This document discusses cloud based marketing systems for small and medium enterprises (SMEs) in India. It begins with an introduction and overview of SME classifications in India. The rest of the document is divided into various sections that discuss: the benefits of cloud computing for SMEs; literature review on cloud adoption among SMEs; the research methodology used; data analysis and interpretations from surveys of SME personnel; findings on awareness and perceptions of cloud and marketing cloud tools; and recommendations. Factor analysis was used to identify key drivers and concerns regarding cloud adoption. Most SMEs were found to be aware of cloud computing but less aware of marketing clouds specifically.
Although cloud is widely recognized as a technology
game changer, its potential for driving business innovation remains virtually untapped.
Indeed, cloud has the power to fundamentally shift competitive landscapes by providing a
new platform for creating and delivering business value. To take advantage of cloud’s
potential to transform internal operations, customer relationships and industry value
chains, organizations need to determine how best to employ cloud-enabled business
models that promote sustainable competitive advantage.
Web and internet computing is evolving into a combination of social media, mobile, analytics and cloud (SMAC) solutions. There is a need for an integrated approach when developing
solutions that address web scale requirements with technologies that enable SMAC solutions.This paper presents an architecture model for the integrated approach that can form the basis
for solutions and result in reuse, integration and agility for the business and IT in an enterprise.
Better Social Services: IBM Social Industry ModelIBM Government
Learn about the IBM social industry model, and how to streamline social services and social security by improving technology, data, performance and more.
Growing Up Hybrid -- Accelerating Digital Transformation (Cloud)Casey Lucas
Hybrid cloud is the de facto state of IT.
Two-thirds of organizations that blend traditional and cloud infrastructures are already gaining advantage from their hybrid environments. However, leaders among them use hybrid cloud to power their digital transformation, going beyond cost reduction and productivity gains.
What’s more, these leaders are using hybrid cloud to springboard to next- generation initiatives such as Internet of Things and cognitive computing, aiming to disrupt and capture new markets.
MSP Industry Brief - From Break / Fix to Recurring Revenue Madeline Titcomb
This industry brief highlights the industry and technology trends impacting MSPs now and in the future. It highlights ways for MSPs to take advantage of the cloud to create new revenue streams, address customer needs, and grow recurring
revenue for greater profitability and less volatility.
Although cloud is widely recognized as a technology
game changer, its potential for driving business innovation remains virtually untapped.
Indeed, cloud has the power to fundamentally shift competitive landscapes by providing a
new platform for creating and delivering business value. To take advantage of cloud’s
potential to transform internal operations, customer relationships and industry value
chains, organizations need to determine how best to employ cloud-enabled business
models that promote sustainable competitive advantage.
Web and internet computing is evolving into a combination of social media, mobile, analytics and cloud (SMAC) solutions. There is a need for an integrated approach when developing
solutions that address web scale requirements with technologies that enable SMAC solutions.This paper presents an architecture model for the integrated approach that can form the basis
for solutions and result in reuse, integration and agility for the business and IT in an enterprise.
Better Social Services: IBM Social Industry ModelIBM Government
Learn about the IBM social industry model, and how to streamline social services and social security by improving technology, data, performance and more.
Growing Up Hybrid -- Accelerating Digital Transformation (Cloud)Casey Lucas
Hybrid cloud is the de facto state of IT.
Two-thirds of organizations that blend traditional and cloud infrastructures are already gaining advantage from their hybrid environments. However, leaders among them use hybrid cloud to power their digital transformation, going beyond cost reduction and productivity gains.
What’s more, these leaders are using hybrid cloud to springboard to next- generation initiatives such as Internet of Things and cognitive computing, aiming to disrupt and capture new markets.
MSP Industry Brief - From Break / Fix to Recurring Revenue Madeline Titcomb
This industry brief highlights the industry and technology trends impacting MSPs now and in the future. It highlights ways for MSPs to take advantage of the cloud to create new revenue streams, address customer needs, and grow recurring
revenue for greater profitability and less volatility.
Besides the benefits are there possible challenges government agencies are likely to encounter should they
decide to adopt cloud computing? What strategies should be deployed to overcome the inhibitors of cloud
computing? These are but few questions this paper aims to investigate. Studies have shown that, cloud
computing has become a strategic direction for many government agencies and is already being deployed
in many critical areas of the government's cyber infrastructure. The benefits and the challenges of cloud
adoption have heightened interest of academic research in recent times. We are however uncertain, per
literature factors that hinder successful cloud adoption especially in the Ghanaian context. We posit that,
understanding the challenges of cloud adoption and overcoming them must accompany the use of the
technology in order to prevent unwanted technical consequences, and even greater problems from
government information management. This study is based on unstructured interviews from selected
government agencies in Ghana. The study is grounded on the theory of technology, organization and
environment (TOE) framework. Major inhibiting factors identified include lack of basic infrastructure for
cloud take-off, data security, unreliable internet connectivity, and general lack of institutional readiness
http://www.hcltech.com/ -
As CIOs and business leaders try to create a modern infrastructure that can support today’s challenging IT environment, they may find themselves taking wrong turns or pursuing approaches that lead to dead ends. Here’s a technology roadmap for 2012 — one that highlights useful landmarks and identifies areas to steer clear of – that you can refer to as you explore today’s challenging IT environment. Read Now.
