A multitude of channels exist in today's marketplace for advertising. A short list includes print, online banners, native apps, social media and postal as well as electronic mail. The presentation here outlines how to measure success, challenges and opportunities in a range of options. The best approach is to integrate marketing to reach your core demographics.
Online Marketing. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
Online Marketing. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
A beginner's guide to the world of online advertising. Find out what happens under the hood; find out how online advertising generates revenue and for whom; find out who the players are and their roles in the world of online advertisting.
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
Today, there are 2.8 billion active social media users (+21% YoY), or 37% of the world’s population, compared to 3.8 billion people, or 50% of the world’s population, who are connected to the internet (source: according to GlobalWebIndex).
In 2016, social media continued to experience several changes that require marketers to take notice. The first transition concerns the multitude of social platforms and the rise of chatting apps. The second transition has been changes in mobile and video usage. The third transition involves the integration of social features into online commerce and content websites, or the development of “social core”.
The increasing penetration and use of mobile, has turned messaging apps into an important type of social networks. In 2016, 27% of the population accessed social media from mobile devices – 1.97 billion people. In 2017, 34% of the world’s population, or 2.55 billion people, use social media on their mobile phones (+30% YoY). Messaging apps are very popular among younger users, with Snapchat the most-used social media platform among 12 to 24-years-olds.
This lecture gives a short introduction to online advertising. It talks about the history of advertising, introduces some of the key concepts and terminology, and offers tips for content creators interested in advertising as a monetization option.
Digital Download - TCC - Graduate Preso - 23rd Jan 2014WiTH Collective
Presentation given to TCC Graduate Class of 2014 focuses on digital marketing and the most important things to know. Key topics covered include: Social marketing, mobile marketing, search engine marketing (SEM), search engine optimisation (SEO), free tools available to help being insightful and general digital marketing stats.
Online Advertising And Marketing: A Powerful ToolCorey Axelrod
The below abstract was given for the 2012 Biennial National Association of the Deaf Conference in Louisville, Kentucky.
While the Internet has enabled businesses and organizations to reach out to prospective customers, marketers are slow to understand the significance and potential of online advertising and marketing. This form of promotion enables marketers to gain a competitive edge, delivering specific marketing messages to attract customers.The presenter will discuss best practices for placement and execution of online advertising to maximize return on investment. He will also share best practices for the development and creation of online advertisements, as well as discuss optimal methodologies for monitoring and measuring results generated from advertising and marketing efforts.
Manhattan Communication | Social | Search | Network | Web Developmentअमित कुमार
Manhattan Communications India Pvt Ltd is a 360 degree marketing solutions company operating from offices in U.S, Canada, UK and India. The company offers Advertising, Branding, Public Relations, Marketing (Media, Interactive, Above the line and Below the line) and Events in India and abroad.
With an extensive pool of global resources and partners we effectively deliver on clients' objectives. Our subsidiary companies include MediaMorphosis LLC the leading ethnic marketing agency in North America, Canada and UK too and Manhattan Digital – the full service Digital agency.
This is the public version from various client work reviewing the digital advertising ecosystem and the seismic changes occurring in the advertising industry.
This looks at marketer metrics, ad exchanges, economics and issues around privacy (very short) and use of data and targeting.
Greg Stuart +1 631 702 0682
Location, location, location: The next big thing in social media marketingMary S. Butler
This deck was presented on Oct. 21, 2010 at the 2010 Automotive Internet Roundtable during the location-based services panel, which was moderated by Mary S. Butler.
The use of location-based social networking services—including Facebook Places, the Check-Ins feature on Yelp, and the major check-in services—to attract consumer interest is the next big thing in online technology. How can you turn “check-ins” into opportunities to grow your business and increase customer loyalty?
Geddy Van Elburg przedstawia, co zrobić, gdy w firmie nie ma specjalisty ds. analizy internetowej.
Odpowiada m.in. na następujące pytania:
- Jak samodzielnie przygotować stronę, mailing, newsletter, by następnie śledzić jego efektywność?
- Jak prawidłowo odczytywać dane dostarczane przez programy analityczne?
- Na co zwrócić szczególną uwagę przy współpracy z zewnętrznym konsultantem?
