Unlocked: the Hybrid Cloud - 12th May 2014 / All Slides (morning)

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All the slides from the morning presentations at Unlocked: the Hybrid Cloud on 12th May 2014 in London.

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Unlocked: the Hybrid Cloud - 12th May 2014 / All Slides (morning)

  1. 1. LONDON Unlocked: the Hybrid Cloud 12th May 2014 WELCOME TO
  2. 2. Rackspace – the next phase TOBY OWEN HEAD OF BIG DATA STRATEGY Agenda MORNING What to look for in a cloud service provider DANIEL BEAZER ANALYST, STRUCTURE RESEARCH Architecture and the pillars of cloudiness NIKKI TIRADO PRODUCT TRAINER BREAK
  3. 3. Agenda MORNING Driving cloud adoption through DevOps SRI RAJAN PRINCIPLE ENGINEER Case Study GRACIOUS STUDIOS | BODY & FITSHOP LUNCH
  4. 4. Ecommerce & Digital FLEET ROOM Agenda AFTERNOON WORKSHOPS Software as a Service LUDGATE ROOM Big Data WALLBROOK ROOM
  5. 5. First things first…the wifi SSID: AMERICA SQUARE CONFERENCE Password: AMSQ12345 SSID: Private Password: AMSQPRIVATE
  6. 6. Have your say @rackspaceUK #RSUnlocked
  7. 7. Have your say…and win
  8. 8. When you get back to the office slideshare.net/rackspace-academy rackspace.co.uk/academy
  9. 9. 1 America Square London EC3 12th May, 2014 Rackpace Unlocked What are businesses looking for from the cloud?
  10. 10. What we are told • No one wants hardware • Everything is/will move to the cloud • SaaS is replacing traditional software • Cloud is cheap • Open source is cheaper • Microsoft, big vendors dead/dying • SIs also dead • Private cloud is so 2008 • CIOs must do x y and z I spoke to over 40 IT directors and ……. ………(p.s. buyers are liars) ‘My CEO drives me mad telling me cloud is cheap and we have to move everything there’
  11. 11. 5 A reality check 2013 2014 2015 CAGR Cloud £180mn £240mn £570mn 35% Hosting £1.6bn £1.8bn £2.3bn 12% Co-lo £0.9bn £1.0bn £1.1bn 19% 2013 2014 2015 CAGR Shared £434mn £474mn £571mn 9% Dedicated £171mn £189mn £207mn 9% Virtual £91mn £102mn £110mn 15% Managed £1.0bn £1.2bn £1.5bn 22% ‘It’s good to have this conversation, I hardly ever think about the infrastructure my applications sit on, it’s such a tiny part of my budget’
  12. 12. 13 What they like/care about • Right platform for the right application • Commodity IT vs critical • ‘Just needs to work’, ‘good enough’ • SLAs • Network • Sweating assets • Help me win the PCWorld argument • Tell us what you do well • Availability • Integrated technology stacks ‘Please don’t sell me a virtual server and then tell me it takes four weeks to deliver it’
  13. 13. 13 What they don’t care about • Shared • High performance • Low expectations in shared • Data transformation means hosting • Security, compliance • Senior management putting IT in a box • TCO tools, free POCs • Migration • Finger pointing when it goes wrong • Sweat the asset • Managing multiple vendors ‘Sales gives away our technology for free and it’s the highest margin part of the business’
  14. 14. Some myths … and now some trends
  15. 15. 9 Some trends in enterprise • Enterprise equals private cloud • VMWare sales, OpenStack, Citrix sales tell a story • Business analytics • Moving towards agile IT, means uncoupling • Data transformation integration • Latency an issue, need that fibre X connect • SaaS disappointment • £50k integration charge • Vendor lock-in: try moving after 2 years • Open source • Vendors can behave in a old fashioned ways • In storage, Lego can be cheaper than the cloud • Big vendors outsourcing disruption/innovation ‘Public cloud? That’s for LAMP stack, right?
  16. 16. 9 Some questions to ask • How many products did you release in the last year? • Can you give us your three year availability history? • Can you gives us your sales headcount for the last 3 years? • If your cloud node goes down before Xmas how much will you pay me? • Will the sales rep I am talking to answer the phone when I have signed? • Can you guarantee performance? How? • Can you walk me through what happens if I decide to leave • Can you guarantee none of my data will remain on your platform once I am gone
  17. 17. Thank You! Any questions?