The human capital management market is in a constant state of flux. Not only are there new entrants all the time, but changes in the HR function and shifting expectations make it harder to simply be reactive. HR buyers now demand that HCM providers become proactive, and solutions have to reflect that new normal.
Brandon Hall Group and The Starr Conspiracy have teamed up to deliver key insights into this evolving market.
Download the paper today to get insight into all of the trends you need to know about to stay competitive in this ever-changing market.
http://campaigns.thestarrconspiracy.com/state-of-hcm/
Cloud computing is now a viable option for businesses seeking to outsource part or all of their IT operations. But in this new era — where the power of the Internet is harnessed for IT tasks — outsourcing to the cloud can be a strategic maneuver, not just a cost-cutting measure.
To prosper in this new environment insurance companies can look to the cloud, in conjunction with other technologies, to help drive reinvention of their business model to offer new services and create direct, multi-channel relationships with customers
The Efma–Accenture Innovation in Insurance Awards were launched in 2016 to recognize and promote innovation in the industry. Encouraging insurers to explore new ways of growing their business, the awards celebrate the best new ideas that are transforming our industry – and serve to spark further innovation.
The awards continue to grow in their reach and importance, with 395 submissions received in 2019 from 287 carriers in 54 countries across the globe. Winners were announced on June 24 at the global awards ceremony in Amsterdam, and a second ceremony specifically recognizing US and Canadian innovation will now take place in Chicago on November 6.
Learn more: https://www.accenture.com/us-en/event-efma-accenture-insurance-innovation-awards
Mobile App-Store Enhanced Architecture with Pro-active Security ControlTech Mahindra
A pro-active mobile security control system around the apps submission process that identifies and prevents publishing malicious intent apps on the stores is very much required. This white-paper highlights modification in the generic architecture of an app-store for pro-actively integrating the apps security control system and that can fit or plug-in into the existing app-stores easily.
Understanding the Information Architecture, Data Management, and Analysis Cha...Cognizant
As the Internet of Things (IoT) becomes increasingly prevalent, organizations must build the enterprise information architecture required to gather, manage, and analyze vast troves of rich real-time data. We offer an IoT framework, use cases, and a maturity model that helps enable you to choose an adoption approach.
IT Outsourcing Trends - 2016 and beyond Euro IT Group
Worldwide IT Outsourcing market
Digitalization puts pressure on all organizations
Business leads technology
Large contract renegotiation
New working & pricing models
Flexible sourcing models
Project management trends
Co-opetition between IT service providers
Focus on risk
Employment strategies
New technology trends
EMC Perspective: What Customers Seek from Cloud Services ProvidersEMC
This EMC Perspective elaborates on how service providers can capitalize on the fast-growing cloud services market by being responsive to customers' goals, concerns, and performance and support requirements.
Netmagic solutions, leading IT Managed service provider with Data centers & Cloud Computing in India fulfills your entire IT infrastructure requirements: from collocation services to dedicated hosting, diaster recovery & data Storage solutions.
CLOUD COMPUTING – KEY PILLAR FOR DIGITAL INDIAijistjournal
Companies are doing marketing or branding of their products and services using digital media. Life is becoming so smooth and transparent by the sharing of information through the digital mediums. Whether it is a small or a big company, everybody is running for the competition, because they want to lock their customers. In this paper current market scenario is included with respect to cloud computing solution. Data access at present has limitations. Government data which is publicly accessible should have some policy. Cloud Computing is likely to be one of the key pillars on which various e-Governance services would ride. Digital India is a program to prepare India for a knowledge future. Digital India should have policy wherein the Government will be providing information and services to internal and external stakeholders. Cloud computing has become the most stimulating development and delivery alternative in the new millennium. A lot of departments are showing interest to adopt Cloud technology, but awareness on Cloud security needs to be increased. The adoption of Cloud is helping organizations innovate, do things faster, become more agile and enhance their revenue stream. In this paper, the information regarding cloud services and models are provided. Also, the main focus is on what government can do with the help of it for Digital India mission?
Cloud Computing Applications and Benefits for Small Businesses .docxclarebernice
Cloud Computing: Applications and Benefits for Small Businesses
Abstract
Cloud computing is one of the most talked about topics in the world of technology and entrepreneurship. Until now it has never been so easy for people, especially small business owner’s, to have the tools and resources readily available just one click away and at the fraction of the cost of the typical investment a few years back. Cloud computing offers cost-effective solutions at various levels that can be customize to meet the needs of anyone. Cloud computing can be thought of as a new found technology and this paper defines the concept of the cloud and provides a brief background of where most business are in regards to the use of this technology. This is then continued by describing the types of cloud currently available and potential use. The paper then presents a short but important section of cloud security issues and challenges. Finally, the paper discusses the benefits each of the different levels of cloud computing can provide small business.
