The Lean Startup presentation by Hakan Erdoğan, at iyzico BBS #72 Entrepreneur: A person who hopes to succeed, but statistically expected to lose Entrepreneurship: Jumping off the cliff and making and opening parachute in air

1. THE LEAN STARTUP
İYZİCO BBS #72
DEC 13, 2017 İSTANBUL

2. DEFINITONS
ENTREPRENEUR:
A person who hopes to succeed,
but statistically expected to lose

3. DEFINITONS
ENTREPRENEURSHIP:
Jumping off the cliff and making and opening parachute in air

4. MOTIVATION ?
To Earn lots of
Money ?
To Control &
Manage ?
To Enjoy ?
To Build & Success
?
To Express Yourself
or to Prove Yourself
to Everybody ?
Hobby ?
Popularity of Buzz
Keyword
“Entrepreneurship”
To Learn More ? …

5. CHALLENGES

6. VALLEY OF DEATH

7. STARTUP SUCCESS

8. STARTUP SUCCESS

9. STARTUP SUCCESS

10. STARTUP SUCCESS
“Startup success can be engineered by following the process,
which means it can be learned, which means it can be
taught”
Eric Ries
American entrepreneur, blogger and author

11. FAIL*

12. LEAN STARTUP MODEL

13. 4 IN ONE

14. MVP & MLP

15. IDEA VS EXECUTION
“Most ideas are nothing without execution”
DHH = David Heinemeier Hansson
creator of Ruby on Rails, founder & CTO at Basecamp (formerly 37signals)

16. VALIDATION

17. SPIRAL MODEL
For complex problems, first solve the lean
version, than increment the complexity

18. PRODUCT – MARKET FIT

19. PIVOT

20. TECHNOLOGY ADOPTION LIFE CYCLE MODEL
Geoffrey A. Moore, Crossing the Chasm, 1991

21. TIMING
“If you are not embarrassed by the first version of your
product, you’ve launched too late”
Reid Garrett Hoffman
co-founder and executive chairman of LinkedIn

22. PERFECTION
“Le mieux est l'ennemi du bien”
“(The perfect is the enemy of the good)”
Voltaire
French Enlightenment writer, historian, and philosopher

23. THE TEAM: SHARP KNIVES IN THE KITCHEN
“If the knives in the kitchen are sharp, all kinds of food can
be done easily with enjoy”
Hakan ERDOĞAN 

24. HIRING

25. MYPAT

26. ELEVATOR PITCH

27. FUNDING SERIES

28. BOOKS RECOMMENDED
Dijital Girişimcilik
Rehberi
Serkan Ünsal
Silikon Vadisi ve
Girişimcilik
Serkan Ünsal
Kaldıraç Etkisi
Ekim Nazım Kaya
The Lean Startup
Eric Ries
Rework
37 Signals
Remote
37 Signals
The Dip
Seth Godin
Otobüsten İndim
BMW’ye Bindim
Baybars Altuntaş
Benden Sonra
Devam
Akın Öngör

29. 29
THANKS
@hakanerdogan
hakan@iyzico.com
/hakanerdogan
careers@iyzico.com
@iyzico_com
@iyzicoEng
@iyzicoengineering