The Truth Behind Social Advertising with Simply Measured Katana Media
In 2017, the global advertising industry is projected to reach $510 billion in spend, and digital advertising is poised to account for $202 billion in market share. With investments at this scale, it’s incredibly important that brands and agencies are accurately managing and measuring attribution effectively across all channels. Social media is one of the fastest growing categories of digital, yet it’s reported that nearly 50% of social referrals occur outside of a social network, subsequently becoming unmeasurable.
For this installment of our monthly webinar series, Katana’s Executive Chairman, Andreas Roell, partnered with Colin Zalewski, the Product Marketing Manager at social media analytics platform, Simply Measured, Inc.
The Comparative Context: Journeys Across the Digital EcosystemMichelle Berryman
This presentation explores how we map the phases of the customer journey against specific areas of inquiry related to customer needs and then apply this framework to a review of competitive and comparative brand experiences. The outcomes of this analysis deliver both qualitative and quantitative results that inspire our clients and us. In turn, the insights gained enable our design team to deliver far more compelling experiences.
Copyright, ASHRAE 2011. Presented by Greg Martin, ASHRAE manager of advertising sales, to the Air Movement and Control Assocation International. Comments and questions should go to gmartin@ashrae.org
La fiducia come driver dell'Internet of Things - Data Driven Innovation 20 ma...Paola Liberace
Sono sempre di più, tra gli artefatti che ci circondano, quelli che possono essere connessi a Internet, e quindi possono scambiare informazioni tra di loro e con noi: ma nel contempo si fanno sempre più evidenti le criticità legate alla sicurezza, alla privacy e all'affidabilità degli oggetti connessi. Per rafforzare la fiducia degli utenti, abilitatore essenziale per l'adozione delle tecnologie IoT, è necessario intervenire non solo sulla protezione dei dati e dei sistemi ma anche sulla consapevolezza degli utilizzatori, sulla loro capacità di delega e di controllo, e sulla sostenibilità a lungo termine delle soluzioni IoT.
A beginner's guide to the world of online advertising. Find out what happens under the hood; find out how online advertising generates revenue and for whom; find out who the players are and their roles in the world of online advertisting.
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
Today, there are 2.8 billion active social media users (+21% YoY), or 37% of the world’s population, compared to 3.8 billion people, or 50% of the world’s population, who are connected to the internet (source: according to GlobalWebIndex).
In 2016, social media continued to experience several changes that require marketers to take notice. The first transition concerns the multitude of social platforms and the rise of chatting apps. The second transition has been changes in mobile and video usage. The third transition involves the integration of social features into online commerce and content websites, or the development of “social core”.
The increasing penetration and use of mobile, has turned messaging apps into an important type of social networks. In 2016, 27% of the population accessed social media from mobile devices – 1.97 billion people. In 2017, 34% of the world’s population, or 2.55 billion people, use social media on their mobile phones (+30% YoY). Messaging apps are very popular among younger users, with Snapchat the most-used social media platform among 12 to 24-years-olds.
This lecture gives a short introduction to online advertising. It talks about the history of advertising, introduces some of the key concepts and terminology, and offers tips for content creators interested in advertising as a monetization option.
Digital Download - TCC - Graduate Preso - 23rd Jan 2014WiTH Collective
Presentation given to TCC Graduate Class of 2014 focuses on digital marketing and the most important things to know. Key topics covered include: Social marketing, mobile marketing, search engine marketing (SEM), search engine optimisation (SEO), free tools available to help being insightful and general digital marketing stats.
Online Advertising And Marketing: A Powerful ToolCorey Axelrod
The below abstract was given for the 2012 Biennial National Association of the Deaf Conference in Louisville, Kentucky.
While the Internet has enabled businesses and organizations to reach out to prospective customers, marketers are slow to understand the significance and potential of online advertising and marketing. This form of promotion enables marketers to gain a competitive edge, delivering specific marketing messages to attract customers.The presenter will discuss best practices for placement and execution of online advertising to maximize return on investment. He will also share best practices for the development and creation of online advertisements, as well as discuss optimal methodologies for monitoring and measuring results generated from advertising and marketing efforts.