Introduction
The use of cloud computing has grown exponentially in the last decade, according to Weins (2015) eight-four percent of enterprises that make use of such services in one way or another. Could computing by definition is internet-based computing, where by shared resources, software and information are provided to the end user as metered services much like a utility does(Bradley, 2014). For businesses in many cases could computing is use for IT solution purposes as it can provide IT-related capabilities as a service using internet technologies.
With the fast pace of today’s market businesses need to provide fast and reliable services to their customers in order to remain competitive. The concept of could computing is not something new as it uses existing technology and processes; however it can be consider new in sense that using these technologies has revolutionized the manner in which we host and cater services to customers. Startup companies and small businesses can take advantage of could computing to reduce spending on IT, be more adept to changes in the market, change scale and lower risk and cost.
Given the structural complexity of larger organization, Alijani (2014) states that it is essential for cloud computing to deliver rear value rather than serve as a platform for simple task. The need to deliver rear value is just as important for small businesses. For small businesses value is important but it’s their customer relationship and public image, flexibility and continuity. As such small business owners need to consider the benefits, drawback s and the effect of cloud computing on their organization before taking the decision to implement.
Types of cloud computing
There are three categories or levels cloud computing, this are: Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS).
Infrastructure as a Service (I ...
Besides the benefits are there possible challenges government agencies are likely to encounter should they
decide to adopt cloud computing? What strategies should be deployed to overcome the inhibitors of cloud
computing? These are but few questions this paper aims to investigate. Studies have shown that, cloud
computing has become a strategic direction for many government agencies and is already being deployed
in many critical areas of the government's cyber infrastructure. The benefits and the challenges of cloud
adoption have heightened interest of academic research in recent times. We are however uncertain, per
literature factors that hinder successful cloud adoption especially in the Ghanaian context. We posit that,
understanding the challenges of cloud adoption and overcoming them must accompany the use of the
technology in order to prevent unwanted technical consequences, and even greater problems from
government information management. This study is based on unstructured interviews from selected
government agencies in Ghana. The study is grounded on the theory of technology, organization and
environment (TOE) framework. Major inhibiting factors identified include lack of basic infrastructure for
cloud take-off, data security, unreliable internet connectivity, and general lack of institutional readiness
http://www.hcltech.com/ -
As CIOs and business leaders try to create a modern infrastructure that can support today’s challenging IT environment, they may find themselves taking wrong turns or pursuing approaches that lead to dead ends. Here’s a technology roadmap for 2012 — one that highlights useful landmarks and identifies areas to steer clear of – that you can refer to as you explore today’s challenging IT environment. Read Now.
The human capital management market is in a constant state of flux. Not only are there new entrants all the time, but changes in the HR function and shifting expectations make it harder to simply be reactive. HR buyers now demand that HCM providers become proactive, and solutions have to reflect that new normal.
Brandon Hall Group and The Starr Conspiracy have teamed up to deliver key insights into this evolving market.
Download the paper today to get insight into all of the trends you need to know about to stay competitive in this ever-changing market.
http://campaigns.thestarrconspiracy.com/state-of-hcm/
Cloud computing is now a viable option for businesses seeking to outsource part or all of their IT operations. But in this new era — where the power of the Internet is harnessed for IT tasks — outsourcing to the cloud can be a strategic maneuver, not just a cost-cutting measure.
To prosper in this new environment insurance companies can look to the cloud, in conjunction with other technologies, to help drive reinvention of their business model to offer new services and create direct, multi-channel relationships with customers
The Efma–Accenture Innovation in Insurance Awards were launched in 2016 to recognize and promote innovation in the industry. Encouraging insurers to explore new ways of growing their business, the awards celebrate the best new ideas that are transforming our industry – and serve to spark further innovation.
The awards continue to grow in their reach and importance, with 395 submissions received in 2019 from 287 carriers in 54 countries across the globe. Winners were announced on June 24 at the global awards ceremony in Amsterdam, and a second ceremony specifically recognizing US and Canadian innovation will now take place in Chicago on November 6.
Learn more: https://www.accenture.com/us-en/event-efma-accenture-insurance-innovation-awards
Mobile App-Store Enhanced Architecture with Pro-active Security ControlTech Mahindra
A pro-active mobile security control system around the apps submission process that identifies and prevents publishing malicious intent apps on the stores is very much required. This white-paper highlights modification in the generic architecture of an app-store for pro-actively integrating the apps security control system and that can fit or plug-in into the existing app-stores easily.
Understanding the Information Architecture, Data Management, and Analysis Cha...Cognizant
As the Internet of Things (IoT) becomes increasingly prevalent, organizations must build the enterprise information architecture required to gather, manage, and analyze vast troves of rich real-time data. We offer an IoT framework, use cases, and a maturity model that helps enable you to choose an adoption approach.
