The frequency of data-related incidents could change with the impending General Data Protection Regulation (GDPR) – the EU’s law that comes into effect in May. The major update to the previous EU data protection law aims to regulate the use and treatment of an individual’s personal data.
A new regulation means organisations that use data will need to be more careful and explicit with gaining consent. After May, companies that maintain poor data protection practices will not only be breaking the law, but could face a hefty €20 million fine or four per cent of a company’s annual turnover.
Needless to say, the GDPR is a pretty big deal with even bigger consequences. Still, no need to panic. Here's everything you need to know about the GDPR.
New General Data Protection Regulation (Agnes Andersson Hammarstrand)Nordic APIs
This is a session given by Agnes Andersson Hammarstrand at Nordic APIs 2016 Platform Summit on October 25th, in Stockholm Sweden.
Description:
This spring a new EU General Data Protection Regulation was adopted to replace the current personal data legislations. Companies that break the rules risk fines of up to 4 % of the worldwide group turnover. The new regulations entail a large number of news that all companies should be informed about. Among other things, IT systems need to be adapted to privacy under the principles of privacy by design.
Agnes Hammarstrand, partner at Delphi Law firm and expert within IT and online provides an introduction to the new regulations and what you need to do.
The EU Data Protection Regulation - what you need to knowSophos Benelux
De komende EU Data Beschermingsregulering vraagt van organisaties wereldwijd dat zij de data beveiligen die zij beheren en bezitten van Europese burgers. Het is algemeen aanvaard dat encryptie de beste methode is om te voldoen aan deze nieuwe regulering. Wanneer een lek ontstaat en u kunt aantonen dat alle persoonlijke data was versleuteld, verkleint de kans aanzienlijk dat u vanuit de EU een boete ontvangt.
Veel organisaties hebben geen idee wat deze nieuwe regulering inhoudt of hoe zij zich moeten voorbereiden op deze nieuwe regels. Behoort uw organisatie ook tot deze groep?
On 14/4/2016 EU Data Privacy had been approved the regulation which is, nowadays, mandatory. However companies have 2 years to carry out its suitability before receiving an economic penalty for not having completed it - deadline: 25/05/2016
General Data Protection Regulation: what do you need to do to get prepared? -...IISPEastMids
At our Spring East Midlands Cyber Security event on the Impact of the General Data Protection Regulation, Helena Wootton looks at the things you need to do to get prepared for the new data protection regulation.
http://qonex.com/east-midlands-cyber-security-forum/
New General Data Protection Regulation (Agnes Andersson Hammarstrand)Nordic APIs
This is a session given by Agnes Andersson Hammarstrand at Nordic APIs 2016 Platform Summit on October 25th, in Stockholm Sweden.
Description:
This spring a new EU General Data Protection Regulation was adopted to replace the current personal data legislations. Companies that break the rules risk fines of up to 4 % of the worldwide group turnover. The new regulations entail a large number of news that all companies should be informed about. Among other things, IT systems need to be adapted to privacy under the principles of privacy by design.
Agnes Hammarstrand, partner at Delphi Law firm and expert within IT and online provides an introduction to the new regulations and what you need to do.
The EU Data Protection Regulation - what you need to knowSophos Benelux
De komende EU Data Beschermingsregulering vraagt van organisaties wereldwijd dat zij de data beveiligen die zij beheren en bezitten van Europese burgers. Het is algemeen aanvaard dat encryptie de beste methode is om te voldoen aan deze nieuwe regulering. Wanneer een lek ontstaat en u kunt aantonen dat alle persoonlijke data was versleuteld, verkleint de kans aanzienlijk dat u vanuit de EU een boete ontvangt.
Veel organisaties hebben geen idee wat deze nieuwe regulering inhoudt of hoe zij zich moeten voorbereiden op deze nieuwe regels. Behoort uw organisatie ook tot deze groep?
