This presentation discusses new patterns of innovation in data analytics. It identifies several technologies that have emerged, including using data from physical objects like smart meters and devices in automobiles. These digitizations make assets more user-friendly, cheap, and synchronized while opening opportunities for industry. The presentation also covers combining data within and across industries, trading valuable data between companies, codifying capabilities for sale using cloud computing, and insights relevant for managers in India such as supporting out-of-the-box thinking.