IT Outsourcing Trends - 2016 and beyond Euro IT Group
Worldwide IT Outsourcing market
Digitalization puts pressure on all organizations
Business leads technology
Large contract renegotiation
New working & pricing models
Flexible sourcing models
Project management trends
Co-opetition between IT service providers
Focus on risk
Employment strategies
New technology trends
EMC Perspective: What Customers Seek from Cloud Services ProvidersEMC
This EMC Perspective elaborates on how service providers can capitalize on the fast-growing cloud services market by being responsive to customers' goals, concerns, and performance and support requirements.
Netmagic solutions, leading IT Managed service provider with Data centers & Cloud Computing in India fulfills your entire IT infrastructure requirements: from collocation services to dedicated hosting, diaster recovery & data Storage solutions.
CLOUD COMPUTING – KEY PILLAR FOR DIGITAL INDIAijistjournal
Companies are doing marketing or branding of their products and services using digital media. Life is becoming so smooth and transparent by the sharing of information through the digital mediums. Whether it is a small or a big company, everybody is running for the competition, because they want to lock their customers. In this paper current market scenario is included with respect to cloud computing solution. Data access at present has limitations. Government data which is publicly accessible should have some policy. Cloud Computing is likely to be one of the key pillars on which various e-Governance services would ride. Digital India is a program to prepare India for a knowledge future. Digital India should have policy wherein the Government will be providing information and services to internal and external stakeholders. Cloud computing has become the most stimulating development and delivery alternative in the new millennium. A lot of departments are showing interest to adopt Cloud technology, but awareness on Cloud security needs to be increased. The adoption of Cloud is helping organizations innovate, do things faster, become more agile and enhance their revenue stream. In this paper, the information regarding cloud services and models are provided. Also, the main focus is on what government can do with the help of it for Digital India mission?
Cloud Computing Applications and Benefits for Small Businesses .docxclarebernice
Cloud Computing: Applications and Benefits for Small Businesses
Abstract
Cloud computing is one of the most talked about topics in the world of technology and entrepreneurship. Until now it has never been so easy for people, especially small business owner’s, to have the tools and resources readily available just one click away and at the fraction of the cost of the typical investment a few years back. Cloud computing offers cost-effective solutions at various levels that can be customize to meet the needs of anyone. Cloud computing can be thought of as a new found technology and this paper defines the concept of the cloud and provides a brief background of where most business are in regards to the use of this technology. This is then continued by describing the types of cloud currently available and potential use. The paper then presents a short but important section of cloud security issues and challenges. Finally, the paper discusses the benefits each of the different levels of cloud computing can provide small business.
Introduction
The use of cloud computing has grown exponentially in the last decade, according to Weins (2015) eight-four percent of enterprises that make use of such services in one way or another. Could computing by definition is internet-based computing, where by shared resources, software and information are provided to the end user as metered services much like a utility does(Bradley, 2014). For businesses in many cases could computing is use for IT solution purposes as it can provide IT-related capabilities as a service using internet technologies.
With the fast pace of today’s market businesses need to provide fast and reliable services to their customers in order to remain competitive. The concept of could computing is not something new as it uses existing technology and processes; however it can be consider new in sense that using these technologies has revolutionized the manner in which we host and cater services to customers. Startup companies and small businesses can take advantage of could computing to reduce spending on IT, be more adept to changes in the market, change scale and lower risk and cost.
Given the structural complexity of larger organization, Alijani (2014) states that it is essential for cloud computing to deliver rear value rather than serve as a platform for simple task. The need to deliver rear value is just as important for small businesses. For small businesses value is important but it’s their customer relationship and public image, flexibility and continuity. As such small business owners need to consider the benefits, drawback s and the effect of cloud computing on their organization before taking the decision to implement.
Types of cloud computing
There are three categories or levels cloud computing, this are: Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS).
Infrastructure as a Service (I ...
Executives in this study rated their own organizations based on both revenue/effectiveness
and profit/efficiency. Sixty-eight percent more high-performing organizations report having
fully integrated their cloud initiatives into an overall strategic transformation compared to the
full survey sample (57 percent versus 34 percent, respectively).
Hybrid Cloud - Key Benefits & Must Have RequirementsJohn Katrick
Hybrid Cloud - Key Benefits & Must Have Requirements : Gartner says by 2020, a corporate "No-Cloud" Policy will be as rare as a "No-Internet" policy is today as per this article and specifically the Infrastructure as a Service (IaaS) market is projected to continue to grow more than 25 percent per year through 2019. This surge in cloud adoption also represents a huge shift in cloud spending by IT organizations, directly or indirectly affecting more than $1 trillion dollars in Cloud IT purchases by 2020, according to Gartner.
Role of Cloud Computing techniques in today’s IT world. Detailed sample report regarding the Ansoff matrix in the cloud industry and its impact on the deciding marketing strategy in the IT industry drafted by professional writers of Instant Assignment Help UAE.
Rebooting IT Infrastructure for the Digital AgeCapgemini
The Digital Transformation Institute has launched its latest research report titled “Faster, Better, Smarter: Rebooting IT Infrastructure for the Digital Age.” The report highlights why organizations need robust and seamless IT infrastructure that keeps pace with evolving market and technology demands. IT infrastructure has always been known as a “keeping the lights on” function but now it has evolved into a core catalyst of Digital Transformation. However, as a function, IT infrastructure is yet to undergo a core transformation. The report discusses why a reboot is critical.