On 14/4/2016 EU Data Privacy had been approved the regulation which is, nowadays, mandatory. However companies have 2 years to carry out its suitability before receiving an economic penalty for not having completed it - deadline: 25/05/2016
General Data Protection Regulation: what do you need to do to get prepared? -...IISPEastMids
At our Spring East Midlands Cyber Security event on the Impact of the General Data Protection Regulation, Helena Wootton looks at the things you need to do to get prepared for the new data protection regulation.
http://qonex.com/east-midlands-cyber-security-forum/
These slides explore the reforms to the UK General Data Protection Regulation (GDPR) proposed by the UK Government in Data: A New Direction. It is argued that they are both significant and unbalanced against the data subject but (aside potentially from the e-privacy rules) not generally radical. The great bulk of the proposed substantive changes to data protection could plausibly be justified under the derogation clauses available to EU Member States within the GDPR itself. Reforms to the integrity duties of controllers and others are more far-reaching. Nevertheless, their broad structure remains compatible with even the revised version of the Council of Europe framework, Data Protection Convention 108+, which both the EU and UK remain strongly committed to. Finally, the proposals to shift ICO supervision de jure away from a priority focus on individual data subject rights and complaints are difficult to square even with Convention 108+. Nevertheless, de facto the ICO far from acts as a legal champion for the data subject today. Indeed, despite receiving over 36,000 complaints from individuals during 2020-21, it issued just three fines under the GDPR (all concerning data security breaches) and just one injunctive enforcement notice.
Data Privacy Trends in 2021: Compliance with New RegulationsPECB
The pandemic has changed the way the world works, shops, and interact; the consequences of this have included an increased reliance on technology for all of these activities and a corresponding increased sharing of personal information through technological mediums. Even before the pandemic, a global push was on to strengthen the protection of personal and health information and the results of these various influences has been an enhancement of privacy legislations globally. Compliance with global security laws is now also a larger concern for organizations everywhere.
The webinar will cover:
Global trends in privacy legislations
Some commonalities between privacy laws
Compliance requirements which can affect your organization
Recorded webinar > https://www.youtube.com/watch?v=BKWf6GTlgAM&feature=youtu.be
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What is GDPR, the EU’s new facts protection law? What is the GDPR? Europe’s new information privateness and safety regulation consist of heaps of pages’ really worth of new necessities for companies around the world. This GDPR summary can help you understand the law and determine what components of it follow to you. The General information Protection Regulation (GDPR) is the toughest privacy and safety regulation in the world.
GDPR - GoDataFest - October 16 - Juliette van BaalenGoDataDriven
The European Parliament will begin enforcing the General Data Protection Regulation (GDPR) on May 25, 2018. In this seminar, Juliette van Balen will talk about the opportunities of GDPR, and how you can get your organization ready.
Brexit Data Protection Update: The EU, US and UK PerspectiveTrustArc
On 31 January 2020, the United Kingdom left the European Union. For the first time since its creation, a member state has decided to leave the common market, and for now, it is uncertain what the future holds for current privacy legislation. The new relationship between the UK and the EU will be negotiated in the course of this year, with the agreed transition period ending on 31 December. During this period, GDPR will apply as if nothing has changed. But what will happen after?
This webinar will discuss the following topics:
-What does Brexit mean from a data protection perspective?
-What does it mean for the UK itself and for the position of the Information Commissioner’s Office?
-What will be the impact of Brexit for data flows to and from the remaining 27 EU Member States and the countries of the European Economic Area?
-And will there be any impact on the UK-US data flows?
EU General Data Protection Regulation & Transborder Information FlowDavid Erdos
These slides are based on the talk I gave to the Wisconsin International Law Journal's Annual Symposium "Stamping Privacy's Passport? The Role of International Law in Safeguarding Individual Privacy" (Wisconsin, USA; 8 April 2016). This talk argued that European data protection's formal understanding of transborder data flow regulation (TBDF) is not only potentially very broad but has not appropriately balanced data protection against other key rights such as freedom of information and association. Many of these existing structural difficulties are exacerbated under the newly agreed General Data Protection Regulation (GDPR). In order to better reconcile the values at stake, Data Protection Authorities (DPAs) should also develop models to "authorize" low-risk TBDFs via self-certification by data controllers themselves. Member States should also make broad use of the derogations the Regulation leaves available. More generally, a contextual, risk-based interpretation of the GPDR must be developed which seeks to provide robust privacy and other individual safeguards without putting in jeopardy Europe’s other core values and liberties.