Manhattan Communication | Social | Search | Network | Web Developmentअमित कुमार
Manhattan Communications India Pvt Ltd is a 360 degree marketing solutions company operating from offices in U.S, Canada, UK and India. The company offers Advertising, Branding, Public Relations, Marketing (Media, Interactive, Above the line and Below the line) and Events in India and abroad.
With an extensive pool of global resources and partners we effectively deliver on clients' objectives. Our subsidiary companies include MediaMorphosis LLC the leading ethnic marketing agency in North America, Canada and UK too and Manhattan Digital – the full service Digital agency.
This is the public version from various client work reviewing the digital advertising ecosystem and the seismic changes occurring in the advertising industry.
This looks at marketer metrics, ad exchanges, economics and issues around privacy (very short) and use of data and targeting.
Greg Stuart +1 631 702 0682
Location, location, location: The next big thing in social media marketingMary S. Butler
This deck was presented on Oct. 21, 2010 at the 2010 Automotive Internet Roundtable during the location-based services panel, which was moderated by Mary S. Butler.
The use of location-based social networking services—including Facebook Places, the Check-Ins feature on Yelp, and the major check-in services—to attract consumer interest is the next big thing in online technology. How can you turn “check-ins” into opportunities to grow your business and increase customer loyalty?
Geddy Van Elburg przedstawia, co zrobić, gdy w firmie nie ma specjalisty ds. analizy internetowej.
Odpowiada m.in. na następujące pytania:
- Jak samodzielnie przygotować stronę, mailing, newsletter, by następnie śledzić jego efektywność?
- Jak prawidłowo odczytywać dane dostarczane przez programy analityczne?
- Na co zwrócić szczególną uwagę przy współpracy z zewnętrznym konsultantem?
The Truth Behind Social Advertising with Simply Measured Katana Media
In 2017, the global advertising industry is projected to reach $510 billion in spend, and digital advertising is poised to account for $202 billion in market share. With investments at this scale, it’s incredibly important that brands and agencies are accurately managing and measuring attribution effectively across all channels. Social media is one of the fastest growing categories of digital, yet it’s reported that nearly 50% of social referrals occur outside of a social network, subsequently becoming unmeasurable.
For this installment of our monthly webinar series, Katana’s Executive Chairman, Andreas Roell, partnered with Colin Zalewski, the Product Marketing Manager at social media analytics platform, Simply Measured, Inc.
The Comparative Context: Journeys Across the Digital EcosystemMichelle Berryman
This presentation explores how we map the phases of the customer journey against specific areas of inquiry related to customer needs and then apply this framework to a review of competitive and comparative brand experiences. The outcomes of this analysis deliver both qualitative and quantitative results that inspire our clients and us. In turn, the insights gained enable our design team to deliver far more compelling experiences.
Copyright, ASHRAE 2011. Presented by Greg Martin, ASHRAE manager of advertising sales, to the Air Movement and Control Assocation International. Comments and questions should go to gmartin@ashrae.org
La fiducia come driver dell'Internet of Things - Data Driven Innovation 20 ma...Paola Liberace
Sono sempre di più, tra gli artefatti che ci circondano, quelli che possono essere connessi a Internet, e quindi possono scambiare informazioni tra di loro e con noi: ma nel contempo si fanno sempre più evidenti le criticità legate alla sicurezza, alla privacy e all'affidabilità degli oggetti connessi. Per rafforzare la fiducia degli utenti, abilitatore essenziale per l'adozione delle tecnologie IoT, è necessario intervenire non solo sulla protezione dei dati e dei sistemi ma anche sulla consapevolezza degli utilizzatori, sulla loro capacità di delega e di controllo, e sulla sostenibilità a lungo termine delle soluzioni IoT.
Международный Фестиваль Фламенко "¡Viva España!" стал одним из самых крупных событий культурной жизни России, ежегодно привлекает внимание со стороны СМИ и освещается центральными ТВ каналами. В 2015 году мероприятие обещает собрать множество гостей на сцене Московского государственного театра Эстрады и на территории Дома фламенко "Фламенкерия". Организаторы Фестиваля предлагают форматы информационного и коммерческого сотрудничества.
