UX UI Credibility evaluation

Akshay
Chauhan

User
Interface
Evaluation
–
Assignment
3
–
July
22,
2014

Human
Factor
for
Interface
Design
-‐
New
Media
Design
and
Web
Development
Program

Digital
Arts
Department
-‐
BCIT
School
of
Business

1

UX/IxD Credibility Evaluation Assignment 3
Akshay Chauhan
Due: August 5, 2014
Mark: 25%
User Interface Evaluations
Details
Each student will choose two websites: a not for profit and online store to
complete an evaluation for each.

Akshay
Chauhan

User
Interface
Evaluation
–
Assignment
3
–
July
22,
2014

Human
Factor
for
Interface
Design
-‐
New
Media
Design
and
Web
Development
Program

Digital
Arts
Department
-‐
BCIT
School
of
Business

2

User
Interface
Evaluation

Web
site:
http://www.ted.com/

WEB
SITE
CREDIBILITY

AUTHORITY

Authority
reveals
that
the
person,
institution
or
agency
responsible
for
the
site
and
its
qualifications
and

knowledge.

Is
it
clear
who
developed
the
site?

Reference
URL(s):

http://whois.domaintools.com/ted.com

Yes

No

Has
the
organization/author
clearly
provided
all
contact
information
including:
e-‐mail

address,
snail
mail
address,
phone
number,
and
fax
number?

Reference
URL(s):
https://support.ted.com/customer/portal/emails/new

Yes

No

Has
the
organization/author
clearly
stated
their
qualifications,
credentials,
or
provided

background
information,
that
gives
them
the
authority
to
present
the
information
on

the
site?

Reference
URL(s):
http://www.ted.com/about/our-‐organization/who-‐we-‐are

Yes

No

Is
the
site
supported
by
a
government
agency?

Reference
URL(s):

http://www.ted.com/about/our-‐organization/how-‐ted-‐works

Yes

No

PURPOSE

The
author
should
be
clear
about
the
purpose
of
the
information
presented
in
the
site.
Some
sites
are
meant
to

inform,
persuade,
state
an
opinion,
entertain,
or
parody
something
or
someone.

What
is
the
purpose
of
the
site
and
does
the
content
support
it?

Reference
URL(s):

http://www.ted.com/about/our-‐organization

Yes

No

Does
the
domain
name
of
the
site
indicate
its
purpose?

Reference
URL(s):
http://www.ted.com

Yes

No

Is
the
site
well
organized
and
focused?

Reference
URL(s):]

http://www.ted.com/talks/browse

Yes

No

Are
the
navigation
labels
appropriate
for
the
topic
of
the
site?

Reference
URL(s):


Yes

No

Is
the
information
geared
toward
a
specific
audience?

Identify
Audience:
Skilled
Professionals

Yes

No

Akshay
Chauhan

User
Interface
Evaluation
–
Assignment
3
–
July
22,
2014

Human
Factor
for
Interface
Design
-‐
New
Media
Design
and
Web
Development
Program

Digital
Arts
Department
-‐
BCIT
School
of
Business

3

Reference
URL:

COVERAGE

It
is
often
difficult
to
assess
the
extent
of
coverage
since
the
depth
in
a
site,
through
the
use
of
links,
can
be

infinite.
One
organization
may
claim
to
present
comprehensive
coverage
of
a
topic
while
another
may
cover
just

one
aspect
of
a
topic.

Is
the
web
site
valuable
compared
to
others
on
the
same
topic?

Review
2
similar
sites
for
coverage:

Reference
URL(s):

http://www.pechakucha.org/
and

http://igniteshow.com/

Yes

No

Does
the
site
provide
its
own
information
instead
of
depending
totally
on
outside
links?

Reference
URL(s):


Yes

No

Does
the
site
have
relevant
outside
links?

Reference
URL(s):
All
links
are
on
the
same
domain

Yes

No

Yes

No

CURRENCY

The
currency
of
the
site
refers
to:
how
current
the
information
presented
is
and
how
often
the
site
is
updated
or

maintained.
It
is
important
to
know
when
a
site
was
created,
when
it
was
last
updated,
and
if
all
of
the
links
are

current.

Is
the
date
the
information
was
first
written
given?

Reference
URL(s):
http://www.ted.com/talks/ze_frank_are_you_human

Yes

No

Is
the
date
the
information
was
last
revised
given?