Cloud Computing
Categories of Cloud Computing
SaaS
PaaS
IaaS
Threads of Cloud Computing
Insurance Challenges
Cloud Solutions
Security of the Insurance Industry
Cloud Solutions
Insurance Security in the Insurance Industry with respect to Indian market
Whilst the web modifications our existence cloud of things may alter our existence Again-This new technology cloud of things Rising
the next engineering that change the idea from love issues and use individuals to enjoy people and use issues, crib tech handle both
humanity issue in health and power, assisting aged and disabled people and retains the guarantee of repairing the centuryaged
individual issues of poverty, illness, assault, and bad management. A genuine achievement comes whenever you assist others achieve
success chief is created by commanders not fans. A genuine achievement is available in event in Japan-America-Europe but
additionally in not just of common ownership of the new technology. Our concept to all-is common ownership of cloud of things.
Technology and Africa to be always a primary stage within this common ownership to repair Africa issues in poverty, illness, assault,
and bad management and we have to alter Africa from ICT customer to ICT maker and head ASDF Africa a forward thinking
Affiliation using the perspective of shifting Africa from being truly a passive customer to some prominent head and person of
electronic systems like cloud of things. With the purpose of linking the electronic space between Africa and also the remaining globe.
http://globecom2015.ieee-globecom.org/content/industry-posters
http://www.google.com.eg/url?sa=t&rct=j&q=&esrc=s&source=web&cd=6&ved=0ahUKEwipqL-QjafMAhXL2hoKHUcJAD0QFgg0MAU&url=http%3A%2F%2Fworkspace.unpan.org%2Fsites%2Finternet%2FDocuments%2FUNPAN95410.pdf&usg=AFQjCNGEbD5i1bU8Az6766mhvL7n3r6huQ&sig2=d1_ALN8cwE4oZ56E3Vm7Fw
http://www.ipoareview.org/wp-content/uploads/2016/05/Statement-by-Dr.Assem-Abdel-Hamied-Mousa-President-of-the-Association-of-Scientists-Developers-and-FacultiesASDF.pdf
Web and internet computing is evolving into a combination of social media, mobile, analytics and cloud (SMAC) solutions. There is a need for an integrated approach when developing
solutions that address web scale requirements with technologies that enable SMAC solutions. This paper presents an architecture model for the integrated approach that can form the basis for solutions and result in reuse, integration and agility for the business and IT in an enterprise.
Building it infrastructure framework that drives innovation and business perf...GlobalStep
Whitepaper on Building IT infrastructure framework that drives innovation and business performance by GlobalStep.
The first trend is the buyer’s increased perception of IT Infrastructure service as a commodity which lowers perceived value and forces cost reductions. The second trend is that of increased complexity which is driven by disruptive technologies like cloud, virtualization and others along with innovative service models such as software-as-a-service and desktop-as-a-service.
The challenges of cost, complexity, and compliance are nearly overwhelming today's CIOs. Instead of devising business aligned IT programs, they are forced to concentrate on maintaining and managing a sloppy infrastructure. To tackle these challenges and to align with business goals, IT must shift its focus to become a business-centric line of business. From the large variety of our clients and our interaction with their IT Infrastructure leaders, we understand that they strongly believe that consistent innovation is their only means of meeting user expectations and rapidly evolving business demands within budgetary constraints. This innovation is not just about using a new technology but also about doing the same thing differently, which involves new way of interacting with the customers and vendors.
www.globalstep.com
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
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Essentials of Automations: Optimizing FME Workflows with Parameters
Cloud Based Marketing Systems For SMEs
1. Cloud based marketing systems for SMEs
1st
May 2014
Dissertation
Vaibhav Mishra
MBA – M&S
A0102212103
Amity Business School
Under Supervision of:
Ms. Tavishi
Asst. Professor
Departments of Economics
2. 2
Table of Contents
Sections Content Slide No.
Section 1 Introduction 3
Section 1.1 Overview & conceptual framework 5
Section 1.2 Marketing Cloud 6
Section 3 Literature Review 7
Section 2 Research Methodology
Section 2.1 Objectives 11
Section 2.2 Hypothesis 11
Section 2.3 Tools and Technique 12
Section 3 Data analysis and interpretations 13
Section 4 Findings and conclusion 23
Section 5 Recommendations 25
4. 4
Overview
Classification of SMEs
Micro Size firm: Plant and
machinery doesn't exceed
Rs. 25,00,000;
Small Size firm: Plant and
machinery is over Rs.
25,00,000 however doesn't
exceed Rs. 5crore; and;
Medium Size firm:
Wherever the investment in
plant and machinery is over
Rs.5 crore however doesn't
exceedRs.10 crore
(RBI)
5. 5
While a key achievement of MSMEs over time has been their talent in utilising available domestic resources
to deliver quality products and services, these firms have made their presence felt across India’s key sectors
as well as in prominent export markets.
The inclusiveness of the MSME sector is highlighted by the fact that around 50 per cent of MSMEs in India
are owned by underprivileged groups.