  18. 18. 41 How can we help? www.structureresearch.net Twitter: @beazerd Twitter: @structureres +44 774 890 7086 Daniel Beazer, EUROPEAN ANALYST
  19. 19. Toby Owen Head of Big Data Strategy Rackspace – the next phase
  20. 20. Who is Rackspace?
  21. 21. 205,000+ CUSTOMERS 104,000+ SERVERS 5,650+ RACKERS 9 GLOBAL DATA CENTERS 120 + COUNTRIES OVER $1.5 Annualized Revenue(US) BILLION Who Is Rackspace? 60%FORTUNE® 100 WE SERVE OVER 40%FTSE 100OF THE AND
  22. 22. Rackspace Worldwide CHICAGO WASHINGTON DALLAS SAN ANTONIO LONDON AMSTERDAM ZURICH JAPAN TAIWAN THAILAND HONG KONG SYDNEY Rackspace Sales & Support Rackspace DC Rackspace Cloud Rackspace Services at Customer DC
  23. 23. Our Strategy FANATICAL SUPPORT We will grow Fanatical Support up the stack to do the “hard things” for our customers, especially around the emerging open source stack. INTEGRATED HYBRID PORTFOLIO We will have the highest performing infrastructure delivering compute, storage and network across single AND multitenant resources. OPEN & STANDARD TECHNOLOGIES We will embrace emerging, high growth technologies and make them available across our industry leading infrastructure portfolio.
  24. 24. Our Vision: TO BE RECOGNISED AS ONE OF THE WORLD’S GREATEST SERVICE COMPANIES
  25. 25. What is hybrid cloud?
  26. 26. NIST Says
  27. 27. NIST Says
  28. 28. NIST Says
  29. 29. RACKSPACE DEDICATED HOSTING PUBLIC CLOUD CUSTOMER SITE PRIVATE CLOUD SERVICE PROVIDER What it will look like PUBLIC CLOUD PRIVATE CLOUD PRIVATE CLOUD
  30. 30. A Company Of Specialists HYBRID CLOUD FANATICAL SUPPORT = SPECIALIST EXPERTISE MySQL Hadoop MongoDB Redis … OPEN & STANDARD TECHS 30 PRIVATE CLOUD RACKCONNECT® PUBLIC CLOUD DEVOPS VMWare DIGITAL / eCommerce DATA STORES / BIG DATA Magento Hygris Percona Drupal … vCenter ESX Windows Linux … Git Jenkins Chef Puppet …
  31. 31. Nikki Tirado Product Trainer, Rackspace Academy Architecture and the pillars of cloudiness
  32. 32. WE’RE HERE TO PUT A DENT IN THE UNIVERSE. OTHERWISE WHY ELSE EVEN BE HERE? STEVE JOBS “ ”
  33. 33. Parallel
  34. 34. Parallel
  35. 35. Modular 38
  36. 36. Modular LIVING ART
  37. 37. Modular
  38. 38. Modular
  39. 39. Horizontal
  40. 40. Horizontal
  41. 41. Horizontal
  42. 42. Horizontal Curl –-include --request POST “https://lon.auotscale.api.rackspace cloud.com/v1.0/execute/1/be624bfb2 0f07baddc278cd978c1ddca56bdb29 a1c7b70bbeb229fe0b862c134" -v
  43. 43. Agile FAILUREIS AN OPTION HERE. IF THINGS ARE NOT FAILING, YOU ARE NOT INNOVATING ENOUGH. ELON MUSK “ ”
  44. 44. Agile
  45. 45. Agile FAIL FAST REDUCE TIME TO MARKET
  46. 46. Secure
  47. 47. Secure
  48. 48. Secure
  49. 49. Secure
  50. 50. ? WE MAY NOT BE ABLE TO WITNESS OUR OWN EULOGY, BUT WE’RE ACTUALLY WRITING IT ALL THE TIME, EVERY DAY. ARIANNA HUFFINGTON “ ”
  51. 51. Thank You! NIKKI TIRADORACKSPACE ACADEMY, PRODUCT TRAINER
  52. 52. Break
  53. 53. SRI RAJAN Driving Cloud Adoption through DevOps
  54. 54. About Me • From India • 9 years in Texas • 4+ in UK • 10+ years in IT • 6+ years Racker • Specialties; Linux, OpenStack, Automation, DevOps linkedin.com/in/rajansriram @sriramrajan SRI RAJANPRINCIPLE ENGINEER
  55. 55. Why DevOps?