Reference
URL(s):

Yes

No

Are
the
links
up-‐to-‐date
and
reliable?

Reference
URL(s):


Yes

No

Is
the
site
fully
developed?
(ie.
no
under
construction
or
coming
soon
pages)

Reference
URL(s):

Yes

No

Akshay
Chauhan

User
Interface
Evaluation
–
Assignment
3
–
July
22,
2014

Human
Factor
for
Interface
Design
-‐
New
Media
Design
and
Web
Development
Program

Digital
Arts
Department
-‐
BCIT
School
of
Business

4

OBJECTIVITY

The
objectivity
of
the
site
should
be
clear.
Objective
sites
will
present
information
with
a
minimum
of
bias,
with

a
minimum
intention
to
persuade.

Is
the
information
presented
with
a
particular
bias?

Explain
particular
bias:
Organization
claims
to
be
unbiased.

Reference
URL(s):

http://www.ted.com/about/our-‐organization/how-‐ted-‐
works/debunking-‐ted-‐myths

Yes

No

Does
the
site
uses
advertising
that
may
be
a
conflict
of
interest
with
the
content?

Reference
URL(s):

Yes

No

Does
the
site
employ
visible,
evident
call
to
actions
to
persuade
you
or
sell
something?

Reference
URL(s):
http://www.ted.com/talks/jamie_oliver

Yes

No

Does
the
site
employ
an
unconventional,
unique
interface
design
to
persuade
users
to

click?

Reference
URL(s):

http://www.ted.com/talks/jamie_oliver

Yes

No

ACCURACY

There
are
few
standards
available
on
the
web
to
verify
the
accuracy
of
information.
It
is
the
responsibility
of
the

reader
to
beware
of
the
information
presented.
Be
sure
to
differentiate
fact
from
opinion.

Is
the
information
reliable?
If
the
publisher
is
affiliated
with
a
known
institution,
this

could
be
a
clue.

The
talks
are
given
by
killed
professionals,
peer
reviewed
scientists

well
established
artists
and
designers.

Reference
URL(s):
http://www.ted.com/about/our-‐organization/how-‐ted-‐
works/debunking-‐ted-‐myths

Yes

No

If
statistics
and
other
factual
information
are
presented,
are
proper
references
given
for

the
origin
of
the
information?

Reference
URL(s):

http://www.ted.com/talks/iwan_baan_ingenious_homes_in_unexpected_places

Yes

No

From
the
reading
you
have
already
done
on
the
subject
does
the
information
on
the
site

seem
accurate?

Reference
URL(s):
http://www.ted.com/about/our-‐organization/how-‐ted-‐works/ted-‐
brain-‐trust

Yes

No

Is
the
information
provided
comparable
to
other
sites
on
the
same
topic?

Reference
URL(s):
TED
talks
does
not
have
any
direct
competitor.

Yes

No

Does
the
text
follow
basic
rules
of
grammar,
spelling
and
composition?

Reference
URL(s):

Yes

No

Akshay
Chauhan

User
Interface
Evaluation
–
Assignment
3
–
July
22,
2014

Human
Factor
for
Interface
Design
-‐
New
Media
Design
and
Web
Development
Program

Digital
Arts
Department
-‐
BCIT
School
of
Business

5

Is
a
bibliography
or
reference
of
sources
list
included?

Reference
URL(s):
Not
necessarily

Yes

No

INTERFACE
DESIGN

Balance
and
Symmetry

Evidence
of
the
ability
to
establish
a
sense
of
screen
compositional
balance
with

the
use
of
repetition,
rhythm,
equal
weight
of
screen
elements,
left
and
right,
top
and
bottom.

Add
screenshot
of
interface
indicating
the
area
evaluated
and
give
details
about
your
rating:

Excellent

Good
Developing

Weak
N/A

Akshay
Chauhan

User
Interface
Evaluation
–
Assignment
3
–
July
22,
2014

Human
Factor
for
Interface
Design
-‐
New
Media
Design
and
Web
Development
Program

Digital
Arts
Department
-‐
BCIT
School
of
Business

6

Proportion
and
Grouping

Creating
windows
and
groupings
of
data
or
text
with
aesthetically
pleasing
proportions.