Due to its low capital structure, coupled with high labour absorbing power, the sector has played a
noteworthy role in achieving rural industrialisation as well.
The MSME sector remains a key driving force for India’s complete transition from an agrarian economy to an
industrialised one. With huge production capacities, all these companies need is a better way to sell and
modern marketing practices can open global markets for these SMEs and cloud technology can be a great
tool in hands.
Why SMEs
6. 6
Conceptual Framework of Clouds
Cloud computing is spreading through enterprises because it allows the Agility
wanted by international organizations
Cloud computing has emerged as paradigm shifting technology in business
environment. Cloud computing provides pathway for business agility and ready to
consume cloud based IT services
Cloud based marketing technology makes it possible for SME to integrate its
communication efforts of Social media campaigns, email campaigns.
SMEs of India are second biggest contributor after agriculture and there exist 48.5
million unit SMEs in India and SMEs can wisely take advantage of the cloud
computing services, without the need for upfront costs
Private cloudPrivate cloud Public cloudPublic cloud Community CloudCommunity Cloud
Private cloud is cloud infrastructure
operated only for one organization,
whether or not managed internally or
by a third-party and hosted internally
or outwardly
personal cloud project needs a big
level and degree of engagement to
virtualize the business atmosphere,
and needs the organization to re-
evaluate selections regarding existing
resources
Self-run information centres square
measure typically capital intensive.
They need a big physical footprint,
requiring allocations of area,
hardware, and environmental
controls
Private cloud is cloud infrastructure
operated only for one organization,
whether or not managed internally or
by a third-party and hosted internally
or outwardly
personal cloud project needs a big
level and degree of engagement to
virtualize the business atmosphere,
and needs the organization to re-
evaluate selections regarding existing
resources
Self-run information centres square
measure typically capital intensive.
They need a big physical footprint,
requiring allocations of area,
hardware, and environmental
controls
A cloud is named a "public cloud"
once the services area unit rendered
over a network that's open for public
use
Technically there could also be very
little or no distinction between public
and personal cloud design, however,
security thought could also be well
completely different for services
Generally, public cloud service
suppliers like Amazon AWS,
Microsoft and Google own and
operate the infrastructure and supply
access solely via net (direct property
isn't offered).
A cloud is named a "public cloud"
once the services area unit rendered
over a network that's open for public
use
Technically there could also be very
little or no distinction between public
and personal cloud design, however,
security thought could also be well
completely different for services
Generally, public cloud service
suppliers like Amazon AWS,
Microsoft and Google own and
operate the infrastructure and supply
access solely via net (direct property
isn't offered).
Community cloud shares
infrastructure between many
organizations from a selected
community with common
considerations (security, compliance,
jurisdiction, etc.), whether or not
managed internally or by a third-party
and hosted internally or outwardly
Community cloud shares
infrastructure between many
organizations from a selected
community with common
considerations (security, compliance,
jurisdiction, etc.), whether or not
managed internally or by a third-party
and hosted internally or outwardly
22 3311
7. 7
Conceptual Framework of Marketing Clouds
If channel partners have restricted selling resources, it's most likely an improved plan to develop a cloud
selling resource library that partners will use to quickly and simply get your product data before of consumers.
The partners profit as a result of they get instant, custom-built facilitate and experience from the seller that's
supported research and complete quality. the seller edges as a result of partners square measure act a
compact, cohesive, and consistent message the least bit client bit points
Advent of Social media has changed marketing forever. Befor
Social media companies treated customers like data points
but people are more than just adress, phone numbers and
credit scores. People are dynamic and with social media more
connected than ever.
Social media has created Chaos and opportunity for
marketing. PR, Campaign managers and Digital Teams, all
manage their own social content using different tools. These
Teams are fragmented and there are too many solutions to
keep all your campaigns in sync and measurable.
Marketing Cloud integrates these marketing functions,
converts insight into action and content into connection and
customer for life. With Marketing Cloud you can listen to social
conversations about industry and company, create stimulating
social content, engage with targeted advertisement to your
customer and measure the impact of your efforts.
9. 9
From the stance of vendor in developing SME, the advantages of Cloud-based technologies are:
low start-up prices, low value for scattered use, easy management, quantifiability, device and
placement independence and speedy innovation (TechRepublic , 2009). SMEs stand to benefit
from pay-per-use, high performance computing eventualities sanctioning them to encourage
innovation and enhance their fight.
