Presented at Acquia Engage APAC by Matt Kaplan, Senior Vice President of Product, Acquia & Eric Fullerton, Product Marketing Manager, Acquia.
The Innovation Showcase is a powerful display of Acquia’s products in action – as told by our customers.
You’ll hear from Wendy’s and get insight into the unique ways these brands are leveraging the Acquia Platform to drive real value for their customers and real results for their business.
We’ll also provide a glimpse into Acquia’s roadmap.
24. “Your gate has been changed,
please proceed to gate 25A”
“Your bags will be waiting in
carousel 3”
“Your rental car is ready for
you in stall 182”
25. #ACQUIAKICKOFF
“I never got a message notifying
me my order was out of stock.”
“Your chatbot couldn’t tell
me anything about my
problem. I need live help!”
“Why are you sending
me sooooo many emails?”
31. GOALS:
Wendy’s has 40 million unique visitors.
A generic, one size fits all experience
isn’t good enough for customers with
different backgrounds and food
interests.
RESULTS:
Launched personalization based on food
preference segments (hamburger,
chicken, salad), geolocation, & behavior.
A/B testing on menu items, new product
releases, and promotions
PRODUCTS USED:
32.
33. MEAL
PREFERENCE
★ Baconator Combo
- Small Fries
- Small Coke
SUGGESTIVE SELL
? Medium Coke
? Baconator Fries
? Chocolate Chunk Cookie
Caroline “Baconator” Chao
44. WHAT YOU JUST SAW:
✓ New Central Overview Dashboard
✓ Guided Step by Step Personalization Creation
✓ Personalization Scheduling Capability
✓ Campaign Management Section
✓ Personalization Calendar
✓ Analytics at a Glance
53. ROADMAP: DEVELOPERS & SITE BUILDERS
YOUR FEEDBACK
– Simpler end-to-end developer experience
– Tools for rapid development & integrations
– Greater flexibility & choice
“Simplicity without compromising flexibility”
DEVELOPERS
54. ϟ Newly redesigned Admin experience
ϟ Radically simpler page building
ϟ Out-of-the-box page building components
ϟ Streamlined developer experience
ϟ Quick connectors to all Acquia products
COMING MAY 2019
ACQUIA LIGHTNING 4.0
55. ROADMAP: OPERATORS
“Effortless scale, security, and performance”
YOUR FEEDBACK
– Manage sites not servers
– Greater insights and proactive alerts
– More automation to reduce costs
OPERATORS
56. ☁ Multi-site features for everyone
☁ Seamless auto-scaling
☁ Better isolation & site density
☁ Extended Cloud API
☁ Single sign-on & federated login
COMING JUNE 2019
NEXT GENERATION ACQUIA CLOUD
57. ROADMAP: MARKETERS
YOUR FEEDBACK
– Simpler personalization experience
– Less reliance on developers and code
– Greater insights & integrations with MarTech
MARKETERS
“Point, click, personalize”
58. COMING MAY 2019
ACQUIA LIFT 4.0
✹ Guided step-by-step personalization
✹ A/B testing & targeting with no code
✹ Campaign-based scheduling
✹ Superior multi-lingual personalization
✹ Real-time dashboards