SMX Milan 2015: There's no such thing as viral video ADV - Paola LiberacePaola Liberace
What makes a web video viral? What about a video ad? A review of the most prominent empirical researches about this subject shows that video ADV for the web is not born viral: it becomes viral as the result of a complex interaction between brand engagement and several factors related to personal emotion and social influence.
Looking Beyond Programmatic: Re-Balancing Digital and Mobile AdvertisingCreative Digital Agency
Creative Digital Agency CEO Jin Kim discusses how programmatic-heavy ad strategies are limiting longterm ROI, and how digital advertisers are switching tactics to boost performance.
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...Shelly Kramer
The Agriculture Media Summit (#AgMS) is the largest gathering of crop and livestock publications professionals in the U.S. The annual event is hosted by the American Agricultural Editors' Association (AAEA), the Livestock Publications Council (LPC) and the ABM AGri Council. The mission of the Ag Media Summit is to provide professional development and education opportunities for its members, as well as to promote, support and enhance the viability of ag media as an efective communications medium
I was asked to present at the 2011 #AgMS, held in New Orleans, LA on the topic of Integrating Digital Media Into Your Business and Measuring ROI. This presentation was intended to show #AgMS attendees how they could focus on bringing added value to their clients and prospective clients using digital channels, and then measure the impact of their efforts.
Paulsen presentation to Alberta CAMA, Ag Media in 2015. The presentation shares highlights from the American Business Media, Agri Media Council 2014 Media Channel study. As the intake of information by producers in North America grows steadily, the ag media mix must evolve to reach them. Producers aren't giving up any of their traditional medias like magazines or radio, but they are adding the consumption of digital information, especially on mobile devices, into their daily routine. If agri-marketing professionals understand that mix, there is a great opportunity to reach these farmers. Importantly, all mediums, including traditional and digital, have their place in the sales cycle.
The presentation also covers new digital ad formats that the Internet Advertising Bureau (IAB) organization is standardizing for desktop, video and mobile. Standardization of formats allows agencies to focus on aligning creative strategy and spend less time on technical execution.
Finally, the topic of click fraud is covered – a concern in the industry that has exploded over the last month. When a large consumer brand like Kraft is rejecting 75 percent to 85 percent of banner impressions for reasons of click fraud and viewability, all marketers should pay attention. Digital advances like programmatic buying are coming to ag media, and all players need to be vigilant to fight click fraud in all forms.
This presentation is aimed at highlighting what is possible in the Nigerian digital space, and how business can harness them to achieve their marketing objectives
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
encendo helps you understand how your digital marketing activities will impact your end objective. Francis Mac Aonghus, Head of Online at encendo, explores the principle of a digital marketing strategy.
The Facebook EMEA Platform Team will recap and breakdown the biggest F8 announcements, and we will have the chance to hear and discuss what these advancements mean for the French ecosystem.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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1. Media & Literature Marketing
Presented at AMCA International Sales & Marketing Meeting
February 26, 2013
Presented by Greg Martin,
Associate Publisher, ASHRAE Media Advertising
Email: gmartin@ashrae.org Telephone: 678-539-1174
2. Defining Your Objective
What Are You Trying to Achieve?
• Product Campaign: Selling a product.
Leads most important.
• Branding Campaign: Building a
relationship between an audience and a
company/product line. Touch points are most
important. The strongest brands are those
that invite their customers into their lives.
3. What Do We Mean by ‘Branding’ ?
Brand
/brand/
Noun
A shared value system between your
company and its audience. Your brand is not
an attribute (e.g., faster, bigger, better).
Attributes can be taken from you.
5. Print Advertising: Strategies Print
New Strategies
• Making Print Advertising Interactive for
Everyone
• Using Print Advertising as an Anchor for the
Product/Branding Campaign
• Incorporating Print Advertising as Part of an
Integrated Campaign with In-Person Outreach
and Online Advertising.