Survey conducted on sixty SMEs personals to analyse scope of cloud services for SMEs reveals
that p.a. price of cloud primarily based services sums up to 83000 Rs. This indicates that ancient
on-premise ERP incurred higher price as compared to cloud computing services. (Sharma M. and
Mehra A. 2010)
Out of the 48.8 million SMBs around 55% situated in urban areas whereas the remainder
constitutes to the agricultural regions. Over the previous few years SMBs in Asian nation have
gained strategic importance from firms and government (Shinde S. 2013, Business standard)
The first profit is that these solutions will open doors and permits organisations of this size to grow
in ways in which would haven’t been possible. It’s clearly a big chance to jump-start the economy
and lead the Asian nation into brighter economic times. (FX-MM, May 2013)
10. 10
SMEs face variety of issues, such as, absence of adequate and timely banking finance,
restricted capital and information, non-availability of appropriate technology, low production
capability, ineffective promoting strategy, identification of latest markets, constraints on
improvement & growth, non-availability of extremely adept labour at reasonable price, follow up
with numerous government agencies to resolve issues, etc (RBI, 2013)
value reduction (45.5%), quality and convenience in accessing applications (44.9%) seem to
be the key reasons behind SMEs adopting cloud computing services.(Sahandi R, 2012)
According to GFI May 2010 report on cloud computing state of affairs out of 100% of senior
business decision makers of small and medium size enterprises (SMEs) claim to completely
perceive what cloud computing suggests. 62% haven't been aware of cloud computing., an
additional 13% have detected of it however don’t grasp what it suggests. .
12. 12
• To analyze perception
of SMEs towards
Cloud based
marketing services.
• To find out driving
factors that
encourages SMEs to
migrate to cloud
computing services.
• To explore the
strategies adopted by
SMEs for could
utilization.
ObjectivesObjectives Hypothesis 1
Hypothesis 2
Companies perceive high risk in adopting cloud based
marketing techniques.
There is low level of awareness of cloud based marketing
tools.
Research Design
Both, exploratory followed by descriptive analysis is adopted to gather and analyze
knowledge in accordance with the objectives
Exploratory Research: To confirm the most effective analysis style, knowledge
assortment methodology and choice of subjects. Secondary data analysis served as
background in planning a form for conducting survey.
8 Positive factors were identified which more or less play important role in decision
for selecting independent vendor of marketing cloud. These identified variables are:
Cost reduction, Mobility, Flexibility, Increasing computing capacity, Greater IT
efficiency, Business continuity, Avoiding capital expenditure, Network
infrastructure redundancy
11 concern factors were identified as: Privacy, Existing Infra clouds migration,
Disaster recovery, Integrity and reliability of services and or data, Technology
has not been proven, Lack of internal security expertise, Uncontrolled variable
cost, Confidentiality of private data, Cost and difficulty of migration to cloud,
Interoperability issues , Lack of liability of providers in case of security
incidents
13. 13
Descriptive Research: A questionnaire was developed on variables identified in exploratory research.
Questionnaire includes 8 variables that more or less have impact on selection, 11 concern factors and
adaptation of cloud based services to extract info regarding the present, behaviour, attitudes or different
characteristics of cluster of respondents
Data collection:
Primary data:
Questionnaire form filled by 80 respondents
Secondary data: Secondary data of the Cloud tools was collected through student research papers ,
publications, Technology research papers, websites and catalogues, past research data, company’s
official records, and online journals and independent research firm reports. Data regarding market
trends and industry forecasts were taken from research articles and commercial research reports for
independent research firms like OCLC research and KPMG researches.
Scaling Technique: 5 point Likert scale where 1 indicate Least/Not important and 5 indicates very important
and nominal scale was used.
Sample Size: Sample frame of 200 respondents was taken. Survey received 40% rate and 80 responses were
recorded. Judgement sampling was used to pin point the respondents to ensure quality of responses.
Tools and Technique : SPSS 17 is used to run Factor analysis, Charts, Cross tabulations and Correlations
15. 15
We required good mix of micro, small and medium size
firms with focus on small and medium size firms, the
fallout of sample is appropriate for the purpose.
87% of respondents were from small size firm or larger.
13% of respondents were from micro sized firms. This
representation fits to research needs.
Respondents category
Respondents involvement in ICT
decision making
77% of the respondents were decision makers or
influencers of ICT acquisition in company.
16. 16
79% of the respondents were aware of the cloud
technology.
Cloud awareness
Marketing Cloud awareness
35% of the respondents were aware of the marketing
clouds (Cloud based marketing services).
Significantly high (65%) of the respondents were not
aware of the Marketing clouds. This is positive
indication for our first hypothesis which states that
there is low level of awareness about marketing clouds
in SMEs
17. 17
Cross-Tabulation: Cloud awareness and marketing cloud awareness
Through cross tabulation it is clear those SME
representatives not aware of Cloud technology
were not aware of Marketing cloud terminology. 29
respondents aware of cloud technology were aware
of Marketing Cloud too.
18. 18
Objective 2 : Exploring driving factors
Factor Analysis 1:
Principal component method is used in factor analysis model when the objective of the factor
analysis is to summarize the information in a larger set of variable into fewer factors. Here factor
analysis is used on“Drivers of Marketing cloud acquisition”
KMO Test: The Kaiser-Meyer-Olkin Measure of Sampling Adequacy is a statistic that
indicates the proportion of variance in your variables that might be caused by underlying factors.
A high value of statistic (0.5 to 1.0) indicates the appropriateness of factor analysis for the data in
hand.
H0: There is no significant relation between variables taken in consideration
H1: There is significant relation between variables taken in consideration
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of
Sampling Adequacy.