EU US Privacy Shield vs. GDPR Infographic from TRUSTeTrustArc
Infographic that compares the timelines and compliance of EU-US Privacy Shield and EU General Data Protection Regulation (GDPR) framework.
Visit https://www.truste.com/business-products/eu-privacy-shield/ to make your business EU US privacy shield regulation compliant.
Be careful what you wish for! How the GDPR even now it has been finalised may not solve the key problems of rthe tech community of what is personal data and what is anonymised/pseudonymous.
What does the Proposed EU General Data Protection Regulation (GDPR) mean for ...TrustArc
We outline the proposed changes in the EU General Data Protection Regulation (GDPR) and its effect on the privacy of US-EU Data transfers.
Access the complete webinar on how the EU GDPR will affect your business https://info.truste.com/lp/truste/On-Demand-Webinar-Reg-Page.html?asset=J68IQUDK-565
Be careful what you wish for: the great Data Protection law reform - Lilian E...IISPEastMids
At our Spring East Midlands Cyber Security event on the Impact of the General Data Protection Regulation, Lilian Edwards looked at the basics on what you need to know about the new regulation.
http://qonex.com/east-midlands-cyber-security-forum/
Data Protection Reform: What Businesses Need to know About GDPR and its Impac...MediaPost
General Data Protection Regulation (“GDPR”) kicks in next year, and brands will be expected to comply with these consumer privacy rules. In this session, Claire Stockill, Solicitor at Irwin Mitchell LLP will explain what these rules mean for B2C email marketers. The presentation will explore the effects GDPR will have on consent, the need for increased transparency, fines associated with non-compliance and a look at the results of a recent YouGov survey on GDPR readiness.
These slides explore the reforms to the UK General Data Protection Regulation (GDPR) proposed by the UK Government in Data: A New Direction. It is argued that they are both significant and unbalanced against the data subject but (aside potentially from the e-privacy rules) not generally radical. The great bulk of the proposed substantive changes to data protection could plausibly be justified under the derogation clauses available to EU Member States within the GDPR itself. Reforms to the integrity duties of controllers and others are more far-reaching. Nevertheless, their broad structure remains compatible with even the revised version of the Council of Europe framework, Data Protection Convention 108+, which both the EU and UK remain strongly committed to. Finally, the proposals to shift ICO supervision de jure away from a priority focus on individual data subject rights and complaints are difficult to square even with Convention 108+. Nevertheless, de facto the ICO far from acts as a legal champion for the data subject today. Indeed, despite receiving over 36,000 complaints from individuals during 2020-21, it issued just three fines under the GDPR (all concerning data security breaches) and just one injunctive enforcement notice.
Data Privacy Trends in 2021: Compliance with New RegulationsPECB
The pandemic has changed the way the world works, shops, and interact; the consequences of this have included an increased reliance on technology for all of these activities and a corresponding increased sharing of personal information through technological mediums. Even before the pandemic, a global push was on to strengthen the protection of personal and health information and the results of these various influences has been an enhancement of privacy legislations globally. Compliance with global security laws is now also a larger concern for organizations everywhere.
The webinar will cover:
Global trends in privacy legislations
Some commonalities between privacy laws
Compliance requirements which can affect your organization
Recorded webinar > https://www.youtube.com/watch?v=BKWf6GTlgAM&feature=youtu.be
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: https://pecb.com/whitepaper/iso-27001...
https://pecb.com/en/education-and-cer...
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
Whitepaper: https://pecb.com/whitepaper
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For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternat...
Slideshare: http://www.slideshare.net/PECBCERTIFI...
What is GDPR, the EU’s new facts protection law? What is the GDPR? Europe’s new information privateness and safety regulation consist of heaps of pages’ really worth of new necessities for companies around the world. This GDPR summary can help you understand the law and determine what components of it follow to you. The General information Protection Regulation (GDPR) is the toughest privacy and safety regulation in the world.
