A large Fortune 500 company with 200 divisions across 40 countries and 25,000 employees was seeking a simple slogan to guide productivity. The author suggested "Out-LET" which stands for "Out Learn, Out Execute, Out Think" everyone else as a philosophy of continuous improvement through learning, execution and creative thinking. The company needs an agile approach focused on change, innovation, growth and relearning to adapt like a "CIGARette" on the long journey ahead.