The document outlines the key elements of a perfect business plan, including standing out from competitors, demonstrating management expertise, providing believable financial projections, conducting market research, and creating competitive barriers. It emphasizes the importance of hooking the reader early, proving the team's experience and vision, capturing attention with financial details, serving a large market opportunity, maintaining attention to detail, and conducting a thorough competitive analysis and market study. The presentation is from Semper Cogita LLC and encourages contacting them for help developing a perfect business plan.

1. A Semper Cogita LLC Presentation-
THE PERFECT BUSINESS PLAN

2. THE PERFECT BUSINESS PLAN
• Standing out from the rest.
• First few sentences need to
hook the reader.
• What you do
• Uniqueness
• Size of market
• Market share
• Share that you
expect to capture
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3. THE PERFECT BUSINESS PLAN
• Management Expertise needs to
be solid
• Key players need to have
experience and vision
• Team needs to prove that
they can deliver
• Work well together
• Success with other
businesses
• Industry knowledge
• Functional skills
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4. THE PERFECT BUSINESS PLAN
• Corporate and advisory
board members
• Well-respected lawyers
and accountants
• Exceptional investment
banking firm
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5. THE PERFECT BUSINESS PLAN
• Financials should capture
attention and be believable
• You need to have a handle
on ALL the numbers –
especially on how they were
calculated.
• Know break-even point and
“burn” rate.
• Discuss exit strategy of investor
(merger/acquisition, buyout, IPO)
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6. THE PERFECT BUSINESS PLAN
• Know your audience
• Venture capitalists are
looking for aggressive
numbers with extremely
demanding goals.
• Angel investor goals are not
as demanding.
• Specific financials will vary
depending on the stage of the
plan and the level of risk of the
company.
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7. THE PERFECT BUSINESS PLAN
• Investors are looking for big
opportunities
• Your business should be
serving a large market ($1B
or more).
• What are your plans for
becoming a market leader?
• How is your company
planning to exploit the
opportunity?
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8. THE PERFECT BUSINESS PLAN
• Attention to Detail
• Numbers need to be
consistent throughout.
• Footnote where appropriate.
• The lay out is important.
• Use an acceptable business
plan style.
• Use color and graphics.
• Concise 25-30 pages.
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9. THE PERFECT BUSINESS PLAN
• Well-researched market analysis
• You are a resident expert in your
target market.
• Not just size and opportunity.
• Provide full analysis
• Market’s characteristics
• Growth potential
• Relevant trends
• Competitive analysis
• Strengths and weaknesses of
competition
• Your competitive advantage
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10. THE PERFECT BUSINESS PLAN
• Create competitive barriers
• Be very clear when
articulating your sustainable
competitive advantage
• Patents
• Copyrights
• Proprietary
process/technology
• Exclusive
licenses/agreements
• Best strategic partners
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11. THE PERFECT BUSINESS PLAN
• Business Plan minimums
• Cover Page needs
• Name of company
• Company
• logo
• address
• Phone/fax numbers
• URL
• Contact with e-mail
• Table of Contents
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12. THE PERFECT BUSINESS PLAN
• Semper Cogita and their
strategic partners can help you
with the perfect business plan.
• Let us set up a confidential
meeting so that we can hear your
story.
• Call Dermot Farley
• 732-915-2191
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