Add
screenshot
of
interface
indicating
the
area
evaluated
and
give
details
about
your
rating:

Excellent

Good
Developing

Weak

N/A

Akshay
Chauhan

User
Interface
Evaluation
–
Assignment
3
–
July
22,
2014

Human
Factor
for
Interface
Design
-‐
New
Media
Design
and
Web
Development
Program

Digital
Arts
Department
-‐
BCIT
School
of
Business

7

Colour
Application

Interface
presents
the
ability
to
manipulate
colour
technically
and
expressively,
understanding
colour
relationships

and
effective
applications.
Consider
colour
in
backgrounds,
text
and
navigation
systems.

Add
screenshot
of
interface
indicating
the
area
evaluated
and
give
details
about
your
rating:

Excellent

Good
Developing

Weak

N/A

CALL
TO
ACTIONS

AND
ACTIONABLE
ELEMENTS

-‐ Follows
the
TED.com
branding

-‐ Primary
actionable
elements
–
Red

-‐ Secondary
actionable
elements
–

Light
gray

Forgiveness

Evidence
of
having
created
an
effective
interface,
the
Web
site
is
forgiving,
instilling
users
with
a
sense
of
control

and
pace.

Add
screenshot
of
interface
or
diagram
of
a
task
indicating
the
area
evaluated
and
give
details
about
your
rating:

Excellent

Good
Developing

Weak

N/A

I
noticed
that
although
the
site
had
great
design
and
information
architecture
but
the
complete
user
experience

was
not
thought-‐through/implemented.

A
lot
of
places
where
feedback
can
be
given
in
the
form
of
JavaScript
type
validation,
it
is
missing.

Empty
comment
box
and
pressing
‘Submit
content’
goes
to
blank
error
page,
instead
of
showing
error
feedback

on
same
screen
so
user
can
make
correction.

Akshay
Chauhan

User
Interface
Evaluation
–
Assignment
3
–
July
22,
2014

Human
Factor
for
Interface
Design
-‐
New
Media
Design
and
Web
Development
Program

Digital
Arts
Department
-‐
BCIT
School
of
Business

8

Search
does
not
have
autocomplete.

Search
doesn’t
provide
any
related
keywords.

Screenshot
added
below.

Feedback

Without
feedback,
users
might
not
be
sure
that
their
action
has
actually
been
received
and
processed
by
the

computer.
Consider
page
download
times
and
the
use
of
visual
and
audio
aids
to
response
to
expected
delays,

help
features,
task
oriented
help,
Hints
and
tips.

Add
Screenshot
of
interface
indicating
the
area
evaluated
and
give
details
about
your
rating
(2
Samples
Max):

Excellent

Good
Developing

Weak

N/A

Related
keywords
missing.
One
of
their
latest
videos
is
‘Are
you
human?’
Could
have
given
hint.

Error
on
same
page
or
some
error
alert
could
have
been
better
since
I’d
be
on
same
page.

A
better
example
on
Facebook:

Akshay
Chauhan

User
Interface
Evaluation
–
Assignment
3
–
July
22,
2014

Human
Factor
for
Interface
Design
-‐
New
Media
Design
and
Web
Development
Program

Digital
Arts
Department
-‐
BCIT
School
of
Business

9

Overall
experience,
the
Interface
of
this
Web
site
is:

Fairly
Good

Excellent
Good Developing Weak Poor

Consider
purpose,
content,
navigation,
functionality/feedback
and

screen
design
elements
to
support
you

overall
experience
rating:

1) TED
clearly
lacks
backend
programmer
and
frontend
UI
developer
expertise.
– No
feedbacks/validations
– Error
is
on
a
separate
pages
– Search
system
could
be
improved.
2) Design
and
graphics
is
clearly
at
par
with
print
design
magazines.
3) Due
to
the
browsing
habits
of
TED
content
consumers,
they
get
away
without
having
a
good
internal
search
engine.

TED
videos
are
also
search
via
google
most
of
the
time
as
well.
Their
videos
are
also
present
on
Youtube.

4) Content
organisers/IA
and
content
curators/managers
are
of
utmost
importance
to
them
as
each
content
has
to
be
checked
for
correct
tagging
and
categorization
as
well
as
massive
amount
of
information
on
the

site.