  56. 56. INNOVATION vs OPERATION SOURCE: GARTNER IT KEY METRICS DATA 2013
  57. 57. The Eternal Problem Of It HOW DO I GO FASTER?
  58. 58. Competition Is Unrelenting EXPECTATION TIME AREAS WHERE COMPETITORS MAY BE AHEAD AUTOMATED TEST & DEPLOYMENT TRADITIONAL RELEASE APPROACH
  59. 59. 68 RELEASE OFTEN
  60. 60. What is DevOps?
  61. 61. DevOps is… Credit: http://www.devopsdays.org/blog/2010/05/16/the-panel-experiment-and-ignite-devops/
  62. 62. DevOps is… #DevOpsDays
  63. 63. DevOps is… CULTURECOLLABORATION(SHARING) AUTOMATION MEASUREMENT
  64. 64. DevOps is… FINISHING WHAT AGILE DEVELOPMENT STARTED “ ”
  65. 65. Tools of the Trade
  66. 66. TOOLS OF THE TRADE Collectd, Statsd, Graphite
  67. 67. Tools Of The Trade CODE MANAGEMENT AUTOMATED WORKFLOWS Collectd, Statsd, Graphite MONITORING CONFIG MANAGEMENT
  68. 68. Configuration Management AUTOMATION & AGILITY DESIRED STATE SCALABILITY DISASTER RECOVERY BENEFITS CONFIG MANAGEMENT
  69. 69. CODE MANAGEMENT CODE MANAGEMENT FUNDAMENTAL TO ANY SOFTWARE PROJECT TRACKING AND VERSIONING IMPROVE QUALITY OF CODE
  70. 70. Automated Workflows AUTOMATED WORKFLOWS TEST AND DEPLOY FASTER CREATE AUTOMATED WORKFLOWS CONTINUOS INTEGRATION & CONTINUOS DELIVERY
  71. 71. Monitoring Collectd, Statsd, Graphite MONITORING MEASURE EVERYTHING IMPLEMENT IN CONFIGURATION USE THE DATA IN WORKFLOWS
  72. 72. PUTTING IT TOGETHER 81 Code Management Workflow WEB ROLE APP ROLE DB ROLE Production Services Versioning Branching Peer Review Deployment Workflow Manual or Automated Acceptance test Security validations Monitoring Dashboard Release Notes Documentation Configuration Management Local Tests Functional Tests Integration Tests Notifications
  73. 73. DevOps & Cloud
  74. 74. How Do You Eat An Elephant?
  75. 75. Not For All Apps…
  76. 76. Catalyst? UNLIKELY CANDIDATES LIKELY CANDIDATES DEVELOPER SYSADMIN LEADER We need embrace the DevOps model I just built our test systems in Public Cloud! The Cloud won’t work for us! PROCUREMENT I want a CAPEX spend for this cloud thing…
  77. 77. Cloud Fits… ON DEMAND SERVICES
  78. 78. INFRASTRUCTURE AS CODE knife rackspace server create --server-name web01 --image image-id --flavor performance1-1 --rackspace-region lon -r 'role[web],role[app]’ Cloud Fits…
  79. 79. BUILD/DESTROY ENVIRONMENTS ON DEMAND Cloud Fits…
  80. 80. RE-PROVISION DO NOT REPAIR Cloud Fits…
  81. 81. DevOps Services
  82. 82. Developer Resources
  83. 83. Services ENABLE DISCOVER REVERSE ENGINEER DEPLOY SUPPORT WHAT NEEDS AUTOMATING? COOKBOOKS & ROLES MIGRATE & TRANSITION INCIDENT, PROBLEM, CHANGE PLAN FOR CHANGE Advisory Services DevOps Automation Support
  84. 84. Advisory Services
  85. 85. Automation Support CONFIG MGMT CODE MGMT WORKFLOW MONITORING Collectd, Statsd
  86. 86. So… START EARLY, START WITH NEWER PROJECTS
  87. 87. IF IT HURTS DO IT OFTEN IF IT MOVES GRAPH IT So…
  88. 88. ACCEPT FAILURE BUT NOT LOWER STANDARDS So…
  89. 89. www.rackspace.co.uk/devops So…
  90. 90. Case Study
  91. 91. Lunch

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