Marketing
What is Marketing???Marketing may be narrowly defined as a process  by which goods and services areexchanged and the value...
Concept of MarketingThe marketing concept holds that the key to  achieving organizational goals consists indetermining the...
Marketing & MarketMarket: A place where items arebought and sold.Marketing: Steps and processes ingetting the product from...
Marketing versus SellingThe basic difference between marketing and selling lies in the attitude towards business.
Market versus sellingStarting point Focus       Means        EndsSelling conceptFactory       Products     Selling&    Pro...
Customer         satisfactionServ   Objectives                        Profit ice       of           ability  tosoci   Mark...
Importance of MarketingGeneration of employmentFoundation of BusinessSource of RevenueDevelopment of nationHigh livin...
Functions of Marketing Functions of exchange1.   Buying & assembling2.   Selling and distribution Functions of physical ...
E-Marketing• E- marketing means the sites that are present  on the web. Electronic versions of shops and  establishment se...
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Marketing

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Marketing

  1. 1. Marketing
  2. 2. What is Marketing???Marketing may be narrowly defined as a process by which goods and services areexchanged and the values determined in terms of money prices. That means marketingincludes all those activities carried on to transfer the goods from the manufacturers orproducers to the consumers.
  3. 3. Concept of MarketingThe marketing concept holds that the key to achieving organizational goals consists indetermining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors.Satisfaction of CustomersIntegrated marketing Profitable sales volume
  4. 4. Marketing & MarketMarket: A place where items arebought and sold.Marketing: Steps and processes ingetting the product from the producerto the consumer.
  5. 5. Marketing versus SellingThe basic difference between marketing and selling lies in the attitude towards business.
  6. 6. Market versus sellingStarting point Focus Means EndsSelling conceptFactory Products Selling& Profit Promoting by salesMarketing conceptMarket Customer Coordinated Profit needs marketing by customer satisfaction
  7. 7. Customer satisfactionServ Objectives Profit ice of ability tosoci Marketing ety Coordin ation
  8. 8. Importance of MarketingGeneration of employmentFoundation of BusinessSource of RevenueDevelopment of nationHigh living standardsCustomer satisfaction
  9. 9. Functions of Marketing Functions of exchange1. Buying & assembling2. Selling and distribution Functions of physical supply1. Transportation2. Storage or warehousing Facilitating functions1. Market research2. Product planning & development3. Grading4. Packing5. Branding6. Pricing
  10. 10. E-Marketing• E- marketing means the sites that are present on the web. Electronic versions of shops and establishment serve as E-Marketing places.

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