This document summarizes key findings from IAB Canada's 2008 Canadian Media Usage Trend Study:
- The internet has grown to become Canada's #3 weekly time spent medium, behind television and radio. Internet usage is highest among younger age groups.
- Internet reach now exceeds magazines and newspapers, and is on par with television for 18-24 year olds. Usage has grown significantly for older age groups over the past 8 years.
- Women and those aged 55+ have seen the highest growth rates in internet time spent in recent years. Overall, the internet accounts for about 23% of total weekly media time for Canadians.
- Future forecasts suggest the internet will become the #1 medium for most
GroupM - Vietnam digital landscape 09/2013★ Duong Vo ★
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
In Quarter Two 2011, Communicorp Digital commissioned Edison Research to conduct a nationally representative telephone survey of the Republic of Ireland consisting of 1000 people age 12 and older Data compared with February 2011 American “Infinite Dial” study. We asked more than one hundred questions. What follows is a ‘highlights tour’ of some key findings.
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Vietnam. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
GroupM - Vietnam digital landscape 09/2013★ Duong Vo ★
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
In Quarter Two 2011, Communicorp Digital commissioned Edison Research to conduct a nationally representative telephone survey of the Republic of Ireland consisting of 1000 people age 12 and older Data compared with February 2011 American “Infinite Dial” study. We asked more than one hundred questions. What follows is a ‘highlights tour’ of some key findings.
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Vietnam. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
Digital democracy survey: A multi-generational view of consumer TMT trendsDeloitte United States
For nearly a decade, Deloitte’s Technology, Media & Telecommunications practice has used this report to compare and contrast consumer attitudes and behaviors across generations related to entertainment devices, advertising, media consumption, social networking sites, and the Internet. This year’s survey puts a spotlight on the binge-watching culture, increased interest in streaming, social media’s influence on purchasing preferences, and more. Explore the trends that are influencing and reshaping media consumption behaviors among US consumers.
Visit to learn more: http://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/digital-democracy-survey-generational-media-consumption-trends.html?id=us:2sm:3ss:dds10:awa:tmt:051316
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
The framework : Digital marketing in practice (04/02/2014) by Hugues REY, Chief Executive Officer, HAVAS MEDIA BELGIUM
In 20 years, marketing has experienced a Copernican revolution. Kotler’s 4P’s and Pareto’s law have been put aside in favor of concepts such as the 5C’s, the "long tail", the Cluetrain Manifesto,… Nice theories! But on the practical side, what are the day-to-day challenges for a marketer in 2014?
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
Energy Policy after the UK General Election: Priorities for consumersIpsos UK
As the 2015 General Election approaches, attention is turning to the different ways in which the challenges facing the UK energy system might be addressed and how the next Government might achieve a secure, affordable and sustainable energy supply. The Environment Research team at Ipsos MORI has undertaken research into these challenges for a range of clients from Academics to Government and the Energy Industry. Antonia Dickman, joint head of Ipsos MORI’s Environment research team, shared some of her insights from this research as part of the Parliamentary Group for Energy Studies speaker meeting series.
Media and Mobile Trends 2015: Where and How Are Consumers Tuning In?Deloitte United States
Explore the results of Deloitte’s ninth edition of the Digital Democracy Survey, including:
•Evolving media consumption habits, including preferences related to binge watching, streaming video, and over-the-top viewing habits
•Effectiveness of various advertising methods, both traditional and online
•Changing consumer behaviors related to mobile device ownership and usage
For more information visit www.deloitte.com/us/tmtrends.
Op 26 juni organiseerde Fred Online het seminarie “Mijn eerste stappen op het internet” in het auditorium van De Persgroep Publishing.
Hoe zit het met internet in België? Jean-Michel Depasse van Mindshare geeft een stand van zaken.
Digital democracy survey: A multi-generational view of consumer TMT trendsDeloitte United States
For nearly a decade, Deloitte’s Technology, Media & Telecommunications practice has used this report to compare and contrast consumer attitudes and behaviors across generations related to entertainment devices, advertising, media consumption, social networking sites, and the Internet. This year’s survey puts a spotlight on the binge-watching culture, increased interest in streaming, social media’s influence on purchasing preferences, and more. Explore the trends that are influencing and reshaping media consumption behaviors among US consumers.
