The document discusses the evolution of consumer behavior from historical societies to the modern online shopping landscape, highlighting the importance of immediate gratification. It includes statistics on online jewelry traffic, shifts in shopping habits, and the impact of the internet on commerce and consumer engagement. Additionally, it presents marketing strategies and insights into the widespread use of the internet across various demographics.

1. What is in it for
1
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2. What is in it for
1
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3. Launched in August 1999
2
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4. Launched in August 1999
By FOUR ordained Rabbis
2
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5. 3
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6. #
1
In
traffic
in
the
online
jewelry
category

Unique
visitors
 1.3
Million
 No.
of
registered
customers
 1.6
Million
 Acquired
Diamond.com
in
2006
3
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7. What we have learnt over time…
iConsumer
Group Consumption
Group Production
Individual
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8. NB – Dark Ages
Pinny Cave man
Concept
• Learn how to cooperate and work together
• Had to trust each other
• Hunter-gatherers
• Didn’t see the bigger picture, lived in the now, immediate gratification
• Today’s consumer – overnight shipping, want it now, immediate gratification – order online
get it before 9am
5
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9. Caveman
NB – Dark Ages
Pinny Cave man
Concept
• Learn how to cooperate and work together
• Had to trust each other
• Hunter-gatherers
• Didn’t see the bigger picture, lived in the now, immediate gratification
• Today’s consumer – overnight shipping, want it now, immediate gratification – order online
get it before 9am
5
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10. Team
Work
ConversaJon
Barter
6
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11. Team
Work
ConversaJon
Barter
6
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12. The Age of
Merchants
7
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13. Commerce
Agriculture InnovaJon
Team
Work
ConversaJon
Barter
8
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14. Commerce
Agriculture InnovaJon
Team
Work
ConversaJon
Barter
8
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15. Friday, November 20, 2009

16. The Age of
Knowledge
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17. What do think this is?
10
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18. EducaJon
Transparency
Mass
Commerce
Agriculture InnovaJon
Team
Work
ConversaJon
Barter
11
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19. EducaJon
Transparency
Mass
Commerce
Agriculture InnovaJon
Team
Work
ConversaJon
Barter
11
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20. What happened on
December 16 th 1773?
12
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21. Boston Tea Party party
Boston tea
13
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22. Freedom Equality
14
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23. Freedom
14
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24. Flash Mob
15
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25. 16
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26. Gold Rush
16
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27. Industrial revolution
17
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28. 18
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29. 60’s
19
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30. 20
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31. 21
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32. 22
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33. What are 40% of people
doing while watching TV?
A) Eating popcorn
B) Surfing channels
C) Watching Sex in the City
D) Sleeping
23
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34. Engaging the Consumer in a
Multi-Channel World
What other activities, if any, do you regularly do while watching TV?
77%
69%
60% 59% Total 18-34
52% 51%
43% 43%
40% 40%
36% 36% 35% 37%
1 2 3 4 5 6 7
Web House
Eat Phone Read Sleep Cook
Surfing cleaning
Yahoo! Global Market Research Study, 2006.
Friday, November 20, 2009

35. Engaging the Consumer in a
Multi-Channel World
What other activities, if any, do you regularly do while watching TV?
77%
69%
60% 59% Total 18-34
52% 51%
43% 43%
40% 40%
36% 36% 35% 37%
1 2 3 4 5 6 7
Web House
Eat Phone Read Sleep Cook
Surfing cleaning
Yahoo! Global Market Research Study, 2006.
Friday, November 20, 2009

36. 25
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37. Over 1000 TV
channels
26
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38. 27
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39. Friday, November 20, 2009
?
27

40. 28
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41. Human
Educated
Simplicity
Innova-ve Transparency
Experience
28
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42. The moment of Realization
29
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43. Banana theory
30
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44. Bait
and
switch
31
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45. Target Mission
Yield
statement
strategy
Direct
hit
Bait
and
switch
Call
to
acJon
Champion Decoy
31
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46. 32
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47. Brand Hell
33
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48. Brand Hell
33
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49. Quality
Products
•
34
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50. 5.3 million views
35
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51. Friday, November 20, 2009