6. Print Advertising: Tactics Print
New Tactics
• Tags in Advertisements
• Reader Service Numbers
• Targeting and/or Personalizing
• Digital Editions
9. Print Advertising: Measurement Tips Print
• Compare circulation
• Qualified Circulation Statements
• Print,
• Digital,
• Print + Digital Unduplicated
• Fields Served
• Aging of Qualified Readers
• Compare editorial content and publisher reputations. You
are selecting the custodian of your brand.
• Remember a Call to Action, especially for product
campaigns.
10. Print Advertising Benefits Print
• Persistent
• Permanent
• Suggests Credibility
• The ‘Anchor’ for Today’s Branding
Campaign
• Complements – not replaces – online
11. Print Advertising Challenges Print
Print Needs: Digital Needs:
• Trucks • Device
• Mail • Connection
• Paper • Power
12. Print Advertising Challenges Print
Print Needs: Digital Needs:
• Trucks • Device
• Mail • Connection
• Paper Supply • Power Supply
15. Online Advertising: Types Online
New Tactics and Strategies
• Target by demographics
• Social Media Messages
• Target by Site Section or Search Term
• Animations (HTML 5 & Flash)
• Mobile Web Pages and App Pages
• eNewsletters
• Digital Editions
• Video
• Webinars
• White Papers
29. Online Advertising: Social Media Online
• Social media’s usefulness as a marketing
tool is difficult to gauge. Is your audience
there? Are they ready to be engaged?
• Social media is on the rise since Google
began hiding some keyword data that was
once used for SEO.
• Social media’s power has proliferated due to
enhanced sharing capabilities.
35. Online Advertising: Measurement Tips
• Compare Page Views, Unique
Visitors, Time on Site
• Google
Analytics, Trends, Related
Searchs, Links
• Alexa.com &
Compete.com
• www.next.SRDS.com (a
Compete.com partner)
36. Online Advertising: Measurement Tips
• Compare editorial content and publisher reputations. You
are selecting the custodian of your brand.
• Remember a Call to Action, especially for product
campaigns.
• Google offers a free URL BUILDER, Google Trends and
Google Related Searches.
37. Online Advertising: Measurement Tips
CIRCULATION: who is reached?
READERSHIP: who is the audience?
EDITORIAL: what is provided to reader and credibility?
ADVERTISING: where are advertisers advertising?
MERCHANDISING: what is being offered in addition to
your order?
38. Online Advertising: Benefits Online
• Portable/Mobile
• Affordable
• Offers New Opportunities to Capture Visibility
• Interactive
• Immediate
• Easy to Obtain Data
• Viral
• Multichannel
39. Online Advertising: Challenges Online
• Ubiquitous… lots of competition for eyeballs
• Extremely easy entry …may cause suspicion
• Page views are more rigid than actual pages
• Data hard to measure for ROI
• Disagreement on Industry Standards
• One Image More Memorable than Many
40. Moving Beyond Print vs. Online
In Person
• Person-to-Person Outreach
• Expos
• Conference Sponsorships
• Course Workshops
• ‘Brandscaping’
41. Advertising ROI
If you take an integrated approach with a focus on
advertising as an extension of your company
brand… Online
AND you carefully select the Print
channels and media outlets while
In Person
measuring CREAM…
Then your Advertising Return On Investment
should be a success.
42. Online
Summary Print
In
Person
Proliferation of Channels Brandscaping
Online eNewsletter
Print Ads Ads Shows
Banners
Video
Direct Mail
Webinars
Rich Media
Ads Social Media
App Ads
Online Reprints
Magazine Ads
2-D Tags
44. Online
Summary Print
In
Person
Credible
The Audience wants Information
How do they want to receive our message? Everyone’s
different, but we can employ an integrated marketing
strategy to reach them.
45. Online
Summary Print
In
Person
Is Print Dead?
Source: Readex Survey.
2011.
46. Online
Summary Print
In
Person
Media Companies Planning to Reduce Print
Frequency In Lieu of Digital
15%
Yes
No
85%
Source: Alliance for
Audited Media. 2012.
47. Media & Literature Marketing
Presented at AMCA International Sales & Marketing Meeting
February 26, 2013
Questions?
Presented by Greg Martin,
Associate Publisher, ASHRAE Media Advertising
Email: gmartin@ashrae.org Telephone: 678-539-1174