Visit to learn more: http://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/digital-democracy-survey-generational-media-consumption-trends.html?id=us:2sm:3ss:dds10:awa:tmt:051316
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
The framework : Digital marketing in practice (04/02/2014) by Hugues REY, Chief Executive Officer, HAVAS MEDIA BELGIUM
In 20 years, marketing has experienced a Copernican revolution. Kotler’s 4P’s and Pareto’s law have been put aside in favor of concepts such as the 5C’s, the "long tail", the Cluetrain Manifesto,… Nice theories! But on the practical side, what are the day-to-day challenges for a marketer in 2014?
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
Energy Policy after the UK General Election: Priorities for consumersIpsos UK
As the 2015 General Election approaches, attention is turning to the different ways in which the challenges facing the UK energy system might be addressed and how the next Government might achieve a secure, affordable and sustainable energy supply. The Environment Research team at Ipsos MORI has undertaken research into these challenges for a range of clients from Academics to Government and the Energy Industry. Antonia Dickman, joint head of Ipsos MORI’s Environment research team, shared some of her insights from this research as part of the Parliamentary Group for Energy Studies speaker meeting series.
Media and Mobile Trends 2015: Where and How Are Consumers Tuning In?Deloitte United States
Explore the results of Deloitte’s ninth edition of the Digital Democracy Survey, including:
•Evolving media consumption habits, including preferences related to binge watching, streaming video, and over-the-top viewing habits
•Effectiveness of various advertising methods, both traditional and online
•Changing consumer behaviors related to mobile device ownership and usage
For more information visit www.deloitte.com/us/tmtrends.
Op 26 juni organiseerde Fred Online het seminarie “Mijn eerste stappen op het internet” in het auditorium van De Persgroep Publishing.
Hoe zit het met internet in België? Jean-Michel Depasse van Mindshare geeft een stand van zaken.
Selection of 2008 UK Digital consumer and advertising trendsKathryn Corrick
UK consumers are embracing an increasingly digital and converged device world. This presentation gives an overview of the convergence of devices and media consumed and an overview of advertising trends. It was originally used to show new ad execs the advertising environment in mid - late 2008.
Relatório anual sobre Internet. Mary Meeker. conCensação do que está acontecendo, e o que está para acontecer no mundo digital. Dados à beça, insights preciosos, sempre sólido, sempre surpreendente
1) Global Internet Trends
2) Global Macro Trends
3) Advertising / Commerce + Brand Trends
4) Re-Imagining Communication – Video / Image / Messaging
5) Re-Imagining Human-Computer Interfaces – Voice / Transportation
6) China = Internet Leader on Many Metrics
(Provided by Hillhouse Capital)
7) Public / Private Company Data
8) Data as a Platform / Data Privacy
Мэри Микер (Mary Meeker), известный веб-аналитик и партнёр венчурной компании Kleiner Perkins Caufield and Byers, на конференции Code Conference представила отчёт об интернет-трендах за 2016 год.
State of the Web in 2016 - Mary MeekerOliver Grave
Mary Meeker of Kleiner Perkins Caufield & Byers puts together a fascinating and influential presentation each year on the state of the web.
The report, chock-full of insights and stats, delves into the biggest trends in digital.
She just released 2016's presentation at Vox Media's Code Conference.
Big themes this year include how search is changing, the impact of messaging apps, and the future of transportation.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Epistemic Interaction - tuning interfaces to provide information for AI support
IAB study
1. Executive Summary, Total Canada, January 2009 IAB Canada's 2008 Canadian Media Usage Trend Study PREPARED FOR IAB CANADA BY: PHD CANADA Total Canada: EXECUTIVE SUMMARY
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3. Purpose A separate presentation is available that examines how the Internet is evolving in French Canada. IAB Canada has commissioned this 5th media usage trend analysis and presentation. It examines the 8-year period since 2000. Canada’s main media surveys were analysed to create a ‘total media’ usage picture. The studies are… PMB, NADbank, BBM RTS and comScore. The Internet’s impact on advertiser media considerations is also highlighted. To examine Internet’s current growth rate, by demo, relative to other media.
