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Keynote: Acquia Innovation Showcase

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Presented at Acquia Engage APAC by Matt Kaplan, Senior Vice President of Product, Acquia & Eric Fullerton, Product Marketing Manager, Acquia.

The Innovation Showcase is a powerful display of Acquia’s products in action – as told by our customers.
You’ll hear from Wendy’s and get insight into the unique ways these brands are leveraging the Acquia Platform to drive real value for their customers and real results for their business.
We’ll also provide a glimpse into Acquia’s roadmap.

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Keynote: Acquia Innovation Showcase

  1. 1. Title Text MATT KAPLAN 
 SVP of Products
  2. 2. Title Text INNOVATION 
 SHOWCASE
  3. 3. AUSTRALIAN INNOVATIONS
  4. 4. INNOVATION SHOWCASE
  5. 5. Our Vision To deliver the universal platform for the world’s greatest digital experiences
  6. 6. EXPERIENCE WINS
  7. 7. BACK TO BASICS.
  8. 8. EMPATHY SIMPLICITY
  9. 9. 9 MARKET TRENDS THAT CALL FOR THIS NEED “The Photographic Apparatus” 1839
  10. 10. 12 Steps
  11. 11. Load Shoot Unload Develop Enlarge Print Store Share 35MM - EARLY 1900s 8 Steps
  12. 12. Load Shoot Store Share POLAROID 1970 4 Steps
  13. 13. CANON DIGITAL 2000 Shoot Store Share 3 Steps
  14. 14. IPHONE 2007 - PRESENT Shoot / Store / Share 1 Step
  15. 15. End-user simplicity requires 
 greater system complexity.
  16. 16. 16 MARKET TRENDS THAT CALL FOR THIS NEED 9 At Acquia, we work to remove the complexity for you
  17. 17. 179
  18. 18. DAMIEN MCCORMACK
 CIO, Vision Australia
  19. 19. OBJECTIVES: ✓ Enable accessibility ✓ Provide autonomy for content producers ✓ Streamline developer experience
  20. 20. EMPATHY SIMPLICITY
  21. 21. “Your gate has been changed, please proceed to gate 25A” “Your bags will be waiting in carousel 3” “Your rental car is ready for you in stall 182”
  22. 22. #ACQUIAKICKOFF “I never got a message notifying 
 me my order was out of stock.” “Your chatbot couldn’t tell me anything about my problem. I need live help!” “Why are you sending me sooooo many emails?”
  23. 23. Website At work 10:28am Mobile app In store 5:47pm Voice In home 7:09pm Customer interactions are siloed “moments of truth” Chatbot At work 10:34am
  24. 24. CUSTOMER SYSTEMS OF RECORD ARE SILOED CommerceEmailCRMWeb Social
  25. 25. At Acquia, we aim to eliminate the silos
  26. 26. ACQUIA LIFT IS TAKING OFF
  27. 27. Title TextMIKE MANCUSO Digital Experience Consultant
  28. 28. GOALS: Wendy’s has 40 million unique visitors.
 A generic, one size fits all experience isn’t good enough for customers with different backgrounds and food interests. RESULTS: Launched personalization based on food preference segments (hamburger, chicken, salad), geolocation, & behavior.
 A/B testing on menu items, new product releases, and promotions PRODUCTS USED:
  29. 29. MEAL PREFERENCE ★ Baconator Combo - Small Fries - Small Coke SUGGESTIVE SELL ? Medium Coke ? Baconator Fries ? Chocolate Chunk Cookie Caroline “Baconator” Chao
  30. 30. MEAL PREFERENCE ★ Taco Salad - Water SUGGESTIVE SELL ? Honest Green Tea ? Frosty Mike “Healthy-ish” Mancuso
  31. 31. Title TextERIC FULLERTON 
 Product Marketing Lead, 
 Acquia Lift
  32. 32. DEMO
  33. 33. Eric “Fry-Guy” Fullerton MEAL PREFERENCE ★ French Fries SUGGESTIVE SELL ? Chocolate Frosty
  34. 34. WHAT YOU JUST SAW: ✓ New Central Overview Dashboard ✓ Guided Step by Step Personalization Creation ✓ Personalization Scheduling Capability ✓ Campaign Management Section ✓ Personalization Calendar ✓ Analytics at a Glance
  35. 35. Twitter Target Audience CRM In-Store Purchase Personalized Homepage Twitter DM sent to customer w/ coupon Customer Tweet Update Profile Send DM Keywordmonitor… UpdateCRM Update Profile User click Eric Fullerton @efullerton • 19s @Wendy’s these fries put mcdonalds to shame! Eric Fullerton @efullerton
  36. 36. PRODUCT 
 ROADMAP
  37. 37. OPEN WINS
  38. 38. ACQUIA EXPERIENCE PLATFORM STAKEHOLDERS BUILD MANAGE OPTIMIZE
  39. 39. ACQUIA EXPERIENCE PLATFORM STAKEHOLDERS DEVELOPERS BUILD MANAGE OPTIMIZE
  40. 40. ACQUIA EXPERIENCE PLATFORM STAKEHOLDERS OPERATORS BUILD MANAGE OPTIMIZE DEVELOPERS
  41. 41. ACQUIA EXPERIENCE PLATFORM STAKEHOLDERS OPERATORS MARKETERS BUILD MANAGE OPTIMIZE DEVELOPERS
  42. 42. ROADMAP: DEVELOPERS & SITE BUILDERS YOUR FEEDBACK – Simpler end-to-end developer experience – Tools for rapid development & integrations – Greater flexibility & choice “Simplicity without compromising flexibility” DEVELOPERS
  43. 43. ϟ Newly redesigned Admin experience ϟ Radically simpler page building ϟ Out-of-the-box page building components ϟ Streamlined developer experience ϟ Quick connectors to all Acquia products COMING MAY 2019 ACQUIA LIGHTNING 4.0
  44. 44. ROADMAP: OPERATORS “Effortless scale, security, and performance” YOUR FEEDBACK – Manage sites not servers – Greater insights and proactive alerts – More automation to reduce costs OPERATORS
  45. 45. ☁ Multi-site features for everyone ☁ Seamless auto-scaling ☁ Better isolation & site density ☁ Extended Cloud API ☁ Single sign-on & federated login COMING JUNE 2019 NEXT GENERATION ACQUIA CLOUD
  46. 46. ROADMAP: MARKETERS YOUR FEEDBACK – Simpler personalization experience – Less reliance on developers and code – Greater insights & integrations with MarTech MARKETERS “Point, click, personalize”
  47. 47. COMING MAY 2019 ACQUIA LIFT 4.0 ✹ Guided step-by-step personalization ✹ A/B testing & targeting with no code ✹ Campaign-based scheduling ✹ Superior multi-lingual personalization ✹ Real-time dashboards
  48. 48. ACQUIA EXPERIENCE PLATFORM STAKEHOLDERS OPERATORS MARKETERS BUILD MANAGE OPTIMIZE ACQUIA LIGHTNING 4.0 ACQUIA
 LIFT 4.0 NEXT GENERATION ACQUIA CLOUD DEVELOPERS

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