Akshay
Chauhan

User
Interface
Evaluation
–
Assignment
3
–
July
22,
2014

Human
Factor
for
Interface
Design
-‐
New
Media
Design
and
Web
Development
Program

Digital
Arts
Department
-‐
BCIT
School
of
Business

10

Akshay
Chauhan

User
Interface
Evaluation
–
Assignment
3
–
July
22,
2014

Human
Factor
for
Interface
Design
-‐
New
Media
Design
and
Web
Development
Program

Digital
Arts
Department
-‐
BCIT
School
of
Business

11

User
Interface
Evaluation

Web
site:

bhphotovideo.com

WEB
SITE
CREDIBILITY

AUTHORITY

Authority
reveals
that
the
person,
institution
or
agency
responsible
for
the
site
and
its
qualifications
and

knowledge.

Is
it
clear
who
developed
the
site?

Reference
URL(s):
http://whois.domaintools.com/bhphotovideo.com

Yes

No

Has
the
organization/author
clearly
provided
all
contact
information
including:
e-‐mail

address,
snail
mail
address,
phone
number,
and
fax
number?

Reference
URL(s):
http://www.bhphotovideo.com/find/contactForm.jsp

Yes

No

Has
the
organization/author
clearly
stated
their
qualifications,
credentials,
or
provided

background
information,
that
gives
them
the
authority
to
present
the
information
on

the
site?

Reference
URL(s):
Carries
multiple
brands.
They
have
a
blog
and
do
product
reviews

but
reviewers
don’t
require
to
be
certified
or
qualified,
because
of
the
kind
of
product

they
sell
.ie
audio
video
gear.

Yes

No

Is
the
site
supported
by
a
government
agency?

Reference
URL(s):

Online
store
for
consumer
products.

Yes

No

PURPOSE

The
author
should
be
clear
about
the
purpose
of
the
information
presented
in
the
site.
Some
sites
are
meant
to

inform,
persuade,
state
an
opinion,
entertain,
or
parody
something
or
someone.

What
is
the
purpose
of
the
site
and
does
the
content
support
it?

Reference
URL(s):
http://www.bhphotovideo.com/c/browse/Professional-‐
Video/ci/3755/N/4294545851

Yes

No

Does
the
domain
name
of
the
site
indicate
its
purpose?

Reference
URL(s):
Video/ci/3755/N/4294545851

Yes

No

Is
the
site
well
organized
and
focused?

Reference
URL(s):]
Video/ci/3755/N/4294545851

Yes

No

Akshay
Chauhan

User
Interface
Evaluation
–
Assignment
3
–
July
22,
2014

Human
Factor
for
Interface
Design
-‐
New
Media
Design
and
Web
Development
Program

Digital
Arts
Department
-‐
BCIT
School
of
Business

12

Are
the
navigation
labels
appropriate
for
the
topic
of
the
site?

Reference
URL(s):
Video/ci/3755/N/4294545851

Yes

No

Is
the
information
geared
toward
a
specific
audience?

Identify
Audience:

Audio
Video
professionals

Reference
URL:

Video/ci/3755/N/4294545851

Yes

No

COVERAGE

It
is
often
difficult
to
assess
the
extent
of
coverage
since
the
depth
in
a
site,
through
the
use
of
links,
can
be

infinite.
One
organization
may
claim
to
present
comprehensive
coverage
of
a
topic
while
another
may
cover
just

one
aspect
of
a
topic.

Is
the
web
site
valuable
compared
to
others
on
the
same
topic?

Review
2
similar
sites
for
coverage:

Reference
URL(s):
http://www.adorama.com/
and
http://www.linkdelight.com/

Adorama
a
smaller
competitor.

LinkDelight
mainly
focuses
on
accessory
and
hardware
required
by
Photo
Video

industry.

Yes

No

Does
the
site
provide
its
own
information
instead
of
depending
totally
on
outside
links?

Reference
URL(s):

http://www.bhphotovideo.com/c/product/964117-‐
REG/blackmagic_design_blackmagic_pocket_cinema_camera.html

Yes

No

Does
the
site
have
relevant
outside
links?

Reference
URL(s):


Yes

No

Yes

No

CURRENCY

The
currency
of
the
site
refers
to:
how
current
the
information
presented
is
and
how
often
the
site
is
updated
or

maintained.
It
is
important
to
know
when
a
site
was
created,
when
it
was
last
updated,
and
if
all
of
the
links
are

current.

Is
the
date
the
information
was
first
written
given?

Reference
URL(s):

http://www.bhphotovideo.com/explora/photography/buying-‐
guide/mirrorless-‐cameras-‐buying-‐guide

Yes

No

Is
the
date
the
information
was
last
revised
given?