GDPR - GoDataFest - October 16 - Juliette van BaalenGoDataDriven
The European Parliament will begin enforcing the General Data Protection Regulation (GDPR) on May 25, 2018. In this seminar, Juliette van Balen will talk about the opportunities of GDPR, and how you can get your organization ready.
Brexit Data Protection Update: The EU, US and UK PerspectiveTrustArc
On 31 January 2020, the United Kingdom left the European Union. For the first time since its creation, a member state has decided to leave the common market, and for now, it is uncertain what the future holds for current privacy legislation. The new relationship between the UK and the EU will be negotiated in the course of this year, with the agreed transition period ending on 31 December. During this period, GDPR will apply as if nothing has changed. But what will happen after?
This webinar will discuss the following topics:
-What does Brexit mean from a data protection perspective?
-What does it mean for the UK itself and for the position of the Information Commissioner’s Office?
-What will be the impact of Brexit for data flows to and from the remaining 27 EU Member States and the countries of the European Economic Area?
-And will there be any impact on the UK-US data flows?
EU General Data Protection Regulation & Transborder Information FlowDavid Erdos
These slides are based on the talk I gave to the Wisconsin International Law Journal's Annual Symposium "Stamping Privacy's Passport? The Role of International Law in Safeguarding Individual Privacy" (Wisconsin, USA; 8 April 2016). This talk argued that European data protection's formal understanding of transborder data flow regulation (TBDF) is not only potentially very broad but has not appropriately balanced data protection against other key rights such as freedom of information and association. Many of these existing structural difficulties are exacerbated under the newly agreed General Data Protection Regulation (GDPR). In order to better reconcile the values at stake, Data Protection Authorities (DPAs) should also develop models to "authorize" low-risk TBDFs via self-certification by data controllers themselves. Member States should also make broad use of the derogations the Regulation leaves available. More generally, a contextual, risk-based interpretation of the GPDR must be developed which seeks to provide robust privacy and other individual safeguards without putting in jeopardy Europe’s other core values and liberties.
EU US Privacy Shield vs. GDPR Infographic from TRUSTeTrustArc
Infographic that compares the timelines and compliance of EU-US Privacy Shield and EU General Data Protection Regulation (GDPR) framework.
Visit https://www.truste.com/business-products/eu-privacy-shield/ to make your business EU US privacy shield regulation compliant.
Be careful what you wish for! How the GDPR even now it has been finalised may not solve the key problems of rthe tech community of what is personal data and what is anonymised/pseudonymous.
What does the Proposed EU General Data Protection Regulation (GDPR) mean for ...TrustArc
We outline the proposed changes in the EU General Data Protection Regulation (GDPR) and its effect on the privacy of US-EU Data transfers.
Access the complete webinar on how the EU GDPR will affect your business https://info.truste.com/lp/truste/On-Demand-Webinar-Reg-Page.html?asset=J68IQUDK-565
Be careful what you wish for: the great Data Protection law reform - Lilian E...IISPEastMids
At our Spring East Midlands Cyber Security event on the Impact of the General Data Protection Regulation, Lilian Edwards looked at the basics on what you need to know about the new regulation.
http://qonex.com/east-midlands-cyber-security-forum/
Data Protection Reform: What Businesses Need to know About GDPR and its Impac...MediaPost
General Data Protection Regulation (“GDPR”) kicks in next year, and brands will be expected to comply with these consumer privacy rules. In this session, Claire Stockill, Solicitor at Irwin Mitchell LLP will explain what these rules mean for B2C email marketers. The presentation will explore the effects GDPR will have on consent, the need for increased transparency, fines associated with non-compliance and a look at the results of a recent YouGov survey on GDPR readiness.
As a follow up to our recent GDPR event, we have compiled a few frequently asked questions and answers to help you further understand what is expected when GDPR is introduced on the 25th May 2018.
Data Protection Rules are Changing: What Can You Do to Prepare?Lumension
The European Union’s proposed new data protection regulation aims to update Europe’s data protection laws and to provide a more consistent data protection framework across the Continent.
But the new regulation, which replaces the EU’s existing data protection directive and member states’ data protection laws, will put some new demands on organisations holding personal data. Breach disclosure and “the right to be forgotten” will force businesses to update their data protection and retention policies.