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8. All studies show broadcast reach has been flat over the past eight years. Internet reach is now higher than magazine and newspaper, in third place after TV and Radio. Base: Adults 18+, Total Canada Reach: All Adults Trend TELEVISION RADIO INTERNET NEWSPAPER MAGAZINE BBM RADIO RTS PMB NADbank DAILY REACH 2000 2001 2002 2003 2004 2005 2006 2007 2000 ‘01 2001 ‘02 2002 ‘03 2003 ‘04 2004 ‘05 2005 ‘06 2006 ‘07 2007 ‘08 2000 2001 2002 2003 2004 2005 2006 2004 2001 2002 2003 2005 2006 2007 2008 2007 100% 75% 25% 0% 100% 75% 50% 25% 0% WEEKLY REACH 82% 93% 97% 87% 96% 71% 48% 31% 82% 60% 51% 70% 44% 31% 86% 60% 72% 64% 82% 65% 53% 33% 62% COMSCORE 64% 72%
9. When we look at percent reach by age group in the Nadbank study, we see that the internet is the #2 reach medium for 18-24 and 25-34 year olds. Reach: by age group today TELEVISION RADIO INTERNET NEWSPAPER MAGAZINE Base: Adults 18+, Total Canada, NADbank ‘07 This chart, from Nadbank’07, plots weekly reach for each medium over 5 age groups. The Internet reaches more adults each week than Magazines and Newspapers… more 18-24 and 25-34 year olds each week than Radio… and is neck-and-neck with TV in 18-24 year old weekly reach. (%Reach) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 18+ 18-24 25-34 35-54 55+
10. Reach: by age group trend Base: Adults 18+, Total Canada, NADbank ’07 and ‘01 We see dramatic growth when we compare the Internet’s current weekly reach to NADbank’01 results (eight years ago) especially for Adults 55+. Ad 18+ +38% 18-24 11% 25-34 +32% 35-54 +38% 55+ +88% Weekly Reach Growth NADbank ’01 and ‘07 Weekly Reach 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 18-24 25-34 18+ 35-54 55+ NADbank ’01 NADbank ‘07
11. Population composition based on PMB ’08, Total Canada. Internet composition based upon weekly reach in NADbank ‘07 The Internet’s strong youth profile suit. Audience composition NADbank ‘07 This chart compares the proportion of Internet audiences that each age group represents to its respective percent of the all-adult population. It shows that all groups under 55 years of age over index for Internet use compared to the actual population. The Internet is most highly developed among adults under 55 years. 18-24 25-34 35-54 55+ Adults 18+ Internet Weekly reach composition by age Internet Weekly Reach Composition 16% 22% 43% 19% 100% Internet’s Age Development (Ad18+ = 100 index) 133 116 108 66 100 Population 12% 19% 40% 29% 100%
12. All studies show that time spent with the Internet is increasing. The Internet is Canada’s #3 weekly time spent medium according to both N AD Bank and PMB surveys. TELEVISION RADIO INTERNET NEWSPAPER MAGAZINE Base: Adults 18+, Total Canada Time spent: All Adults Trend BBM RADIO RTS PMB NADbank COMSCORE 0 2000 2001 2002 2003 2004 2005 2006 2007 2000 ‘01 2001 ‘02 2002 ‘03 2003 ‘04 2004 ‘05 2005 ‘06 2006 ‘07 2007 ‘08 2004 2001 2002 2003 2005 2006 2007 2008 2000 2001 2002 2003 2004 2005 2006 2007 1,000 125 100 75 50 25 800 600 400 200 DAILY TIME (min) WEEKLY TIME (min) 115 818 1,358 1,894 109 47 14 99 678 223 543 107 926 583 31 250 451 64 107 543
13. Internet annual growth rates of time-spent are in the mid single-digit range. Base: Adults 18+, Total Canada Time spent: All Adults Trend NADbank 0 2000 2001 2002 2003 2004 2005 2006 2007 1,000 800 600 400 200 99 818 678 223 ‘ 01 ‘ 02 ‘ 03 ‘ 04 ‘ 05 ‘ 06 ‘ 07 INTERNET Weekly Time Spent (minutes) 401 353 309 +14% +14% 444 +11% 480 +8% 515 +7% 543 +5%