Reference
URL(s):


Yes

No

Akshay
Chauhan

User
Interface
Evaluation
–
Assignment
3
–
July
22,
2014

Human
Factor
for
Interface
Design
-‐
New
Media
Design
and
Web
Development
Program

Digital
Arts
Department
-‐
BCIT
School
of
Business

13

Are
the
links
up-‐to-‐date
and
reliable?

Reference
URL(s):

Yes

No

Is
the
site
fully
developed?
(ie.
no
under
construction
or
coming
soon
pages)

Reference
URL(s):

Yes

No

OBJECTIVITY

The
objectivity
of
the
site
should
be
clear.
Objective
sites
will
present
information
with
a
minimum
of
bias,
with

a
minimum
intention
to
persuade.

Is
the
information
presented
with
a
particular
bias?

Explain
particular
bias:

Reference
URL(s):

Yes

No

Does
the
site
uses
advertising
that
may
be
a
conflict
of
interest
with
the
content?

Reference
URL(s):

http://www.bhphotovideo.com/c/buy/Pro-‐Camcorders-‐
Cameras/ci/16763/N/4256818817

Yes

No

Akshay
Chauhan

User
Interface
Evaluation
–
Assignment
3
–
July
22,
2014

Human
Factor
for
Interface
Design
-‐
New
Media
Design
and
Web
Development
Program

Digital
Arts
Department
-‐
BCIT
School
of
Business

14

Does
the
site
employ
visible,
evident
call
to
actions
to
persuade
you
or
sell
something?

Reference
URL(s):


Yes

No

Does
the
site
employ
an
unconventional,
unique
interface
design
to
persuade
users
to

click?

Reference
URL(s):


1. Primary
Add
to
Cart
2. Secondary
Add
to
wishlist
Yes

No

Akshay
Chauhan

User
Interface
Evaluation
–
Assignment
3
–
July
22,
2014

Human
Factor
for
Interface
Design
-‐
New
Media
Design
and
Web
Development
Program

Digital
Arts
Department
-‐
BCIT
School
of
Business

15

3. Notify
in
stock
4. Additional
Upgrades
5. Buying
options
ACCURACY

There
are
few
standards
available
on
the
web
to
verify
the
accuracy
of
information.
It
is
the
responsibility
of
the

reader
to
beware
of
the
information
presented.
Be
sure
to
differentiate
fact
from
opinion.

Is
the
information
reliable?
If
the
publisher
is
affiliated
with
a
known
institution,
this

could
be
a
clue.

Reference
URL(s):

Phyical
store
in
New
York,
USA

http://www.bhphotovideo.com/find/locate.jsp

Yes

No

If
statistics
and
other
factual
information
are
presented,
are
proper
references
given
for

the
origin
of
the
information?

Reference
URL(s):

Yes

No

From
the
reading
you
have
already
done
on
the
subject
does
the
information
on
the
site

seem
accurate?

Reference
URL(s):

Yes

No

Is
the
information
provided
comparable
to
other
sites
on
the
same
topic?

Reference
URL(s):

Comparable
but
the
provide
the
overall
in
a
very
concise
readable
form
and
better

graphics/illustrations.

Yes

No

Does
the
text
follow
basic
rules
of
grammar,
spelling
and
composition?

Reference
URL(s):

Yes

No

Is
a
bibliography
or
reference
of
sources
list
included?

Reference
URL(s):
It
does
not
matter
to
them
as
they
sell
audio
video
gear.

Yes

No

INTERFACE
DESIGN

Akshay
Chauhan

User
Interface
Evaluation
–
Assignment
3
–
July
22,
2014

Human
Factor
for
Interface
Design
-‐
New
Media
Design
and
Web
Development
Program

Digital
Arts
Department
-‐
BCIT
School
of
Business

16

Balance
and
Symmetry

Evidence
of
the
ability
to
establish
a
sense
of
screen
compositional
balance
with

the
use
of
repetition,
rhythm,
equal
weight
of
screen
elements,
left
and
right,
top
and
bottom.

Add
screenshot
of
interface
indicating
the
area
evaluated
and
give
details
about
your
rating:

Excellent

Good
Developing

Weak
N/A

A
little
crowded
in
terms
of
design
but
functionally
it
works
well
and
user
flow
is
good
and
gives
suggestions
for

more
purchases(upgrade
deals,
additional
warranties
etc.).