This presentation will:
- Review the current EU laws, and contrast them with laws in other parts of the world;
- Examine the arguments for strengthening data protection in Europe, and the likely outcomes;
- Look at what security teams should already be doing to put themselves ahead of legislative changes;
- Outline strategies and technologies organisations need to meet current and future data protection requirements
- Help infosecurity teams to explain the changes – and their consequences – to their boards
Ipswitch and cordery on the road " All you need to know about GDPR but are t...Sébastien Roques
In October we organised an event in Amsterdam with our partner Scos and Jonathan Armstrong where we covered the changes on GDPR and challenges ahead for businesses.
Privacy Regulations and Your Digital SetupPiwik PRO
How Will the New Privacy Regulations Affect Your Digital Set-up? In less than 2 years from now, Europe’s new data privacy law will come into effect, changing the way organizations handle information of their users. General Data Protection Regulation will heavily impact usage of digital tools for customer insights and analytics.
This presentation was created by the Piwik PRO Team for a webinar session with Aurelie Pols. Webinar recording is available on: https://youtu.be/dPOvbbZ3vdo
Slides from my CIO Summit talk on the impact of EU General Data Protection Regulations.
Quick take away: GDPR is not a technology challenge as such, there is no single piece of software to meet its requirements. It is more about people and your organisations processes.
IT alone will not successfully achieve compliance. The regulation promotes good information management. If the opportunity is take it is a great opportunity to engage with different parts of business such as marketing.
It was initially published in January 2012.
It was made by the European Parliament and the European Council and adopted on 27 April 2016.
Imposed from 25 May 2018 allowing a two year grace period for businesses to comply with the regulation.
It protects the privacy of individuals within the European Union.
GDPR is made to solve the harmonisation problem as its scope is far and wide and directly applicable to each member state.
How to keep out of trouble with GDPR: The case of Facebook, Google and ExperianPECB
Short description:
In this webinar, we will be exploring the current trends, predictions and other things of relevance to GDPR enforcement. Further, we will touch on the big fines such as Facebook, Google, Experian as well as guide you how to stay out of trouble with the regulation.
Main points covered:
• A summary of ICO enforcement action in the UK over the past 12 months
• What organizations got wrong?
• The big fines – Facebook and Experian
• Trends and predictions
• How to keep out of trouble with the regulator
Presenter:
Our presenter for this webinar, James Castro-Edwards is a partner and Head of Data Protection at Wedlake Bell LLP. James advises domestic and multinational organizations on data protection issues. His experience includes managing global data protection compliance projects for multinationals and advising domestic companies on complex data protection issues. He has also developed and delivered innovative data protection training programs for multinational clients, including a data protection officers’ training course which was accredited by a European government. James leads the firm’s outsourced data protection officer service, ProDPO.
James frequently speaks on data protection and cybersecurity issues and is widely published, having written articles for a wide variety of titles including The Times and The Guardian, and wrote The Law Society textbook on the General Data Protection Regulation (GDPR).
Recorded Webinar: https://youtu.be/QAF1XXTBFyg
[Webinar Slides] Think Brexit Saves You From EU Data Regulations? Think Again!AIIM International
The General Data Protection Regulations (GDPR) will apply to any company that collects or handles the personal data of EU citizens. Review these slides to learn the steps to prepare your organization for compliance.
Learn even more how to protect your private data with AIIM's Information Government training: http://www.aiim.org/InfoGovTraining
With GDPR on the horizon, businesses are expressing concerns over the pressures to prepare ahead of the 25th May. However, the process of compliance needn’t be so overwhelming...
Data theft rules and regulations things you should know (pt.1)Faidepro
The IT Act appears to be adequate in regards to data theft, it is insufficient in addressing the minute technical intricacies involved in such a crime, leaving gaps in the law and allowing the perpetrators to get away with it. Since this problem affects more than one country and has international implications, we have briefed the countries that have such law and how it works; Which will be covered in two parts.
Similar to Everything you need to know about the GDPR (20)
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
2. By the end of this
presentation, you’ll
understand:
• What the GDPR is
• How you can prepare
• Good data protection practices
3. Let’s get
personal
• Question: What do you think happens to your
personal data when you open a bank account,
join a social network, book a flight or sign up to
a newsletter?
