Three out of five NPR listeners consider their local public radio station to be of very high value to the community. More than nine out of ten NPR listeners have taken some action, such as talking to others, doing further research, or visiting a website, after hearing a story on NPR. Almost two-thirds of listeners discuss NPR stories with friends, family, or colleagues at least once a month, with many doing so once a week or more. The survey was conducted online in July 2009 among 497 regular NPR listeners to understand the impact of NPR programming.

1. NPR is a Valuable Community Resource Q: “On a scale of 0 to 10, with 0 meaning VERY LOW VALUE and 10 meaning VERY HIGH VALUE, please rate the value to the community that is provided by the following types of institutions.” Source: Lightspeed Research, NPR Impact Study, July 2009 Three out of five listeners consider their public radio station/NPR to be of “very high value” to the community.

2. NPR Listeners Take Action Based on What They Hear Q: “Earlier in the survey you indicated you listen to NPR. Which of the following actions, if any, has listening to NPR ever moved you to take? “ Source: Lightspeed Research, NPR Impact Study, July 2009 More than nine out of ten have been moved to take an action by listening to NPR. Talking with friends, colleagues and family members, doing further research, and visiting a particular Internet site are the top three specific actions taken.