52. Nothing personal...
...It’s business!
37
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53. New Kind
Leadership
38
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54. the new boss
video of the conductor or pic of him
39
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55. President CEO
(video of the file landing on the table FBI)
40
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56. change the rules
41
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57. turn everything upside down
42
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58. turn everything upside down
42
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59. Where is all began
43
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60. Internet
• Picture of web
44
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61. MIT paper on Packet Switches
1961
First SPAM email sent
1978
Tim Berners Lee father the NET
1980
Al Gore coins the phrase "Super High
1990
AOL Launches
1992
US Government sets up ARPA Amazon is created N
1958 1995 20
1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005
45
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62. 46
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63. Dot com bust
2000
Yahoo rises %300 Google changes CPC
1996 2002
Google is founded Facebook is opened for all
1998 2006
The term BLog was created Firefox 3.0 launches
1999 2008
2000 2005 2010
47
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64. 48
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65. • 1 computer per child
49
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66. Daily break down
Newspapers
Internet* 17% 8% Magazines
7%
Radio 19% W atching TV
37%
Video or
DVDs 12%
50
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67. Where are they coming
from
51
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68. Age Breakdown
Gen Y (18-32)
Gen X (33-44)
4% Young boomers (45-54)
7% Older Boomers (55-63)
Silent Generation (64-72)
30% Geasers (73+)
13%
22%
23%
52
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69. 99% of online population search in a month
53
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70. 99% of online population search in a month
73% of online population stream a video
53
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71. 99% of online population search in a month
73% of online population stream a video
67% of online population visit a social networking site
53
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72. 191 million
U.S. people age 2+ online in a month,
54
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73. But 77% of 841 million
global Internet users now outside of U.S.
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74. 56
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75. 56
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76. Arnel Pineda
57
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77. 58
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78. HOW DOES THE NET DIFFER FROM
OTHER CHANNELS
59
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79. HOW DOES THE NET DIFFER FROM
OTHER CHANNELS
Universal
Availability Global Reach
Standards
Information
Interactivity Personalization
Density
Cost
Social Long Tail
Reduction
59
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80. HOW DOES THE NET DIFFER FROM
OTHER CHANNELS
Universal
Availability Global Reach
Standards
Information
Interactivity Personalization
Density
Cost
Social Long Tail
Reduction
59
Friday, November 20, 2009

81. HOW DOES THE NET DIFFER FROM
OTHER CHANNELS
Universal
Availability Global Reach
Standards
Information
Interactivity Personalization
Density
Cost
Social Long Tail
Reduction
59
Friday, November 20, 2009

82. HOW DOES THE NET DIFFER FROM
OTHER CHANNELS
Universal
Availability Global Reach
Standards
Information
Interactivity Personalization
Density
Cost
Social Long Tail
Reduction
59
Friday, November 20, 2009

83. HOW DOES THE NET DIFFER FROM
OTHER CHANNELS
Universal
Availability Global Reach
Standards
Information
Interactivity Personalization
Density
Cost
Social Long Tail
Reduction
59
Friday, November 20, 2009

84. HOW DOES THE NET DIFFER FROM
OTHER CHANNELS
Universal
Availability Global Reach
Standards
Information
Interactivity Personalization
Density
Cost
Social Long Tail
Reduction
59
Friday, November 20, 2009

85. HOW DOES THE NET DIFFER FROM
OTHER CHANNELS
Universal
Availability Global Reach
Standards
Information
Interactivity Personalization
Density
Cost
Social Long Tail
Reduction
59
Friday, November 20, 2009

86. HOW DOES THE NET DIFFER FROM
OTHER CHANNELS
Universal
Availability Global Reach
Standards
Information
Interactivity Personalization
Density
Cost
Social Long Tail
Reduction
59
Friday, November 20, 2009

87. HOW DOES THE NET DIFFER FROM
OTHER CHANNELS
Universal
Availability Global Reach
Standards
Information
Interactivity Personalization
Density
Cost
Social Long Tail
Reduction
59
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88. Ecommerce numbers
• Online sales 253 Billion
• %70 of households are online
• 117 million have bought online
• B2B to reach 3.8 trillion
60
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89. Corporate
Site
61
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90. Corporate
Site
61
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91. Online marketing toolkit
Search
SEO/SEM Viral Social
Email Comparison
Marketing Media Affiliates
62
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92. Online marketing toolkit
Search
SEO/SEM Viral Social
Email Comparison
Marketing Media Affiliates
aljal
62
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