The GDPR will have a significant impact on the media industry. It expands the definition of personal data, applies globally if targeting or monitoring EU individuals, increases penalties for noncompliance up to 4% of revenue, and makes using personal data harder commercially. While compliance will be easier for companies with direct user relationships, preparation is needed as the GDPR takes effect in May 2018 and a new ePrivacy law is also proposed to align with its strict consent standards.