Proportion
and
Grouping

Creating
windows
and
groupings
of
data
or
text
with
aesthetically
pleasing
proportions.

Add
screenshot
of
interface
indicating
the
area
evaluated
and
give
details
about
your
rating:

Excellent

Good
Developing

Weak

N/A

Akshay
Chauhan

User
Interface
Evaluation
–
Assignment
3
–
July
22,
2014

Human
Factor
for
Interface
Design
-‐
New
Media
Design
and
Web
Development
Program

Digital
Arts
Department
-‐
BCIT
School
of
Business

17

Grouping
is
similar
to
most
online
shopping
sites
Purchase
related
option
clustered
together
and
display

photographs
on
the
right.

Colour
Application

Interface
presents
the
ability
to
manipulate
colour
technically
and
expressively,
understanding
colour
relationships

and
effective
applications.
Consider
colour
in
backgrounds,
text
and
navigation
systems.

Add
screenshot
of
interface
indicating
the
area
evaluated
and
give
details
about
your
rating:

Excellent

Good
Developing

Weak

N/A

Its
functional
but
can
be
made
better.

Akshay
Chauhan

User
Interface
Evaluation
–
Assignment
3
–
July
22,
2014

Human
Factor
for
Interface
Design
-‐
New
Media
Design
and
Web
Development
Program

Digital
Arts
Department
-‐
BCIT
School
of
Business

18

Forgiveness

Evidence
of
having
created
an
effective
interface,
the
Web
site
is
forgiving,
instilling
users
with
a
sense
of
control

and
pace.

Add
screenshot
of
interface
or
diagram
of
a
task
indicating
the
area
evaluated
and
give
details
about
your
rating:

Excellent

Good
Developing

Weak

N/A

Akshay
Chauhan

User
Interface
Evaluation
–
Assignment
3
–
July
22,
2014

Human
Factor
for
Interface
Design
-‐
New
Media
Design
and
Web
Development
Program

Digital
Arts
Department
-‐
BCIT
School
of
Business

19

Feedback

Without
feedback,
users
might
not
be
sure
that
their
action
has
actually
been
received
and
processed
by
the

computer.
Consider
page
download
times
and
the
use
of
visual
and
audio
aids
to
response
to
expected
delays,

help
features,
task
oriented
help,
Hints
and
tips.

Add
Screenshot
of
interface
indicating
the
area
evaluated
and
give
details
about
your
rating
(2
Samples
Max):

Excellent

Good
Developing

Weak

N/A

Akshay
Chauhan

User
Interface
Evaluation
–
Assignment
3
–
July
22,
2014

Human
Factor
for
Interface
Design
-‐
New
Media
Design
and
Web
Development
Program

Digital
Arts
Department
-‐
BCIT
School
of
Business

20

Overall
experience,
the
Interface
of
this
Web
site
is:

Excellent
Good Developing Weak Poor

Consider
purpose,
content,
navigation,
functionality/feedback
and

screen
design
elements
to
support
you

overall
experience
rating:

1) I
use
this
site
personally,
find
it
functional.
2) It
is
not
very
clear,
you
need
to
read
information
clearly
to
find
what
you
need.
You
rely
more
on
recall
from
last
use
than
recognition.

3) BHPhotovideo
has
information
(Customer
reviews,
Suggest
this
to
a
friend

and
rating)
that
is
just
enough
to
convince
you
to
buy
or
not
buy
the
product.
‘See
image’

Akshay
Chauhan

User
Interface
Evaluation
–
Assignment
3
–
July
22,
2014

Human
Factor
for
Interface
Design
-‐
New
Media
Design
and
Web
Development
Program

Digital
Arts
Department
-‐
BCIT
School
of
Business

21

4) Categorization
of
Products
and
Filtering
is
very
quite
good.

Akshay
Chauhan

User
Interface
Evaluation
–
Assignment
3
–
July
22,
2014

Human
Factor
for
Interface
Design
-‐
New
Media
Design
and
Web
Development
Program

Digital
Arts
Department
-‐
BCIT
School
of
Business

22

5) It
allows
users
to
create
multiple
Wishlists,
which
I
find
very
useful,
since
I
like
to
have
a
separate
list
of
Photography,
audio
and
video
equipment
that
I
need.
At
some
cases
I
do
go
back
and
buy
things
that
I
can

buy
and
add
value
to
my
work.

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