This document outlines a business plan for a company called i-ply that provides verification services for international students applying to US boarding schools. It conducted over 60 interviews with US admissions officers, international students, educational consultants, and experts. The plan discusses i-ply's value propositions, customers, competitive landscape, marketing strategy, and revenue model. The primary customers are uninformed Chinese parents and US boarding schools. I-ply will generate revenue through seasonal subscriptions, assessment fees, registration fees, and late/report fees by becoming a trusted verification partner through relationships with groups like NAIS, TABS, and IECA.