SlideShare a Scribd company logo
CONTENT CREATION + DISTRIBUTION
MAGAZINE
STEPS TO ONLINE VIDEO SUCCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TARGET ACTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],"Go out there and vote!" "Donate to our cause!" "Share this with your friends!" "Discuss the video" - is it real? How did they do that?
[object Object],TARGET AUDIENCE Potential Audience Available Audience Target Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CHOOSE A PRODUCTION MODEL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EXAMPLES               Imitation:      The Real GI JOE        Timeliness:    Kanye Interrupts Obama        Celebrity:    Don't Vote   Shock Value:    Giant Water Slide   Fusion of Models:  Cloverfield 2 Trailer
SUCCESS OF CLOVERFIELD C ,[object Object],[object Object],[object Object],[object Object],[object Object]
CHOOSE DISTRIBUTION STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ANALYZE RESULTS
REITERATE IF NEEDED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  www.redlabelfilms.com

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A A R P Slideshow(3)