What is Marketing???Marketing may be narrowly defined as a process by which goods and services areexchanged and the values determined in terms of money prices. That means marketingincludes all those activities carried on to transfer the goods from the manufacturers orproducers to the consumers.
Concept of MarketingThe marketing concept holds that the key to achieving organizational goals consists indetermining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors.Satisfaction of CustomersIntegrated marketing Profitable sales volume
Marketing & MarketMarket: A place where items arebought and sold.Marketing: Steps and processes ingetting the product from the producerto the consumer.
Marketing versus SellingThe basic difference between marketing and selling lies in the attitude towards business.
Market versus sellingStarting point Focus Means EndsSelling conceptFactory Products Selling& Profit Promoting by salesMarketing conceptMarket Customer Coordinated Profit needs marketing by customer satisfaction