8. • “Rapid technological developments and
globalisation have brought new
challenges for the protection of personal
data. The scale of the collection and
sharing of personal data has increased
significantly.”
• DIRECTIVE (EU) 2016/680 OF
THE EUROPEAN PARLIAMENT
AND OF THE COUNCIL of 27 April
2016
9. HMRC, 2007
• In 2007, two password-protected CDs containing
the records of 25 million child benefit claimant in
the UK (including every child in the country) went
missing in the post.
• The incident underlined how valuable data was
being handled by poorly trained employees.
10. UK government,
2012
• Civil servants in two government departments were
reprimanded for looking through medical records,
National Insurance numbers, even criminal records
over a 13-month period.
• This added up to 150 breaches of data security in
the Department for Work and Pensions and
Department of Health.
11. Tesco Bank, 2016
• Tesco Bank had to freeze its online operations after
an estimated 20,000 customers had money stolen
from their accounts.
• In total, 40,000 accounts had been compromised –
and half of those had money stolen from them.
12. Uber, 2016
• Hackers stole personal data of 57m Uber customers
and drivers in 2016.
• The firm paid $100,000 to delete data and keep
quiet about the massive global breach.
• Under California state law, companies are required
to notify state residents of any breach of
unencrypted personal information.
14. A new Regulation
and Directive
entered into force
May 2016, but it
shall apply and
become national law
by May 2018
15. Why we need to take
the GDPR seriously
• There are fines. BIG FINES.
16. Why we need to take
the GDPR seriously
• Under the GDPR, supervisory authorities will be able to impose
fines of:
• €20 million or 4% of annual global turnover for breaches of, for
example, the principles of processing and data subjects' rights
• €10 million or 2% of annual global turnover for breaches of
obligations including maintaining written records, implementing
technical and organisational measures and in relation to the
appointment of Data Protection Officers.
17. Why we need to take
the GDPR seriously
• Data processors (companies that collect data) are
just as liable as data owners (companies that
require the data).
• If one person gets in trouble, everyone gets in
trouble
18. It’s not just big
businesses at
risk, either
• It’s any organisation or individual that :
• collects or processes data
19. It’s not just big
businesses at
risk, either
• It’s any organisation or individual that :
• Is susceptible to a data breach (could you get hacked?
Could someone steal data? Do we know where our data
is?)
20. It’s not just big
businesses at
risk, either
• It’s any organisation or individual that :
• Fails to be compliant (do we let our e-mail subscribers how
we intend to use their data?)
24. How can you
prepare?
• Clean your current data so you only have the
data you need. Old data is a no-no.
25. How can you
prepare?
• Stick to a reputable and compliant Data
Processor, such as Mailchimp (However, if
Mailchimp was to have a data breach, you
could be liable for using them)
26. How can you
prepare?
• Implement a procedure to keep appropriate
records of your data processing activities. How
do you store and protect data? And who owns
this document? It should be password
protected to avoid any potential breaches.
27. • The GDPR will automatically become law in the
UK if we’re still in the EU on 25 May 2018 (which
is likely).
Finally, will Brexit
impact the GDPR?
28. • However, when the UK does officially leave the EU, the GDPR will
no longer be directly applicable into UK law.
• The UK government has proposed a new Data Protection Bill
(which is currently going through the parliamentary process) to
incorporate the provisions of the GDPR into domestic legislation,
so as to align the data protection laws in the UK with the EU
following Brexit.
Finally, will Brexit
impact the GDPR?
29. • Information Commissioner’s Office online - ico.org.uk
• Seven ways a small business can prepare for the GDPR -
www.hellosoutherly.com/prepare-for-gdpr
For more GDPR
guidance, visit:
30. We tell stories that engage your audience. We use words,
conversations, video and pictures to tell your story. We work
online, face to face and in print to create compelling content.
But really, the medium by which we tell your story doesn’t
matter, it’s how we tell it that makes the difference.
So how can we help tell your story?
020 3397 4971 - info@hellosoutherly.com - www.hellosoutherly.com