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The Male Gaze
Theory
(And additional related research)
What is it?
• This theory was mentioned in the essay ‘Visual Pleasure and Narrative Cinema’
written by feminist film critic, Laura Mulvey in 1975.
• The male gaze theory is when the camera positions the audience into the perspective
of a heterosexual man. It may linger over the curves of the woman’s body structure for
instance, showing the femininity and seductive side.
• The concept has subsequently been influenced in feminist film theory and media
studies.
• The theory only applies if the curves of an woman is highlighted with the right camera
shots and angling and editing, such as slow motion and noticeable camera movements
or still shots and cut away.
L-R:
Miley Cyrus – Wrecking Ball
Mariah Carey – Touch My Body
Fergie - Fergalicious
Low angle:
man is
watching
over her
from below
Red colour lipstick and dress
is an example danger and
seduce for costume/makeup
Very short and tight clothing are
only for the male audience
The Gazes
• Since it refers to the
way visual arts are
structured around a
masculine viewer, it
gives an initial point
of view or attitude
towards women.
• The different gazes
are the person
behind the camera,
character within the
representation or
film itself and the
gaze of the
spectator.
Feminists look at these
gazes in three ways:
1. Men look at women
2. Women look at
themselves
3. Women look at
women
Justin Timberlake Ft. Timberlake – Cry me a river
One being from the
audience ’s (women
and men) perspective
because in the picture
on the left, the
camera filmed Justin
Timberlake filming
himself and the so
called seductress, for
people to watch. The
last two screenshots
depicts the other
perspective is
through the male
perspective (in this
case, Justin
Timberlake’s), as he
is watching his ex
girlfriend taking a
shower.
This music video is a good example,
since it highlights two perspectives.
Example of Music Video (1)
• Katy Perry – Thinking of You
Her costume choice is for her
current lover in the music video but
she is mostly shown to be upset as
she is perhaps is neglected from
intimate love and she still mourns
for her ex or lost lover. Her figure is
curvy but slim, which is how a lot of
woman are presented in the media,
teaching the female audience you
need have the perfect proportion of
curvy hips and slim tummy to be
considered as beautiful.
These shots
are from a
man’s point
of view Her hands resting
on her hands
could either
represent her to
be provocative or
feeling lonely or
vulnerable
E.g.:
Obvious depiction
of her figure shape
through her semi-
transparent gown
and tight fit short
clothing.
Example of Music Video (2)
• Scouting for Girls – She’s
so lovely
1) The lyrics
match the
visuals, in
terms of how
the video girl
is presented
2) All these shots are filmed from an
man’s point of view and the women is the
expected portrayal of ‘lovely’. From a
female’s perspective, they would learn
that the depiction of the ‘lovely’ woman is
the desired look of visual beauty.
I love the way
she fills her
clothes.
She looks just
like them girls
in Vogue.
I love the way
she bites her lip
I love the way
she shakes them
hips.
Facial Expressions
Women
(Marjorie Ferguson in 1980)
Men
(Trevor Millum in 1975)
Chocolate Box
(innocence, kindness through a
friendly, warm half or full smile)
Carefree
(Nymph like, active, healthy ,
vibrant e.g. smiling or ginning)
Invitational
(mystery and mischief, model
facing away with a hint of smile
and emphasis on the eyes)
Practical
(Short hair, serious, engaged
with business in hang,
mouth closed, slight frown,
eyes object-directed.)
Super-Smiler
(arrogant ‘‘look at me’’ attitude,
carefree and toothy smile)
Seductive
(Similar to looking cool in terms of eyes less wide,
confident, slight smile but the cool look is
more arrogant, aloof and reserved with
straight lips, how a man looks at themselves
in the mirror)
Romantic or Sexual
(Not smiling, two people
but still showing availability)
Comic
(Deliberately ridiculous,
exaggerated, foolish and pulling f
aces to an real or imaginary audience)
Catalogue
(A neutral look, artificial,
wax like and mannequin like.
Eyes wide open, with a subtle smile,
overall look is vacant and straightforward
but lacks of personality.
Jonathon Schroeder
(1998)
‘‘'to gaze implies more than to look at - it signifies a psychological relationship of
power, in which the gazer is superior to the object of the gaze' ’’
Types of Gazes:
• The spectator’s gaze - the spectator’s gaze: the gaze of the viewer at an image of
a person in the text
• The intra-diegetic gaze - a gaze of one depicted person at another (or at an
animal or an object) within the world of the text (typically depicted in filmic and
televisual media by a subjective ‘point-of-view shot’);
• The direct address - the gaze of a person depicted in the text looking ‘out of the
frame’ as if at the viewer, with associated gestures and postures
• The Averted Gaze - a depicted person’s noticeable avoidance of the gaze of
another, or of the camera lens or artist (and thus of the viewer) - this may involve
looking up, looking down or looking away (Dyer 1982);
• The look of the camera - the way that the camera itself appears to look at the
people depicted; less metaphorically, the gaze of the film-maker or photographer
• The gaze of the bystander - outside the world of the text, the gaze of another
individual in the viewer’s social world catching the latter in the act of viewing
(Willemen 1992);
• The gaze of an audience within a text - certain kinds of popular televisual texts
(such as game shows) often include shots of an audience watching those
performing in the 'text within a text‘
• The Editorial Gaze - 'the whole institutional process by which some portion of
the photographer's gaze is chosen for use and emphasis' (Lutz & Collins 1994,
368).
Examples
These shots are example of women looking needy, making the
male audience feel superior.