14. Time spent: by age The Internet has become #1 in time-spent for Adults 18-24 and 25-34, having overtaken TV for both these age groups. Base: Adults 18+, Total Canada 18-24 25-34 18+ 35-54 55+ Weekly Minutes 0 100 200 300 400 500 600 700 800 900 1,000 1,100 1,200 TELEVISION RADIO INTERNET NEWSPAPER MAGAZINE NADbank ’07
15. The Internet is a “mirror-image” of TV according to NADbank. Those who spend the most time Online, spend the least with TV. Base: Adults 18+, Total Canada Time spent: by age NADbank ’07 18-24 25-34 18+ 35-54 55+ Weekly Minutes 0 100 200 300 400 500 600 700 800 900 1,000 1,100 1,200 TV older Internet younger
16. Share of Weekly Minutes Per Capita Total Canada Adults 18+ 2007 Min 818 678 543 223 99 2,361 The tremendous increase in time spent with the Internet, +75% since NADbank 2001, has resulted in a 5% increase in the total time people spend with all media. The Internet’s share of time spent with all media has grown from 14% to 23%. Base: Adults 18+, Total Canada Share of time-spent trend TELEVISION RADIO INTERNET NEWSPAPER MAGAZINE NADbank Weekly Time Spent Minutes Per Capita (Minutes indexed to 2001) TV RADIO INTERNET NEWSPAPER MAGAZINE TOTAL 2001 Min 818 763 309 240 120 2,250 Share 36% 33% 14% 11% 5% 100% Share 35% 29% 23% 9% 4% 100% 1,000 2000 2001 2002 2003 2004 2005 2006 827 698 231 184 800 600 400 200 0 2007 818 678 223 99 543 Index of Chge (min) 100 89 175 93 83 105 100 index = no change 543 (175)
17. Share of Weekly Minutes Per Capita Total Canada Men 18+ Women 18+ MEN 18+ WOMEN 18+ Women 18+ Share Base: Adults 18+, Total Canada TV RADIO INTERNET NEWSPAPER MAGAZINE TOTAL Share of time: men-women NADbank Women’s rate of growth in time spent with the Internet has out paced men since NADbank 2001… +89% growth for women versus 61% for men. Men 18+ Share 2001 37% 36% 11% 11% 5% 100% 2007 33% 28% 25% 10% 4% 100% 2001 35% 32% 17% 11% 5% 100% 2007 36% 30% 21% 9% 5% 100% INTERNET Weekly Time Spent Minutes Per Capita (Minutes indexed to 2001) The gap between men and women time spent with Internet usage has narrowed, with the Internet now accounting for about one-fifth of women’s time spent with all media (21%). 2001 2002 2003 2004 2005 2006 1,000 800 600 400 200 0 1,200 2007 624 442 624 (161) 442 (189)
18. French speaking Canadians spend less time with the Internet than English speakers, unlike other media. Because usage is growing at comparable rate for both language groups, about +76% since NADbank 2001, this gap has not narrowed. TOTAL ENGLISH FRENCH Share of Weekly Minutes Per Capita Total Canada Adults 18+ French 18+ Share TV RADIO INTERNET NEWSPAPER MAGAZINE TOTAL English 18+ Share 2001 38% 35% 11% 11% 5% 100% 2007 34% 29% 23% 10% 4% 100% 2001 36% 34% 14% 11% 5% 100% 2007 36% 32% 18% 10% 6% 100% NADbank INTERNET Weekly Time Spent Minutes Per Capita (Minutes indexed to 2001) Share of time: language Base: Adults 18+, Total Canada As a result, the Internet accounts for only 18% of time spent with all media by French speakers, compared to 23% for English speakers. 1,000 800 600 400 200 0 1,200 2007 2001 2002 2003 2004 2005 2006 543 574 413 543 (176) 413 (181) 574 (175)
19. Base: Adults 18+, Total Canada Share of Weekly Minutes Per Capita Total 18+ TV RADIO INTERNET NEWSPAPER MAGAZINE TOTAL 25-34 Share 2007 30% 27% 33% 6% 4% 100% 2001 33% 35% 19% 8% 5% 100% 35-54 Share TV RADIO INTERNET NEWSPAPER MAGAZINE TOTAL 55+ Share 2001 35% 36% 14% 10% 5% 100% 2007 42% 28% 11% 14% 5% 100% 2001 43% 31% 5% 15% 6% 100% 2007 33% 33% 22% 8% 4% 100% Adults 18-24 Adults 25-34 Adults 35-54 Adults 55+ 18-24 Share 2007 29% 23% 40% 5% 3% 100% 2001 33% 31% 24% 7% 5% 100% NADbank INTERNET Weekly Time Spent Minutes Per Capita (Minutes indexed to 2001) Share of time: age The older age groups have been the fastest growing users of the Internet since NADbank 2001… +66% for adults 35-54, +135% for 55+. Hence the gap in time spent between younger and older age groups is narrowing. 2001 2002 2003 2004 2005 2006 2007 1,000 800 600 400 200 0 NADbank 1,020 782 492 265 1,200 1,020 (178) 492 (166) 782 (177) 265 (235)