.652
Bartlett's Test of Sphericity Approx. Chi-Square 42.217
df 21
Sig. .004
KMO test score >0.5 which shows factor analysis is applicable here.
Sig 00.000< .05 thus Null hypothesis rejected. There exists significant relationship among the
variables can be identified. It indicated that there is scope for dimension reduction and factor
analysis can be applied.
19. 19
6 Scree plot on Driving factor
components
By Scree plot we can infer that 3
Components have Eigen value above 1,
which means the factors can be grouped
into 3 components with significance factor
loadings.
Rotated Component Matrixa
Component
1 2 3
D1_efforts .117 .045 .905
D2_access -.234 .462 .374
D3_computing_capacity .700 -.139 .159
D4_agility .795 .184 -.101
D5_business_continuity -.035 .721 .299
D6_Capex -.450 .049 .015
D7_networkInfra .143 .820 -.306
By rotated component matrix, we can
group these 7 different factors in 3
components:
Computing F1: Computing
capacity(.70) + agility(.795)
IT Infrastructure F2 :Network
infra(.820)+ Business continuity (.721)
EffortsF3: marketing efforts (.905)
20. 20
Factor Analysis 2: on concern factors
KMO test
H0: There is no significant relation between variables taken in consideration
H1: There is significant relation between variables taken in consideration
KMO and Bartlett's Test
Kaiser-Meyer-Olkin
Measure of Sampling
Adequacy.
.611
Bartlett's Test of Sphericity Approx. Chi-Square 62.472
df 55
Sig. .028
KMO test score >0.5 which shows factor analysis is
applicable here.
Sig 00.000< .05 thus Null hypothesis rejected. Which
means, there exists significant relationship among
the variables can be identified. It indicated that there
is scope for dimension reduction and factor analysis
can be utilized.
From scree plot we observe that 5
components have Eigen value above 1, thus
there are 5 components which are major
concerns to companies in using cloud
based marketing systems
22. 22
Objective 3: Marketing Cloud utilization strategy
By the chart we can infer that 85%of the
respondents have plans to utilize Cloud
technology in their existing business
operations whereas 5% of the respondents
find cloud based services a possible tool for
their new business operations.
By the chart, 21% of the respondents think
that hosting services are easy to be handled
using Cloud based marketing system. 6% of
the respondents would use Cloud service for
booking systems, relatively higher number
(23%) find Cloud systems suitable to be
utilized for Email services. Rest of the
respondents were equally split between
preference of utilizing Cloud for Backup
services and Secure online Data storage
services.
23. 23
One Sample t-test on key factors
Hypothesis:
H0: µ = 4
H1: µ ≠ 4
One-Sample Test
Test Value = 4
t df Sig. (2-tailed) Mean Difference
C1_privacy 9.422 61 .000 .67742
C4_Integrity 20.292 61 .000 .87097
C11_Lack_of_Liability 4.606 61 .000 .38710
For all three key concern factors
significance <.05
Null hypothesis rejected. With
positive mean difference from test
value 4 it is clear that privacy,
integrity and Lack of liability of
service provider are major
perceived risks in SMEs towards
Cloud based marketing systems.
25. 25
Based on survey analysis, we can deduce that there is high awareness of cloud technology in
MSMEs market now but service like Cloud based marketing systems or Marketing Clouds have huge
scope of awareness. So our hypothesis(H1) that there is less awareness about cloud based
marketing systems is accepted.
By factor analysis of concern variables we can deduce that Security concern and integrity of
sensitive data are highly concerned. So our hypothesis (H2) that companies perceive high risk in
adopting cloud based marketing techniques is accepted.
One sample t test on key concern factors indicates most critical for SMEs are:
•Security
•Integrity of data
•Var. cost of cloud based marketing system
Marketing Cloud fits specific SMEs needs as follows:
•Increased Computing capacity
•Increased operational flexibility/agility
•Marketing efforts cost reduction
•Strengthens IT infrastructure
•Strategic impact
26. 26
Recommendations
Awareness of marketing cloud is much less in companies. To sell the service, vendors
need to provide consultative selling in SME market.
Marketing clouds should be made customized to need of individual enterprise. Agility of
systems is important for continuous environment changes of SMEs.
it is important to consider existing infrastructure of SMEs. Migration of existing
marketing practices and tools to Cloud is a hassle to companies and reluctance to change
plays critical. Cloud vendors can ensure that their systems are much more user friendly than
existing tools in these small organization.
Cloud vendors must ensure that variable costs will not skyrocket while offering
flexibility to the customer.
SMEs find marketing clouds useful for integration of webmail management, SMS
marketing, Data storage, Data recovery, Availability and for effective channel communication.
Vendors need to provide value additions to these which focusing on consistent disruptive
growth strategies for marketing clouds.
Thirds party data security practices certifications like ISO/IEC: 27001/2005 should be
showcased to assure that client data on cloud is not only secure from volatility but its integrity
is also going to be maintained. Systems which can assure that the data are much safer
behind security layers of cloud than a node on office network can be a great value
proposition.
27. 27
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