Katy Perry – California Girls Selena Gomez – Good For You
Lil Wayne - Lollipop
All these shots illustrate the
spectator’s gaze, the audience is
looking at their body shape and
where they are , averted gaze, the
audience is looking their figures
up and down and the gaze of an
bystander., who is particularly
looking at their body parts and
what attracts them.

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The male gaze theory

  • 1. The Male Gaze Theory (And additional related research)
  • 2. What is it? • This theory was mentioned in the essay ‘Visual Pleasure and Narrative Cinema’ written by feminist film critic, Laura Mulvey in 1975. • The male gaze theory is when the camera positions the audience into the perspective of a heterosexual man. It may linger over the curves of the woman’s body structure for instance, showing the femininity and seductive side. • The concept has subsequently been influenced in feminist film theory and media studies. • The theory only applies if the curves of an woman is highlighted with the right camera shots and angling and editing, such as slow motion and noticeable camera movements or still shots and cut away. L-R: Miley Cyrus – Wrecking Ball Mariah Carey – Touch My Body Fergie - Fergalicious Low angle: man is watching over her from below Red colour lipstick and dress is an example danger and seduce for costume/makeup Very short and tight clothing are only for the male audience
  • 3. The Gazes • Since it refers to the way visual arts are structured around a masculine viewer, it gives an initial point of view or attitude towards women. • The different gazes are the person behind the camera, character within the representation or film itself and the gaze of the spectator. Feminists look at these gazes in three ways: 1. Men look at women 2. Women look at themselves 3. Women look at women Justin Timberlake Ft. Timberlake – Cry me a river One being from the audience ’s (women and men) perspective because in the picture on the left, the camera filmed Justin Timberlake filming himself and the so called seductress, for people to watch. The last two screenshots depicts the other perspective is through the male perspective (in this case, Justin Timberlake’s), as he is watching his ex girlfriend taking a shower. This music video is a good example, since it highlights two perspectives.
  • 4. Example of Music Video (1) • Katy Perry – Thinking of You Her costume choice is for her current lover in the music video but she is mostly shown to be upset as she is perhaps is neglected from intimate love and she still mourns for her ex or lost lover. Her figure is curvy but slim, which is how a lot of woman are presented in the media, teaching the female audience you need have the perfect proportion of curvy hips and slim tummy to be considered as beautiful. These shots are from a man’s point of view Her hands resting on her hands could either represent her to be provocative or feeling lonely or vulnerable E.g.: Obvious depiction of her figure shape through her semi- transparent gown and tight fit short clothing.
  • 5. Example of Music Video (2) • Scouting for Girls – She’s so lovely 1) The lyrics match the visuals, in terms of how the video girl is presented 2) All these shots are filmed from an man’s point of view and the women is the expected portrayal of ‘lovely’. From a female’s perspective, they would learn that the depiction of the ‘lovely’ woman is the desired look of visual beauty. I love the way she fills her clothes. She looks just like them girls in Vogue. I love the way she bites her lip I love the way she shakes them hips.
  • 6. Facial Expressions Women (Marjorie Ferguson in 1980) Men (Trevor Millum in 1975) Chocolate Box (innocence, kindness through a friendly, warm half or full smile) Carefree (Nymph like, active, healthy , vibrant e.g. smiling or ginning) Invitational (mystery and mischief, model facing away with a hint of smile and emphasis on the eyes) Practical (Short hair, serious, engaged with business in hang, mouth closed, slight frown, eyes object-directed.) Super-Smiler (arrogant ‘‘look at me’’ attitude, carefree and toothy smile) Seductive (Similar to looking cool in terms of eyes less wide, confident, slight smile but the cool look is more arrogant, aloof and reserved with straight lips, how a man looks at themselves in the mirror) Romantic or Sexual (Not smiling, two people but still showing availability) Comic (Deliberately ridiculous, exaggerated, foolish and pulling f aces to an real or imaginary audience) Catalogue (A neutral look, artificial, wax like and mannequin like. Eyes wide open, with a subtle smile, overall look is vacant and straightforward but lacks of personality.
  • 7. Jonathon Schroeder (1998) ‘‘'to gaze implies more than to look at - it signifies a psychological relationship of power, in which the gazer is superior to the object of the gaze' ’’ Types of Gazes: • The spectator’s gaze - the spectator’s gaze: the gaze of the viewer at an image of a person in the text • The intra-diegetic gaze - a gaze of one depicted person at another (or at an animal or an object) within the world of the text (typically depicted in filmic and televisual media by a subjective ‘point-of-view shot’); • The direct address - the gaze of a person depicted in the text looking ‘out of the frame’ as if at the viewer, with associated gestures and postures • The Averted Gaze - a depicted person’s noticeable avoidance of the gaze of another, or of the camera lens or artist (and thus of the viewer) - this may involve looking up, looking down or looking away (Dyer 1982); • The look of the camera - the way that the camera itself appears to look at the people depicted; less metaphorically, the gaze of the film-maker or photographer • The gaze of the bystander - outside the world of the text, the gaze of another individual in the viewer’s social world catching the latter in the act of viewing (Willemen 1992); • The gaze of an audience within a text - certain kinds of popular televisual texts (such as game shows) often include shots of an audience watching those performing in the 'text within a text‘ • The Editorial Gaze - 'the whole institutional process by which some portion of the photographer's gaze is chosen for use and emphasis' (Lutz & Collins 1994, 368).
  • 8. Examples These shots are example of women looking needy, making the male audience feel superior. Katy Perry – California Girls Selena Gomez – Good For You Lil Wayne - Lollipop All these shots illustrate the spectator’s gaze, the audience is looking at their body shape and where they are , averted gaze, the audience is looking their figures up and down and the gaze of an bystander., who is particularly looking at their body parts and what attracts them.