20. Future forecasts The Internet… the number one time-spent medium for the next generation of 35-54 year old consumers. NOW = NADbank 2007 … Base: Adults 18+, Total Canada TELEVISION RADIO INTERNET NEWSPAPER MAGAZINE Consumers formulate their media usage habits in their late-teens and early-20’s. As consumers age, these learned media usage habits persist. The high levels of Internet usage exhibited by 18-24 and 25-34 year olds will stay with them as they age into the 35-54 age break. The Internet will become the number one medium for most age groups by 2016. NOW 18-24 25-34 35-54 55+ 18+ Weekly Minutes 0 100 200 300 400 500 600 700 800 900 1,000 1,100 1,200 8 years from NOW 18-24 25-34 35-54 55+ 18+
21. Internet Imperative We can examine the relationship between Internet use and TV exposure, when we look at this PMB 2008 analysis of cross media use. Base: Adults 18+, English Canada INTERNET Minutes Per Week 450+ 151-450 1-151 0 HEAVIER Q1 33+ Q2 22-33 Q3 15-22 Q4 9-15 Q5 <9 TELEVISION Hours Per Week HEAVIER 25% Ad18+ Population INTERNET IMPERATIVE 28% TELEVISION IMPERATIVE 20% DUAL 26% LIGHT/ LIGHT
22. Product usage. We can examine the relationship between these four Internet/TV user groups and the consumption of products/services via PMB’08. Base: Adults 18+, English Canada INTERNET IMPERATIVE TELEVISION IMPERATIVE DUAL LIGHT/ LIGHT 123 Own LCD or Plasma TV set 82 120 74 136 Own $5,000+ Personal Computing System 72 121 78 137 Recently purchased new $50,000+ car 68 107 107 Indexed To Total Canada Ad18+ Population Composition 115 Spent $5,000+ traveling in Canada 69 124 102 123 Spent $1,500+ per month on credit card 72 110 102 140 Carry $500,000+ in Life Insurance 65 80 111 136 Make $10,000+ RRSP contribution annually 76 92 96 127 Hold $500,000+ in Securities/Savings 93 115 80 143 Made $50,000+ in home improvements in past year 83 101 83 140 Home valued at $500,000+ 75 95 98 142 Spent $750+ in past year on Sports Clothing 71 108 100
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24. Executive Summary, Total Canada, October 2008 IAB Canada's 2008 Canadian Media Usage Trend Study
25. Executive Summary, Total Canada, October 2007 APPENDIX Summary of Internet Usage Questions asked by three top Canadian Syndicated Media Surveys
26. Daily market list (not full country). NADbank ’07 study, 2 waves, Jan-June ‘07 and Sept-Dec ‘07. “ Now thinking about the Internet, have you personally accessed the Internet in the past three months? And how much time did you spend on the Internet in past week.” NADbank
27. PMB’08, 2 year study reflects fieldwork Oct’05-Sept’07. “ People log on to the Internet for different reasons. Sometimes it is to send or receive e-mail, and sometimes to access the world wide web. Have you personally accessed the world wide web in the past month? “ PMB NADBANK
28. BBM RTS Spring’08 study collected data Feb’07-Feb’08 from Spring’07 and Fall’07 radio diary respondents,. BBM RTS Internet Question “ Did you connect to and use the Internet in the Past 4 weeks (e.g. email, world wide web, newsgroups)… at home, at work, at school/college/university, at some other location?” BBM RADIO RTS PMB NADBANK
29. All data is fall averaged for year in question. Measures Internet only. Added to prior 5 years of trending data. Panel based. Includes internet based e-mailing activity only. BBM RADIO RTS PMB NADBANK COMSCORE