needs
Rebuilding lives
Simple Spaces
Modest Means
Modest Innovations
Transformative Innovation
Systemic Innovations
Dwell in happiness
simple senses
Inspirational words
enliven
Elevate
Mods
modestsimpli-city
abode
Sustainability
Reuse of materials
Durable
Efficient
Example 1
Quality of life
To include:
DIY Shipping Container User
Check out
http://www.youtube.com/watch?feature=player_embedded&v=DsVxgOjNLbA#!
New way of life - lifestyle
Non-consumeristic
Minimalist
Socially aware
Younger generations
Affordability
Homeless
Individuals affected by the economy
Foreclosures
Bankruptcy
Anyone Struggling to live a balanced
life due to money constraints
Newly Weds
Bridal Registries
Disaster Relief
Habitat for Humanity
Red Cross
Local shelters and ministries

24. Copy of Sustainable Shipping Container Spaces that are affordable
Traditional Typefaces - Logo
Example 1
Example 4
Example 3
Example 2
Living within your needs
Rebuilding lives
Simple Spaces
Modest Means
Modest Innovations
Transformative Innovation
Systemic Innovations
Dwell in happiness
Inspirational words
enliven
Elevate
Mods
Sustainability
Reuse of materials
Durable
Efficient
Example 1
Quality of life
To include:
DIY Shipping Container User
Check out
http://www.youtube.com/watch?feature=player_embedded&v=DsVxgOjNLbA#!

25. Inspirational logos
Ideas for system name/tag linesuniteyounite
Living within your needs
Modest Innovations
Transformative Innovation
Systemic Innovations
Dwell in happiness
simple senses
Inspirational words
Mods
modestsimpli-city
abode
New way of life - lifestyle
Non-consumeristic
Minimalist
Socially aware
Younger generations
Affordability
Homeless
Individuals affected by the economy
Foreclosures
Bankruptcy
Anyone Struggling to live a balanced
life due to money constraints
Newly Weds
Bridal Registries
Disaster Relief
Habitat for Humanity
Red Cross
Local shelters and ministries

26. Defer Judgment
A no boundry approach to fear of judgement and to
restrictive outside influences that block the mind of
creative and innovative thinking, I start to unlock my
mind and let the ideas flow freely.

27. Brainstorming in Teams.
Part 2
Meeting with Dale, Bill and myself about the overall
objective of the project.
Group
Phone Meeting
7/7/2012
Click here to listen to
part of our meeting