In this short session, we will cover the basics of planning for your podcast project, using project management best practices. We will talk about how to navigate the excitement of your “great new podcast idea!” and use PM skills to practically plan and implement your vision. Speaker Kevin McGowan has worked as a Project Manager for nearly 3 decades. That’s a lot of projects. One of his specialties is in the Learning and Education space. He has developed everything from technical documentation for telecom switches to basic computing primers for the Canadian judiciary, from college-level Writing and Marketing programs to life-saving opioid awareness programs. He dedicates much of his time supporting organisations so they can better understand how to plan Learning Projects using standard Project Management methodologies. His other primary specialty is working with small organisations who need Project Management expertise, in the high-tech and non-profit sectors. Not every organisation can afford to have a full-time Project Manager on staff, so Kevin works with organisations who could use a hand getting organised and running their projects more efficiently. A Project Management Professional (PMP) and Certified Scrum Master (CSM), he currently works as a Senior Project Manager with Pinax, helping develop corporate level objectives and coaching development teams on using appropriate Agile and Scrum methodologies. He also sits on the board of Voicefound, an Ottawa-based non-profit organisation. And he also does training and speaking engagements for global audiences.

2. HOUSE KEEPING
⚫Q & A & Chat tab
⚫PDU code & Survey
⚫Recording & Webinar Library
⚫Professional Networking

3. ⚫Worked as a Project Manager for nearly 3 decades.
⚫One of his specialties is in the Learning and Education space.
⚫Working with small organisations who need Project Management
expertise, in the high-tech and non-profit sectors.
⚫Senior Project Manager with Pinax helping develop corporate level
objectives and coaching development teams on using appropriate Agile
and Scrum methodologies.
Introducing Kevin McGowan
Project Management Professional (PMP) and Certified Scrum Master (CSM).

4. The Paper Podcast
With Kevin McGowan, PMP/CSM
(Ottawa, Canada)

5. Oh, that’ll be easy!
● Dispelling the myth that this is easy to do.
● “It’s only a podcast!”
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6. Agenda
● Biography
● Learning Objectives
● Scenario Walkthrough - Developing Your Own Paper Podcast
● Summary: The Three Ps of Podcasting
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7. Introduction - Kevin McGowan, PMP/CSM
- From Ottawa, Ontario, Canada
- Senior Project Manager at Pinax
- Board of Directors at Voicefound
- Podcasting for 15 years
- Training Insights
- The Ruckus
- The Revue/Capital Revue
- CBC radio documentary
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8. Learning Objectives
By the end of this webinar, you will be able to:
● Explain the most common types of podcasts
● Develop a realistic project plan for your podcast
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9. Question!
● Who has made a podcast before?
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10. A Brief History of Podcasting
- When I started 15 years ago, there were hundreds and hundreds of shows.
- When I started this presentation, it was about 500,000
- Now there are 2,000,000+ active shows.
- Always room for more.
- What do you listen to?
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11. Grab a piece of paper, and a pen
● Virtual document if you prefer to type
● At the top, write “My Paper Podcast”
● I’ll guide you through a number of questions and exercises to get V1 of your
Podcast Project Charter.
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13. Subject Matter
● Something meaningful to you
● Work or pleasure, what do you want to talk about?
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17. Types of Podcasts
- Interviews
- Conversational
- Educational
- Solo-casts
- Non-fiction storytelling
- And fiction storytelling (sometimes called podcast theatre)
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19. Gut Check: Your Personality, Your Style
● Are you comfortable recording your own voice?
● Are you an engaging speaker? Softspoken? Loud-talker?
● Need to match the subject to your style OR adapt your persona to match the
subject matter
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21. Audience
● Who wants to hear you talk about this topic?
● Note: There is an audience for you!
● Might be 10 people, might be 10 million
● Remember: this should be fun for you to do, or why bother?
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23. Sustainability (aka Scope Management)
● Is this a 5-part series?
● Is this a concept that can last hundreds of episodes?
● Are you prepared to maintain that?
● Show off those PMP skills, starting now!
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25. Knowledge Areas
● Integration Management
● Scope Management
● Time Management
● Cost Management
● Human Resource Management
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26. Integration Management
● Work or Personal, this will take a lot of time
● Does this fit in with your life? Your job?
● How much time can you spend on this? Really?
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27. Project Charter for your Podcast
● The Paper Podcast
○ You’ve already started!
○ Let’s keep going!
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28. The Name
● Might not be the final name, but a name will help you focus
● Working Title
● Becomes part of your Charter, and helps you focus
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30. Scope Management
● What will you talk about?
● What will you NOT talk about?
● How many episodes?
● Booking interviews? Writing time? Production time?
● Storytelling? Now you have to write the stories!
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31. Time Management
● Writing/Preparation
● Rehearsing
● Communication
● Recording/Editing
● Promotion
● 10:1 Ratio
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32. Cost Management
● Up-front costs for equipment (minimal to start)
● Promotional costs
● Design or external editing
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33. Human Resource Management
● Guests
● Editor/Producer
● Social Media Content development
● Audience outreach
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34. The 3 Ps of Podcasting
- Pace yourself
- Plan your episodes
- Produce on a regular schedule
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35. The Paper Podcast - Pacing
- New project = High energy!
- Take it one day at a time, keep balance
- Plan your series
- Make sure you have enough time to produce, edit, etc.
- Promotional activities
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36. The Paper Podcast - Plan Your Episodes
- Like planning any project
- Check your available time and resources
- Scope it out, research ahead of time
- Don’t just sit down with a microphone and expect it to be great
- The story of Adrenalin OD and the Hip Hop Kids
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37. The Paper Podcast - Production Schedule
- Plan to publish these episodes on a regular cadence
- Produce as much or as little as you want, but do it regularly
- Even a small audience will have expectations
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39. Other Considerations
● Website, SEO
● Social Media
● Community Outreach
● Monetizing
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40. Learning Objectives Review
By the end of this webinar, you will be able to:
● Explain the most common types of podcasts
● Develop a realistic project plan for your podcast
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41. Contact
● www.kevinscottmcgowan.com
● kevinscottmcgowan@gmail.com
● linkedin.com/in/kevinscottmcgowan/
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42. • Thanks for participating!!